PRESSPACK

1 1 5 SHOPSAND RESTAURANTS

2 MIN FROM METZ TRAIN STATION

OPPOSITE THECENTRE POMPIDOU

T H E A M P H I T H É ÂT R E Q U A R T E R - M E T Z

21 NOVEMBER 2017 AT 19:00OPENINGT H E A M P H I T H É ÂT R E Q U A R T E R - M E T Z

21 NOVEMBER 2017 AT 19:00OPENING

MUSE-METZ.FR

I – MUSE IN BRIEF Key dates and figures Muse, creative shopping

II – MUSE, THE LOCATION FOR EVERY INSPIRATION A collection of exceptional brands A strong commercial mix Focus on a few new features of Muse The Muse casting

A creative and generous customer path Le salon des Muses L’atelier des créatifs La Ré’création Services

MuseéArt, the world’s first phygital-art experience Digital surprises A collection of artworks created by major artists

III – MUSE, THE INCARNATION OF THE 21st CENTURY CITY

The Amphithéâtre Quarter, the new face of Metz

Muse, a figurehead designed by Jean-Paul Viguier

First and the superstructure programmes

IV - THE PROJECT STAKEHOLDERS

C O N T E N T S

4

KEY FIGURES

KEY DATES

Nearly 80,000 sqm in total (shops, housing and off ices)

37,000 sqm GLA of shops

A 300-metre avenue

115 shops and restaurants

Nearly 400 homes over 24,000 sqm

10,000 sqm of off ice space

1,235 parking spaces including 750 dedicated to shopping centre

1,550 to 1,750 jobs created or maintained: 750 jobs created or maintained during the construction and development phases; 800 to 1,000 jobs created or maintained for operating the shopping centre

A catchment area of 390,000 people

An overall investment of €330M, including €160M for the shopping centre

>

>

>

>

>

>

>

>

>

>

>

>

>

>

>

>

>

>

>

>

>

>

2006 : Apsys is named winner of the tender launched by Metz Métropole

2010 : Receipt of the Commission Département d’Aménagement Commercial (CDAC, administrative commission for commercial property development)

2011 : Receipt of the Construction Permit (free of all claims)

September 2014: Finance agreed, acquisition of construction rights from Saremm (Société d’aménagement et de restauration de Metz Métropole, a planning and redevelopment company for Metz Métropole), signature of the works contract

October 2014 : Works start

September 2015 : End of earthworks

March 2016 : Delivery of the ground-fl oor slab

July 2016 : End of structural works

April to July 2017 : Shells made available to tenants

21 November 2017 : Inauguration of Muse

22 November 2017 : Open to the general public

Between October 2017 and September 2018 : delivery of superstructure programmes

I - MUSE IN BRIEF

5

A place of infectious energy overfl owing with creativity, Muse invents « creative shopping » : an exceptional collection of 115 stores (two-thirds of which are new to Metz) including Primark, Carrefour Market, Uniqlo, Bershka, Habitat; as well as numerous pop-up stores (a permanent outlet is even dedicated to pop-ups!); a unique range of services; innovative and welcoming spaces for all members of the public (lounge, coworking space, play area and more); surprising phygital devices and, just like its prestigious neighbour, the Centre Pompidou-Metz, an art-exhibition space with works created specially by great artists (including the master of Kinetic Art, Julio Le Parc) etc. In short, everything you need to inspire the imagination, create comfort and astonish visitors !

A commercially powerful project, Muse is just as strong when it comes to urban development. Located near the Metz TGV train station, Muse is the fi gurehead of the Amphithéâtre district, the new face of Metz. A completely multifunctional project, Muse accommodates a superstructure comprising 400 homes (of all types) and 10,000 sqm of off ice space, thereby contributing to shaping this lively and inclusive city desired by key public players. With the high-end housing programme First (bridgehead of the Muse block), Apsys is taking its fi rst successful foray into residential real estate. Jean-Paul Viguier et Associés is the architectural fi rm designing the Muse commercial space and the First programme. It is also the architect-coordinator of the block, designing the entire project as an urban hub for which Muse would be the main street. Its elegant, eff ervescent and highly porous architecture produces a highly contemporary quarter, emblematic of the 21st century city.

MUSE : CREATIVE SHOPPING

« Muse perfectly embodies Apsys’ ambition: to breathe life into cities and communities! Thanks to its eminently multifunctional dimensions, erecting and completing Muse has been particularly complex: I am all the more proud of this exemplary operation, both commercially and in terms of urban planning » Maurice Bansay, Founding president.

« Apsys has used the creativity, passion and boldness for which it is known to create in Muse a generous and innovative customer experience: a blend of shopping, design, services and artistic and digital spaces have been carefully thought-out so that visitors can enjoy comfort and a sense of magic », Fabrice Bansay, Group CEO.

6

THE LOCATION FOR EVERY INSPIRATION

At Muse, everything has been thought of to inspire creativity, provide comfort and generate astonishment among visitors: an exceptional collection of brands, previously unseen shops and pop-up stores, a range of unique services, welcoming and surprising spaces, an art exhibition created specially by great artists, dreamlike digital devices and more. This is «creative shopping»!

1) A COLLECTION OF EXCEPTIONAL BRANDS

A STRONG COMMERCIAL MIX

Designed to increase Metz’ power of attraction (the merchant!) across the Grand-Est region and designed in synergy with the city centre, Muse’s commercial off er is completely exceptional, in terms of strength, completeness and exclusivity :

Exhaustive in terms of product choice, Muse is just as exhaustive when it comes to product range, combining premium and designer brands (Armani Exchange, The Kooples, Zadig&Voltaire...), unmissable big brands (Uniqlo, Habitat, Adidas, Levi’s, Sephora... ) mass-market best-sellers (Primark, Kiko, Flying Tiger Copenhagen, Hema, Jennyfer, Tally Weijl…), concept stores run by talented locals (Mise en scène, Muzzle Bar, Waynboo…) and more. At Muse, fashionistas and décor fans can turn mixing & matching luxury and low-cost into an art !

