THE ADVERTISING CLUB

1

January 2019

2

Aniruddha Khandekar

Aalhad Wadekar

Avinash Janjire

Ishita Chowdhury

Lalit Agrawal

Dilpreet Singh Gandhi

Karanvir Syal

Ankit Desai

Adhishree Murdia

Bhakti Malik

Janki Parikh

Mallika Suresh

Divya Shrivastava

Karina Sudarsan

Arjun Vedanayagam

Aditi Chakravarty

Bhuvnesh Joshi

Jasmeeta Agarwal Mehta

Manisha Sain

Gautam N. Roy

Karishma Birdy

Ashish Kohli

Ajay Sundaram

Bobby Sinha

Jaya Jamrani

Mehak Jaini

Girish Kalra

Kavita Jagtiani

Ashish Nair

Amritraj Thakur

Debarjyo Nandi

Josh Kuruvilla Jacob

Lavanya M. N. Monami Karmakar

Girish Nilekar

Khyati Sarang

Atin Wahal

Ananya Ukil

Dhaval Jadwani

Kamaljeet Rajani

GovindKrishna Seshan

Konark Gaur

EFFIE 2019 ROUND I JUDGES - MUMBAI

3

Toru Jhaveri Ved Agarwal Vipasha Bhuptani Vishal Desai

Pragya Bijalwan

Neerja Goswami

Ruta Patel

Sheena Kapoor

Sidheshwar Sharma

Preetha Vasanji

Nihar Pachpandey

Samir Sagar

Shefali Khalsa

Somesh Surana

Purvi Mistry

Nilotpal Singh

Sanjiv Agarwal

Shivendra Dikshit

Sonal Jhuj

Ravindra Jain

Nishant Saurabh

Saurabh Nath

Shweta Dalal

Sonya Misquitta

Rohit Talwar

Nithyalaxmi Padmanabhan

Sayantan Bose

Shweta Tiwari

Sreerupa Banerjee

Rupali Shrivastava

Pearl Vas

Shanu Singh

Siddhant Lahiri

Sridevi Nair

Sudeep Chawla Sudhendra Sharma Sudhir Shukla Swapneel Naidu Sweta Mehta Tanvi Joshi

4

Apurv Pandey

Aakriti Goel

Devraj Basu

Ashutosh Rampal

Abhishek Chaturvedi

Farah Bashir

Bhavya Khurana

Aditya Kayastha

Harshvardhan Sahni

Bimal Kumar Sahoo

Ambica Chaudhry

Honey Arun

Chandreyee Gogoi

Amit Garg

Jatin Chhikara

Deepak Venugopal

Anuja Mishra

Karan Rana

Nikhit Shetty

Ruchira Jain

Kush Anand

Priyanka Walia

Paras Johar

Saket Sinha

Lerin Zacharia

Puravansh Maitreya

Parul Budhiraja

Sana Ghai

Mayank Agarwal

Rajat Wahi

Prashant Agarwal

Saumya Baijal

Megha Deorani

Rakesh Tahiliani

Prateek Agarwal

Shikha Sharma Shobhit Khattar

Megha Manchanda

Ramesh Yadav

Pritish Mukherjee

Megha Varma

Ritu Nakra

EFFIE 2019 ROUND I JUDGES - DELHI

5

Shweta Khosla Subhasis Beura Sumit Bhatia TathagataChatterjee

Tushar Handa

Vineet JainUmma Saini

Kendraj Joshi

Sanjeev Shukla

A N Nandini

Parvesh Debuka

Kishan Kumar M S

Sharon AnnVarghese

Anirban Roy

Phalgun Polam Reddy

Maithili Nair

Silpi Das Vermani

Ankit Sharma

Pranav Tambey

Mitali Pandey

Srinivas Dev Madala

Barani Dharan Sivaprakasam

Pratyush Sinha

Mithila Saraf

Srivats TS Theresa Ronnie

Deepika Sabharwal Tiwari

Ravneet Singh Phokela

N Ramamoorthi

Hima Nandan

Razia Ali

EFFIE 2019 ROUND I JUDGES - BANGALORE

6

Amit Sukumaran

Sumanta Ganguly

Bhavin Desai

Walter Noronha

Channan Sawhney Chintan Soni Mahesh Patil Neha Ahuja

Abhijit Shitut Brijesh Kapil Daleep Singh Manhas

Deepak A. Naik Dinar Mhatre Dr. ShraddhaTawate

Abigail Dias Gunjan Pai Ramesh Iyengar Reshu SarafPandey

Shwetha Iyer Sumantra Sengupta

V. Ganesh Vamsi Rachakonda Vijay Prakash K. Vinod Kumar

Dr. Sujata Mahadik Jasrita Dhir Piyush Kumar Rana Bawa Samyukta Iyer Vaishali Iyer

