The Age Of Creativity Eng Official
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Transcript of The Age Of Creativity Eng Official
The Five Phases of Idea Management - or how we ended up in the age of creativity?
Jonas MichanekIdélaboratoriet
What is Idélaboratoriet?
Idélaboratoriet is a consultancy that creates idea culture in organizations.
www.idelaboratoriet.se
Copyright © 2000-2005 Idélaboratoriet ®
The Problem: Bad Idea culture
Copyright © 2000-2005 Idélaboratoriet ®
History
1925 CPS was used at USC
1951 Alex Osborn: brainstorming
1957 Sputnik 1 – Joy P Guilford
1967 Edward de Bono: Lateral thinking
2000 ideas.com and interesting.org
2005 EU: innovation minister – now!
Copyright © 2000-2005 Idélaboratoriet ®
The Age of Creativity- six trends that change our way of working
1. Ideas and creativity are the most valuable assets on the market today
2. The Knowledge Society 2.0
3. ”Out-innovate” instead of ”Out-compete”
4. Design as a competetive advantage
5. The new generation demands creativity and self-realization
6. The leadership changes from control function to brain coaching
Copyright © 2000-2005 Idélaboratoriet ®
Stretch the creativity muscle…
Copyright © 2000-2005 Idélaboratoriet ®
Stretch the creativity muscle…
Fluency- the ability to generate a LARGE number of ideas
Flexibility - the ability to generate ideas in a number of CATEGORIES
Originality - the ability to generate UNIQUE and UNUSUAL ideas
Elaboration- the ability to ADD DETAILS or to EXPAND on the item itself
Copyright © 2000-2005 Idélaboratoriet ®
Dr. J.P. TorranceCreativity researcher
Idea culture - how?
Copyright © 2000-2005 Idélaboratoriet ®
Innovation strategy
The Classisists- Large R&D force and market focus
The Evolutionists- Copycats that are the fittest
The Processualists- Innovation can not be too structured
The Systemics- Every market has its own rules
Generic idea process
Need
Idea generation
Screening and development
Enriching
Results
Copyright © 2000-2005 Idélaboratoriet ®
The Creative Box
Knowledge
Mental environment
Physical environment
Methodology
Copyright © 2000-2005 Idélaboratoriet ®
The Creative Class Index
Sweden
Finland
DenmarkUSA
Germany
Great Britain
Irland
Holland
GreeceAustria
Spain
Italy
Portugal
Creativity Index Total sum
1. Sweden 0,81
2. USA 0,73
15. Portugal 0,10
Creativity index
France
Leaders
Losing ground
Lagging behind
On the move
Europe in the Creative Age 2004 av Richard FloridaCopyright © 2000-2005 Idélaboratoriet ®
Sweden… the most creative country in the world!
Structured work – not ”shobang”…
Copyright © 2000-2005 Idélaboratoriet ®
Copyright © 2000-2005 Idélaboratoriet ®
Copyright © 2000-2005 Idélaboratoriet ®
Copyright © 2000-2005 Idélaboratoriet ®
Copyright © 2000-2005 Idélaboratoriet ®
Copyright © 2000-2005 Idélaboratoriet ®
Copyright © 2000-2005 Idélaboratoriet ®
Copyright © 2000-2005 Idélaboratoriet ®
www.idelaboratoriet.com
Copyright © 2000-2005 Idélaboratoriet ®
Questions?
Copyright © 2000-2005 Idélaboratoriet ®
Copyright © 2000-2005 Idélaboratoriet ®