115 shops and restaurants

Every type of product valued by consumers: fashion, beauty, décor, leisure and multimedia, food and restaurants...

2 mega powerhouses: «Primark», which has chosen Metz and Muse to open its fi rst store in the east of France (over 5800 sqm GLA), and Carrefour which is making its fi rst move to Metz with a next-generation store (5700 sqm GLA)

16 medium-sized stores, including: Habitat (1500 sqm), Pitta Rosso (1400 sqm), Uniqlo (1300 sqm), Bershka (1200 sqm), Blue Box (700 sqm), Mango (700 sqm), Celio (600 sqm), Hema (500 sqm), New Look (700 sqm), ÏDKIDS (600 sqm), JD Sport (460 sqm), Superdry (460 sqm), Boulanger Le Comptoir (450 sqm), Guess (325 sqm).

A wide range of inspiring and on-trend brands, in phase with Muse’s «creative shopping» positioning

21 restaurants and food outlets

2/3 of Muse stores are new to Metz and the region (sales area calculation); the brands already present in Metz are opening stores sized more suitably to their concept.

Up to 9 pop-up stores

>

>

>

>

>

>

>

>

7

MUSE’S OFFER IN BRIEF

> 115 units > 16 medium-sized stores> 78 shops> 9 pop-up stores > 21 restaurants and food outlets> 37,000 sqm GLA> 2/3 of brands completely new to

Metz and its region (sales area calculation)

To continuously off er new products and services to the people of Metz, Muse will host up to nine pop-up stores of all kinds. A permanent store is even dedicated purely to pop-ups: «The Collection by Muse « (see below). Available when Muse opens: French designers (French Mode), designer jewellery and accessories (Desai, Cabaïa and Emma & Chloe), candles and home décor (Les Lumières du Temps and Madeleine & Gustave), men’s, women’s and children’s prêt-à-porter (Monsieur Tshirt), food outlets and well-being (Yello’s) and navigation assistance (Coyote).

The fi gurehead of the Amphithéâtre Quarter, Muse will also respond to the daily needs of residents and users of the district thanks to a wide range of shops and amenities: Carrefour Market, of course, but also the bakeries Paul and Poulaillon, the winestore Nicolas, a health and beauty store, hair salons, beauty salons and more.Muse will reach a signifi cant catchment area of 390,000 people and aims to attract international border customers thanks to the strength of its concept, the quality of its off er and the proximity of the station, the Centre Pompidou-Metz, the Palais des Congrès and the future Starck hotel, features that make the Amphithéâtre Quarter an emblematic destination.

8

FOCUS ON A FEW NEW FEATURES OF MUSE

> > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > >

>> > >

> > > > >

> > > > > > > > > > > > > > > >

> > > > >

> > > > > > > > > > > > > > > > > > > > > > > > > >

In this exclusive boutique which showcases great design, Muse supports the creativity of brands by dedicating a retail space just for them. Located on the fi rst fl oor of Muse, the boutique « The Collection by Muse » hosts a transient selection of brands (well-known labels, young designers or emerging brands), from every sphere (prêt-à-porter, accessories, home décor and furniture, fl avours). The principle is simple : every three/four months, a new brand takes the reigns of the boutique « The Collection by Muse » to exhibit their collections. The retail space is adaptable (scalable furniture, neutral tones, a liveboard in the window to put up the sign), so as to facilitate ownership. The brands on display can also present their collections on the Muse website where customers can reserve items online. FRENCH MODE, a concept store for French designers, is the fi rst brand to take the reins at « The Collection by Muse ». It will use the space to off er over a dozen brands for men and women, in ready-to-wear, footwear, jewellery, accessories, leather and lingerie.

Fans of fashion and bargains only swear by «Primark», the go-to brand for anyone who wants to look sharp at a very aff ordable price. In its Muse store (5,800 sqm GLA), Primark will off er a huge choice of products including fashion for children, babies, men and women, as well as home and décor, makeup, beauty treatments and even confectionery!

A major brand known for the quality and design of its collections, Uniqlo has chosen Muse to open its fi rst store in Lorraine where it has been highly anticipated! Located within the designer section, over an area of 1300 sqm it off ers a wide selection of the brand’s collections: men’s, women’s and sport.

It’s the very latest-generation Carrefour market that will welcome Muse visitors! With its ultra-generous range of fresh, local and organic products (products in bulk, sugar and gluten-free ranges), its space dedicated to world products as well as a fast-food option, to eat-in or take-away, Market is a game-changer in the world of supermarket shopping. All this without forgetting, however, its vocation of convenience shopping, ensured by a drive-through, home delivery, a package-collection point, a Carrefour Spectacles ticket off ice and many other innovative services!

Boulanger Le Comptoir, a highly experiential concept will allow curious visitors to test, handle and experiment with more than 1,000 products at their leisure: from drones to connected robots via electric scooters, coff ee machines and even augmented reality helmets! At Boulanger le Comptoir, you don’t just touch with your eyes!

The world of Mise en scène off ers a concept store that’s completely new to the region combining the interior decoration and the work of an artisan fl orist. As the trends and seasons pass, mother and daughter create atmospheres in order to project the customer into their home interior. Floral compositions, furniture, mirrors, lighting and sofas in vintage, industrial, reinterpreted Scandinavian or even bespoke styles blended together to create interior scenes. Scenes and styles to discover without moderation !

