The Apocalypse TriggerGamification in Customer Engagement

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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The Apocalypse Trigger• Autodesk offered a free

trial of their expensive

3D modeling software

program to commercial

software designers.

The Apocalypse Trigger• Commercial designers are

largely unfamiliar with 3D

techniques, used in video

game design, so the trial

was intended to show them

the possibilities the software

offered.

The Apocalypse Trigger• Autodesk knew the

longer users stayed with

the trial, the more likely

they were to license the

software.

The Apocalypse Trigger• But 3D modeling is difficult

to master, especially

through traditional tutorial

instruction, and many of

these commercial users

got frustrated and quit.

The Apocalypse Trigger• Gamifeye explains how

Autodesk then redesigned

the software trial as a game,

called The Apocalypse

Trigger,using a fun theme ─

solve the “Mystery of the

Missing Gems”.

The Apocalypse Trigger• The missions take you

around the world to

different examples of

famous architecture that the

user must then create 3D

models of in order to find

the gems and win the game.

The Apocalypse Trigger• The interactive levels and

elaborate imagery appeal to

this visual audience and

have helped them learn the

Autodesk software.

The Apocalypse Trigger• The results: Trial time

increased by 40% and

conversion from trial to

license holders increased by

15%.