The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting...
Transcript of The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting...
![Page 1: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/1.jpg)
1
The AntiCounterfeiting Industry –An Overview of Recent Developments
Astrid Mitchell
Reconnaissance International
April 2002
![Page 2: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/2.jpg)
2Reconnaissance International
Established in 1992Leading global intelligence source onauthenticationSpecialists in brand protection, document securityand personal identificationPublishers of newsletters and anti-counterfeitingpublicationsOrganisers of anticounterfeiting conferencesConsultantsOffices in UK and USA
![Page 3: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/3.jpg)
3Reconnaissance International
Publications:Authentication News®Authentication News®Holography News®Holography News®Holo-pack.Holo-print GuideBookProtecting Medicines & Pharmaceuticals: Manual ofAntiCounterfeiting Solutions™Holo-pack.Holoprint Industry Study and Market Report
Conferences:Authentication and Counterfeiting Protection (ACP)Holo-pack.Holo-printGlobal Forum on Pharmaceutical AntiCounterfeiting
Consulting:Strategic counterfeit planningAuthentication implementation
![Page 4: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/4.jpg)
4Market and Industry Overview
Authentication Markets
Authentication Technologies/Systems
Authentication Suppliers
Catalysts for development
![Page 5: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/5.jpg)
5Main Forms of Brand Attack
Counterfeiting
Product diversion (parallel trading)
Tampering/alteration
Piracy
Passing-off
![Page 6: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/6.jpg)
6Counterfeiting and Diversion - the
Risk ChainDesign Manufacturing Distribution Retailing Consumer
Designcopyright
Copycat
design
Genuineproduct
Counterfeitproduct
Approvedwholesaler
DistributorImporter
Parallel trader
ParallelImporter
Black Market
AuthorisedRetailer
UnauthorisedRetailer
Street Vendor
Flea market
Satisfiedcostumer
'UnwillingVictim'
'Willing victim'
![Page 7: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/7.jpg)
7Losses Due to Counterfeiting
spirits $11.5 billion (10%)
car parts $12.0 billion
videos $ 2.5 billion (50%)
software $17.5 billion (36%)
pharmaceuticals $15.0 billion (6%)
clothing/sports $12.0 billion (11%)
music $ 8.0 billion (33%)
![Page 8: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/8.jpg)
8Public Willingness toPurchase Counterfeit Goods
clothing/footwear 76%
watches 43%
perfumes 38%
electrical goods 22%
car parts 14%
children's toys 12%
pharmaceuticals 5%
pesticides 4%
(source – MORI)
![Page 9: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/9.jpg)
9Impact ofCounterfeiting/Diversion
Consumer welfare/safety (direct and indirect harm)
Company profits and reputations (reducedturnover, lower margins, less investment)
Regional/national economies (lower tax receipts,job losses)
National security (criminal and terrorist funding)
![Page 10: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/10.jpg)
10Key Market Characteristics
widespread and increasingly sophisticated productcounterfeiting and diversioneconomic globalizationextended manufacturing and distribution chains throughoutsourcing, licensing, franchisingdifferential pricinggrowth of brands as assetsprice-sensitive, publicity-aversegovernmental involvementgrowing demand for multi-function security solutions tocombat counterfeiting and diversion
![Page 11: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/11.jpg)
11The Solutions Approach
Problem assessment/risk analysisSystematic internal and external managementLegal and enforcement solutionsEffective investigationUse of appropriate technologiesPublic/private collaborationEducationBack-end evaluationEffectiveness measurement
![Page 12: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/12.jpg)
12Technical Solution Criteria
Counterfeiting – authentication andverification
Diversion – track & trace
Theft – EAS/security
Tampering – anti-tamper, tamper-evidence
![Page 13: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/13.jpg)