Micromania/Zing Pop Culture, a new on-trend hybrid concept, has chosen Muse for its fi rst location in France. Micromania/Zing Pop Culture at Muse will delight fans of pop culture, combining video games and spin-off products from the most popular licenses (collectable fi gurines, «Toy Pop», t-shirts, mugs, board games etc.). Great for Christmas gifts !

Bistro Regent combines fl avoursome cuisine and a relaxed atmosphere. The bistro was originally favoured by working class customers who came here to relax after a long day at work. The Bistro Regent concept perpetuates this state of mind and serves authentic dishes, conducive to a friendly meal with the family or between friends.

THE MUSE CASTING

FASHIONHOME

BEAUTY

MULTIMEDIAAND GAMING

10

2) A CREATIVE AND GENEROUS CUSTOMER PATH

At Muse, the visitor’s pleasure and comfort are sacred : a litany of welcoming spaces and practical services have been developed with this in mind.

« LE SALON DES MUSES » (THE MUSES LOUNGE) : A COSY LOUNGE REPLETE WITH SERVICES

A premium lounge with a surface area of 90 sqm, welcomes guests holding the Muse privilege card in an elegant and warm atmosphere designed by Jean-Paul Viguier and Fostine Ferro interior. Numerous services are off ered :

> Visitors to Muse can take advantage of a high-speed WIFI connection, read the online press at their leisure, or freely surf the web on the tablets available to them.

> The Click & Collect service lets you pick up orders placed online while the private fi tting room is there for you to try on any purchases you have just made at Muse or received from La Poste or Click & Collect.

> A meeting room with a capacity of four is also available to Muse customers or retailers in order to facilitate anyone’s professional meetings.

> Guaranteeing comfortable and practical shopping, the cloakroom and home delivery service allow customers to keep their hands and minds free!

> Customers can be accompanied by a personal shopper to help create their ideal wardrobe. > Finally, Muse off ers a fl ower-ordering service in partnership with Interfl ora.

11

« LE SALON DES MUSES » (THE MUSES LOUNGE) : A COSY LOUNGE REPLETE WITH SERVICES

« L’ATELIER DES CRÉATIFS » (THE CREATIVE’S WORKSHOP) : A CONNECTED COWORKING SPACE

Located opposite stunning glass canopies, a 100 sqm coworking space accommodates «digital addicts» and other nomadic workers, many living close to the TGV train station and the future Centre des Congrès. The available facilities - work surfaces, articulated lamps, power and USB sockets - create the ideal working environment, bathed in light. A service space located just next door off ers photo printing kiosks, a photo booth and a photocopier.

« LA RÉ’CRÉATION » : A PLAY AREA FOR BUDDING ARTISTS

Located on the ground fl oor of Muse (on the side of the Jean Laurain entrance), over 63 sqm «La Ré’création» off ers physical and digital games for children aged from 1 to 8. Among the traditional games are hopscotch and a tunnel structure, and a handling game to awaken the senses of your little ones. Among the digital games are a giant touchscreen to stimulate exchanges between children, and a beam of light that projects interactive games for all ages onto the fl oor. Designed as a place for sharing, a modular table also hosts artistic workshops. Lit up by two light wells that create a soft, glowing atmosphere, «La Ré’création» is also a «parent-friendly» place: adult chairs (fi tted with phone-charging sockets and USB ports!) allow parents to keep a close eye on their little ones while sitting comfortably !

12

AccueilRDC, Salon des Muses

Bornes d’orientation

CireuseÉtage +1

Espace nurseryÉtage +1

ToilettesÉtage +1

Parking

Prêt poussettes DétaxeSalon des Muse

Objets trouvés

PresseSalon des Muses

Consigne à casques

Étage -2

Prêt tablettesSalon des Muses

Prêt parapluies Click and collectÉtage -2

VestiairesSalon des Muses

THE MUSE PRIVILEGE CARD

The Muse privilege card brings together the best of Muse into a single loyalty scheme: exceptional off ers, special privileges (access to the Salon des Muses, 90 minutes of free parking, exclusive services, advance information, invitations to Muse events) and other surprises taking place throughout the year.

At Muse, everything has been thought of for customer comfort: coupled with a bank card, the Muse privilege card gives customers simple access to parking and lets them take advantage of 90 minutes free parking. A driver for synergy with the town-centre, the Muse privilege card is compatible with Bonjour Metz and can be used in all city car parks.

A WIDE RANGE OF SERVICES !

Muse off ers its visitors a wide range of services to make their shopping sessions as pleasant as they are fl uid. The Muse privilege card is like a magic word granting access to some of these services.

13

PARKING AT MUSE

THE MUSE WEBSITE

Parking at Muse is provided by Indigo, a global leader in parking and personal mobility, employing 19,000 people in 16 countries and more than 750 cities. It operates more than 5400 car parks across the world, with more than 2.2 million parking spaces. Indigo develops custom parking solutions for users, while making the city more pleasant and more fluid.

A real creativity booster, the Muse website muse-metz.fr will keep you up to date on all the store’s latest news and will let you register for Muse activities (with the privilege card), e-reserve products and events, discover pop-up stores and «The Collection by Muse» brands, and be amazed by lots of other surprises! With a packed Pinterest thread from all brands, this site is a source of inspiration, surprises, discoveries and new experiences to get a real taste of «creative shopping» in the comfort of your own home !

