The Analysis of Competition Dominant Banks on Retailing of Tractors & taking Leverage from the...

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Project Report for Tractor Division of Mahindra & Mahindra

2009

LIST OF TABLES

TablePage No.

Table 1: Indian Tractor Market

5

Table 2: Market Share by Tractor categories 6

Table 3: M&M (Brief)17

Table 4: Mahindra United Squad 2005-200645-46

Prepared by: SACHIN AWASTHI, AMITY UNIVERSITY

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LIST OF GRAPHS

Graph Page No.

GRAPH 1: TRACTOR SALES BY STATES 7

GRAPH 2: DOMESTIC MARKET SHARE 8

GRAPH 3: DOMESTIC TRACTOR INDUSTRY GROWTH

8

GRAPH 4: M&M PERFORMANCE 9

GRAPH 5: Q1, GRAPH 6: Q2 81



GRAPH 11: Q7, GRAPH 12: Q7.1 84

GRAPH 13: Q9.1, GRAPH 14: Q10 85


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GRAPH 15: Q11, GRAPH 16: Q1286

CHAPTER 1

INTRODUCTION


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Synopsis of the Project

Indian tractor industry, comparatively young by world standards have expanded at a spectacular pace

during last four decades. Consequently it now occupies a place of pride in India's automobile industry.

U.S.A., U.S.S.R. and only a few Western European countries exceed the current production of tractors

in India, but in terms of growth India's growth is unmatched even with countries of long history of

tractor manufacturing.

It is to be noted that while the overall automobile industry is facing recession the tractor industry is

growing at 9%. About 20% of world tractor production is carried out in our country only. The arable

land in India is high as 12% of the total arable land in the world. Tractor market in India is about Rs

6000 crore. On an average around 400000 tractors are produced and their sale is 260000.Uttar Pradesh is

the largest tractor market in our country. One out of every four tractor is being purchased here.

95% of tractor sales are on credit. Credit is extended by commercial banks, state land development

banks and regional rural banks.

In this project we have to survey different banks (competitor dominating banks) which are doing tractor

financing either less tractors from M&M or more from M&M’s competitors. The location for the survey

was Barabanki and Lucknow in U.P. Mahindra & Mahindra wants to know that why some particular

banks are financing other tractor brands than M&M. Since more than 95% of tractors are on credit basis,

so with help this survey analysis M&M wants to increase their market share in terms of volume.


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Keeping above things in mind and to achieve above objective we prepare a questionnaire which

constitute questions related with the tractor finance. The methodology adopted for the present survey

was focus discussion and filling up of questionnaire. Since the project is based on action research it was

necessary to build up rapport to collect maximum information from the bankers. Hence the research

spent considerable time with the different bankers from 05th May 2009 to 30th

June 2009. The main focus was to do with the assessing the reason behind doing tractor finance with

particular brand and explore the possibility of more sound arrangement.

THEORETICAL PRESENTATION OF THE TOPIC

The overall automobile industry is facing recession but the tractor industry is growing at 9%. About

20% of world tractor production is carried out in our country only. The arable land in India is high as

12% of the total arable land in the world. Tractor market in India is about Rs 6000 crore. On an average

around 400000 tractors are produced and their sale is 260000.Uttar Pradesh is the largest tractor market

in our country. One out of every four tractor is being purchased here. Tractor industry plays an

important part as agriculture sector has a major contribution to India’s GDP. Tractors are part of

agricultural machinery industry. Tractors came to India through imports and later on were indigenously

manufactured with the help of foreign collaborations. The manufacturing process started in 1961-62.

Indian tractor industry is relatively young but now has become the largest market worldwide.

DESCRIPTION UNITS WORLD TOTAL/AVG

INDIA INDIA RANK

Arable Land Mn Hectare 1444 170 2

Irrigated Area Mn Hectare 249.6 45.8 2

Tractors In Use Tractors/000 Hectares 28 10.5 8

Table 1: Indian Tractor Market


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M&M is a market leader in tractor industry in India. In this project we have to survey different banks

(competitor dominating banks) which are doing tractor financing either less from M&M tractors or more

from M&M’s competitors. The location for the survey was Barabanki and Lucknow in U.P. Mahindra &

Mahindra wants to know that why some particular banks are financing other tractor brands than M&M.

Since more than 95% of tractors are on credit basis, so financing could be the one way to increase their

market share in terms of volume. So M&M wants to know where they lack in this financing of tractor

through this survey.

Table 2: Market Share by Tractor categories

Indian tractor industry is the largest in the world with about one-third of the global production. The

reason behind this is that agriculture still remains the only means of subsistence for the majority.

However sales are not uniform throughout with twelve states in North India accounting for 90% of the

sales.

There are currently 14 players in the industry including 3 MNCs. Mahindra & Mahindra is the leading

player in the industry. Monsoon season is a key driver for sales of tractors. A series of good or bad

monsoon can affect the sales. In recent years the industry has registered a good growth in sales, both

domestic as well as exports. This is also partly because of the initiative of the government to boost up

agriculture and agricultural machinery industry.

The tractor penetration level in India is very low as compared to the world standards. Also the

penetration levels are also not uniform throughout the country. While the northern region is now almost

saturated in terms of new tractor sales, the southern region is still under penetrated. The medium horse

power category tractors, 31-40 HP, are the most popular in the country and fastest growing segment. As


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the pie chart showing downward, U.P. holds top position in tractor sales with 16% followed by

Rajasthan with 10%.

GRAPH 1: TRACTOR SALES BY STATES

Mahindra & Mahindra are the market leader in Indian tractor industry as per the graph showing. They

acquire almost 42% of market share in domestic market. M&M wants to become global leader in tractor

industry in terms of volume of tractors sold. M&M wants to increase their sales, and since more than

90% tractor sale is on credit basis through commercial banks; state land development banks and regional

rural banks, so more financing of tractors could be one way to increase their sales volume. According to

a study conducted by PHD Chamber of Commerce and Industry, since purchase of tractor involves a

big investment its demand in affected by the availability and easiness of credit. A higher availability of

credit will lead to a higher demand for tractors.

The company observes that some of banks are not entertaining M&M’s tractors for financing in

particular regions and because of that, the sales volume of tractors goes low. Some banks are not doing

any cases for tractor financing. Mahindra & Mahindra sees this as a great opportunity as these banks are

untapped from M&M tractors. By targeting these banks M&M can increase their sales volume and

profit.


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Now if banks are not entertaining M&M tractors for financing then there could be many reasons for that.

May be customer approaching them are not demanding for M&M tractors because of their perception or

dealer does not hold a good position in the local areas. May be the bankers have good relationship with

other dealers than M&M’s dealers. Mahindra & Mahindra wants to know the reason for low tractor

financing by some bankers. If they know the reason behind this problem they can then find some

solution for the problem. This will help in becoming the global leader by the volume.

Graph 2: DOMESTIC MARKET SHARE


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Graph 3: DOMESTIC TRACTOR INDUSTRY GROWTH

Graph 4: M&M PERFORMANCE

By doing this survey we found that some banks are not entertained M&M for finance of M&M’s tractors

and the reasons behind this are customer perception about M&M tractors, average relationship between

the dealers of M&M and banks. Bankers are also want some extra support from dealers side in sorting of

some issues with customers. Like if dealers can help them in recovery of their funds or provide accurate

and true information about the customer etc. Bankers will really appreciate this support.

M&M should change customer perception about their tractors by some good marketing strategies. They

should do marketing in such a way that the customer can easily identified distinguish features of

Mahindra tractors over other tractors. Customer and Bankers both is in direct contact with the dealer.

Dealer plays a crucial role for tractor sale because of the direct contact with both customer and bankers.


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Having a good relationship with both helps a lot in tractor financing. Indirect marketing can play a vital

role in this regard.

APPROACH TO THE PROBLEM

A project is a finite endeavor--having specific start and completion dates--undertaken to meet particular

goals and objectives, usually to bring about beneficial change or added value. This finite characteristic

of projects stands in contrast to operations--which is repetitive, permanent or semi-permanent functional

work to produce products or services.

The primary challenge of project management is to achieve all of the project goals and objectives while

honoring the preconceived project constraints. Typical constraints are scope, time and budget. The

secondary—and more ambitious—challenge is to optimize the allocation and integration of inputs

necessary to meet pre-defined objectives.

The Project given to us by Mahindra & Mahindra was Competition Dominating Banks for Mahindra

Tractors. For solving the case we firstly consult with our Area Retail Manager to understand what the

major findings the company is looking for, we also consult to various sale person of the company

understand why some banks not making business with Mahindra Tractors. We collected major data

regarding Mahindra Tractors from the website of Mahindra Tractors .So after analyzing all the necessary

detail we arrive to a solution that we can easily get our data through a questionnaire format which

contain all the detail necessary for the analysis of the above problem. Our questionnaire consists of 14

questions. The respondents of the questionnaire are basically Bank Managers or agricultural officer in

various banks. The location for the project was BARABANKI & LUCKNOW in U.P because U.P.


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holds the maximum percentage of tractor sale. Our first approach was to consult with the main dealer of

BARABANKI & LUCKNOW to know that what are the main banks which are financing the Mahindra

Tractors & which are competition dominating banks in the region. We simply arrive at bank after lunch

so that the bankers have enough time to deal with us.

The main bank in survey includes the CO-OPERATIVE BANKS, GOVERNMENT BANKS, GRAMIN

BANKS and COMMERCIAL BANKS etc. mostly tractor financing is done by banks which are in rural

area .We directly meet with the Manger of the banks who deal with agriculture department and asked the

necessary details of how they are financing the Tractors not particularly about the Mahindra Tractors but

about whole Tractor industry. What are their main requirements for financing the tractors, what they

want from the dealer, the customer, the farmer? The necessary detail provided by the banker was noted

down which will help our findings. We found bankers very cooperative.

At regular interval of time we consult our Manager to tell the current position of our Project & to solve

the necessary query during our research .During this survey we also consult the dealer of other Tractor

Manufacturers who are main competitor of Mahindra to understand their Strategy of dealing. After

collecting the necessary raw data from both the region we make our analysis.


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CHAPTER II


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ORGANIZATIONAL PROFILE OF THE COMPANY

THE BACKGROUND

Higher productivity and greater output are the two major contributions in farm mechanization.

Tractors form an integral part of farm mechanization and have a crucial role to play in increasing

agricultural productivity. Tractor is a highly versatile piece of machinery having a multitude of

uses, used in agriculture both for land reclamation and for carrying out various crop cultivation and

also employed for carrying out various operations connected with raising the crops by attaching

suitable implements and to provide the necessary energy for performing various crop production

operations involved in the production of agricultural crops. Tractors are capital intensive, labour

displaying used as a mode of transport, in electricity generation, in construction industry and for

haulage operation. It has now become an integral part of farm structure .The application of tractor


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for agricultural activities which swept India during the last twenty years have erased the problem of

farmers. Farm mechanization program in India aims to integrate the use of available human and

animal farm power with mechanical sources of power for increasing the productivity.

Indian tractor industry, comparatively young by world standards have expanded at a spectacular pace

during last four decades. Consequently it now occupies a place of pride in India's automobile industry.

U.S.A., U.S.S.R. and only a few Western European countries exceed the current production of tractors

in India, but in terms of growth India's growth is unmatched even with countries of long history of

tractor manufacturing. The spectacular achievement reflects the maturity and dynamism of tractor

manufacturers and also the policies adopted by the government to enable it to effectively meet the

demand. The tractor industry in India has made a significant progress in terms of production and

capacity as well as indigenisation of technology. It is a typical sector where both imported technology

and indigenous developed technology have developed towards meeting the overall national

requirements. The global spotlight on tractors manufacturers certainly in terms of volume seems to be

swinging away from the USA, UK and Western and Eastern Europe towards India where growth in the

number of producers and the total volume in recent years have been impressive. In India tractor industry

has played a vital role in the development.

There are currently 14 players in the industry. Mahindra & Mahindra is the leading player in the

industry.

Monsoon season is a key driver for sales of tractors. A series of good or bad monsoon can affect the

sales.

In recent years the industry has registered a good growth in sales, both domestic as well as exports. This

is also partly because of the initiative of the government to boost up agriculture and agricultural

machinery industry


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COMPANY PROFILE

MAHINDRA & MAHINDRA LTD.