13Authentication TechnologiesIn product marking (taggants)On product marking:
Security graphics - microtext, anti-copy backgroundsScrambled indicia, digital watermarks
Diffractive OVDs (holograms)Security inks and pigmentsSecurity substrates and carriers
paper/boardfilms/seals/labels/adhesivesmagnetic coding
Numbering and encodingRFID
![Page 14: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/14.jpg)
14Performance Criteria
Overt/covertLevel of verification:
PublicFieldForensic
Variable informationMethod of reading/decoding
Optical/machineContact/remote
Level of securityCostFunctionality
![Page 15: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/15.jpg)
15Authentication Technologies
Technologies,Products,and ServicesIn Context
![Page 16: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/16.jpg)
16Key Technology Trends
rapid growth in number of anti-counterfeitingtechnologiesOVDs remain prominent - but now layered withcovert technologiescombined/multiple functionalitysecurity features supported by systemstechnologies for encoding, reading and processinginformation will become dominant for largercompaniesenormous interest in tracking technologies eg RFID
![Page 17: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/17.jpg)
17
Key Industry Trendswide spread of industry sectors now involved in brandauthentication
market no longer driven just by technology providers, butconverters as well
consolidation through acquisitions & mergers
lower barriers to entry
new entrants with major investment capability and marketspread
traditionally dominated by providers of single technologies
industry becoming more customer-focused - switchingfrom products to systems solutions
![Page 18: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/18.jpg)
18
Authentication Suppliers
BRANDPROTECTION
OVDsKurz/OVDK
AOTLight Impressions
Hologram IndustriesAPI
Dai Nippon
Raw MaterialsUCB
DuPontFasson
Security TechnologiesFlying Null
BiocodeFlex Products
InkSure
PrintersDe La Rue
G&DBundesdruckerei
Converters 3M
WestvacoSchreiner
Avery Dennison
Security SubstratesSICPA
LuminescenceDrewson
ModoArjo Wiggins
Technical Graphics
Systems &IntegrationSiemensPhilipsTexas
Infineon
![Page 19: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/19.jpg)
19Industry News
New entrants eg:DuPont Authentication SystemsWestvaco Brand SecurityStardust TechnologiesJohan Enschede
Partnerships eg:Light Impressions – Flying NullOptaglio - DNA TechnologiesABNH – DigimarcBundesdruckerei - November
Acquisitions:AOT – OpSec/BridgestoneITW – Foilmark, ScharrAPI - Chromagem
![Page 20: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/20.jpg)
20Industry Successes
Automotive (Daimler Chrysler/General Motors)Fuel (East Africa)Merchandise (Olympics)Electrical and electronic components (France,Germany)Vodka (Russia)Clothing (Italy)Software (Microsoft)PC consumables (OKI)
![Page 21: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/21.jpg)
21Development Drivers
Increasingly sophisticated multi-functiontechnologiesOverall supply chain managementAuthentication for the InternetCross-industry collaboration/public-privateinitiativesAnti-counterfeiting legislationIPR enforcementCommunication and education
![Page 22: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/22.jpg)
22Public and Private Cooperation
National cross-industry groups – QBPC,ACG, INDICAM, UdF, Andema...International specialist organisations -GACG, AGMA, IFSP, IFPIInternational associations – IHMA, IFPMA,BSAGovernment groups – CAP, 4IPRInternational organisations – WHO, UN
![Page 23: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/23.jpg)
23Market Expectations
Accredited and effective technologies
Provable benefits
Low costs
Compatibility with existing productionprocesses
Guaranteed monitoring in open systems
On-going improvements/upgrades
Industry communication and cooperation
![Page 24: The AntiCounterfeiting Industry – - INDICAM MITCHELL link 9.2.14.1.pdfThe AntiCounterfeiting Industry – An Overview of Recent Developments Astrid Mitchell Reconnaissance International](https://reader031.fdocuments.in/reader031/viewer/2022011802/5b1d15ea7f8b9aad5d8bf936/html5/thumbnails/24.jpg)
24
Reconnaissance International
The End
Thank you