14

3) MUSEÉART, THE WORLD’S FIRST PHYGITAL-ART EXPERIENCE

With MuseéArt, Muse invites visitors to a whole new immersive experience in the world of art. MuseéArt is a collection of majestic works, some of which are inspired by the city of Metz. It is an arts library full of surprises, with multi-sensory content that stimulates the imagination of the public. It’s primarily a poetic, cultural, creative, friendly and elegant state of mind that develops the aesthetic sense of each person in spaces with stylish design.

DIGITAL SURPRISES

« LA BIBLIOTHÈQUE DES ARTS » (THE ARTS LIBRARY)

The majestic Arts Library in light oak, designed by Jean-Paul Viguier, invites people on a dreamlike break on the Muse tour. Located in front of the Place d’O, it accommodates real objects and screens, within a space conducive to fun and friendship. Enriched by Admemori’s vision to make it a «physidigital» object, its glass-crowned niches exhibit real designer objects (books, lamps, green plants and even a work by Orlinski etc.), while its LED cubes, encrusted in trompe l’oeil, present animated virtual objects that create surprise. In the centre of the Arts Library, a giant touchscreen recreates the décor of a factitious library that moves when you touch it. This virtual library lets you discover the artistic journey of Muse: including a presentation of artworks, a «making of» of their creations and explanatory biographical items on the four artists that created them. Visitors will also be able to look at the genesis of the Muse project (history, key fi gures etc.). Another screen should attract the attention of visitors! It will broadcast the portraits of visitors who have immortalised their trip to Muse via the photo-booth in the Creative Gallery. Thanks to this arty photo-booth, fans of selfi es will be able to choose the fi lter that they wish to apply to their portrait and then share their sweet little face on the Library or social networks and receive it by email! So let’s all go to the Library !

15

MUSE MIRRORS

At Muse, emotional and digital devices designed by Admemori offer a unique experience that you have to experience to understand. Their objective? To give greater force to the visitor’s journey and shopping experience through the digital mirror effect and artistic creation. In practical terms, the trompe-l’oeil screens positioned inside and outside Muse offer dreamlike content that plays with the porosity between reality and digital. Innovative, contemplative and futuristic, these mirrored walls extend and mould around the architectural artistry in a new form of dialogue, of lightness and light, right up close to the architecture materials and décor.

ARTISTIC TOUR :

FROM MUSE TO THE CENTRE POMPIDOU-METZ, IT’S JUST A STEP AWAY !

Muse is proud of its proximity to the Centre Pompidou-Metz! Its artistic exhibition has been created to introduce art to the largest number of people possible and to create multiple links with its prestigious neighbour. Among the joint actions planned are: a presentation of exhibitions by the Centre Pompidou-Metz at Muse, by cultural guides, child workshops and more.

16

A COLLECTION OF ARTWORKS CREATED BY MAJOR ARTISTS

In resonance with its prestigious neighbour, the Centre Pompidou-Metz, Muse wanted to welcome contemporary creation within its walls. In this city of culture at the crossroads of Europe, four artists from all backgrounds, internationally-recognised or emerging talents, have been invited to produce a piece of art specially for Muse: Lionel Estève, Romain Froquet, Chourouk Hriech and Julio Le Parc. This artistic exhibition has been designed and produced by Manifesto and Eva Albarran&Co, in close partnership with Jean-Paul Viguier’s architecture.

« Polyèdre Bleu » by Julio Le Parc - Rotonde

The Rotonde is home to a monumental piece of work by Julio Le Parc: a demanding and committed artist, Argentine by birth and French by adoption, he is considered as one of the masters of kinetic art. Whoever says kinetics says movement, both that of the spectator and the artwork! Because the monumental mobile is not immobile. A slight breath of air and more than a thousand Plexiglas squares come to life with graceful movement. Capturing the light, scintillating with a thousand blue refl ections, this fabulous mobile is full of life… and its facets can be discovered at any moment, from all angles.

« Cascade et pirouettes polychromatiques » (polychromatic pirouettes and cascade) by Lionel Estève - Atrium

A beautiful colour swatch on display in the Atrium. The work created by Lionel Esteve, a French artist of international renown, is animated by subtle rotations generating transparent eff ects and striking colour compositions. Blue crosses yellow, green appears, and then the yellow is superimposed over red while bright orange materialises! The artist addresses the eye so that the retina may succumb to the pleasure of shape and colour. Neither entirely the same, nor entirely diff erent, the cascade of colours is infi nite.

17

« Les oiseaux sont mes muses » (The birds are my muses) by Chourouk Hriech - Place d‘Art

Franco-Moroccan artist, Chourouk Hriech loves to reinvent architecture in her black and white drawings. For the Place d’Art, she has designed an installation consisting of seven totem poles which, come the evening, light up in a coloured halo. Taken from the impressions and memories of Chourouk Hriech, who has often surveyed the city, her dreamlike drawings invite you to a journey into the world of the artist and to discover Metz from a poetic point of view. Your gaze rises toward the sky along each totem: will you recognise the Metz sites that she has represented ?

« Convergence » by Romain Froquet - The walls on the Jean Laurain side

For his two monumental murals facing each other, the young French artist Romain Froquet was inspired by satellite photographs of the city of Metz, and particularly by the Metz motorway network. Mapping the links and connections generated by urban movement, the rhythm of these abstract lines is generated by the contrasting primary colours with dominant red and yellow. A strong piece, full of movement and energy, echoing the aesthetics of Muse !

18

III - MUSE : THE INCARNATION OF THE 21ST CENTURY CITY

A powerful project commercially speaking, Muse also demonstrates its strength in urban planning. The fi gurehead of a new quarter emblematic of the 21st century city, it is the fruit of a bold and very human vision of urban life, created by major architects and town planners: led by Jean-Paul Viguier and Nicolas Michelin.

