The Anatomy of a Win: How Brands, First Nations, NGOs and the Canadian Government Reached a Historic...

M: Jeff MendelsohnNew Leaf Paper@jeffmendelsohn

Kristi Chester VanceSTAND@MontanaVance

Jean Bennington Sweeney3M@3M

Michael ChenardLowe's@lowes

The Anatomy of a Win: How Brands, First Nations, NGOs and the Canadian Government Reached a Historic Deal

#SB16SD #ActivatingPurpose

TheAnatomyofWin:TheRoleofBigBrandsintheGroundbreakingGreatBear

RainforestAgreement

What’sthebigdealabouttheGreatBear?

• TheGreatBearRainforeststretchesformorethan400miles

fromthesoutherncoastofAlaskatomidwaydown

VancouverIsland;

• It’sthelargestintactcoastaltemperaterainforestonEarth;

• It’shometocougars,wolves,baldeagles,salmon,whales&

theonlyspiritbearsintheworld;

• It’shometomajestictreesincluding1,000-year-oldWestern

redcedar&200-fttallSitkaspruces.

TimHarvey

BenFox

What’ssignificantaboutthedeal?• Worldleadinginscopeandscaleoftransformation;

• FirstNationshavebeenrecognizedasgovernmentsintheirtraditional

territoriesratherthanstakeholderswhoaretobeconsulted;

• Humanrightshavebeenanintegralpartof thevision;

• 85%islegallyofflimitstologging(4xsizeofYellowstone;)

• Theloggingthatispermittedissubjecttothemoststringentrulesin

NorthAmerica;

• EcosystemBasedManagementisdesignedtomaintaintheecological

integrityoftheecosystemwhilemaintaininghealthycommunities

thatdependonitculturallyandeconomically.

AlHarvey

The Anatomy of a Win: How Brands, First Nations, NGOs and the Canadian Government Reached a Historic...

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