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ORGANIZATIONAL PROFILE OF THE COMPANY

Mahindra & Mahindra Limited

Type Conglomerate

Founded 1945

Headquarters Mumbai, India

Key people Keshub Mahindra (Chairman),

Anand G.Mahindra (Vice-

Chairman & Managing Director)

Industry Automotive

Revenue US$ 6.7 billion (2008)[1]

Employees 65,000 plus[2]

Website www.mahindra.com/

Table 3: M&M (Brief)


http://en.wikipedia.org/wiki/Types_of_business_entity

http://www.mahindra.com/

http://en.wikipedia.org/wiki/Website

http://en.wikipedia.org/wiki/Mahindra_&_Mahindra_Limited#cite_note-1

http://en.wikipedia.org/wiki/Employment

http://en.wikipedia.org/wiki/Mahindra_&_Mahindra_Limited#cite_note-one-0

http://en.wikipedia.org/wiki/US$

http://en.wikipedia.org/wiki/Revenue

http://en.wikipedia.org/wiki/Automotive

http://en.wikipedia.org/wiki/Industry

http://en.wikipedia.org/wiki/India

http://en.wikipedia.org/wiki/Mumbai

http://en.wikipedia.org/wiki/File:Mahindragrouplogo.JPG

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HISTORY

Mahindra & Mahindra Limited is part of the US $6.7 billion Mahindra Group, an automotive, farm

equipment, financial services, trade and logistics, automotive components, after-market, IT and

infrastructure conglomerate. The company was set up in 1945 as Mahindra & Mohammed. Later, after

the partition of India, Ghulam Mohammad returned to Pakistan and became that nation's first finance

minister. Hence, the name was changed from Mahindra & Mohammed to Mahindra & Mahindra in

1948.

Initially set up to manufacture general-purpose utility vehicles, Mahindra & Mahindra (M&M) was first

known for assembly under licence of the iconic Willys Jeep in India. The company later branched out

into manufacture of light commercial vehicles (LCVs) and agricultural tractors, rapidly growing from

being a manufacturer of army vehicles and tractors to an automobile major with a growing global

market. At present, M&M is the leader in the utility vehicle (UV) segment in India with its flagship UV,

the Scorpio (known as the Mahindra Goa in Italy).

M&M is India's largest SUV maker.

Business

Mahindra & Mahindra grew from being a maker of army vehicles to a major automobile and tractor

manufacturer. It has acquired plants in China and the United Kingdom, and has three assembly plants in

the USA. M&M has partnerships with international companies like Renault

SA, France and International Truck and Engine Corporation, USA.

M&M has a global presence and its products are exported to several countries.Its global subsidiaries

include Mahindra Europe Srl. based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra

(China) Tractor Co. Ltd.

M&M is the third largest tractor company in the world. It is also the largest manufacturer of tractors in

India with sustained market leadership of around 25 years. It designs, develops, manufactures and

markets tractors as well as farm implements. Mahindra (China) Tractor Co. Ltd. manufactures tractors


http://en.wikipedia.org/wiki/USA

http://en.wikipedia.org/wiki/International_Truck_and_Engine_Corporation

http://en.wikipedia.org/wiki/France

http://en.wikipedia.org/wiki/Renault


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for the growing Chinese market and is a hub for tractor exports to the USA and other western nations.

M&M has a 100% subsidiary, Mahindra USA, which assembles products for the American market.

M&M made its entry into the passenger car segment with the Logan in April 2007 under the Mahindra

Renault joint venture. M&M will make its maiden entry into the heavy trucks segment with Mahindra

International, the joint venture with International Truck, USA.

M&M's automotive division makes a wide range of vehicles including MUVs, LCVs and three

wheelers. It offers over 20 models including new generation multi-utility vehicles like the Scorpio and

the Bolero.

At the recent Delhi Auto Show, Mahindra executives said the company is pursuing an aggressive

product expansion program that will see the launch of several new platforms and vehicles over the next

three years, including an entry-level SUV designed to seat five passengers and powered by a small

turbodiesel engine. Later in 2008, it will unveil the all-new Ingenio SUV, which will be joined in 2009

by a pickup derivative. In early 2008, Mahindra commenced its first overseas CKD operations with the

launch of the Mahindra Scorpio in Egypt, in partnership with the Bavarian Auto Group. This was soon

followed by assembly facilities in Brazil. Vehicles assembled at the Plant in Bramont, Manaus, include

Scorpio Pik Ups in single and double cab pick-up body styles as well as sports utility.

The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its

'Global 200: The World's Best Corporate Reputations' list.

Mahindra is also gearing up to sell the Scorpio SUV and pickup starting in the Fall of 2009 in North

America, through an independent distributor, Global Vehicles USA, based in Alpharetta, Georgia.

Awards

1. Bombay Chamber Good Corporate Citizen Award for 2006-07

2. Business world FICCI-SEDF Corporate Social Responsibility Award – 2007

3. Deming Application Prize

4. Japan Quality Medal in 2007


http://www.businessworld.in/index.php/Events/CSR-awards.html

http://en.wikipedia.org/wiki/Alpharetta,_Georgia

http://en.wikipedia.org/w/index.php?title=Delhi_Auto_Show&action=edit&redlink=1

http://en.wikipedia.org/wiki/Mahindra_Bolero_Camper

http://en.wikipedia.org/wiki/Mahindra_Scorpio

http://en.wikipedia.org/wiki/International_Truck

http://en.wikipedia.org/wiki/Western_world

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Models

Mahindra Thar

Mahindra Bolero

Mahindra Bolero Camper

Mahindra Bolero Inspira

Mahindra Bolero Stinger Concept

Mahindra Scorpio

Mahindra Scorpio Getaway

Mahindra Scorpio First

Mahindra Xylo

Mahindra Legend

Mahindra MM550 XD

Mahindra-Renault Logan (in cooperation with Renault)[27]

Mahindra Axe

Mahindra Major

Mahindra Souvenir Concept

Mahindra Commander

Mahindra Cab Chassis [28]



http://en.wikipedia.org/w/index.php?title=Mahindra_Cab_Chassis&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=Mahindra_Commander&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=Mahindra_Souvenir_Concept&action=edit&redlink=1

http://en.wikipedia.org/wiki/Mahindra_Major

http://en.wikipedia.org/wiki/Mahindra_Axe



http://en.wikipedia.org/wiki/Dacia_Logan

http://en.wikipedia.org/w/index.php?title=Mahindra_MM550_XD&action=edit&redlink=1

http://en.wikipedia.org/wiki/Mahindra_Legend

http://en.wikipedia.org/wiki/Mahindra_Xylo

http://en.wikipedia.org/w/index.php?title=Mahindra_Scorpio_First&action=edit&redlink=1

http://en.wikipedia.org/wiki/Mahindra_Scorpio_Getaway

http://en.wikipedia.org/wiki/Mahindra_Scorpio

http://en.wikipedia.org/w/index.php?title=Mahindra_Bolero_Stinger_Concept&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=Mahindra_Bolero_Inspira&action=edit&redlink=1

http://en.wikipedia.org/wiki/Mahindra_Bolero_Camper

http://en.wikipedia.org/w/index.php?title=Mahindra_Bolero&action=edit&redlink=1

http://en.wikipedia.org/wiki/Mahindra_Thar

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Mahindra Group

Core Business Activities

Automotive

4/3 Wheelers Automotive Sector - Domestic

Pik – Ups Automotive Sector - Domestic

LCVs Mahindra International

SUVs Automotive Sector - Domestic

Used cars - Purchase, Sale and Finance FirstChoice

UVs Automotive Sector - Domestic

Farm Equipment

Agri inputs and services Mahindra Agribusiness

Engines Farm Equipment Sector - Domestic

Farm Implements Farm Equipment Sector - Domestic

Tractors Farm Equipment Sector - Domestic

Mahindra Gujarat Tractor

Financial Services

Loans and Mutual Fund Distribution Mahindra Finance

Insurance and Risk Management Services Mahindra Insurance Brokers


http://www.mahindrainsurancebrokers.com/

http://www.mahindrafinance.com/

http://www.mahindra.com/Farm_Equ_sec/fes_gujtractor_overview.htm

http://www.mahindra.com/Farm_Equ_sec/FrmEq_domestic_overview.html

http://www.mahindra.com/Farm_Equ_sec/FrmEq_overview.html

http://www.mahindraengines.com/

http://www.mahindra.com/Farm_Equ_sec/fes_agribusiness_overview.htm

http://www.mahindrabolero.com/

http://www.automartindia.com/

http://www.mahindrascorpio.com/

http://www.mahindra.com/ourbusinesses/Autosec_mintl.html

http://www.mahindrasmallcv.com/

http://www.mahindrasmallcv.com/

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Trade, &Retail and Logistics

Retail - Mahindra Retail Mahindra Retail

Ferro Alloys and Metal Scrap Mahindra Intertrade

Steel and Steel Related Services Mahindra Intertrade

Technical Products And Services Mahindra Intertrade

Toys and Apparel Mahindra Intertrade

Corporate People Movement Mahindra Logistics

Supply Chain Management Mahindra Logistics

Service Centre for Automotive and Electrical SteelsMahindra Steel Service Centre

Information Technology

Dealership Management Mahindra Logisoft

Facility Management Mahindra Logisoft

Software Solutions Tech Mahindra

Bristlecone

Mahindra Logisoft

Infrastructure Development

Development of Infrastructure Projects Mahindra Infrastructure Developers

Engineering consultancy Mahindra Consulting Engineers

Integrated Business Cities Mahindra World City

Lifetime holidays Mahindra Holidays & Resorts

Living Spaces and Working Spaces Mahindra Lifespaces

Systech

Composites Mahindra Composites

Engineering Services Mahindra Engineering

Forgings Mahindra Forgings


http://www.mahindraforgings.com/

http://www.mahindraengineering.com/

http://www.siroplast.com/

http://www.mahindralifespaces.com/

http://www.clubmahindra.com/

http://www.mahindraworldcity.com/

http://www.mahindraacres.com/

http://www.mahindra.com/infrastructuredvpm/infra_overview.html

http://www.mahindralogisoft.com/

http://www.bcone.com/

http://www.techmahindra.com/



http://www.mahindrasteelservicecentre.com/

http://www.mahindra.com/specialtybusinesses/SpBus_MahLogistics.html

http://www.mahindra.com/specialtybusinesses/SpBus_MahLogistics.html

http://www.mahindraintertrade.com/




http://www.mahindra.com/tradefinancialservices/Mahindra-Retail.htm

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Gears Mahindra Gears

Sourcing of Auto Components Mahindra Sourcing

Stampings and Steel Mahindra Steel Products

Speciality Business

Ash Handling Euipments for Power Plants Mahindra Odyssea

Defence Vehicles Mahindra Defence Systems

Information Security Consultancy Mahindra Special Services Group

Community Initiatives

Mahindra United World College of India

Mahindra United , a football club based in Mumbai, Maharashtra

Mahindra Foundation

K. C. Mahindra Education Trust: Nanhi Kali

Farm Equipment Sector’s Overview

The Mahindra Group's Farm Equipment Sector has a significant presence across six

continents. It is among the top five tractor brands in the world, with its own state-of-the-art

plants in India, USA, China and Australia, and a capacity to produce 1,50,000 tractors a year.

The Group has a network of 800 dealers world-wide.

In the domestic business, the Farm Equipment Sector has had an unparalleled market leadership for the last 23 years.

It is the largest producer of tractors in India.

The international operations of the Farm Equipment Sector are spread across six continents. It has state-of-the-art


http://www.nanhikali.org/

http://en.wikipedia.org/wiki/K._C._Mahindra

http://en.wikipedia.org/wiki/Maharashtra

http://en.wikipedia.org/wiki/Mumbai

http://en.wikipedia.org/wiki/Mahindra_United

http://en.wikipedia.org/wiki/Mahindra_United_World_College_of_India

http://www.mahindrassg.com/

http://www.mahindra.com/specialtybusinesses/specbusi_mdefsys_overview.htm

http://www.mahindraashtech.com/

http://www.mahindra.com/systech/systech_msteelprod_stampingdivision.htm

http://www.mahindra.com/systech/sourcing-solutions.html

http://www.mahindra.com/systech/systech_mgears.htm

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manufacturing plants in India, USA, China and Australia.

Mahindra Gujarat Tractor, acquired by Mahindra & Mahindra from the Government of Gujarat in

1999, is the oldest running tractor unit in the country. The Mahindra Group has a 60% stake and

the balance 40% is with the Government of Gujarat.

Mahindra Agribusiness* integrates the food chain by providing quality inputs and farm

solutions to post-harvest management of high value farm produce. The Company's core

business is to provide supply chain services to organised retail, to both export and domestic

markets for fresh fruits and vegetables as well as to the food processing industry.

Mahindra Powerol


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Mahindra & Mahindra Ltd., the tractor and utility vehicle major in India, entered the field of Power

Generation in 2001. Mahindra Powerol deals with mainly two segments, DG sets and Engines. Since its

inception, Mahindra Powerol has sold over 100,000 DG Sets and Engines.

Today, M&M engines under the brand name Mahindra Powerol offer Diesel Generator (DG) sets

ranging between 5kVA to 140 kVA.

Mahindra Powerol has made rapid strides in the Indian genset industry in a very short span of time.

Mahindra Powerol DG sets are the first choice of Telecom majors like Airtel, Tata Tele, Vodafone,

Nokia, BSNL and MTNL to support their communication networks across India.

Recently, Mahindra Powerol won the prestigious Frost & Sullivan “Voice of Customer” award for the

most preferred Genset Brand in the telecom segment in India. The award takes various parameters into

account, including industry penetration, up-time, trouble free performance, overall satisfaction,

likelihood of buying for future requirements and likely referrals to other customers.

Besides Telecom, Mahindra Powerol DG sets are attracting customers from a diverse cross-section of

industries. These gensets are very popular in segments like banks, building and construction, public

sector units, hospitals, hotels, manufacturing units amongst other.