A major urban project as much for the city of Metz as it is for the Grand-Est region, the Amphithéâtre Quarter contributes to the economic, cultural and social and touristic development of Lorraine. Replacing a former brownfi eld site, close to the TGV train station and the Centre Pompidou-Metz, the Amphithéâtre Quarter represents 21st century sustainable urban planning; it applies the principles of a new city structure, founded on a diversity of programmes. Based on guidelines defi ned by Nicolas Michelin, chief town planner of the Amphithéâtre’s urban development zone (ZAC, Zone d’Aménagement Concerté), it has been designed as a self-contained living space, animated, attractive and intense, every hour of the day, every day of the week.

Enjoying major benefi ts such as the immediate proximity to Metz’ historic centre, the direct connection with the station, a large surface area of 38 hectares, the presence of a major cultural institution, the Centre Pompidou-Metz, the aim of the Amphithéâtre Quarter is to increase the surface area of the city centre by developing all the functions of an urban hub, and strengthening Metz’s infl uence.

A vibrant urban district, the Amphithéâtre Quarter enjoys numerous amenities: the Les Arènes sports stadium, the Centre Pompidou-Metz, the Halle de l’Amphithéâtre (which hosts a 7500-sqm off ice complex), the Maison de l’Enfance (toy library, crèche, children’s centre), Muse, and coming soon, the Centre des Congrès convention centre (opening planned for mid-2018), a leisure complex and a high-end hotel designed by Starck! A sign of its strength, development of the Amphithéâtre Quarter is being led by world-renowned architects and designers: Jean-Paul Viguier (Muse architect, First and Rizzon housing), Jean-Michel Wilmotte (architect of Metz Congrès Robert Schuman), Shigeru Ban (architect of the Centre Pompidou-Metz and winner of the prestigious Pritzker Prize in 2014), Christian de Portzamparc (architect of the RIZZON programme’s A block and also a winner of the Pritzker Prize in 1994), Philippe Starck (architect of the hotel bearing his name) and of course Nicolas Michelin (architect of the Halle de l’Amphithéâtre and chief town planner of the urban development zone).

« Initiated by Metz Métropole and the City of Metz, the Amphithéâtre Quarter strengthens the growing appeal of the city, embodied in particular by its regional trademark INSPIRE METZ. » Jean-Luc Bohl, President of Metz Métropole

« Muse, this urban operation on an unprecedented scale taken in hand by the private sector, symbolises our ambitious metropolitan strategy, consistent with our economic and cultural assets .» Dominique Gros, Mayor of Metz.

« The Amphithéâtre Quarter is the founding act of a planning policy that aims for a more social, more ecological city, renewing through economic development and that will carry Metz’s sphere of infl uence well beyond Lorraine. » Richard Lioger, MP for the 3rd District of the Moselle (ex-President of SAREMM (Société d’Aménagement et de Restauration de Metz Métropole, planning and redevelopment company for Metz Métropole) and Chief Deputy in charge of urban planning for the city of Metz).

1) THE AMPHITHÉÂTRE QUARTER, THE NEW FACE OF METZ

19

THE AMPHITHÉÂTRE QUARTER IN BRIEF

The Parc de la Seille Jean-Marie Pelt, a popular place for Metz residents140,000 sqm of housing (1,700 apartments) 50,000 sqm of shops 65,000 sqm of off ice space

Major amenities:

The Les Arènes sports arena (opening in 2001)The Centre Pompidou-Metz (opening in 2010) 475,000 visitors (2012) - (25% foreign visitors)

The Halle de l’Amphithéâtre (opening in 2013) The Maison de l’Enfance children’s centre (opened in 2014)Muse (opening in November 2017)The Centre des Congrès (convention centre - planned opening in 2018)A leisure complex / 8-screen cinema (end of 2018)A high-end hotel designed by Philippe Starck (provisional opening in 2020): 5,000 sqm and 90 rooms

In a symbol and a signature, «Inspire Metz» condenses the creative energy of Metz Métropole, supported in Culture and Innovation, Art and Technology. The trademark is the banner of a metropolitan strategy aimed at accelerating the creation of value at a local level, and attracting outside businesses, better metropolitan jobs and new residents. At Metz Métropole and in the Metz region, technology and innovation are at the heart of economic development thanks to the European technological campus, the know-how of major companies and the LORnTECH ecosystem labelled Métropole French Tech. The arts are ubiquitous in the region, which off ers various versions of it: the art of living (green spaces, the banks of the Moselle, Mont Saint Quentin etc.), modern and contemporary art with the Centre Pompidou-Metz, enriched by the Cité Musicale de Metz (the Arsenal, the BAM etc.) and a bold and innovative cultural season, «Les Constellations de Metz». With great architectural designs scattered throughout, this 2000-year-old, «royal and imperial» city is fi lled with art, a candidate as a World Heritage Site.

INSPIRE METZ, THE TRADEMARK OF A TRIUMPHANT TERRITORY

>

>>

>

>

>

> >

>

>

>

>

20

2) MUSE, A FIGUREHEAD DESIGNED BY JEAN-PAUL VIGUIER

Jean-Paul Viguier, architect-coordinator of the block, has orchestrated the work of the fi ve teams of architects identifi ed at the international consultation to carry out the Muse joint real-estate programme (including, in particular, Devanthéry-Lamunière, SEARCH and André & Moulet Architecture for the Batigère social housing; and DND Architectes for the Adim housing programme).