HEALTHCARE SPECIALIST

INTERACTIvE MARkETING SPECIALIST

DIRECT MARkETING SPECIALIST

7

Amit Nair

Aditi Puri

Aseem Kapoor

Anirban Mukherjee

Ahmed Rahimtoola

Dheeraj Sinha

Anup Vishwanathan

Akhilesh Nath

Edward Gunn

Anupam Bokey

Amin Lakhani

Ganapathy Balagopalan

Apekshit Khare

Amit Gheji

Gaurav Rajput

Arun Raman

Amit Kekre

Gaurav Suri

Kapil Dev Pillai

Praful Akali

Gunjan Srivastava

Manish Dubey

Kashyap Vadapalli

Prashant Sarwade

Hirol Gandhi

Manjari Upadhye

Kavita Chaturvedi

Pratap Singh

Hitesh Patel

Mehul J. Shah

Kawal Shoor

Prathyusha Agarwal

Jishnu Sen

Mehul Shukla

Kedar Apte

Pritika Shah Rajesh Mehta

Joemon Thaliath

Navonil Chatterjee

Manasi Narasimhan

Kaacon Sethi

Neeraj Bassi

EFFIE 2019 FINAL ROUND JUDGES - MUMBAI

8

Ramnik Chhabra Roopesh Shah Sahil Gilani Samir Vora Samta Datta Sandhya Srinivasan

Sanjay Srinivas Shabnam Panjwani Sharmila Subramaniam

Shaziya Khan Shekhar Banerjee

Tejas Mehta U.T. Ramprasad Umesh Shrikhande

Shoma Narayanan Siddharth Banerjee Srinivas Adapa Subash Balar

Tarundeep Singh Rana

Suchismita Ganguli Sudeep Kashyap Sunil Kumaran

Viral Oza Vishal Chinchankar

Vivek Srivastava

9

EFFIE 2019 FINAL ROUND JUDGES - DELHI

Alok Lall Alok Sinha Amarinder Butalia Bikram Bindra Chandana Agarwal Charles Frump

Charles Victor Dileep Ashoka Kapil Arora Ketan Desai Kshitij Jain Mansoor Ali

Naveen Gaur Nutan Sooda Pinaki Bhattacharya Pooja Baid Rahul Kansal

Rohit Mehrotra Rohit Ohri Ruchi Mathur Ruchira Jaitly Ravi Bhat

Satish Upadhyay Shubhra Kalra Subho Sengupta Sukhleen Aneja

Varun Narayan Channa

Tanushree Radhakrishnan

Vani Gupta

Virat Khullar Vishal Kaul

10

AD CLUB SECRETARIAT

Mathew Samuel Suresh ShirkeSmita Khot Gopal SinghTrupti Patkar Neehar Chury

Bipin R. Pandit

Vikram SakhujaPresident, The Advertising Club

& Chairperson, EFFIE Committee

Mitrajit BhattacharyaCo-Chairperson, EFFIE Committee

Judging Snapshots

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EFFIE 2019 : SHORTLIST PRoDUCTS : CoSmETICS AnD ToILETRIES, PERSonAL hygIEnE

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group Hamam Helping a braver generation #GoSafeOutside Hindustan Unilever Limited Contributing Agency 1 : Mindshare India Contributing Agency 2 : Rapport Advertising Pvt. Ltd.2 McCann Worldgroup India Harpic Making India Toilet Proud Reckitt Benckiser India3 DDB Mudra Group Clean & Clear Teen skin? Always on teen minds! Johnson & Johnson Limited4 DDB Mudra Group STAYFREE IT’S MY TIME, PERIOD Johnson & Johnson Limited5 Leo Burnett Group Whisper Sit Improper Procter & Gamble Hygiene & Health Care Limited6 Mindshare India Lifebuoy The Adaptive Data Lighthouse: Hindustan Unilever Limited Activating Infection Alert System in Rural India