Mahindra Powerol DG sets are also available in exclusive showrooms all over India. At present,

Powerol has more than 50 Retail showrooms selling DG Sets across different cities in India. It has

recently appointed distributors in overseas markets e.g., Dubai and Bangladesh.

The current export markets for Mahindra Powerol are Korea, South Africa, UAE (Dubai) Philippines

and Nepal. Powerol also has distributors in Dubai, Kathmandu and Bangladesh.

Features

1. Electronic/A1 Governing

2. Compact size


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3. Low vibration

4. Fuel efficient

Service:

Mahindra Powerol takes care of the entire value chain of customers. Besides, covering areas including

personalized transportation of the DG sets, installation and commissioning, Mahindra Powerol services

also encompasses the annual and comprehensive maintenance contracts.

The company has an exclusive after-sales-service network comprising 140 outlets.

Finance:

Keeping in view yet another critical requirement of customers, M&M have joined hands with leading

finance companies to provide Retail Finance to customers. Notably, this is the first time that organized

Retail Finance is offered in the DG set industry.

Tele-Infra Management:

Recently, Mahindra Powerol has strengthened its brand image of an ‘ultimate solution provider’ by

foraying into tele-infra management. Tele Infra Management involves operation & maintenance of

“asset”, “power” and “facility” at telecom tower sites. So far 6000 sites such sites are under contract.

Powerol business is first amongst Powergen sector to foray into this business.

Bio-Diesel Gensets:

Mahindra Powerol has recently launched B100 bio diesel Generator Sets for the Indian Market. The

usage of bio diesel fuel (as per IS 15607 2005) would be applicable for all the current range of Mahindra

engines between 7.5kVA and 62.5kVA. Mahindra Powerol plans to extend this to other range of engines

in the near future.

Engines: Engines are also suitable for various industrial applications like cranes, compressors, forklifts,

rice mills and concrete mixers. Powerol has also launched rice mill and marine engines.


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Mahindra Powerol engines and diesel generator sets are certified for stringent noise and exhaust

emission norms made mandatory by the CPCB (Central Pollution Control Board, India).

GLOBAL PRESENCE

Overseas Operations - Automotive Sector

Mahindra & Mahindra Limited,Overseas Operations,Automotive sector,Road 13,Worli,Mumbai- 400018Maharashtra,India.Email - [email protected]

Overseas Operations - Farm Equipment Sector

Email - [email protected]

Mahindra MiddleEast Electrical Steel Service Centre - Trade & Financial Services Sector

Anupam MukhopadhyayHead - Sharjah Plant,Mahindra Middleeast Electrical Steel Service Centre FZC,P3, 11/12, Sharjah Airport,International Free Zone,Post Box: 8114 Sharjah,UAE.Phone - +06-557 3435Fax - +06-5573436

Mahindra Holiday & Resorts - Infrastructure Development Sector


http://www.mahindra.com/globalpresence/global_presence.asp


http://www.mahindratractorworld.com/

mailto:[email protected]




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Mahindra Holidays & Resorts India Limited, Mahindra Towers, 2nd Floor 17/18,Pattullous Road,Chennai - 600 002,Tamil Nadu,India. Customer Call Centre : 3988 0000Phone - +91-44-9881000Fax - +91-44-30277778Email - [email protected]

Mahindra Engineering - Systech Sector

Corporate officeMahindra Towers, Worli Road No. 13 Worli,- 400018Maharashtra,IndiaPhone - +91-22 2493 5168

MumbaiVickers Building, Akurli Road Kandivli (East), Mumbai- 400101Maharashtra,India.Phone - +91-22 2884 3231 /35/19Fax - +91-22 2085 2907

PuneMISEM Tower, 19/2 Plot No-15 Off Karve Road, Near Sharda Centre Erandwane, Pune – 411004. INDIA Pune- 411019Maharashtra,India.Phone - +91-20 2540 9000Fax - +91-20 2545 0045

MIGEC128/A, Sanghavi Movers Compound Opp. Jayshree Cinema, Pune-Mumbai Road Chinchwad, Pune India.Phone - +91 20 27501000Fax - +91 20 27443781

Bangalore



http://www.clubmahindra.com/


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2nd Floor, Rockline Center #54, Richmond Road Bangalore Michigan- 560025Phone - +91-80 2559 5655 /56/ 57Fax - +91-80 2559 5930

UNITED KINGDOMAtrium Court, The Ring Bracknell, Berkshire RG12 1BW Phone - +44 1344 397590, DIR:+44 1344 397085Fax - +44 1494 472005

United States of America39500 Orchard Hill Place Drive Suite 100 Novi, MI, 48375, USAUnited States of AmericaPhone - +1-248 347 3780Fax - +1-248 347 3789

USA39500 Orchard Hill Place Drive Suite 100 Novi, MI, 48375,USAPhone - +1-248-347 3780Fax - +1-248-347 3789

Mahindra Stokes - Systech Sector

Stokes Forgings LimitedNorthcote Street, Walsall West Midlands, WS2 8BH,United Kingdom.Phone - +44 [0] 1922 704800Fax - +44 [0] 1922 704804Email - [email protected]

Stokes Forgings Dudley LimitedPO Box 18 Holly Hall,Dudley, West Midlands, DY2 0SE,United Kingdom.Phone - +44 [0] 1384 342550




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Fax - +44 [0] 1384 342551Email - [email protected]

Stokes Forgings LimitedVine Street, Brierley Hill,West Midlands,DY5 1JE,United Kingdom.Phone - +44 [0] 1922 704800Fax - +44 [0] 1922 704804Email - [email protected]

Bristlecone - Information Technology Sector

India office:Mr.Anil Gupta, Vice-President, Marketing,Bristlecone India,Chakravorthy Ashok Nagar,Ashok Road, Kandivali (East), Mumbai- 400101Maharashtra,India.Email - [email protected]

Headquarters:Bristlecone Inc.,673 S. Milpitas Blvd.,Suite 200, Milpitas,CA 95035, USA.www.bcone.com

Mahindra Special Services Group - Information Technology Sector

MUMBAI Mahindra Special Services Group,MITC, Chakravarthy Ashok Nagar, Ashok Road, Kandivali (E), Mumbai- 400101Maharashtra,India.



http://www.bcone.com/




http://www.stokesforgings.com/


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Phone - +91-22- 28460489/98Fax - +91-22-2846 0487Email - [email protected]

LONDON-UKFulton House, Fulton Road, Wembley Ha9 0TF,London,United Kingdom.Phone - +44 (0) 870-736-8880Fax - +44 (0) 870-736-8889

GERMANYPartnerport Altrottstraße 31 D-69190 Waldorf,GermanyPhone - +49 (0) 6227 381 106Fax - +49 (0) 6227 381 200

SINGAPORE30 Raffles Place,#23-00 Caltex House, Singapore.Phone - +(65) 6233-6853 / 62Fax - +(65) 6233-6893

USA1880S, Dairy Ashford, Suite 616, Houston, TX 78754, U.S.A.Phone - +1 (281) -759-1400Fax - +1 (281) - 759-1425www.mahindrassg.com

Schöneweiss & Co Gmbh - Systech Sector

Dr. Ronald RittmannSCHONEWEISS & CO GmbHDelsterner Str 170 PO BOX 3349 D 58033 HAGENGermany.Email - [email protected]




http://www.mahindrassg.com/


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SWOT ANALYSIS

Strengths:

Over the years the company has emerged as one of the top players in the world in terms of

number of tractors sold. This gives a clear indication that the company's market share is one of

its biggest strengths.

The company's ability to introduce new products in the market and to generate sales from those

new products is a major strength. The reason being that this is very essential for any company,

for its survival in the long run.

The company has established its brand name in other countries of the world as well. This is

evident from the 40% market share that it holds in the 30-40 HP tractors market in the US.


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Weaknesses:

The company is highly dependent on the rural sector, and the rural sector in turn is highly dependent

on the monsoons. As a result, if there happen to be bad monsoons (less of rains) for two consecutive

years it could have an adverse impact on the demand of tractors for the company.

Opportunities:

The government has been trying to strengthen the exports of agricultural products. As a result, the

quality of agricultural products necessarily has to be very high. For this, they need better rural and

agricultural infrastructure. This might result in an increase in demand for tractors.

In India, the penetration of tractors is 10 tractors per 1000 hectares of cropped area, which is much

below the world average of 19 tractors for the same. Thus there is scope for the demand to increase.

Threats:

The company has a history of having invested in unrelated diversifications such as telecom, holiday

and resort inns, financial services, etc. which it has hived off as subsidiaries from time to time when

these turned unmanageable. This is a cause for concern as such diversifications could divert the

company's attention from its core business. It is a dangerous tendency as it leads to destruction of

shareholders value.

The entry of foreign players in the tractors segment could pose a threat to the company as these

foreign players are technically more competitive than Mahindra & Mahindra.


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SOCIAL INITIATIVE

Corporate Social Responsibility has always been an integral part of the Mahindra Group's vision

and the cornerstone of our Core Value of Good Corporate Citizenship.

Keshub Mahindra, Chairman

The Mahindra Group defines Corporate Social Responsibility as making socially responsible

products, engaging in socially responsible employee relations and making a commitment to the

community around it. At the Mahindra Group, Corporate Social Responsibility is not just a duty;

it's a way of life.


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In 2005, the Group celebrated its 60th anniversary by renewing its commitment to Corporate

Social Responsibility. It pledged to dedicate 1% of its profit (after tax), on a continuous basis

towards Corporate Social Responsibility. A unique kind of ESOPs - Employee Social Options

was launched to enable Mahindra employees to involve themselves in socially responsible

activities of their choice. The Group also announced a special gift: to provide free cochlear

implants to 60 profoundly hearing-impaired, under-privileged children.

In addition to giving impetus to the Nanhi Kali project for the girl child and the Mahindra All

India Talent Scholarship for the economically disadvantaged, the Mahindra Group is planning to

set up two Mahindra Pride Schools. These schools will offer a variety of courses, with an emphasis

on employability, including training for Information Technology, Retail, Automotive Engineering

etc. They will provide new skills and capabilities to the weaker sections of society, particularly the

scheduled castes and scheduled tribe youth. While these projects are already underway, plans for

more social initiatives are on the anvil.

K.C. MAHINDRA EDUCATION TRUST

Established by the late Mr. K. C. Mahindra in 1953, the

K. C. Mahindra Education Trust aims to ‘Transform the

lives of people

in India through education, by providing financial assistance and recognition to them, across age

groups and across income strata'. It was registered as a Public Charitable Trust under the Bombay

Public Trusts Act, 1950.

The K.C. Mahindra Education Trust has undertaken a number of education initiatives to make a

difference to the lives of deserving students. The Trust promotes education mainly by way of

scholarships. It has provided more than Rs. 13.80 crores (approximately US $ 3.0 million) in the form

of grants, scholarships and loans. Some of these scholarships were instituted as far back as the 1950’s,

while others were founded recently. These are funded through an investment portfolio, the main

donors of which are the Mahindra Group of companies.


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As part of its Corporate Social Responsibility activities, the Mahindra Group has established schools

near its factories primarily for children of its employees. At present, the Group has three schools that

impart high standards of education - Mahindra Academy at

Malad in Mumbai, Mahindra Academy in Zaheerabad and a school

in Khopoli.The establishment of these schools has not just benefited their employees but also

the community around these schools. Teachers at these schools are qualified and undergo regular

training as well as attend relevant workshops. Their teaching methodologies are

constantly evaluated and modified when necessary.

UNITED WORLD COLLEGE

The striking feature of the United World Colleges is that they embrace the entire world across all divides of race, history, culture, wealth, religion, economic status and political belief: they are unique and they are conscious of their responsibilities.

– Nelson Mandela, United World College Honorary President

The Mahindra United World College of India, part of the United World

College movement, was founded by the late Harish Mahindra in 1997. It

is the Group’s endeavour to promote world-

class education with an emphasis on the ideals of peace and

understanding, central to the ethos of the United World Colleges. There

are 10 United World Colleges spread across the globe, with colleges

situated in United Kingdom, Singapore, Canada, Swaziland, Italy,

United States of America, Venezuela, Hong Kong, Norway and India.

Her Majesty Queen Noor of the Hashemite Kingdom of Jordan is the

President of the United World Colleges and Mr. Nelson Mandela, former

President of the Republic of South Africa, is the Honorary President of

the United World College International Council.


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Located 40 kms. west of Pune, the Mahindra United World College of

India brings together students of various nationalities for a pre-university

degree. The school is global not only because of the International

Baccalaureate degree, but also because of the true international culture in

which the students study, live and learn. Each year’s batch of about 100

students accommodates about 65 to 70 from abroad. The faculty includes

professors from Argentina, Australia, Austria, Cameroon, Canada,

Colombia, Ecuador, France, Germany, India, Italy, Japan, Malaysia,

Mexico, the Netherlands, New Zealand, Sweden, South Africa, UK and

USA. The teacher-student ratio is 1:9.

This international mix facilitates global exposure and helps students transcend all artificial

barriers based on race, religion, ethnicity, class, gender or nationality. Keen focus is given on all-

round development, and students are encouraged to think innovatively by involving themselves

in socially and environmentally relevant issues. The students also contribute to the local

neighbourhood through community service programmes.

