SysAid Internal Campaign Strategies: IT’s That Simple and IT Works!
The anatomy of marketing campaign that works
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Transcript of The anatomy of marketing campaign that works
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CREDIT CARD
PLATINUM The Anatomy of
MarketingCampaignthat works
MarketingCampaignthat works
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Marketers live and breathe marketing campaigns.
A lot of effort is put into them...
OFFERSBEST
CUSTOMER RETENTION
GO LIVE
ROI
BLAST
OPT-IN
RESPONSE RATE
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GO LIVE
LOSS
FAIL
OPT-OUT
RESPONSE RATEOFFERSBEST
and yet, not all campaignsturn out satisfactory.
CHURN
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How can we
turn the tide?
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the anatomyof successful
marketing campaigns…
Here is
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Personalised
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Each customer has unique preferences and needs.
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Marketers need to take these into account and personalise their offers
to the customers.
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The more personalised an offer is, the higher the chance of conversion.
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Delivered through the right channel
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Multichannel communication has become the norm for both customers
and marketers.
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MAILBOX
However, it doesn’t mean you should blast your campaigns to all possible channels to
reach the customers.
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MAILBOX
Instead, identify the right channel by considering the customer preference data to make sure you reach your customers through their preferred channels.
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Targetingright timing
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No matter how good an offer is,if it’s delivered at a wrong time,
it will be less likely to be taken up.
00:00HOME99
GUEST101
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Marketers need to be able to identify, through data analytics,
when the best timing is…00:05
GUEST101
HOME99
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… and deliver the offer at the right time, in order to maximise
the conversion rate.
00:02
WINNER!
GUEST101
HOME102
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CREDIT CARD
TITANIUM
CREDIT CARD
PLATINUM
Round the clock
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When you interact with your customers, you need to go by their rules.
First Name JohnSurname DoeContact No. 1 2345 6789E-mail Address [email protected]
Meet with our team at a time that fits your schedule.
Book an Appointment
MondayTuesdayWednesdayThursdayFridaySaturdaySunday
Preferred Contact Day
09:00 - 11:0011:01 - 13:0013:01 - 15:0015:01 - 17:00Out of working hours
Preferred Contact Time
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If they prefer the interaction to be outside of business hours, you have to be able to
deliver that to avoid opportunity loss.
10:00 AM
Trust
Bank
Accept
Decline
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Missed
Call
Because an opportunity loss is an opportunity cost.
10:02 AM
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Delivered at scale
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Personalisation is not an extra add-on, it’s an expectation from the customers.
In a lot of cases, millions at once.
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GOOD MORNING
OVEN FRESHBAKING
Marketers should be able to answer those needs at the best time and
through the best channel.
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Marketing automation is the key to achieve delivery of personalised
campaigns at scale.
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…before your competitors do.
KEEP UP
There’s no denying that today’s customers are more demanding.
MAKE SURE YOU
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FIND OUThow marketing automationpowers your campaign,watch the full videoby Regan Yan here
www.digitalalchemy.asia/blog
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