PRoDUCTS : BEvERAgES AnD DRInkS

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group Cadbury Bournvita Bournvita: The Exam Sale Mondelez India Foods Ltd.2 Ogilvy India Group Cadbury Bournvita Bournvita: Building inner strength Mondelez India Foods Ltd. beyond school season3 McCann Worldgroup India Coca-Cola Putting a Coca-Cola bottle in the Coca-Cola India Pvt. Ltd. middle of India’s relationships4 McCann Worldgroup India Nescafe Making strong coffee the new rite Nestle India Ltd. of passage for Indian Teens5 Leo Burnett Group Fanta, Limca & Sprite PiPa Coca-Cola India Pvt. Ltd.

PRoDUCTS : ConfECTIonARy AnD fooD

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group Cadbury Dairy Milk Kuch Achha Ho Jaaye, Kuch Meetha Mondelez India Foods Ltd. Ho Jaaye (Let Something Good Happen, Let Something Sweet Happen) 2 BBDO INDIA PEDIGREE SHARE YOUR LOVE NOT YOUR FOOD MARS INTERNATIONAL INDIA PRIVATE LIMITED3 McCann Worldgroup India Saffola Measuring heart health in inches Marico Limited

PRoDUCTS : oThERS

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group Titan Raga Setting a new time for women’s watches Titan Company Limited Contributing Agency 1 : 22Feet Tribal Worldwide Private Limited Contributing Agency 2 : Edelman India Pvt. Ltd.2 BBDO INDIA ALL OUT STAND BY TOUGH MOMS SC JOHNSON Contributing Agency 1 : EDELMAN Contributing Agency 2 : PHD MEDIA 3 Hindustan Unilever Limited Surf Excel Haar ko Harao - When losers end up winners Hindustan Unilever Limited Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box 4 Hindustan Unilever Limited VIM FROM DEGREASING TO DEODORIZING Hindustan Unilever Limited5 Hindustan Unilever Limited Wheel 2-in-1 Turning the Wheel of Fortune Hindustan Unilever Limited6 J. Walter Thompson EZEE Looking New Made Ezee Godrej Consumer Products Ltd.7 DDB Mudra Group PUMA CELEBRATING INDIA’S STREETS BY PUMA Sports India Pvt. Ltd. WALKING IN ITS SHOES 8 Ogilvy India Group Fevikwik Getting the fixer at home to fix more Pidilite Industries Limited9 Mindshare India RIN RIN JAL SAMRUDDH Hindustan Unilever Limited10 DDB Mudra Group PUMA x One8 PUMA one8 - Playing your way to fitness PUMA Sports India Pvt. Ltd.11 McCann Worldgroup India Maharashtra Dyslexia Association DYSLEXIA Maharashtra Dyslexia Assocation

DURABLES : AUTomoBILES AnD AUTo PARTS, Two whEELERS AnD AUTo RELATED

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group Castrol Extending the life of the real engine Castrol India Ltd. Contributing Agency 1 : Mindshare of the truck - The trucker Contributing Agency 2 : Creation: Open Minds 2 Ogilvy India Group Bajaj Pulsar Return of the ‘Stunt’ King Bajaj Auto Limited3 Ogilvy India Group CEAT Encouraging car owners to pay Ceat Limited less attention to their tyres

4 GTB India Ford India- Ford Freestyle How Ford created a new crossover FORD INDIA category with Ford Freestyle in India PRIVATE LIMITED5 Rediffusion TATA ACE GOLD THE TIME TRAVELLING TRUCK TATA Motors Limited6 J. Walter Thompson Hero Super Splendor “Surprise” Hero MotoCorp Ltd.7 McCann Worldgroup India TVS Apache RR 310 PureRacecraft TVS Motor Company

DURABLES : ELECTRonIC gooDS

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group Voltas Air Conditioners Chain ki neend Voltas Limited2 Ogilvy India Group VIVO Mobile India Private Limited How Vivo made the nation smile and buy VIVO Mobile India Private Limited3 McCann Worldgroup India AO Smith Branding a bathroom commodity A.O.Smith4 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd.5 The Womb Communications LLP Honeywell Air Purifier Honeywell Launch Honeywell International India Pvt. Ltd.6 TBWA INDIA PVT. LTD. HP Back to College #KARKEDEKH Hewlett Packard Enterprise Contributing Agency 1 : Edelman Digital India Private Limited Contributing Agency 2 : PHD media