THE MAHINDRA FOUNDATION

The Mahindra Foundation has been set up with a specific objective: to provide medical relief to the poor

and needy sections of society. The foundation has helped patients suffering from cancer, heart ailments

as well as burn victims. It has also been very active during national calamities and disasters and has


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helped contribute and mobilise resources. The foundation also extends its support to academia and other

professionals and sportsmen by helping them attend workshops and conferences overseas.

The Mahindra Group has always been very responsive to any major disaster in India. Whether it's been

the tsunami or the Gujarat earthquake, the Mahindra family has got together and always provided

support either by way of financial help or by way of sending vehicles, supplying material or manpower.

ARTS AND CULTURE

The Mahindra Excellence in Theatre Awards (META) is the latest in the

Mahindra Group’s efforts to encourage national theatre in two broad

categories - Emerging theatre and Established theatre. The annual awards are

in tune with the Group’s Corporate Social Responsibility programmes, which

have already received a fillip in the Conglomerate’s 60th anniversary year.

The awards will initially cover English & Hindi theatre and include

other language productions at a later stage. The Critic’s Panel, consisting of expert theatre and

literary personalities based in the four metros, has overseen the selection of the plays in both

categories.

The awards are in the following categories (separately for each category):

1) Best Play / Production

2) Best Direction

3) Best Actor

4) Best Actress

5) Best Playwright

6) Best Lighting Design

7) Best Sound Track

8) Best Costume Design

9) Best Set Design

10) Best Adapted Work


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11) Best Supporting Actor

12) Best Supporting Actress

The selection process covers four broad areas of the country, namely, North, South, East and

West. The Critic’s Panels are based in each of the four regional hubs of Kolkata, Mumbai, Delhi

and Bangalore.

Six plays are selected from each region and are referred to the respective Critic’s Panel. The Panel

from each metro city then sends the final list of eight productions to the Grand National Jury.

The Grand National Jury for the year 2006 includes theatre luminaries such as Shyamanand Jalan,

Shabana Azmi, Ila Arun, Shashi Kapoor, Zafar Hai and M. S. Sathyu. The Mahindra Group also

plans to set up a Mahindra Academy for Excellence in Theatre.

ENVIRONMENTAL INITIATIVES

Environment protection is a part of everyday being at the Mahindra Group. Right from

Mahindra products such as vehicles which are designed meeting International standards of

Safety and emission, to all Mahindra plants across the nation which comply way beyond

necessary environmental regulations by setting new standards in natural resource conservation,

efficient water management and with the most recent Green IT; Mahindra shows that it care of

planet earth proactively.

Towards making planet earth greener, the Group has vowed to plant a One Million Trees across

the Nation by October 2008 under the Mahindra Hariyali initiative. Mahindra Hariyali, is a

mass tree plantation initiative undertaken by each and every Mahindra location - be it a

Plant/factory setting or a corporate office. Shramdaan by Mahindra employees (and their

families) themselves and even Mahindra dealers is a major driver of the initiative. With strong

and meaningful partnerships with various stakeholders in the civil society such as schools,


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colleges, trusts, and also the Government (Forest Departments etc), the Mahindra Hariyali

model ensures plantation and nurturing of these trees in the society at large. What started as a

seed with top management vision is now bearing fruits towards reaching the zenith of

completion.

Since 1984, the Mahindra Group has been lending a hand to the ‘Green Bombay’ movement by

developing and maintaining municipal gardens. Greenery is at a high premium as the city has

less than half an acre of open place per thousand people. That’s ten times less than Delhi and

twenty times less than what London offers.

The Group has transformed three municipal gardens:

The Shivaji Garden (near Gateway of India) is admired for its beautiful architecture and

flourishing plants and flowers. Completely renovated by the Mahindra Group at a cost of

Rs. 6 Lakhs, it now has pathways for pedestrians as well as new stretches

of lawns and flowers. An area formerly frequented by anti-social elements has been merged with the garden, to

prevent further misuse. Every effort has been taken to keep the garden in an immaculate condition and visiting

hours are in place, facilitating maintenance work.

The Traffic Island Garden (opposite Regal Cinema) has been completely renovated by the

Mahindra Group at the cost of Rs. 1 Lakh. New lamp posts and a variety of plants were put into

place and the fountain was restored to its former glory. The garden provides visual relief in this

crowded and traffic congested circle.

The third garden is located at the junction of Madame Cama Road, to the south of Oval Maidan.

This is a brand new garden, developed by the group from scratch, at a cost of Rs. 1.5 Lakhs.

Formerly misused by vagrants, it is now a serene and beautiful little corner.


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EMPLOYEE SOCIAL OPTIONS

Esops - What is commonly known as Employee Stock Options has a whole new meaning at the

Mahindra Group -

Esops for the Mahindra-ites meanssharing a part of yourself to help the less fortunate. It implies

looking beyond one-self. It means sharing one’s skills to make the society healthier, cleaner,

greener, more literate and hence more sustainable.

Esops here stands for Employee Social Options, a systematic employee-volunteering Programme

under CSR (Corporate Social Responsibility). Esops, started in 2005 is a set of social work

volunteering options that are created and implemented exclusively by employees themselves

based on the needs of underprivileged communities in and around their areas of operation. In a

way, it is each employee’s CSR.

“Esops” enables Mahindra workforce to collectively donate thousands of human hours for

various social projects, in the three focused areas of Education, Health and Environment,

making social work an integral part of their lives.

Launching Esops was an acknowledgement of the company that similar to its own outlook

towards social responsibility; there were many employees who individually or through teams

were as charitably inclined if not more. Esops made giving back to society not only a

management value but a team value as well, and more importantly give it a distinctive identity.

Employees along with their families participate in the Esops activities in the nearby

communities. Since 2005, the numbers of Esops Volunteers across locations has increased

manifold from a just a few hundred volunteers to 14,535 Volunteers(March 2008).

Today Esops activities are being conducted regularly in the following Indian States –

Andhra Pradesh, Assam, Bihar, Chattisgarh, Goa, Gujarat, Himachal Pradesh, Jharkhand,


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Karnataka, Kerala, Madhya Pradesh, Maharashtra, Rajasthan, Tamil Nadu, Uttar Pradesh,

Uttarakhand, West Bengal and Union Territories of Delhi and Chandigarh.

MAHINDRA UNITED FOOTBALL

History

All work and no play can indeed make a company very dull. That’s why a simple club

with a few games and basic amenities was set up in 1950. No one ever thought that this

would grow into an establishment that ran a professional team and offered high quality

facilities, incentives and allowances.

The shift was gradual. In 1956, a group of youngsters enrolled themselves as the

Mahindra official team in the Bombay Football League and made valiant efforts to reach

the top.

To further improve the standards, the company provided a full- size football field for practice

and training. At this point, with the football teams representing the company at tournaments in

Bombay, the need for a sports club arose. So the Mahindra & Mahindra Allied Company Sports

Club came into being in 1962.

Since then the team has gone from strength to strength, getting into Bombay’s senior division


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Harwood League in 1964 and earned the dashing sobriquet, ‘The Giant Killers’. Football was

developing in Maharashtra and in Mahindra too. In 1969, Mr. Harish Mahindra was elected Vice

President of Western India Football Association (WIFA). Mahindra & Mahindra Allied

Company Sports Club, then known as the Orange Brigade, was the most popular team in

Maharashtra after strong teams like TATA’s, Mafatlal’s and Caltex. The late 80’s saw Mahindra

emerge as one of the most formidable teams in the country, attracting talented international

players like P. M. Shivdas, C. Mustafa, Jerry Bassi, Henry Menezes, Santosh Kashyap and

Godfrey Pereira. Top teams like East Bengal, Mohun Bagan and Mohammedan Sporting went all

out to recruit the Mahindra players.

In 2000, the Mahindra Football Team underwent a total revamp and the Orange Brigade turned

red. The team was renamed Mahindra United under the leadership of Mr. Alan Durante,

Executive Director & President of the Automotive Sector. Committed support from the

Chairman, Keshub Mahindra, and Managing Director & Vice Chairman, Anand Mahindra, set

the ball rolling. Big names like Raghavan, Derek Desouza, Harish Rao, Karel Stromsik, David

Booth and Dhronacharya Awardee, Syed Nayeemuddin, have coached the team and taken it from

victory to victory.

There's been no looking back since then. Mahindra United of Mumbai is the only team in

Maharashtra to win the Durand Cup twice, which is the second oldest trophy in the world. It is

also the first team in Maharashtra to win the Harwood League and the Nadkarni Cup three times

in a row. In fact, right now the Indian football team too, is led by the captain of Mahindra

United.

Honours

2006 : AFC Cup

2004 : AFC CUP (Asian Football Confederation) 2004 3rd Place in Group B

2003 : President of Maldives Invitational Soccer Cup

2003-2005 : Federation Cup


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2003 : Super Cup

1971, 1982, 1984, 1985, 1987, 1995 :12x Mumbai Elite Division 2002, 2003, 2004, 2005

1998, 2001/02 : 2x Durand Cup

2000, 2001/02 : 3x Nadkarni Cup

2000, 2001, 2002

1980 : Bandodkar Gold Cup

1993 : Rovers Cup

1998 : Chief Ministers Cup

1999 : Mammen Mappillai Cup

Mahindra United Under - 19 years

In an attempt to nurture young talent and promote football in Mumbai, Mahindra United fielded

an Under-19 years team from 2003. The team performed extremely well in the NFL league for

U-19 years and reached the semi-finals, beating teams like Churchill Bros and Salgaocars. This

promotion of the U-19 years team has helped the players to develop and display their talent at the

top level and has got them instant recognition and offers from some leading clubs in Mumbai.

Mahindra United Under - 15 years

Spurred by the success of its U-19 years team, Mahindra United fielded an Under-15 years team

from 2006. The team played the Manchester United Premier Cup Asian Qualifiers held at

Kolkata where top NFL Clubs participated.

The Mahindra United Structure

President : Mr. Alan Durante

Hon. General Secretary : Mr. J. M. Mapgaonkar – Chief SSBU,


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Mahindra & Mahindra Limited

Asst. Hon. General Secretary : Mr. Cedric Shackleton

Manager : Mr. Henry Menezes

AFC ‘Pro’ License, Coach : Mr. Derrick Pereira

AFC ‘C’ License Assistant, Coach : Mr. Arshad Hussain

AFC ‘C’ License Assistant, Coach : Mr. Santosh Kashyap

Physio : Mr. Sujit Manna

Doctor : Dr. N. N. Shingornikar

Hometown : Mumbai; MAHARASHTRA

Founded as : Mahindra & Mahindra and Allied Company's

SC (1962)

Renamed to : Mahindra United (summer, 2000)

Title Sponsor : Mahindra Group of Companies

Co-Sponsors : Sharda Motors Industries Limited, Anand

Automotive Systems

Lear Corporation, Shell Helix

Ground : The Cooperage Ground, Mumbai

Capacity : 12,000 people

Practice Ground : Mahindra & Mahindra Limited, Automotive

Sector, Kandivali

No. Name Position DoB Nat.

1 Subhashish Roy

Chowdhury

Goalkeeper 27.09.1986 IND

2 Jinto Jose Defender 05.07.1980 IND

3 Manju Nanjangud

Shivananju

Defender 09.05.1987 IND

4 Deepak Defender 12.10.1979 IND


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Kumar Mondal

5 Samson Fernandes Defender 07.11.1985 IND

6 Shanmugam Venkatesh Midfielder 23.11.1977 IND

7 Sushanth Mathew Midfielder 18.05.1978 IND

8 Jose Marcio

Ramirez Barreto

Midfielder/

Forward

03.09.1976 BRAZIL

9 Surojit Bose Forward 19.12.1986 IND

10 Yakubu Yusif Forward 04.09.1978 GHANA

11 Subash Chakraborty Midfielder/

Forward

23.10.1985 IND

12 Khalid Jamil Midfielder 21.04.1977 IND

14 Mahesh Gawli Defender 23.01.1980 IND

15 Abhishek Yadav Forward 01.06.1980 IND

16 James Lukram Singh Midfielder 01.03.1981 IND

17 Ishan Rawlley Singh Midfielder 01.06.1987 IND

18 Peter Siddiqui Defender 17.04.1977 IND

19 David Adjei Midfielder 03.03.1977 GHANA

20 Othallo Tabia Defender 20.10.1983 IND

21 Gouramangi Moirangtem

Singh

Defender/

Midfielder

25.01.1985 IND

22 T.G. Purushothaman Goalkeeper 06.06.1977 IND

23 Steven Dias Midfielder 25.12.1983 IND

24 Sandip Nandy Goalkeeper 15.01.1975 IND

25 Anees Kutty Forward 30.03.1982 IND

26 Hekmat Singh Midfielder 12.04.1981 IND

27 Irungbam Surkumar Singh Defender/ 21.03.1983 IND


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Midfielder

28 Krishnan Nair Ajayan Midfielder 30.05.1979 IND

29 Rauf Sher Khan Defender 13.05.1982 IND

Derrick Pereira Coach IND

Shaikh Arshad Hussain Assistant Coach IND

Santosh Kashyap Assistant Coach IND

Henry Menezes Manager IND

Sujit Manna Physio. IND

Denis D'souza Team Assistant IND

Sujay Sharma Analyst IND

Table 4: Mahindra United Squad 2005-2006

COMPETITIORS OF M&M LTD.

