NOTE: Due to rounding, “Totals” may not necessarily equal 100.

*Denotes less than 0.5% 1

The Allstate Renewal Project: Pittsburgh Poll

Sample of 400 Adults Age 18+ in Pittsburgh (200 on landline phones, 200 on cellphones) 7-County Core Metro Area, including: Allegheny, Armstrong, Beaver, Butler, Fayette, Washington, and

Westmoreland Counties Sample Margin of Error for 400 Respondents = ±4.9% in 95 out of 100 cases

Conducted from April 22nd – 26th, 2017

9. The focus of this survey is to hear about your views and experiences living in and around Pittsburgh. Throughout the

survey we’ll refer to Pittsburgh, but that isn’t intended to mean just the city or Allegheny County. Rather we’re referring to the Pittsburgh region, including the surrounding areas and counties as well. Which best describes your residency in Pittsburgh?

Pittsburgh Residency PITTSBURGH

I grew up in Pittsburgh and have remained in Pittsburgh 53%

I grew up in Pittsburgh, moved away for an extended period, and then moved back to Pittsburgh as an adult

18%

I moved to Pittsburgh as an adult 26%

Don't know/refused 2%

10. Say you had a friend who was exploring the possibility of moving to Pittsburgh... All things being equal, based solely

on your experience living in Pittsburgh, would you suggest they move to the area?

Would Suggest a Friend Move to Pittsburgh PITTSBURGH

Total Suggest They Move to the Area 78%

Total Would Not Suggest They Move to the Area 19%

Definitely suggest they move to the area 48%

Probably suggest they move to the area 30%

Probably would not suggest they move to the area 7%

Definitely would not suggest they move to the area 11%

Don't know/refused 4%

NOTE: Due to rounding, “Totals” may not necessarily equal 100.

*Denotes less than 0.5% 2

The Allstate Renewal Project: Pittsburgh Poll

11. Do you think the Pittsburgh region is going in a positive or negative direction?

Direction of Pittsburgh PITTSBURGH

Total Positive Direction 80%

Total Negative Direction 16%

Extremely positive 20%

Mostly positive 45%

Slightly positive 15%

Slightly negative 5%

Mostly negative 6%

Extremely negative 5%

Don’t know/refused 4%

12. How would you rate the morale of the Pittsburgh region? Would you say the morale is…?

Morale of Pittsburgh PITTSBURGH

Total High Morale 80%

Total Low Morale 15%

Very High 17%

Moderately High 63%

Moderately Low 11%

Very Low 4%

Don’t know/refused 5%

13. Which of the following Pittsburgh-area characteristics and attractions do you think is the biggest draw to the region?

Would you say…?

Biggest Draw to Pittsburgh PITTSBURGH

Pittsburgh’s devoted sports culture where fans bleed black ‘n’ gold 54%

The area’s rich and vibrant university life 18%

The metro area’s rich performing arts culture, including Pittsburgh Cultural Trust, the Pittsburgh Ballet Theatre, and the Pittsburgh Opera

11%

The world-class local museums, including the four Carnegie Museums of Pittsburgh 7%

Don’t know/refused 9%

NOTE: Due to rounding, “Totals” may not necessarily equal 100.

*Denotes less than 0.5% 3

The Allstate Renewal Project: Pittsburgh Poll

14. If a friend from out-of-town visited the Pittsburgh metro area, which of the following attractions would you highlight as a must-see?

Pittsburgh Must-See Attractions PITTSBURGH

The Carnegie Science Center 85%

The Carnegie Museum of Art 81%

The Duquesne Incline 80%

A Steelers game 80%

A Pirates game 79%

The Phipps Conservatory 75%

A Penguins game 75%

The Andy Warhol Museum 65%

The Frick Art and Historical Center 59%

Rivers Casino 39%

Don’t know/refused 2%

NOTE: Due to rounding, “Totals” may not necessarily equal 100.

*Denotes less than 0.5% 4

The Allstate Renewal Project: Pittsburgh Poll

15. As you may know, Pittsburgh has been named one of the “most livable cities” for several years now. Do you agree or disagree that each of the following Pittsburgh-area qualities helps make the city livable?