DURABLES : oThERS

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Havells India Limited Havells 5th Wall - Ceiling Art Havells India Limited2 BBH Communications India Pvt. Ltd. Havells India Ltd Havells RO Water Purifier-Because Havells India Limited all ROs are not created equal3 Contract Advertising India Pvt. Ltd. Orient Aero Series Fans Creating Noise with Silence! Orient Electric (A division of Orient paper & industries Ltd.)4 Sideways Consulting LLP Borosil Glass Works Ltd. Every Day Made Better Borosil Glass Works Ltd.5 Sideways Consulting LLP Fevicol Project Bond Pidilite Industries Limited6 DENTSU IMPACT PRIVATE LIMITED IKEA I-KYA to IKEA IKEA India Pvt. Ltd.7 Titan Company Ltd. Tanishq Rivaah Before Happily Ever After Titan Company Limited8 McCann Worldgroup India IKEA What an Ikea Sirji IKEA PVT. LTD.

SERvICES : TELECom AnD RELATED PRoDUCTS

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group Vodafone India How many pugs does it take to make Vodafone India Limited India’s most loved network? 101 - Vodafone Stronger Together2 Ogilvy India Group Vodafone India Vishy and Vodafone checkmate the competition Vodafone India Limited3 Ogilvy India Group Vodafone India Help has new heroes - Differentiating Vodafone India Limited in a commoditized category4 Ogilvy India Group Vodafone India Telecom tech to fight sexual harassment - Vodafone India Limited Vodafone Sakhi 5 Taproot Dentsu India Bharati Airtel Ltd. Airtel TV Airtel Communication Pvt. Ltd.

SERvICES : fInAnCIAL SERvICES

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Cartwheel Creative Consultancy Pvt. Ltd. Kotak 811 #IndiaInvited Kotak Mahindra Bank Limited2 McCann Worldgroup India IDFC Bank Don’t get played by your bank IDFC3 McCann Worldgroup India IDFC Bank How a new bank, solved an age old problem IDFC4 McCann Worldgroup India MASTERCARD ACCESS CARD TO BETTER LIVING MASTERCARD INDIA SERVICES PVT. LTD.5 McCann Worldgroup India Paytm Paytm UPI -How Paytm Beat Paytm One97 Communication Limited

SERvICES : mEDIA & EnTERTAInmEnT ComPAnIESNO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 TOASTER INDIA PRIVATE LIMITED Google Photos The Lost Box Google India Pvt. Ltd.2 Publicis Communications Private Limited Zee TV The Great Indian Middle Class Awakening Zee Entertainment Enterprises Ltd.3 Star India Pvt. Ltd. VIVO IPL VIVO IPL reimagined – Best v Best Star India Pvt. Ltd. delivers the best ever results

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SERvICES : oThERSNO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group Uber Badhte Chalein Uber Technologies Inc.2 McCann Worldgroup India Incredible India From the Incredible in India Ministry Of Tourism, to the Incredible in You Government of India3 McCann Worldgroup India Luftansa German Airlines-Gurgaon From Flyers to Travellers Lufthansa German Airlines4 BBH Communications India Pvt. Ltd. Bookmyshow How a movie ticketing app won fan love Big Tree Entertainment by joining their favorite conversations. Pvt. Ltd.5 J. Walter Thompson Naukri.com Naukri.com – The place to find Info Edge (India) Limited the Coolest Jobs 6 McCann Worldgroup India NSDC-Skill India Pitching Skills against the stars National Skill Development Corporation7 Dentsu Webchutney Swiggy Swiggy: from “thank you”, to “you’re hired!” Bundl Technologies Private Limited

EnTERTAInmEnT & SPoRTS

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Sideways Consulting LLP Incredibles 2 Incredibles 2 - A family connection The Walt Disney Company (India) Private Limited2 Star India Pvt. Ltd. ISL Future hai football Star India Pvt. Ltd.3 DDB Mudra Group HOTSTAR ENDING AN ERA OF PASSIVE Novi Digital Entertainment Contributing Agency 1 : HOTSTAR CRICKET WATCHING Private Limited INTERNAL COMMUNICATIONS 4 Star India Pvt. Ltd. VIVO IPL 2018 VIVO IPL reimagined – World’s biggest Star India Pvt. Ltd. cricket league becomes bigger than ever