Tata motors

Escorts

Sonalika

Eicher

John Dere


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New Holland

ACHIEVMENTS AND AWARDS

CSR AWARDSBUSINESSWORLD AND FICCI JOINED HANDS IN 1999 to recognise the companies that take

corporate social responsibility as seriously as their business. The outcome of that association was the

Businessworld-FICCISEDF Corporate Social Responsibility Award, which went through its seventh

edition in 2007. This year’s jury, chaired by Abid Hussain, former Indian Ambassador to the US,

declared Mahindra & Mahindra the winner for its special focus on educating the underprivileged. The

first runner-up was Tata Tea for its focus on helping the disabled. NTPC was declared the second


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runner-up for its immaculate waste management programme. The jury gave a special commendation

certificate to Apollo Tyres for its attempt to contain the spread of HIV/AIDS. Two other shortlisted

companies, MSPL and ONGC, were awarded certificates of appreciation. The winners were felicitated

by finance minister P Chidambaram at a ceremony on 16 May 2008, at FICCI Federation House, New

Delhi.

2009

•FES Nagpur won the 1st Prize in the State Level Award for Excellence in ‘Energy Conservation

and Management’ in the Automobile Sector. The Hon’ble Governor of Maharashtra His

Excellency, S. C. Jamir handed over the award to the representatives of FES at Pune on July 4,

2009. The competition was conducted by Maharashtra Energy Development Agency (MEDA) in

October 2008.

•AS Nashik won the 2nd prize in State level Award For Excellence in Energy Management on

July 4, 2009. This state level award is instituted by MEDA (Maharashtra Energy Development

Agency) for various industrial sectors for their outstanding contribution to Energy Conservation

and Management. The award was conferred on the basis of Nashik Plant’s Energy Conservation

initiatives and the last 3 years’ performance.

•Mahindra FES was honoured with the 'Golden Peacock Award for Occupational Health & Safety

- 2009' for Excellence in Occupational Health and Safety practices. The award was presented to

the FES representatives at a special Gala Awards Event during the Global Convention on

Climate Change on Sunday, 14th June 2009 at S.M. Convention Centre, Palampur (Himachal

Pradesh).

•Mahindra FES won gold as the Best New Tractor in the Lower Horse Power Category (upto 70


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Hp) at the 76th International Novisad Fair. The fair was held from 8th May ’09 - 16th May ’09 at

Novisad, the capital of the Serbian Province of Vojvodina. Mahindra outbeat competition on

parameters such as aesthetics, fuel consumption, handling ease and overall performance. The

competition was organized by the organizing committee of Novisad fair and was conducted by

leading agricultural experts from accredited agricultural universities.

•On May 14, 2009, Mahindra & Mahindra was awarded the prestigious 21st CFBP Jamnalal Bajaj

Uchit Vyavahar Puraskar 2008, in the Large Manufacturing Enterprises category. Instituted in

1988 by the Council for Fair Business Practices, the award recognizes and applauds the efforts of

businesspersons, business houses and business associations with an exemplary record of

practicing and promoting Fair Business Practices. It encourages and motivates businesses to

proactively pursue opportunities to fulfill its social responsibilities.

•On April 29, 2009, Club Mahindra Snow peaks Resort, Manali was awarded as the Best Socially

Responsible Resort at Manali by the area MLA & local administration. All Club Mahindra

resorts are at the forefront of building awareness on Sustainability and Social Responsibility.

The Scorpio receive the Best Off roader vehicle of the year 2009 award and the Start-stop

technology received the Environment Initiative of the year 2009 award from Carwale.com on

April 29, 2009.

•On April 8, 2009, "Club Mahindra" was adjudged a Consume Superbrand after passing a

rigorous consumer validation process, which included a survey across 19000+ respondents and

scrutiny by the Brand Council Club Mahindra falls within the top 10% of all brands across all

segments and categories.

•Mahindra received five corporate collateral awards from the prestigious Public relations Council

of India on April 4, 2009. M&M received awards for external magazine - Hello, corporate

brochure – Lifeline Express, PR Campaign – Launch of FuelSmart technology in Bolero &

Scorpio, In-House magazine – Mahindra Newsletter and Tabloid – Inside information. The


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Public Relations Council of India (PRCI) is the foremost platform for Public Relations

professionals. and the PRCI's Annual Awards is the most prestigious event in the realm of

Corporate Communications. There are 7 categories of Awards with Gold, Silver and Bronze

trophies awarded in each category. The jury consists of eminent personalities from the world of

mass media.

Mahindra received the Green Award for the Scorpio M2DI Micro Hybrid at the annual NDTV

Profit Car and Bike Awards held in Mumbai on February 20, 2009. The Mahindra FuelSmart

system with Micro-Hybrid technology is a technological innovation developed by the Mahindra

Research & Development team with the support of M/S BOSCH. This technology enables the

SUV’s engine to switch off automatically at a traffic light when idle and in neutral gear and the

engine starts seamlessly once the driver depresses the clutch before moving forward.

Mahindra Renault received the Integrated Marketing Campaign of the Year award for its

advertisement campaign ‘But Why’ at the annual NDTV Profit Car and Bike Awards held in

Mumbai on February 20, 2009.

•Mr. Anand Mahindra, VC & MD, Mahindra Group, was felicitated with the Qimpro Platinum

Standard (Business) 2008 award at a ceremony held on February 6, 2009 which was attended by

an eminent group of corporate leaders. Instituted by the Qimpro Foundation, the Qimpro awards

highlight the quality achievements of extra ordinary individuals in an era of performance

excellence. Mr. Mahindra’s citation said he was “a prime-mover of excellence in the

manufacturing and service sectors, in rural and urban India. He is the face of New India in

America, Asia, Africa, Australia and Europe; for the global farm equipment and utility vehicle

sectors.”

Mr. Rajeev Dubey, President (HR, After-Market and Corporate Services) and Member of the

Group Management Board, Mahindra & Mahindra Ltd., received the Global HR Excellence

Award for HR Leadership (JRD Tata Award) at the Global HR Excellence Awards 2008-09


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organized by the World HRD Congress in Mumbai on February 6, 2009.

Ms. Sangeeta Pandey, Senior General Manager, HR, Automotive Sector, Mahindra & Mahindra

Ltd., also received the Woman Super Achiever Award at the Global HR Excellence Awards

2008-09 organized by the World HRD Congress in Mumbai on February 6, 2009.

•Mahindra’s Auto Sector has won the ‘Top Gear Manufacturer of the Year’ award. In an editorial

titled ‘Forward Thinking – Mahindra’, the February 2009 issue of the leading automotive

magazine ‘Top Gear’ showers the following encomium: “…The Scorpio hybrid and micro-

hybrid (as the start-stop car is called) are evidence of a car maker that’s planning a long way

ahead. True, neither system has been proven yet, and both are a little way from going on sale, but

these are not mere concepts. Mahindra intends to make them work- and for what is still really a

fledgling car manufacturer, only up to their second in-house car ever, that’s quite something.”

•Chairman, Mr. Keshub Mahindra was honoured with CNBC TV18’s India Business Leaders

Lifetime Achievement award, 2008 on January 22, 2009. Mr. Anand Mahindra received it on his

behalf. The Lifetime Achievement award felicitates a leader who has redefined Indian industry

and its perception globally. CNBC TV18 India Business Leader Awards was instituted in 2005

to recognize and felicitate those business leaders who have set exemplary standards.

•For the Third time in a row, Mahindra’s Zaheerabad plant bagged the 1st prize in Andhra

Pradesh Productivity Council Energy Conservation Award - 2008 competition among all

Industrial categories. ENCON Cell, Zaheerabad plant received the award from Honorable

Director of Andhra Pradesh Productivity Council Mr. GopalaKrishna on 8th January 2009 in

Hyderabad.

•Mr. Vijay Mahajan, Sr. G.M. Corporate IT has received “India's Best IT Managers Award” for

2008 from Great CIO at the "India's Greatest Technology Leaders" conference held on Jan 15,


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2009 in Bangalore. Great CIO is Asia's largest Social Network of CIO's, IT management and

Technology leaders, headquartered in India. This award is given to three IT managers who have

made an exceptional contribution to the success of their companies through their work in the

area of Information Technology.

•Mahindra received the Best Innovation Award at the UTVi Autocar Awards 2009 held jointly by

UTVi and Autocar India on January 7, 2009. Mahindra received the award for its path-breaking

FuelSmart system for Scorpio M2DI and Bolero SLX BS3 variants in the Indian market. The

Mahindra FuelSmart system with Micro-Hybrid technology is a technological innovation

developed by the Mahindra Research & Development team with the support of M/S BOSCH.

This technology enables the SUV’s engine to switch off automatically at a traffic light when idle

and in neutral gear and the engine starts seamlessly once the driver depresses the clutch before

moving forward.

2008

•Mahindra & Mahindra was awarded the Niryat Shree Bronze Trophy by FIEO. The President of

India gave away this prestigious award on the 16th of December 2008 at a glittering function in

New Delhi. Mahindra was honoured with the Niryat Shree award based on its export

performance for the year 2005-06.

•Mahindra Farm Equipment Sector (FES) with their partner RC&M (a leading experimental

marketing solution provider) bagged two golds at the second edition of the Rural Marketing

Association of India (RMAI) awards 2008, held at JW Marriot Mumbai on 22nd December

2008. FES won both its awards for marketing campaigns in villages with population below

20,000. FES scored the first gold for “Best Integrated Rural Marketing Initiative” for

Bhoomiputra 235 DI - Air flow technology. FES bagged the second gold for the “Most Effective

Use of Event Marketing” for “Arjun Ultra -1 Hosh Uda De”. The awards were presented in


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different categories for marketing campaigns, such as villages with population below 20,000 and

in villages and towns between population of 20,000 and one lakh.

•Mahindra and Mahindra Limited has been conferred with the CSIR Diamond Jubilee

Technology Award 2007 for “Development and Commercialization of Scorpio”. Prime Minister,

Dr. Manmohan Singh gave away the award at a function in New Delhi on December 20, 2008.

The Scorpio ‘W’ is a new and improved version of Mahindra’s state-of-the-art flagship vehicle,

the Scorpio. Forty-three incredible new features separate this vehicle from its earlier

predecessors. It exhibits improved drive, performance, handling, and styling. Each feature of the

vehicle has been designed as per customer’s convenience, ensuring superior customer

satisfaction.

Mahindra & Mahindra Ltd. received the prestigious ICSI National Award for Excellence in

Corporate Governance for the year 2008 at a function held in Vigyan Bhawan, New Delhi on

December 20, 2008. The award is presented to those companies which follow the highest

standards of corporate governance and follow best practices which are worthy of being

exemplified. The Institute of Company Secretaries of India (ICSI), a premier professional body

has been set up under an Act of Parliament to develop and regulate the profession of Company

Secretaries.

Zaheerabad plant has bagged the 1st prize in National Energy Conservation Award - 2008

competition in Automobile Industry category on 17th December 2008. The National award is

instituted by Bureau of Energy Efficiency and Ministry of Power, Government of India for the

various industrial sectors, for their outstanding contribution in Energy Conservation and

Management.

Nashik Plant has been awarded the National Certificate of Merit for Excellence in Energy

Management 2008 by the Govt. of India on 17th December 2008. The Award was conferred on

the basis of Nashik Plant’s various Energy Conservation initiatives and considering the last 3

years’ performance. The National award is instituted by Bureau of Energy Efficiency and


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Ministry of Power, Government of India for the various industrial sectors, for their outstanding

contribution in Energy Conservation and Management.

Nashik Plant was awarded the prestigious CII National Award For Excellence in Water

Management 2008 at a function in Hyderabad at the Water Summit 2008 organised by CII,

Hyderabad held on 17th and 18th December 2008. The National award is instituted by CII for

various industrial sectors to acknowledge their outstanding contribution in Water Conservation

and Management. Nashik plant received three prizes at the event, which included “Excellent

Water Efficient Unit”, the Jury award for the Most Innovative case study, The people choice

award and the Most Useful Presentation, which was bagged by the Nashik Team.

•The Mahindra Group was honoured with nine communication awards at the 48th annual ABCI

(Association of Business Communicators of India) awards nite in Mumbai on Friday, 7th

November 2008. These are among the most prestigious communication awards in India. ABCI is

a 52 year old organization committed to the cause of Business Communications. Mahindra won

in the following categories - External Magazine (Hello), Indian Language Publications

(Ingenious), Newsletter Design (Mahindra Newsletter), Brochure Design (Systech Brochure

Design), Photo Features (Refresh), Social Responsibility Communication (Lifeline Express), E-

Zine (Mahindra Spectrum), Web Communication (Monsoon Special on Intranet & One

Mahindra) and Corporate Website (Nanhi Kali).

