REAL ESTATE MARKET ANALYSIS-

GROUP PROJECT REPORT -“THE

ARANYA”

PREPARED BY:-

AMURTYA AGGARWAL

• Unnati Fortune Group has brought "The Aranya", an integrated residential complex

offering premium luxury apartments.

• This project of 19 acres finds itself located in sec-119, Noida near FNG Expressway in

Noida .

• Project was launched in 2011 with log-in price of Rs.3150 psf. and now the current

price is Rs.4650 psf.

• The plot is open on all 4 sides of the sector -119, surrounded by the 30m wide roads in

the front and right and 24m wide road at the rear and left side.

• The project has launched 10 towers (Tower 1 to 5 of Aranya Heights, Tower A, B & C

of Aranya Residency and Tower D & E of Elite’s Arena). It has 2-3 BHK housing

options ranging from 1190 sq. ft. to 1800 sq. ft.

• The Project has been heralded as premium Project of the Year 2011 along with the

best Location in the city by Builder's Council of India.

• Total no. of units-1400,Sold-850

Club House

Pool and fully equipped Gym

Recreational centre

Chip & Putt Golf Course

Luxurious Service Suites

Open Air Theatre

Complete WI-FI and LAN Internet services/ intercom enabled

Satellite and cable television provisions

24/7 Concierge Service

CCTV surveillance for utmost security

Every flat has better light and air circulation

Refuse (Garbage) chute Reception strategically located in the atrium of every tower

Visitors Lounge located in ground floor

OPTION 1

OPTION 2

OPTION 3

OPTION 4

OPTION 5

Proposed Metro Station

Green Field FNG Corridor

THE SITE IN NOIDA MASTER PLAN 2031

EElite’s ArenaAranya Height

Aranya

Residency

IGI AIRPORT- 34.6 km - about 48 mins via DND Flyway.

Railway station- Ghaziabad Railway station-8kms.

Dadri Railway Station-9 kms.

Metro station- Noida City Centre-6 kms

Highways/Expressways-

-Noida-Greater Noida Expressway-10 kms.

- DND Flyway-12.5 kms

- Yamuna Expressway-28.4 kms and about 44 mins.

The entire land is owned by the developer “Unnati Fortune Holdings Ltd.”. The title of the land is clear and 100% payment has been made. The plot was previously allotted to one of the group housing society which had sold the land to “Unnati Fortune Holdings Ltd.”.

The land use was been changed by Noida Authority at the time of first allotment and it also reflects in the master plan.

Construction pre-requisite licenses and approvals have been acquired & construction has already been started.

The project has taken no debt (i.e 100% equity financed) so the houses, property are not mortgaged.

METRO: Noida Metro Rail Corporation proposal to link

sector-62 (city center ) to Greater Noida will have two stations

in sector – 71 and sector – 123 will be within 200m distance

from the site.

BUS: Bus connectivity is currently absent and there is no

future plan to bring the bus terminal nearby.

FNG Corridor : Site lies on the service lane of the under

construction FNG corridor.

FRONTAGE : The project has frontage has 20m wide green belt, and the sector

opposite to it is medium density residential land (currently barren).

BACK SIDE : In the back side of the project there is another residential society and

also has a park just opposite to the front gate of the project.

OPEN AREA : Of the total 19 acre,80% will be left for as the green area.

CONSTRUCTION: Project was designed by one of the eminent architecture group-

Nexus Plus Consultant Pvt. Ltd. Also it will be a earth quake resistant

building.

Construction Material: For great strength TATA TISCON steel is being used

in every phase.

FACILITIES : ELEVATORS : Each building will have 2 elevators and 1 service

elevator.

SCHOOLS: Raghav Public School is under construction and is located in

sector -122 which is1.8 kms away and takes about 3 minutes to reach. Other

schools in vicinity include Global Indian Public School (sec-71, 6.4 km, 6min),

City Public School (sec-61, 4.7 km, 10 min),DPS Noida(17 min./9 kms).