Qualities that Make Pittsburgh Livable (Ranked by “Total Agree”)

Total Agree

Total Disagree

Strongly Agree

Somewhat Agree

Somewhat Disagree

Strongly Disagree

Don’t know / refused

Colleges and universities developing students to be out-of-the-box thinkers and fostering their love for the area in order to retain the college educated adults

90% 8% 58% 31% 6% 2% 2%

Pittsburgh’s thriving economy, including young start-ups and iconic global companies

84% 10% 41% 43% 6% 3% 6%

Every major sports team in the City of Champions flies the black-and-gold, which is the only major American city so coordinated

84% 10% 61% 23% 6% 4% 6%

The city’s numerous neighborhoods, each offering its own character and charm while providing a range of affordable housing options

83% 14% 53% 30% 7% 7% 3%

Pittsburgh’s commitment to infrastructure, including a transportation network geared towards the future

67% 30% 31% 36% 17% 13% 3%

NOTE: Due to rounding, “Totals” may not necessarily equal 100.

*Denotes less than 0.5% 5

The Allstate Renewal Project: Pittsburgh Poll

16. As you know, cities across the United States vary considerably on a variety of factors, including quality of life as well as appeal to visitors and new residents. While many cities have experienced significant challenges in their areas throughout history and even today, many have residents, businesses, and local governments who are continually fighting to renew and improve their communities. In today's day and age, how possible is it for cities to overcome significant challenges and renew themselves into thriving communities? Would you say…?

Possibility for Cities to Experience Renewal PITTSBURGH

Total Possible 93%

Total Not Possible 6%

Very possible 43%

Somewhat possible 50%

Not too possible 4%

Not at all possible 2%

Don’t know/refused 1%

17. How successful has the ongoing renewal process been at revitalizing jobs, housing, and community neighborhoods

in and around the Pittsburgh region? Would you say…?

Success of Pittsburgh’s Renewal Process PITTSBURGH

Total Successful 83%

Total Not Successful 15%

Very successful 23%

Somewhat successful 60%

Not too successful 10%

Not at all successful 4%

Don’t know/refused 3%

NOTE: Due to rounding, “Totals” may not necessarily equal 100.

*Denotes less than 0.5% 6

The Allstate Renewal Project: Pittsburgh Poll

18. Which of the following do you think has contributed most to Pittsburgh’s local economic growth and renewal?

Contributions to Pittsburgh’s Economic Renewal PITTSBURGH

Elected officials, businesses, and residents working together 50%

Local residents’ determination and willingness to help improve their community 20%

Businesses’ drive to succeed by seizing new opportunities and taking risks 16%

Elected officials passing policies to help businesses open or continue operating in Pittsburgh 6%

The city has not had economic growth or revival [Volunteered Answer] 2%

Don’t know/refused 7%

19. How much has the revitalization and renewal taking place in the Pittsburgh region impacted your personal quality of

life? Would you say it has impacted your quality of life…?

Renewal’s Impact on Personal Quality of Life PITTSBURGH

Total A Great Deal/Somewhat 63%

Total Not Too Much/Not At All 35%

A great deal 22%

Somewhat 42%

Not too much 19%

Not at all 16%

Don’t know/refused 2%

20. Thinking about the numerous colleges and universities in the Pittsburgh region, how much do you believe the

institutions and their students are helping to renew the area by offering community service and innovative, community-focused, coursework? Would you say…?

Pittsburgh Area Universities’ Help in Renewal PITTSBURGH

Total A Great Deal/Somewhat 77%

Total Not Too Much/Not At All 17%

A great deal 35%

Somewhat 42%

Not too much 13%

Not at all 4%

Don’t know/refused 5%

NOTE: Due to rounding, “Totals” may not necessarily equal 100.

*Denotes less than 0.5% 7

The Allstate Renewal Project: Pittsburgh Poll

21. The steel industry used to account for a majority of Pittsburgh’s economy. With the changing business economy, which of the following industries do you think will be “the new steel” or the next major industry for Pittsburgh’s economy? Would you say…?

Pittsburgh’s Next Major Industry PITTSBURGH

Technology 21%

Healthcare 19%

Natural Gas and Fracking 7%

Higher Education 2%

Banking 1%

Recreation and Entertainment 1%

A mix of all industries 46%

Don’t know/refused 3%

22. One area of tension that cities often face as they confront challenges and work towards renewal is maintaining a

historic identity while looking toward the future. Thinking about Pittsburgh’s journey, which of the following comes closest to your view?

Views on Pittsburgh’s Renewal Approach PITTSBURGH

Pittsburgh should prioritize maintaining its buildings, attractions, and neighborhoods that have historically defined the city and shaped its character

34%

Pittsburgh should strike a balance between past and future and connect the two by repurposing historic features to fit modern needs

53%

Pittsburgh should prioritize its vision for the future and pursue new attractions and structures that meet this vision

9%

Don’t know/refused 4%

NOTE: Due to rounding, “Totals” may not necessarily equal 100.