« Opposite the Centre Pompidou-Metz, Muse is the fi gurehead of an entrance to the city, a new perspective on planning, a new way of thinking and of building the city by combining a blend of urban functions (shops, off ices, housing, gardens etc.); the purpose being to produce a lively area in which the activities will unfold continuously in a form of intensity proper to contemporary urban life .» Jean-Paul Viguier, architect-coordinator of Muse.

Extending over 80,000 sqm, this joint real-estate complex includes :

> A 37,000 sqm shopping centre> A 10,000 sqm off ice complex, the fi rst part of a future

business hub> A diverse housing programme - with nearly 400 rental

units, home-ownership schemes and serviced and senior residences

21

Muse thereby falls within a context of territorial redevelopment, rebuilding the city on the city. The design of Muse as a whole - architecture, interior decoration, furniture design, landscaping and overall coordination of the block- was entrusted to Jean-Paul Viguier et Associés, an architectural agency with an international reputation that has worked on numerous projects in France and abroad.

A veritable showcase of the future city of Metz, Muse fi ts in perfectly with its direct environment: the Centre Pompidou-Metz and the Metz TGV train station. Integrated over 400 meters in length between the Rues François Mitterrand (Pompidou side) and Jean Laurain (the side of the future Starck hotel), Muse is bordered on one side by the Rue des Messageries and on the other by the railway line. In order to blend into its urban environment, the City has developed an eco-friendly link between Muse and the historic centre with a footpath, a cycle lane as well as a public transport network connecting these two parts. The project by Jean-Paul Viguier et Associés refl ects a strong identity, both modern and cultural at the same time. The relationships between the inside and outside have been honoured with large bright atria extending through public spaces outside, such as the Place d’O and the Place d’Art, accessible 24/7. Just like what Apsys has done at Beaugrenelle, ground-fl oor shops open onto the street help to create the dynamics of a vibrant and lively quarter.

This entire building complex has been designed as a real city centre. Muse thereby combines a blend of programmes - shops, off ices, garden-terraces, leisure areas and housing - to engage the concept of the Amphithéâtre Quarter being an urban hub. To create porosity with the outside environment, Muse has been designed as an interior street that traverses the whole block. This street is punctuated by four large atria that extend over the public spaces of the quarter. On the Rue des Messageries side, the squares and their alternating shops and restaurants create a new and lively shopping street. To strengthen this sense of openness and of a pedestrian street, signifi cant emphasis is placed on natural light via shafts, skylights and large glass windows which let the light penetrate through to all levels of the shopping centre.

22

3) FIRST AND THE SUPERSTRUCTURE PROGRAMMES

Six blocks of housing and off ices rise above the whole Muse shopping complex, most notably First, Apsys’ fi rst incursion into residential real estate. The functions within the block are designed to interweave with each other (private dwellings alongside assisted housing; off ices adjacent to the facilities for the elderly or people with disabilities; the car parks border the gardens; the services and businesses animate the streets), in order to generate the openness and inclusivity of the city.

FIRST, AN EXCEPTIONAL BRIDGEHEAD

The bridgehead of the Muse block, First, distinguishes itself thanks to its emblematic architecture, also designed by Jean-Paul Viguier: positioned on spectacular tripods, veritable steel trees, First features an elegant glass checkerboard facade, facing the Centre Pompidou-Metz. For its fi rst foray into residential real estate, Apsys has demonstrated the creativity and attention to detail that characterise its commercial achievements. First’s 46 high-end homes, ranging from studios to 4-bedroom fl ats (including 6 duplexes), all destined for rental, off er a contemporary living environment, sleek design (designed by the Fostine Ferro Interior Agency) and high-spec features: Bulthaup fi tted kitchens, precious materials, full-height doors, large private terraces and an unspoiled view of the Centre Pompidou-Metz. Highly innovative in the fi eld of communal areas, the building off ers its tenants premium services: a 26 sqm guest-house to host guests, a 60 sqm well-being centre (with various pieces of fi tness equipment and a sauna), an e-concierge, a shared garden measuring 1500 sqm and more. In addition to these premium features are the numerous advantages off ered by the quarter (Muse shops at the foot of the building, the train station and the Parc de la Seille close by, which is very popular with locals): there is no doubt that life will be good at First! Apsys has entrusted management of the building to Benedic, a well-reputed local real estate agency. Delivery of the First apartments is scheduled for early 2018.

23

THE VARIOUS MUSE SUPERSTRUCTURE PROGRAMMES

In order to put forward a diverse real-estate off er, in phase with the inclusive vocation of the Amphithéâtre Quarter, several real estate programmes, carried out by diff erent specialist developers, have taken place «on the base» that constitutes the commercial space Muse. This specifi c feature has made development of the project particularly complex and its achievement even more exemplary. Overall, in addition to the commercial part, the Muse block accommodates 400 housing units over 24,000 sqm and 10,000 sqm of off ices.

Under the slogan «mieux et bien vivre ensemble» (life is best lived together), the ADIM programme developed for Metz Habitat Territoire (housing association for the city of Metz, created in 1924), is proposing a building of 49 housing units with 6 individual pavilions (with balconies, these wooden houses with original design recreate a holiday-like atmosphere) and benefi ts from numerous assets (easy access, privileged location above the top section of Muse, elegant architecture, comfort and functionality). The programme’s architecture is designed by DND Architectes and Serge Hoff man.

Led by Batigère Sarel, a social enterprise for the Habitat du Réseau Batigère and a major player in social housing in the Grand-Est region, the BATIGERE programme off ers 92 assisted-rental housing (with access to persons with reduced mobility, carer) and a care home (general practitioners, physiotherapists and nurses). The programme’s architecture is designed by Devanthery & Lamunière Architectes associated with Search.