Universities (Amity,JIIT, Hierank) and colleges (JSS, IMS) are located within

20 min drive.

HOSPITALS: Nearest hospital is Fortis Hospital in sec-62 which is 14

mins (or 7.1 km) away and Kailash hospital is also in close proximity..

POLICE STATION: Sec-60 station which is 10min (4.7km) away.

ENTERTAINMENT & LEISURE : Entertainment City (at sec-38A)

is 11.6 km or 18 min drive, Golf course is 8.9 km or 18 min drive.

In our subject property:

80 % buyers works in service sector(market survey

questionnaire).

Buyer’s income ranging from 12L-18L a family.(market survey questionnaire)

Sold units(in the name of) to:

Female-480 units

Male-370 units

Joint-670 units (market survey questionnaire)

The Aranya Eldeco Gaur Grandeur Amrapali Platinum

Total no. of units 1400 1000 800 1800

Sold 850 700 800 1800

Vacancy Rate 550 300 0 0

0

200

400

600

800

1000

1200

1400

1600

1800

2000

No

. O

f U

nits

Vacancy Rate

Vacancy rate in Noida is about 25-30%.

Vacancy rate in sector-119 is 17 %.

Vacancy rate=Vacant units X 100

Total units

1400

1000

800

1800

800 800

1650

0

250

800

1800

0

800

300

1400

750

0 0

800

0

1350

THE ARANYA ELDECO GAUR GRANDEURAMRAPALI PLATINUMRG RESIDENCY PRATEEK LAURELAMRAPALI ZODIAC

Supply including proximity area

PROPOSED NO.OF UNITS COMPLETED UNDER CONSTRUCTION

Eldeco(partially constructed)

Gaur Grandeur(fully constructed)

Amrapali Platinum(fully constructed)SECTOR-120

RG Residency(construction just started)

Prateek Laurel(fully constructed)

Amrapali Zodiac(phase 1 completed)

SECTOR-119

Marginal demand:refers to the change

in demand for a product or service in

response to a specific change in its

price.

Log-In Price-3150 psf

Current Price-4650 psf

Inference:

Construction Proceeds

Risk adverse buyer pump in money

Price further increases

Located close to proposed FNG corridor, so future investment will be in this region.

Proposed Greater Noida Airport is just 21 km/32 mins.

The NOIDA has developed sector 62, 125, 126, 127, 132, 135, 136, 142,143, 144, 153,154, etc., where Institutional and other office facilities will house large number of offices and employment opportunities which are not far away from the subject area.

Noida Authority has increased the area of total land from 7,789ha(2011) to 14,964ha(2021) and further to 15,279.9ha(2031)

The Real Estate Industry can be consideredas a cash flow of the Indian government asfar as growth of the economy is concerned.It is regarded as one of the fastest growingsectors of the Indian economy.However, fluctuations have been seen inthe sector of late. The real estate sector’sshare of the GDP, which comes under theservices sector, was reportedly 10.6% in2010-11. However, a steep decline to 6.5%of the GDP was seen in 2011-12, and afurther decline to 6.3% in 2012-13.

31%

22%

19%

16%

5%4% 3%

GDP CONTRIBUTION BY DIFFERENT SECTORS

FINANCE,INSURANCE,REAL

ESTATE&BUSINESS SERVICES

WHOLE SALE& RETAIL TRADE,HOTELS &

RESTAURANTS

GOVERNMENT SERVICES

TRANSPORT,STORAGE &

COMMUNICATION

CONSTRUCTION

AGRICULTURE,FORESTRY & FISHING

POWER

SWOT ANALYSIS

The project is able to generate revenuesas investors and end users are buying theproperty.

The project location is in the emergingareas of NOIDA, which is bound toattract lot of new investments.

The project target middle levelmanagers, who are migrating withincreasing number of companies in thecatchment area.