RETAIL

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 McCann Worldgroup India Paytm Paytm Gold: India’s Digital Tijori One97 Communication Limited2 Law Kenneth Saatchi Saatchi Big Bazaar “From Eyeballs to Footfalls” - Turning the Future Retail Limited retail tide to win the shoppers of tomorrow.3 DDB Mudra Group Big Bazaar Shaadi ka Ghar - The Wedding Home Future Retail Limited Contributing Agency 1 : Law & Kenneth Saatchi & Saatchi 4 FlipKart Internet Pvt. Ltd. Flipkart Internet Pvt. Ltd. Be FurniSure FlipKart Internet Pvt. Ltd.5 DDB Mudra Group BIG BAZAAR HAR TYOHAAR MEIN BIG BAZAAR Future Retail Limited Contributing Agency 1 : Prime Focus India Contributing Agency 2 : Mediacom Contributing Agency 3 : L&K Saatchi & Saatchi 6 FlipKart Internet Pvt. Ltd. Flipkart Brand Tales FlipKart Internet Pvt. Ltd.7 Dentsu Webchutney Flipkart Internet Pvt. Ltd. Penguin Dad FlipKart Internet Pvt. Ltd.8 J. Walter Thompson Forevermark (De Beers) Forevermark is a trust mark Forever Mark Diamonds Pvt. Ltd.9 DDB Mudra Group Big Bazaar Ghar Aaiyye Na Future Retail Limited Contributing Agency 1 : L&K Saatchi & Saatchi 10 Leo Burnett Group Amazon India Ab Sehan Kyun Karna? Amazon Seller Services11 Raymond Limited Raymond Raymond Khadi - The Story Respun Raymond Limited

hEALThCARE

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group Nicotex I Can You Can Cipla Limited2 Ogilvy India Group Godrej HIT How brand HIT & Apollo Hospitals created Godrej Consumer a new Platelet Access Channel Products Ltd.3 McCann Worldgroup India Kwality Dairy Making Vitamin D a part of Kwality Limited Children’s Timetables 4 Grey Group India Cipla Berok Zindagi Cipla5 FCBULKA ADVERTISING PRIVATE LTD. Horlicks Exam Time GlaxoSmithKline Consumer Healthcare Ltd.6 TBWA INDIA PVT. LTD. NeuroGen Brain and Spine Institute Blink to Speak NeuroGen Brain & Spine Institute, Stem Asia Hospital & Research Centre Client Company 2 : Asha Ek Hope Foundation 7 Siriti Dharma Life Dharma Chef Dharma Life Foundation

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CoRPoRATE ADvERTISIng / REPUTATIon

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 McCann Worldgroup India MASTERCARD INVITATION CARD TO EVERYONE MASTERCARD INDIA SERVICES PVT. LTD.2 Publicis Communications Private Limited Zee TV The Great Indian Middle Class Awakening Zee Entertainment Enterprises Ltd.3 FCB INTERFACE COMMUNICATIONS Mahindra HO Corporate Capturing Share of Heart Mahindra & Mahindra PVT. LTD. Ltd. (Auto) Contributing Agency 1 : Interactive Avenues 4 Dentsu Webchutney Swiggy Swiggy: from “thank you”, to “you’re hired!” Bundl Technologies Private Limited5 McCann Worldgroup India Paytm Paytm UPI -How Paytm Beat Paytm One97 Communication Limited

B2B

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME 1 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd.2 The Womb Communications LLP Axis Mutual Fund Axis Mutual Fund - Responsible Axis Asset Management Company Ltd.3 DDB Mudra Group Gulf Oil TEACHING LIKE THEY LEARN Gulf Oil Lubricants India Limited