Ms. Roma Balwani, Vice-President & Head, Corporate Communications was the first recipient

of the Business Communicator of the Year award in the category Prestige Awards from

Association of Business Communicators of India (ABCI). She received the award from the

Governor of Maharashtra in the presence of Mrs. Rajshree Birla, Director, Aditya Birla Group at

the annual ABCI awards nite on 7th November 2008. The Business Communicator of the Year is

awarded to a Communications Professional who has dominated and influenced the profession of

Communications and dealt very efficiently with crisis in the last few years. It is awarded to a

professional who is seen as a role model in his/her stream.


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•Tech Mahindra Limited was conferred the 2008 Frost & Sullivan Growth Excellence Award on

15th October, 2008 at the Mandarin Oriental Hotel in Kuala Lumpur. The Award recognizes

companies which have demonstrated significant excellence in growth leadership and consistently

outperformed their competition by demonstrating higher than industry growth over the past few

years.

Auto Sector Igatpuri Plant won the Best Kaizen Award at the 12th National Kaizen Conference

in Delhi on October 13-14. The Kaizen presented by the Igatpuri Plant on "easy to adjust on

Mustang engine assembly line" won the Best Kaizen award. This is first time in the history of

Igatpuri plant that a team has won at such a national level competition.

The Nashik Plant became the first plant to win the prestigious CII National Award for

Excellence in Energy Management 2008 at an event held in Pune on 22nd and 23rd August

2008.. The award recognizes various industrial sectors for their outstanding contribution to

Energy Conservation and Management. The award was conferred on the basis of Nashik plant’s

various energy conservation initiatives and its performance over the last three years.

•Club Mahindra Lake View Resort, Munnar has won the CNBC AWAAZ Travel Awards '08 for

Best Resort for Health and Rejuvenation. Travel Awards is an annual event hosted by CNBC

AWAAZ to honor the best in class travel destinations and other ancillary services of the tourism

industry. These Awards recognize and honor best in class, destinations, organizations and

service providers based on an objective study conducted by India’s leading research firm, The

Nielsen Company. The CNBC AWAAZ Travel Awards are based on an exhaustive consumer

response study, conducted across 12 cities with over 2000 consumers voting for their choice of

travel services and destinations. The award ceremony will be held on July 3, 2008.

•Mahindra & Mahindra was honoured with the Businessworld FICCI-SEDF Corporate Social

Responsibility Award from the Honourable Finance Minister, Mr. P. Chidambaram in New

Delhi on May 18, 2008. Instituted in 1999, the Businessworld FICCI-SEDF Corporate Social


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Responsibility Award identifies and recognizes the efforts of companies in integrating and

internalizing CSR into their core business operations. Mahindra’s CSR activities focus on the

three areas of education, environment and health, and the company has pledged 1% of its profit

after tax (PAT) on a continuing basis for CSR activities.

•Mahindra World City is the runner-up in the Best Developer - Mixed Use category at the 2008

Cityscape Asia Real Estate Awards held in Singapore on May, 2008. These awards honor

leading real estate professionals and companies for their outstanding contribution to the industry.

•Mahindra Lifespaces bagged the Creative Excellence in Employer Branding award from the

Economic Times in the Real Estate category at a ceremony held in Mumbai in March 2008. The

ad was selected from amongst the three best ads in the ‘Engineering, Infrastructure and

Construction’ sector and was short listed from over 480 entries. Known as the ET Pink Slip

Awards, these awards instituted by the Times Group, recognize an organization’s efforts in

attracting talent through recruitment advertisements that display creativity.

•Mahindra Lifespaces’ project ‘The Woods’ in Wakad, Pune won the AESA (Architects

Engineers & Surveyors Association of Pune) Gold Award, 2008, for being adjudged the Best

Project in the Group Housing Category in Pune and adjoining area.

•M&M won the Auto Monitor CSR award for the Lifeline Express at a glittering ceremony held

in New Delhi on the 7th of March 2008. The Lifeline Express was the organization’s largest

Esops initiative and was undertaken by the FES Rudrapur plant, who together with other

volunteers such as doctors put in an amazing 21,742 man hours.

•Mahindra & Mahindra won the following awards at the Asia Pacific HRM Congress 2007-08 in

Mumbai on February 14, 2008 - Employer Brand of the Year 2007-08, Award for Best HR

Strategy in line with Business, Award for Talent Management, Award for Continuous Innovation

in HR Strategy at Work, Award for Excellence in Training, Award for Managing Health at Work


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Award for Global HR Strategy, Award for Excellence in HR through Technology and Award for

Innovative Retention Strategy.

•Mahindra & Mahindra Ltd. was awarded the 'Excellence in Innovation' Award at the Indira

International Innovation Summit (3i's Summit) at a glittering function held on the 15th of

February, 2008 in Mumbai. This award was presented to M&M for encouraging consistent

innovation and building that into the fabric of the business.

•Mr. Anand Mahindra received the CEO of the Year award at the Asia Pacific HRM Congress

held at Land's End, Bandra, Mumbai on February 13, 2008. Mr. Mahindra was felicitated for his

"outstanding and unparalleled contribution for providing strong, efficient, ethical and visionary

leadership".

•On January 19, Mr. Anand Mahindra, Vice Chairman and Managing Director of Mahindra &

Mahindra, was honoured with Business India's Businessman of the Year 2007. Now in its 26th

year, the award was instituted by Business India in 1982 to recognize that one outstanding

individual in the business community who is a role model for our times.

•On January 18, Mahindra Holidays & Resorts India Limited bagged the coveted Avaya Global

Connect Award on account of Best Customer Responsiveness for its Club Mahindra Holidays

Brand, in the travel and tourism category.

•On January 18, Mahindra and Mahindra won the BSE award for Best Corporate Social

Responsibility Practice at the Social and Corporate Governance Awards (Innovative strategies -

Measurable Impacts), presented by BSE and NASSCOM Foundation. The Award ceremony was

the culmination of the Business for Social Responsibility Contest organized by BSE and

NASSCOM Foundation in which Mahindra and Mahindra Limited was short listed along with

28 other Corporates for the category Best Corporate Social Responsibility Practice.


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•On January 15, FES won the prestigious "Golden Peacock National Quality Award - 2007" for

Excellence in Quality. Conferred on after a thorough and rigorous process of evaluation by

independent examiners, it is a matter of pride to achieve this honor.

•On January 10, the Logan won the Midsize Car of the Year Award at the annual NDTV Profit

Car India & Bike India Awards held in Delhi. The NDTV Profit Car India & Bike India Awards

recognize the best in the automobile industry, as showcased in NDTV Profit's highly acclaimed

'Car and Bike' show.

•Logan was declared the Hindustan Times Car of the Year 2007 by HT Cars & Bikes, a

supplement of the Hindustan Times and also the Business Standard Motoring Jury Award 2008.

•The Scorpio and the Logan received the TNS 'The Voice of the Customer' award along with the

Innova at a glittering ceremony in New Delhi on January 9, 2008.

2007

• Mr. Anand Mahindra, VC & MD, Mahindra Group has been honored as Business India's

Businessman of the Year award 2007 in its issue dated December 30, 2007.Business India is

India's leading business magazine. The magazine's editorial says, "While the Business India

award is for businessmen who have made their mark mainly in India, Anand Mahindra has

made significant headway abroad too, a must in the era of globalization."

• The Nashik Plant of Automotive Sector was awarded the prestigious Platinum 1st Runner Up

Award of the India Manufacturing Excellence Award (IMEA) 2007 by Frost & Sullivan (global

leaders in growth consulting, market research and corporate best practices) in Mumbai on 7th

December 2007 amidst an august gathering of world class entrepreneurs. The Nashik Plant was

commended as one of the "BEST FACILITIES IN INDIA that have achieved and sustained


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manufacturing excellence, with the diligence, perseverance, foresight and dedication required to

develop a successful manufacturing organization and sustain continuous learning."

• Mahindra & Mahindra Auto Sector's Zaheerabad plant has won the First Prize in the National

Energy Conservation Awards - 2007 in the Automobile Industry category and its Nashik Plant

has been awarded the Second Prize in the same category. Smt. Pratibha Devisingh Patil, H E

The President of India gave the National Energy Conservation Award and Trophy in the

presence of Shri Sushil Kumar Shinde, Hon'ble Union Minister of Power at Vigyan Bhawan,

New Delhi on December 14, 2007 to Mr. Rajan Wadhera, Executive Vice President

(Operations) and Mr. Vijay Dhondge, Vice President (Operations) received the Second Prize.

• Mahindra & Mahindra was honoured with the Pegasus Corporate Social Responsibility Gold

Award for CSR at the Pegasus CSR Awards 2007 at a glittering ceremony held in Mumbai

yesterday on 12 December 2007. The award was given on the basis of M&M's initiatives in the

field of health and education, i.e. Lifeline Express and Nanhi Kali respectively.

• Mahindra Powerol has won the prestigious "VOICE OF CUSTOMER" award for the most

preferred Genset Brand in the telecom segment. The award was announced by Frost & Sullivan

in a glittering ceremony at Bangalore on 5th December'07 and exemplifies Mahindra Powerol's

customer centric approach.

• Mr. Bharat Doshi, Executive Director & Group CFO, M&M, received the CFO of the Year

award from Mr. Parthasarthi Shome, Advisor to the Finance Ministry, while Mr. Keki Mistry,

MD, HDFC presented him with the award for Best Performing CFO in the Auto, Aviation and

Auto Ancillaries Sector at the HSBC CNBC CFO Awards 2007 on November 22, 2007. The

HSBC CNBC CFO Awards recognize and honour top performing CFOs across India Inc. and

pay tribute to the global spirit of today’s CFO.


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• Chairman, Mr. Keshub Mahindra, has been conferred with the prestigious Ernst & Young

Entrepreneur of the Year ‘Lifetime Achievement’ Award for 2007 held in Delhi on November

20, 2007. The Ernst & Young Entrepreneur of the Year Awards 2007 recognize successful

entrepreneurs who have displayed an inspiring vision, unabated zeal and passion to make a

difference.

• Mahindra & Mahindra has been awarded as the organization with the “Best Automotive

Manufacturing Supply Chain Excellence”. The awards were presented by IndiaTimes

Mindscape ( Times of India Group ) alongwith the Business India Group at the Express,

Logistics & Supply Chain Awards held in Mumbai on 28th September 2007. A. C. Neilson is

accredited with the Research for the Awards Nominee’s & the Winners.

• Mr. Arvind Tawde, Sr. VP and CIO, Mahindra & Mahindra, received the CTO of the Year 2007

award for his outstanding contribution to the IT industry and Mahindra & Mahindra. The award

was handed over during the 8th CTO forum at Istanbul,Turkey on 9th September, 2007. The CTO

of the Year awards is among the most prestigious and felicitates those who have rendered

yeoman service to their organizations and industry. The theme of this year’s award was

“Celebrating business and technology innovation”.

• Mahindra & Mahindra has been honored with the coveted Bombay Chamber Good Corporate

Citizen Award 2006-07 on the Chamber’s 172nd Foundation Day on September 21, 2007. The

Good Corporate Citizen Award recognizes and honors conspicuous achievement by corporate

organizations by way of service to the civic community, in addition to outstanding operational

performance. The award takes into account several parameters, including Business Performance,

Corporate Interests, Employee Welfare, Customer and Stakeholder Satisfaction and Social

Investment.

• The Institute of Economic Studies (IES), New Delhi, has awarded the 'Udyog Rattan' to

Anjanikumar Choudhari, President – Farm Equipment Sector and Member of the Group


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Management Board. Mahindra & Mahindra Limited was awarded the 'Certificate of Excellence

in Productivity, Quality, Innovation and Management'. IES conferred this award on Mr.

Choudhari for “outstanding performance in the field of industrial development of the country.”

The awards were presented by Dr Bhishma Narain Singh (Hon'ble former Governor of Tamil

Nadu and Assam and former Union Cabinet Minister) during the seminar on Economic

Development on September 4, 2007, at New Delhi.

• M&M has won the Security Strategist Award 2007 (in the General Industry category) for the

Best Information Security Initiative in India. Security Strategist Award acknowledges

organizations for their outstanding leadership in the field of Information Security and honors

CSOs (Chief Security Officers) for displaying Information Security vision. These are instituted

by Information Security, Indian Express Group's IT publication and Microsoft Corporation.

• Mahindra & Mahindra Financial Services Ltd (Mahindra Finance), part of the $ 4.5 billion

Mahindra Group and a leading player in providing financial services in the rural and semi-urban

markets, has won the "Pioneer Award" in the individual category of the Enterprise Connect

Award '07, instituted by Cybermedia India Online Ltd (CIOL) and Dataquest. This award has

been given in recognition of MMFSL's innovative project called 'MF Connect 3000', which has

been designed to enhance the quality of delivery to the customers.

• Mahindra Lifespaces has been honoured as the Best Developer in the Best Transparent Systems

category at the recently held CNBC Awaaz - CRISIL Real Estate Awards. Mahindra Lifespaces

has been awarded for its residential project, 'The Woods'.

