The App Store Isn't Broken: You're not selling software anymore
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Transcript of The App Store Isn't Broken: You're not selling software anymore
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THE APP STORE ISN’T BROKENRobi Ganguly@rganguly
Co-Founder, Apptentive@apptentive
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I Caught the Bug
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Meetings Used to be Such a Drag
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Then I Bled Purple for A While
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For Me, It’s All About Customer Love
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This guy might want to pay you for your work.Let him.
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Buying Software Used to Be So Hard
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Making Software Sucked & Had Physical Costs
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Shipping Software Was Ridiculous
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Getting People to USE the Software: Complicated
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Along Came Shareware
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• Started in 1982
• Tiny business - “Cottage Industry”- until distribution was solved…
• By the Internet
It Was Like An “Open” App Store
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The Beginning of Free To Play… (F2P)
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SoftwareAsAService
A “New” Delivery Model for Enterprise Software
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Same Story, Different Time
Packaged Software
Big Software Deployments
Software As A Service
Packaged Software
Shareware
Apps
Business Software Consumer Software
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The Common Theme: Reduce Friction
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We LOVE our phones
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Apps are Addictive
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How Many App Downloads?
125 BILLION
OR,
17 DOWNLOADS FOR EVERY HUMAN ON EARTH
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The Problem: These Lists Are Distracting Us
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Repeat sales is a basic business model.
Every Business Requires REPEAT Customers
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• Why People Leave?
• What Will Happen If You Get Featured?
• Where You Make Your Money?
Do You Even Know if More Downloads Are Good?
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The Math of the App Business
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Reality: You’re a Media Company
Find an audience, delight it, retain it and grow it
More on this topic: Dear app developers, you’re in the media business
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Your Secret Weapon: Your Audience
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Repeat Use, Interaction
Happy Customer Shares, Brags,
Evangelizes
New Customers Discover, See Great Reviews
Download
Use
Remember, The Dynamic Today Is Different
Software
Designed & Built
Software
Shipped
Sales $$
Packaged Software When Your Software is A Media Business
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How Do Your Customers Think?
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Graduate from Anecdotes to Trends & Patterns
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Customers Crave to Be Heard
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Customers Who Stick Around Will Listen & Talk
Download Prompt
Feedback
Survey(s)
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The Opportunity
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● Find out why people use your apps.
● Figure out what’s “special” about you.
● What are people looking for when they
found you?
● What are people looking to accomplish in
their lives because of you?
● What can you do to help them on a regular
basis?
Some Core Questions for A Sustainable Business
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● Make it easy to listen
● Give yourself the ability to respond
● Design for feedback & communication
● Emphasize Relationships
● Earn and Cultivate Love
● Seriously.
Some Guiding Principles
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Robi Ganguly@rganguly
Co-founder, Apptentive@apptentive