The Align AllianceUsing purpose to think differently

Thrive by challenging the status quo

We now live and work in a purpose driven world

“The secret to change is to focus all of your energy not on fighting the old, but in building the new” - Socrates

We are experiencing a new engagement mindset

Products & Services1970’s

Solution Centric1990’s

Customer Centric2000’s

Purpose CentricToday

Relationship Centric2010’s

52% of companies have disappeared from the S&P500 in the last 10 years

1958Average life span 61 years

2015Average life span 18 years

2026Expected life span 14 years

50/50 shot at survival

Verge of collapse to rejuvenated stars Harley Davidson

In 1981, 3500 customers when acquired from AMF

Refocused on realizing dreams of personal freedom through superior customer experience

Today, 35 years later, they service 51% of their chosen market

Apple Inc.In 1996 30% decline in sales when Steve Jobs again becomes CEO

Reinstituted the original focus on removing the barrier of having to learn to use technology

Today, 20 years later, the are the number 1 in Market Cap Valuation

Perennial stars that consistently outperform

Southwest AirlineStarted in 1971 with the idea to connect people to what's important in their lives through friendly, reliable, and low-cost air travel

Today, 45 years later, they are still the outperforming the competition capping 42 years of continuous profitability

Epic SystemsStarted in 1979 with the idea to develop software that helps people get well, stay well, and help future generations to be healthier

Today, 37 years later they have grown to be the dominant EHR provider with revenues of $1.8B

Despite different industries they all share a common thread

Purpose drives success that outperforms their competition to reach new heights

People expect to deal with purpose centric business

60% of millennials will work for and

buy from companies with a

clear sense of purpose

Sense of purpose ranks as the 1st or

2nd priority for people aged 18-70

in choosing an organization

Businesses built on a sense of

purpose perform in the top 10% of their industries

A purpose centric business outlasts

the average business life expectancy

Unified Purpose

Aligned core, creed , mindset, strategy,

plans & actions

Cohesive, integrated execution to fulfill

purpose

Confirmation purpose is context

for long term success

Singular focus• Growth• Revenue• Cost• Performance

Siloed Execution• Goal• Action• Impact - Effect

Mission, Vision, Values

The Old World

The New World

Enabling the Purpose Driven BusinessAssessments of Delivery & GapsAlignment & Definition of Business PurposeExecution of Business Transformation

#purposedriven

“Change is nothing new to a sales leader and having Phil Griffin involved with such changes at TDS is very common. He has brought a purpose-driven approach to these strategic moves which has imparted meaning and increased team member buy-in. We all want to know why and a purpose-driven approach starts by answering that question first. The result is acceptance from baby-boomers to millennials. Phil’s contributions have had a positive and lasting impression on me, my leaders and our team”

- Matt Loch, VP Sales, TDS Telecom

“It was great to learn from Larry’s deep expertise on Mindset Transformation.” -Sebastien Dillien, Belgium Canadian Business

Chamber

The purpose centric world is here The way we engage, work and create businesses has changed