• Mahindra & Mahindra was awarded the prestigious SAP ACE 2007 (Awards for Customer

Excellence) by SAP India on August 27, 2007. M&M was awarded in the category 'Best

Automotive Sector Implementation - Large Enterprises' for SAP Business Warehouse (BW)

Implementation along with Management Cockpit.


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• Mr. Anand Mahindra, Vice Chairman & Managing Director, Mahindra Group has been honored

with 'The Most Inspiring Corporate Leader of the Year' Award by NDTV Profit at a glittering

ceremony in New Delhi on July 27, 2007. Finance Minister P. Chidambaram presented the

award to Mr. Mahindra in the presence of who's who of India's corporate world.

• Mr. Anand Mahindra, Vice Chairman & Managing Director of the Mahindra Group, was

honoured with the LMA Entrepreneur of the Year 2006 award on June 19, 2007. The award has

been instituted by the Ludhiana Management Association.

• Mahindra & Mahindra Farm Equipment Sector has won an AE50 Outstanding Innovation Award

2007 from ASABE (American Society for Engineering in Agricultural, Food, and Biological

Systems). ASABE is an international, not-for-profit organization of diverse members dedicated

to advancing agricultural, biological and food engineering. Mahindra& Mahindra Farm

Equipment Sector developed the Mahindra Shaan, deemed one of the year’s most innovative

designs in engineering products or systems for the food and agriculture industries. The Mahindra

Shaan is featured in the June 2007 special AE50 issue of ASABE’s magazine Resource:

Engineering & Technology for a Sustainable World.

• Mahindra & Mahindra's Farm Equipment division has been awarded the prestigious "Golden

Peacock Occupational Health & Safety Award" for the year 2007 for Excellence in Health and

Safety Practices. The award is conferred after a thorough and rigorous process of evaluation by

independent examiners. This year, the jury was headed by Justice P.N. Bhagwati, the former

Chief Justice of India.

• Mahindra & Mahindra has been awarded the coveted Golden Peacock Eco - Innovation Award

for its Innovative vehicle - Bijlee, the all electric, zero emissions vehicle. The award was

presented on June 7, 2007 at a Convention on Corporate Response to Climate Change with the

theme, "Combating Climate Change through Market Driven Solutions" at Palampur (Himachal


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Pradesh).

• Mahindra & Mahindra has won the all India award for export excellence instituted by the

Engineering Export Promotion Council. Mahindra Farm Equipment Sector, which has been the

domestic leader in tractors for the last 24 years, has been crowned Star Performer for 2005-06 by

EEPC. The award was handed over to Mr. V. S. Parthasarathy, Executive VP, International

Operations, Mahindra & Mahindra Farm Equipment Sector, by the Honourable Minister for

Commerce & Industry, Mr. Kamal Nath, at a function in New Delhi on June 1 '07. The award

recognizes Mahindra Tractors' outstanding contribution to Engineering Exports in the category

of Large Enterprises in the product group "Agriculture & Forestry Machinery & Parts.

• The Institute of Economic Studies, New Delhi, has awarded the 'Udyog Rattan' to Ramesh Iyer,

managing director, Mahindra Finance. Mahindra Finance was awarded the 'Certificate of

Excellence in Productivity, Quality, Innovation and Management'. IES conferred this award on

Mr. Iyer for "outstanding performance in the field of industrial development of the country." The

awards were presented by Dr Bhishma Narain Singh (Hon'ble former Governor of Tamil Nadu

and Assam) during the seminar on Economic Development on May 22, 2007, at New Delhi.

• Systech received the Best Supplier Award for 2006 from Benteler Automotive, a global tier one

supplier with revenue of over $ 4 billion, for 2006 at an award ceremony at Paderborn in

Germany.

• Tech Mahindra awarded for Outstanding contribution, Achievements in the telecom industry and

for continued support to the OSS/BSS community at the "Billing & OSS World 2007"

conference. The award was announced by Telestrategies on April 25th 2007 as a part of the

Billing & OSS World 2007 conference in Chicago.

• Mahindra & Mahindra was awarded the prestigious Auto Monitor Corporate Social

Responsibility Initiative of the Year 2007 Award for its Nanhi Kali Project at a glittering


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function held in Delhi.

• Chairman, Mr. Keshub Mahindra was awarded the prestigious IBS Kolkata Lifetime

Achievement Award for his ‘unparalleled contribution to industrial growth and social and

economic development of the community’.

• Mahindra & Mahindra was awarded the Global HR Excellence Award for Innovative HR

practices (Manufacturing Sector) at the Asia Pacific HRM Congress held in Mumbai.

• Tech Mahindra received the ‘Organisation with Innovative HR Practices’ award under their

Global HR excellence Awards at the Asia Pacific HRM Congress held in Mumbai.

• Tech Mahindra’s Marketing and Communications team won the Award for Marketing in the IT

Sector 2007.

• Tech Mahindra’s Recruitment team was awarded the ‘Best overall Recruiting & staffing

organization of the year’ award under the RASBIC awards (Recruiting and Staffing Best in

Class).

• The all new Mahindra Scorpio was awarded the coveted Golden Peacock Award for Innovative

Product / Services in the Automobile segment.

• Club Mahindra was awarded the Bronze for its magazine ‘Hello’ in the External Magazine

category at the Association of Business Communications of India (ABCI) annual awards

ceremony. Hello is a reflection of the Mission at Club Mahindra, translating holidays into the

enrichment of individual and family holistic health and well being.

• Mahindra Lifespaces won the silver for its website initiative - Sylvan County microsite


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(www.mahindraLifespaces.com/sylvancounty) and bronze for its Multimedia CD ROM based

presentation on Mahindra Eminente at the Association of Business Communications of India

(ABCI) annual awards ceremony.

• Mahindra & Mahindra won the bronze for its wallpaper ‘Dread the Men in Red’ at the

Association of Business Communications of India (ABCI) annual awards ceremony.

• Mahindra & Mahindra won the bronze for its wallpaper ‘Dread the Men in Red’ at the

Association of Business Communications of India (ABCI) annual awards ceremony.

• Mahindra & Mahindra Scorpio won the CNB-AAA Creative Print Campaign of the year award

2007, given by NDTV in association with Car India and Bike India.

• Mr. Anand Mahindra won the NDTV Profit – Car & Bike Award 2007 for Automobile Man of

the Year.

• Dr. Pawan Goenka, President, Auto Sector was recognized as “Man of the Year” for 2006 by

leading auto magazine Autocar Professional.

2006

•Mr. Anand G. Mahindra, Vice Chairman & Managing Director, was awarded the 'Best

Corporate Leader' award by Business & Economy magazine.

•Mahindra & Mahindra won the 'Most Innovative' award for its Corporate Personnel

tracking system from PC Quest, under its Best IT Implementation Awards for the year


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2006.

•Mahindra & Mahindra received the NASSCOM & Economictimes.com award for

excellence in Information Technology, in recognition of its effective use of IT to transform

its business and set new benchmarks for Information Technology usage in corporate India.

•Scorpio won the 'Best Travel Companion' award.

• Mahindra & Mahindra won the Overdrive Car Maker of the Year Award in the

Travel Awards category, from the Indian International Tourism Council.

• Mr. Anand G. Mahindra, Vice Chairman & Managing Director, was named

Auto Monitor Person of the Year.

•Mahindra United’s Irungbam Surkumar Singh was recognized by the All India Football

Federation as the "Player of the Year 2005-2006".

•Mahindra United won its maiden IFA title in Kolkata, the first win for a Mumbai club in the

tournament’s 112-year history.

•Auto Sector, Zaheerabad unit and Auto Sector, Kandivili Unit bagged the joint 2nd Prize in the

National Energy Conservation Award for the year 2006 in the Automobile Segment.

•The innovative Mahindra Toofan Carnival campaign for Sarpanch 595DI Super Turbo won two

Golds at the prestigious Rural Marketing Agencies Association of India (RMAAI) Awards held

in Mumbai.

•Mr. Anand Mahindra was awarded the CNBC India Business Leader of the Year Award.


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•Mahindra & Mahindra was awarded the coveted Golden Peacock Award for Excellence in

Corporate Governance 2006.

•Mr. Anand Mahindra won the prestigious CNBC Asia Business Leader of the Year Award for the

year 2006.

•Mahindra & Mahindra won the first-ever SAP ACE – Awards for Customer Excellence, in the

Business Impact category.

•Mahindra & Mahindra received the highest Governance & Value Creation rating – CRISIL GVC

Level –I from CRISIL ratings for its ability to create value for all its stakeholders while adopting

sound corporate governance practices.

•Mahindra & Mahindra was rated as the leading Indian company in the Automobile - Tractors

sector for the ‘Dun & Bradstreet – American Express Corporate Awards 2006’.

•Chairman, Mr. Keshub Mahindra received the "Business Visionary Award 2006" instituted by

the National Institute of Industrial Engineering (NITIE), Mumbai.

•Mahindra Lifespaces won the ‘Best Developer’ award in the ‘Customer Information’ category at

the Maharashtra Chamber of Housing Industry (MCHI) Exhibition.

•VC & MD, Mr. Anand Mahindra received the ‘CEO of the Year’ award at the India Brand

Summit 2006.


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•Mahindra & Mahindra received the prestigious MIS Asia IT Excellence Award 2006 - Best

Security Strategy at the MIS IT Summit 2006 at Singapore.

•Tech Mahindra won the first 'UK Trade & Investment India Business Awards 2006' in the

coveted 'Business Partnership of The Year Award' category. These awards have been instituted

by the UK Trade & Investment at the behest of Prime Minister Tony Blair in September 2005.

UK Trade & Investment India Business Awards recognise and celebrate UK-India business

partnership, specifically in terms of inward investment, collaborative business partnership,

entrepreneurship and innovation.

2005

• Mahindra & Mahindra has been awarded as the Star Performer by Engineering Export

Promotion Council Western Region for the year 2004 - 05. The award recognizes Mahindra

& Mahindra's outstanding contribution to Engineering Exports during the year 2004 - 05. The

award was presented in the product group of Motor Vehicles (including tractors) and parts.

• Mahindra & Mahindra received PC Quest's 'Best IT Implementation Award 2005'.

• Mahindra & Mahindra received the 'Best Logistics and Supply Chain Management Award' at

the Supply Chain Management Logistics World. These awards honour the best in the industry

for their initiatives in Supply Chain Management.

• The Farm Equipment Sector won the Golden Peacock National Training Award-Special

Commendation in recognition of excellence in training practices adopted by all employees.


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• Mahindra & Mahindra's Automotive Sector was awarded the 2nd prize for Excellence in

Supply Chain Management, organised by S.P. Jain Institute of Management & Research,

Mumbai. The competition was open to all Indian companies.

• Mahindra & Mahindra was successfully certified as compliant with BS:7799 Part 2:2002

Information Security Management System.

• Mr. Bharat Doshi, Executive Director, Finance & Corporate Affairs, was declared India's

Best CFO by Business Today.

• The Automotive Sector received 'Commendation for Significant Achievement in Human

Resource' from CII (WR).

• The Automotive Sector, Kandivili, won the National Energy Conservation Award from the

Government of India.

• Mahindra Lifespaces was named India's fastest growing construction company by

Construction World - National Institute of Construction Management & Research (NICMAR)

study.

• Mahindra Newsletter won the Bronze Award for the article 'Quality Goes Global' (Issue No.

1, 2004) in the Features category, in the 45th Annual Awards of the Association of Business

Communicators of India (ABCI).

2004

• The Farm Eqipment Sector won the Golden Peacock National Quality Award 2004.


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• Scorpio was the winner of Brand Derby by Business Standard for most successful brand

launch.

• Scorpio bagged the Best SUV in Total Customer Satisfaction in the SUV segment in NFO

Automotive's Total Customer Satisfaction Study.

• The Kandivli plant of the Automotive Division was awarded the TS 16949 Certification by

RWTUV for all the major processes, including marketing and Research & Developement.

• The Kandivli plant of the Automotive Division was awarded the TS 16949 Certification by

RWTUV for all the major processes, including marketing and Research & Development.

• “The Kandivli plant of the Automotive Division was awarded the TPM Excellence by Japan

Institute of Plant Management.

2003

•Mahindra & Mahindra received the prestigious National Energy Conservation Award

from the Ministry of Power.

•The Farm Equipment Sector was awarded the prestigious Deming Prize for

Excellence in Quality, making it the first tractor company in the world to receive the

honour.

•The Automotive Sector was the proud recipient of the prestigious National Award in 2003 in

recognition of its pioneering Research & Developement efforts, which culminated in the

indigenously engineered and highly successful vehicle, Scorpio.

•Scorpio was the recipient of:


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- 'Car of the Year' award from Business Standard Motoring

- 'Best SUV of the Year' and 'Best Car of the Year' awards from BBC on Wheels

- 'Car of the Year' award from CNBC Auto Car


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CHAPTER III

PRESENTATION OF DATA AND ANALYSIS


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RESEARCH DESIGN

OBJECTIVES OF THE STUDY

OBJECTIVES

The main aim of the project is to find out the reason of following questions:

Why particular bankers prefer to finance tractors from other tractor companies than M&M?

Who is the market leader in Banker’s perception?