*Denotes less than 0.5% 8

The Allstate Renewal Project: Pittsburgh Poll

23. Pittsburgh, often referred to as the Steel City, fell on challenging economic times when steel mills edging the three rivers began to shut down leaving communities with rusting industrial facilities on contaminated land. In recent years, public-private partnerships have developed to reclaim and repurpose the waterfront land. This brownfield redevelopment begins with the local government purchasing the land and making it environmentally safe. Then private companies build new retail, residential, and working space. How important has brownfield redevelopment, through the collaboration of public-private partnerships, been to the renewal of the Pittsburgh region? Would you say…?

Importance of Brownfield Redevelopment PITTSBURGH

Total Important 82%

Total Not Important 10%

Very important 49%

Somewhat important 34%

Not too important 7%

Not at all important 3%

Don’t know/refused 8%

24. Which one of the following traits do you believe best describes Pittsburgh? And which do you believe is the second

best trait to describe Pittsburgh?

Traits that Best Describe Pittsburgh (Ranked by “Top Trait”)

Top Trait Second Trait Combined Choices

Proud 27% 17% 44%

Resilient 24% 13% 37%

Diverse 13% 15% 28%

Innovative 10% 17% 27%

Tough 7% 9% 16%

Entrepreneurial 6% 5% 10%

Creative 5% 11% 15%

Adventurous 2% 4% 6%

Don’t know/refused 8% 10% 10%

NOTE: Due to rounding, “Totals” may not necessarily equal 100.

*Denotes less than 0.5% 9

The Allstate Renewal Project: Pittsburgh Poll

25. Thinking about the contributions of the late Steelers Chairman Dan Rooney, which one of the following do you see as his greatest legacy?

Legacy of Late Steelers Chairman Dan Rooney PITTSBURGH

The Pittsburgh Steelers and his leadership over 5 decades and 6 Super Bowls wins 37%

The NFL and increasing coaching opportunities for minorities through the Rooney Rule 24%

The City of Pittsburgh and redevelopment of the North Shore 22%

International diplomacy and politics 7%

Don’t know/refused 11%

26. To the best of your ability, how many Terrible Towels do you have in your home?

Number of Terrible Towels in Home PITTSBURGH

0 29%

1-3 45%

4-6 15%

7-9 3%

10 or more 4%

Don’t know/refused 3%

Average 2.5

NOTE: Due to rounding, “Totals” may not necessarily equal 100.

*Denotes less than 0.5% 10

The Allstate Renewal Project: Pittsburgh Poll

DEMOGRAPHICS 1. State

State PITTSBURGH

Pennsylvania 100%

2. County

County PITTSBURGH

Allegheny County, Pennsylvania 53%

Armstrong County, Pennsylvania 3%

Beaver County, Pennsylvania 7%

Butler County, Pennsylvania 8%

Fayette County, Pennsylvania 6%

Washington County, Pennsylvania 9%

Westmoreland County, Pennsylvania 15%

3. Do you live...?

Resident of the City (Asked of N=210 residents living in Allegheny County, Pennsylvania)

PITTSBURGH

Within the city limits of Pittsburgh 47%

Elsewhere within the County 53%

Don't know/refused 0%

NOTE: Due to rounding, “Totals” may not necessarily equal 100.

*Denotes less than 0.5% 11

The Allstate Renewal Project: Pittsburgh Poll

4. Age

Age PITTSBURGH

18-49 49%

50+ 50%

18 – 24 12%

25 – 29 7%

30 – 34 5%

35 – 39 10%

40 – 44 9%

45 – 49 6%

50 – 54 11%

55 – 59 7%

60 – 64 9%

65 and above 23%

Don't know/refused 1%

Millennial Generation 28%

Generation X 26%

Baby Boom Generation 27%

Silent/Greatest Generations 14%

6. What is your main ethnic or racial background?

Ethnic or Racial Background PITTSBURGH

White or Caucasian 83%

Non-White 15%

African-American or Black 9%

Hispanic or Latino 1%

Asian-American or Asian 1%

Native American 1%

Other 3%

Don't know/refused 2%

NOTE: Due to rounding, “Totals” may not necessarily equal 100.

*Denotes less than 0.5% 12

The Allstate Renewal Project: Pittsburgh Poll

7. What is the last grade of formal education you have completed?

Education PITTSBURGH

Less than college 54%

College+ 46%

Less than high school 5%

High school graduate 24%

Some college or vocational school 25%

College graduate 30%

Post graduate 15%

Don't know/refused 1%

8. Gender

Gender PITTSBURGH

Male 48%

Female 52%