The RIZZON programme, also designed by Jean-Paul Viguier et Associés, off ers a panel of 29 apartments with balconies and panoramic terraces with a view of the quarter (Pompidou, train station, cathedral, Parc de la Seille). «Bâtir une ville meilleure, embellir la vie !» (Building a better city, making life more beautiful!) is the slogan of the Claude Rizzon group, experienced and reliable professionals.

Developed by the AEGIDE-DOMITYS group, created over 20 years ago to develop autonomous senior housing, the Résidence Service Seniors Callipé (senior-service residence) designed by DND Architectes et Serge Hoff man, addresses a non-dependent elderly public and off ers 152 housing units (from studios to 2-bedroom fl ats), adapted as they get older, over a total area of 6 900 sqm. 950 sqm is devoted to the many services developed by the group for its programmes: restaurant, bar, hair salon, beauty treatment room, activities workshop and even a swimming pool and gym on the roof.

The programme developed by the developer Lazard Group, a specialist in corporate real-estate for more than 25 years, is deploying 10,000 sqm of off ices split between two buildings: Platinium and Premium. Both of the buildings are designed by Devanthery-Lamunière.

Delivery of these diff erent programmes ranges between November 2017 and September 2018.

24

IV - THE MUSE STAKEHOLDERS

1) APSYS, THE OVERALL OPERATOR OF MUSE AND FIRST

Masters of commercial real estate, Apsys designs, builds and manages iconic places that breathe life into cities and communities. Apsys Lab, our ideas incubator, brings together those passionate about innovation who analyse the DNA of places and anticipate emerging trends, thereby shaping cities, shopping and the customer experience of tomorrow. A property developer present in France and in Poland since 1996, Apsys manages a portfolio of 31 shopping centres (including Beaugrenelle and Manufaktura, both winners of the ICSC European Shopping Centre Award, Posnania, the group’s new Polish fl agship, and Muse in Metz, its latest emblematic development in France) and is leading 5 projects under development, including Bordeaux Saint-Jean, a new, iconic urban project in the world’s trendiest city (according to Lonely Planet’s top 10 cities to visit in 2017). Find out more: www.apsysgroup.com

2) THE PUBLIC STAKEHOLDERS

METZ METROPOLE

Created on 1 January 2002, the urban agglomeration of Metz Métropole today brings together 235,000 inhabitants and 44 towns. At the heart of the Greater Region, just a stone’s throw from the German, Luxembourg and Belgian borders, it enjoys an exceptional geographical location. Metz will become a Métropole on 1 January 2018. Metz Métropole derives its identity and energy from this trans-border sector and from its roots. Shaped by exchanges and horizons, Metz Métropole is also a land of work, a territory of renewing memory turning the epic page of its military history. A whole art of living is revealing itself in the wake of the Centre Pompidou-Metz.

METZ, AN ATTRACTIVE CITY EXPERIENCING FULL RENEWAL

Prefecture of the Moselle department and the Lorraine region, Metz has 121,700 inhabitants in the heart of an urban unit of approximately 290,000 inhabitants and an urban area of approximately 390,000 inhabitants, which makes it the most populated city in Lorraine. Asserting itself as a modern and dynamic city (particularly with the fi rst decentralisation of a national cultural institution), the ancient merchant and military city is transforming into a «garden city» through a pioneering policy of urban ecology. The Amphithéâtre Quarter project is emblematic of this city’s ambitious vision.

THE SAREMM, A LOCAL PUBLIC COMPANY SERVING THE REGION

The SAREMM (Société d’Aménagement et de Restauration de Metz Métropole) is a local public company dedicated to developing residential neighbourhoods and business parks structuring the Metz agglomeration, exclusively on behalf of and on the territory of the regional authorities of its shareholders, namely Metz Métropole, the City of Metz and the Syndicat Mixte de Mercy (joint association of Mercy). The SAREMM, which has 7 employees, is responsible for preparing or carrying out about a dozen urban development operations.

25

3) THE PROJECT MANAGEMENT TEAM

THE AGENCY JEAN-PAUL VIGUIER ET ASSOCIÉS, ARCHITECT OF MUSE AND FIRST

Founded in 1992, Jean-Paul Viguier et Associés is an internationally renowned agency that aims to generate in-depth refl ection beyond the project commission: the relationship between the buildings and the environment, the use of advanced technologies (structures, new materials etc.), environmental design... Among Jean-Paul Viguier et Associés’ notable projects are the Parc André Citroën, the Cœur Défense towers, the Majunga tower in La Défense, the headquarters of France Télévisions, the Porte d’Asnières and Bercy residences, the Ministry of Sports and the Caisse d’allocations familiales (Paris Seine Left Bank îlot M7), the Carré Sénart shopping centres and the Lyon Confl uence shopping and leisure centre.

GTM-HALLÉ (VINCI GROUP), GENERAL CONSTRUCTION CONTRACTOR

GTM-Hallé, a subsidiary of Vinci Construction France, is a major player in construction in the Grand Est region. With strong roots in the region, GTM-Hallé - whose head off ice is in Metz - is as close as possible to its customers with three locations in the Grand Est region and 200 employees. GTM-Hallé off ers its clients operational excellence, its contracting know-how and its expertise in the design, development, maintenance, servicing and redevelopment of any type of work.It off ers a complete range of tailored solutions in construction, civil engineering and works of art.

Construction site insert 36 months - this is how long it took to build the Muse shopping space ! On this site, the biggest outside Paris, 78 companies and up to 1000 workers have been busy working away on this site that mobilised 7 cranes at the peak of constructing the structural works.