What are the different requirements of bankers for financing tractors?

Is there any major policy change in tractor financing?


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Data collection

Data Types and Sources

Secondary Data

Before going through the time and expense of collecting primary data, one should

check for secondary data that previously may have been collected for other purposes but that can be

used in the immediate study. Secondary data may be internal to the firm, such as sales invoices and

warranty cards, or may be external to the firm such as published data or commercially available data.

The government census is a valuable source of secondary data.

Secondary data has the advantage of saving time and reducing data gathering costs.

The disadvantages are that the data may not fit the problem perfectly and that the accuracy may be more

difficult to verify for secondary data than for primary data.

For collecting secondary data we have gone to the dealers of M&M and ask the list of banks which are

doing (less or no) financing M&M tractors. We also visited other dealers of other brands to know their

point of view. We also visited different websites of the companies for collecting information about

different brands of tractors.

Primary Data

Often, secondary data must be supplemented by primary data originated specifically for the study at

hand. Some common types of primary data are:


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demographic and socioeconomic characteristics

psychological and lifestyle characteristics

attitudes and opinions

awareness and knowledge - for example, brand awareness

Intentions - for example, purchase intentions. While useful, intentions are not a reliable indication

of actual future behavior.

Motivation - a person's motives are more stable than his/her behavior, so motive is a better

predictor of future behavior than is past behavior.

behavior

Primary data can be obtained by communication or by observation. Communication involves

questioning respondents either verbally or in writing. This method is versatile, since one need only to

ask for the information; however, the response may not be accurate. Communication usually is quicker

and cheaper than observation. Observation involves the recording of actions and is performed by either a

person or some mechanical or electronic device. Observation is less versatile than communication since

some attributes of a person may not be readily observable, such as attitudes, awareness, knowledge,

intentions, and motivation. Observation also might take longer since observers may have to wait for

appropriate events to occur, though observation using scanner data might be quicker and more cost

effective. Observation typically is more accurate than communication.

Personal interviews have an interviewer bias that mail-in questionnaires do not have. For example, in a

personal interview the respondent's perception of the interviewer may affect the responses.


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METHODOLOGY

The primary aim of the study is to know why some banks are doing tractor financing with few brand of

tractors. The base sample is 20-40. The respondents are the bankers (commercial banks, state land

development banks and regional rural banks). This will be done by carrying out the following process.

a) Defining the problem and research objective:

The research objective is to find out the perception of the bankers about the tractor financing and how

M&M increase their sales through more financing.

b) Method of data collection:

After determining the research objective the nature of data to be collected is given due consideration as

it will influence the interpretation of the entire project, after determining the nature of data the next step

would be to adopt an appropriate data collection method. The method of data collection adopted by the

research is inclusive of a structured well designed questionnaire.

c)Sampling Design:

i) Sampling units:

The respondents of the questionnaire are categorized as the bankers of tractor financing.

ii) Sample size:

Survey will be conducted for 20-40 respondents who are the bank managers in different

competition dominating banks.


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iii) Sampling technique:

The respondents were interviewed with the help of a well structured questionnaire and will be

interviewed personally to gather the required information.

iv) Sources of data:

Data collected for the project study is inclusive of both primary as well as secondary data.

Primary Data: Primary Data will be collected from different bankers who are doing tractor

financing. The purpose of this study is to find out perception of bankers in the financing the

tractors to the farmers.

Secondary Data: Secondary Data will be collected from the company’s website

www.mahindra.com, booklets, Product hand book of M&M, etc. The sources of collection

secondary data are:

1. Books

2. Websites

3. Magazine

4. Brochure

Method of contact will be Personal Interview for the following reasons:

Cost

Speed

Response rate

Geographical Flexibility

Interviewer bias



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Quality of response.

d)Analysis

This involves the conversion of raw data into useful information. To analyze each questionnaire of

the respondents and to do a critical study on the response to each answer of the respondents.

Report research findings: The report with the research findings is a formal written document. The

research finding and personal experience will be used to propose the recommendations.

TYPES OF RESEARCH DESIGN

• The research design adopted for this study is exploratory research design.

• Exploratory research includes survey and fact finding enquiries of different kinds.

• Research design is used to describe the state of affairs, as it exists at present.

RESEARCH INSTRUMENT

• A well structured design questionnaire is used for surveying the consumers.

• Dichotomous and close ended questions are included.

SAMPLE SIZE

• A sample of 20-40 bankers will be taken for the survey. Business persons, Professionals, Non-

professional and government officers are included.

• Further these are only the people based on whom analysis and interpretation is done.

SAMPLING METHOD


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• Random sampling method will be chosen to conduct the survey in which the samples are

selected randomly.

Methodology: The study will be conducted by Personal Interview with the bankers who are in tractor

financing.

Observing & studying the behavior of the bankers and customers & their demand towards

financing tractors.

Process of collection & analysis of Data:

After collecting the entire filled questionnaire the collected data will be transferred to a

worksheet, the data related to set objectives will then be classified and the findings will

be graphically represented.

Schedule: Time frame for completion of the Project is 2 months


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LIMITATIONS OF THE STUDY

Primary data collection will be time consuming.

The sample size selected will be limited to draw a common conclusion for the whole population.

Bias on the part of respondents will be a major drawback.


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DATA ANALYSIS

1. Are you in tractor financing?


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GRAPH 5: Q1

2. From how long you have been in tractors financing business?

GRAPH 6: Q2


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3. What is your overall satisfaction level with tractor finance?

GRAPH 7: Q3

4. What is your bank’s land requirement for tractor financing?


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GRAPH 8: Q4

GRAPH 9: Q5

6. Who is the market leader of tractor industry?


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GRAPH 10: Q6

7. Does dealer visit your bank?

GRAPH 11: Q7


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7.1 If yes, then

GRAPH 12: Q7.1

9.1. Why you prefer cases from ………….. ?


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GRAPH 13: Q9.1

10. M&M is the market leader in tractor industry, why you did fewer cases for M&M?

GRAPH 14: Q10

11. Do you think that good relationship with the dealer of the company will be helpful in tractor financing?


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GRAPH 15: Q11

12. Any major policy change for tractor financing?

GRAPH 16: Q12


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13. Do you interest in the meeting (Banker’s Meeting) with company’s people?

GRAPH 17: Q13


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CHAPTER IV

FINDINGS, CONCLUSIONS AND SUGGESTIONS


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RESULT & CONCLUSIONS

After the systematic analysis of the questionnaire, we found that

There is no major change in the policies of bankers regarding tractor financing expect some

changes in Rate of Interest to some extent (vary from half to one percent only).

Every bank have same requirement from customer for tractor financing expect for land

mortgaging. For land mortgage more than 85% is asking for 4 Acres land and very few are

asking for 6 & 8 Acres land. State Bank of India needs Blood Relation between partners joining

to fulfill land mortgage requirement.

According to our analysis M&M as a market leader in the perception of 78% bankers.

Some particular banks are not doing business with M&M or doing less number of cases for

M&M. there could be many reason for that but our study shows that this primarily because of

following factors:

Because of customer perception: For tractor industry customers are the farmers.

Because of the unawareness, word of mouth marketing, farmers are inclined to other

brands.

Average or less relationship of the dealer with the bankers: Dealer plays a crucial role

in tractor financing because dealer is the only person who is in direct contact with both

customers and bankers. Both are important for having finance. Now if the dealer looses

one side, he automatically looses other side. Also dealer is not exploring new

opportunities in the market. There are many banks who are ready to finance tractors but

dealer never approaches them.

Bankers are expecting more support from company/dealer side.


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RECOMMENDATIONS

M&M should change customer perception about their tractors by some good marketing

strategies. Company should plan their marketing strategy in such a way that the customers

(Farmers) can easily identified distinguish features of Mahindra tractors over other tractors.

Indirect marketing can play a vital role in this regard.

M&M should arrange a Banker’s Meeting regularly. This will certainly motivate those bankers

who are not associated with M&M and also motivate existing bankers which doing cases with

M&M.

Provide tractors on lease through govt. agencies: M&M tractors can be made available on

lease in partnership with government agencies as sugar mill co-operative societies. Government

partnership would impart a stamp of reliability on M&M tractors and at the same time, provide a

test-platform for the farmers who would definitely consider M&M when buying a tractor in

future.

Customer and Bankers both is in direct contact with the dealer. Dealer plays a crucial role for

tractor sale because of the direct contact with both customer and bankers. Having a good

relationship with both helps a lot in tractor financing. Dealer should meet with bankers regularly

not only at the time of cases but also on some other occasions. Dealer should also explore new

opportunities in the financing of tractors, like identifying new comers in tractor financing in the

region.

Now bankers are expecting more support from dealer as well as company. Some bankers want

support in recovery of the loan amount or searching customer for recovery from dealer because


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dealer have strong local network than bankers. There are some issues with the bankers which

need to be clarified.

ANNEXURE


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QUESTIONNAIRE

Name: _____________________________Organization: _______________________Designation: ________________________Contact: ___________________________

1. Are you in tractor financing?

YES NO

2. From how long you have been in tractors financing business? <1 year 1-3 years 3-5 years >5 years

3. What is your overall satisfaction level with tractor finance?

Excellent Good Average Poor

4. What is your bank’s land requirement for tractor financing?

4 Acres 6 Acres 8 Acres

5. Rank the following parameters for tractor in terms of their frequency?

FREQUENCY MAXAbove Avg avg below avg min

HP

0-25

30-45

50-60


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6. Who is the market leader of tractor industry?

M&M ESCORTS SONALIKA SWARAJ

7. Does dealer visit your bank?

YES NO

7.1 If yes, then At the time of cases only On some other occasions also

8. Number of cases for particular brand in last financial year (Please specify numbers): TAFE ESCORTS EICHER SONALIKA SWARAJ M&M

08-09

9.1. Why you prefer cases from ………….. ?

Good Dealer Relationship Market Share Good performance Customer Perception

9.2. Why you not prefer other brands?

Communication gap with dealer Negotiation Difficulties Customer Perception Any Bad Experiences with the company / dealer

Please Specify…………

10. M&M is the market leader in tractor industry, why you did fewer cases for M&M?

Customer Perception Dealer relationship less awareness 11. Do you think that good relationship with the dealer of the company will be helpful in tractor financing?

YES NO

12. Any major policy change for tractor financing?

YES NO

13. Do you interest in the meeting (Banker’s Meeting) with company’s people?

Yes No

14. What was your budget for Agri-financing?


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Please specify…….Budget-

Utilized-

SACHIN AWASTHI

Ph 09450540527(M), 09415596124 (H),

Email: [email protected] NIRALA NAGAR,

NEAR HANUMAN TEMPLE, RAEBARELI-229001

OBJECTIVEExploring best opportunities for the Business of the company.

EXPERIENCE

Worked as a Biomedical Engineer in Max Healthcare, Delhi from 27 June, 07 to 3 March 08.

Worked as a Marketing Executive with AV Medical System, Delhi from 4th March 08 to 31 July 08.

EDUCATION

Doing MBA (G) from AMITY BUSINESS SCHOOL, AMITY UNIVERSITY, LUCKNOW CAMPUS with specialization Marketing & IT. (Will be completed in April’2010).

B.Tech (Biomedical Engineering) with 70% marks in 2007.



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Intermediate with 60% marks from U.P. Board in 2000.

High School with 59% marks from U.P. Board in 1998.

PROJECT HANDELED

Done summer internship project with Mahindra & Mahindra in Marketing as a Market Researcher for Lucknow & Barabanki location.

To study & analyze Customer Perception about multiplexes in Lucknow.

A detailed analysis on the marketing strategy of BIG BAZAAR.

Have worked on a curriculum project “Message Detection System for Speechless Paralytic Patients “in Engineering.

RELEVENT SKILLS

Good computer (MS office, internet, softwares) knowledge.

Done academic project as a group leader.

Active member of Organizing Committee for Amity’s Annual Function “SAMANYAV 09”.

Familiar with French language.

Having good interpersonal skills

Attended National and International Conferences.

PERSONAL DETAILS

Father’s Name Mr. R. P. Awasthi Birth Date March 01, 1984

Mother’s name Mrs. Kamini Awasthi


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Gender Male

Marital Status Single

Date: (SACHIN AWASTHI)

BIBLIOGRAPHY

Books:(i) AAKER, KUMAR, DAY, Marketing Research

Internet:

i. www.mahindra.com , Our Group, Our Business, Social

Initiative, Global Presence, Product & Services, Award &

Recognition, 05/07/2009

ii. www.konceptanalytics.com , A new report on Indian Tractor Market, 05/07/2009

iii. www.indianmba.com , Tractor Industry in India, DR. Prachi Singh (DIMAT

Raipur),04/07/09

iv. www.autojunction.com , Tractors, 06/07/2009

v. Tractor Industry in India- Present & Future, Mr. Ramesh C. Jain, President, Indian

Tractor Manufacture’s Association, 05/07/2009

vi. http://en.wikipedia.org , Mahindra & Mahindra, Deming Prize, Priority Sector, 05/07/2009


http://en.wikipedia.org/

http://www.autojunction.com/

http://www.indianmba.com/

http://www.konceptanalytics.com/


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