26

4) AGENCIES THAT HAVE WORKED ON THE MUSE PROJECT

ADMEMORI 

MANIFESTO

EVA ALBARRAN & CO

Digital designer, ADMEMORI has developed in-depth knowledge and craftsmanship in haute-couture digital design. It is an expert on the role that images play in architectural spaces for people in motion, working on behalf of shopping centres, off ice buildings, hotels and airports. Created in 2007, ADMEMORI has delivered more than 160 digital installations around the world and has acquired expertise in understanding how visitors fl ow through public places. ADMEMORI focuses its entire approach on the emotion and poetry of the visitor’s experience in order to surprise them and make them come, stay and come back again, but also to strengthen the approval and memory of a place to make it a unique and unparalleled destination. ADMEMORI designs digital «objects» and content created to «dialogue» with a visitor’s trajectory, and able to engage the public in an innovative and stimulating visiting or shopping experience, to generate additional revenue for the owners and to contribute to attracting and retaining brands.

Manifesto, creator of artistic and cultural projects, addresses companies that have a desire for art. Alongside them, the company develops creative initiatives that are both unique and strategic: creation and management of cultural sites, artistic and cultural project management assistance on urban projects, art commissions etc. Within the framework of Muse, Manifesto has worked alongside Eva Albarran & Co, creating an exhibition of four original works of art. Manifesto coordinated the project, led the discussions with the architect Jean-Paul Viguier and built the mediation system for Muse visitors. Find out more at www.manifesto.paris

Specialists in the design and production of contemporary art projects, the agency Eva Albarran & Co promotes contemporary creation and supports projects at every stage of the commission, from concept to delivery. Paying particular attention to projects off ering an original way of tackling contemporary art outside the institutions that are dedicated to it, in direct contact with a varied audience, our teams have been fortunate to assist the Apsys group, in collaboration with Manifesto, in defi ning a unique artistic exhibition and then producing it. www.eva-albarran.com

FOSTINE FERRO INTERIOR

Created in 2008, the agency Fostine Ferro Interior Architecture designs and manages interior design for spaces, and designs bespoke furniture. Together, the team made up of project managers, architects, interior designers, graphic designers and designer-draughtsmen etc. ensures that each project delivers and each time reinvents a new story, from initial research to fi nal stylistic follow-up. «Only my desires guide me, they’re at the heart of all my creations, stirred up by a material that I discover, a texture, a landscape, an emotion...» declares Fostine Ferro, artistic director and founder of the agency. The agency Fostine Ferro Interior has designed the interior of the First apartments and Salon des Muses.

INTERBRAND

Interbrand is one of the world leading consultancies in brand strategy and the customer experience. Interbrand combines the business approach of a consultancy and the creative excellence of a communications agency to service the fi nancial performance of brands. Through its 21 off ices in 17 countries, 1,200 Interbrand brand consultants support major companies, institutions and start-ups in their branding, customer experience and activation strategies. With its Best Global Brands classifi cation, in which each year they present their ranking of the world’s most valuable 100 brands, Interbrand has been a global benchmark in brand valuation since 1974. Interbrand is the brand consulting branch of the Omnicom Group. Interbrand designed the signage for Muse.

27

MATADOR

ADCITY

COSMIC

A communications agency fully dedicated to locations, Matador currently supports approximately forty destinations in France, including for example: the Hippodrome de Longchamp, the Grand Hôtel-Dieu in Lyon, the Safari Zoo in Thoiry, Lyon airport, the La Défense business district. Matador has long-standing expertise in shopping locations, developed with Apsys (on the sites of Beaugrenelle, Steel, Neyrpic, Eden and of course Muse!) and with nearly one hundred clients over the last 10 years. Based on this expertise and its vision on marketing locations, Matador has developed the 5M methodology, 5 basic trends which become the levers of success: Mixité, Mutabilité, Mobilité, MyPlace, Marque (Mix, Mutability, Mobility, MyPlace, Brand). Details of this method are given in the book « Au bonheur des lieux » («f or the pleasure of places »). Matador designed and led the launch campaign and all media communications for Muse.

Cosmic is the Parisian communications-agency branch of Altavia, an independent communications group with an expertise in retail. Generating preference, by reconciling the objectives of the store’s merchant agreement and the creation of long-term emotional connections with their customers, such is the task that the agency has given itself. Cosmic works on brand identity, commercial communication as well as on the digital strategies of clients such as Renault, Orange, Nature & Découvertes, BNP Paribas Personal Finance, Habitat, Fred Joaillerie and others. Cosmic designed and built the website www.muse-metz.fr.

The media plan for the Muse launch was developed by AdCity.

PRESS CONTACT

ABOUT MUSE

H O D A R O C H E C O M M U N I CAT I O N

H O D A R O C H EC O M M U N I CAT I O N @ H O D A R O C H E . C O M

T É L . : + 3 3 ( 0 ) 1 5 6 9 2 1 9 1 6

Situated close to the TGV train station and the Centre Pompidou-Metz, Muse is the f igurehead of the Amphithéâtre Quarter, the new face of Metz, thanks to its elegant and open architecture (designed by Jean-Paul Viguier), i ts mult ifunctional superstructure programmes and its innovative concept: creative shopping. A place of infectious energy overflowing with creativity, Muse offers an exceptional col lection of 1 15 stores (two-thirds of which are new to Metz), including Primark, Carrefour Market, Uniqlo, Bershka, Habitat; as well as numerous pop-up stores; a unique range of services; creative and welcoming spaces for everyone; surprising phygital devices and an art exhibit ion special ly created for Muse by major art ists !

APSYSGROUP.COM

© Jean-Paul Viguier et Associés

©N

icol

as L

efor

estie

r -

©Is

tock