InTERACTIvE mARkETIng

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME 1 Ogilvy India Group Vodafone India Owning the IPL without sponsoring it - Vodafone India Limited Vodafone Fantastic Breaks2 McCann Worldgroup India Paytm Paytm Gold: India’s Digital Tijori One97 Communication Limited3 Ogilvy India Group Amazon Echo Easier Said Than Done: Introducing Amazon Seller Services India to Smart Speaker 4 DDB Mudra Group McDowell’s No. 1 Flipping the narrative on drunk driving United Spirits Ltd. Contributing Agency 2 : Mindshare (A Diageo Company) Contributing Agency 3 : Experience Commerce 5 DDB Mudra Group HOTSTAR ENDING AN ERA OF PASSIVE Novi Digital Entertainment Contributing Agency 1 : HOTSTAR CRICKET WATCHING Private Limited CREATIVE COMMUNICATIONS6 McCann Worldgroup India IKEA The World’s Longest Drive-Through IKEA PVT. LTD. Furniture Catalogue7 McCann Worldgroup India Nescafe’ When Nescafe became part of the Nestle India Ltd. college fresher’s backpack8 Ogilvy India Group Love Matters #LForLove Love Matters India/ Development Consortium9 Ogilvy India Group Godrej HIT Procrastination Hacking- The key to Godrej Consumer building an online donor pool! Products Ltd.

SmALL Town & RURAL mARkETIng

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group Vodafone India Telecom tech to fight sexual harassment - Vodafone India Limited Vodafone Sakhi 2 Ogilvy India Group Savlon Savlon Swasth India Mission - when kids ITC Limited and play helped us grow faster3 McCann Worldgroup India Bill & Melinda Gates Foundation WHEN FAMILY PLANNING Bill & Melinda Gates HAD A BETTER PLAN Foundation (Supported by Ministry of Urban Development)4 McCann Worldgroup India IDFC Bank How a new bank, solved an age old problem IDFC5 Ogilvy India Group Fevikwik Giving women their appreciation dues Pidilite Industries Limited6 Mindshare India Lifebuoy The Adaptive Data Lighthouse: Activating Hindustan Unilever Limited Infection Alert System in Rural India

REgIonAL

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME 1 Ogilvy India Group Fevikwik Giving women their appreciation dues Pidilite Industries Limited2 McCann Worldgroup India Complan Complete Meal vs Piecemeal Kraft Heinz Pvt. Ltd.3 FCB ULKA ADVERTISING PRIVATE LTD. The Times of India Sindoor-Khela “No Conditions Apply” The Times Of India

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4 Ogilvy India Group McNroe - Wild Stone Wild Stone - Log Toh Notice Karenge McNroe Consumer Products Pvt. Ltd.5 Titan Company Ltd. Tanishq Rivaah Before Happily Ever After - SOUTH Titan Company Limited6 McCann Worldgroup India IKEA When the whole of Hyderabad turned IKEA PVT. LTD. into a furniture store 7 Mindshare India Lifebuoy The Adaptive Data Lighthouse: Activating Hindustan Unilever Limited Infection Alert System in Rural India8 Mindshare India RIN RIN JAL SAMRUDDH Hindustan Unilever Limited9 McCann Worldgroup India Coca-Cola How a Coke Can carried the love Coca-Cola India Pvt. Ltd. in 12 Indian languages

DIRECT mARkETIng

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group Godrej HIT How brand HIT used procrastination Godrej Consumer hacking for donor acquisition Products Ltd.2 Ogilvy India Group Vodafone India Telecom tech to fight sexual harassment - Vodafone India Limited Vodafone Sakhi 3 Ogilvy India Group Cadbury Dairy Milk Wrapper That Gives Mondelez India Foods Ltd.4 Ogilvy India Group Savlon Savlon Swasth India Mission - when kids ITC Limited and play helped us grow faster 5 Ogilvy India Group ICICI Lombard Tension nahin, insurance lijiye ICICI Lombard General Insurance Company6 McCann Worldgroup India Maharashtra Dyslexia Association DYSLEXIA Maharashtra Dyslexia Association7 Grey Group India Mahindra Rise Sehat Ka Batua Mahindra & Mahindra Ltd.8 McCann Worldgroup India Ikea When Ikea delivered the most IKEA PVT. LTD. unforgettable invitation card9 Famous Innovations Livpure Rivers in a bottle Livpure Private Limited

ExPERIEnTIAL mARkETIng / BRAnD ExPERIEnCE

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME 1 Ogilvy India Group Cadbury Bournvita Bournvita: The Exam Sale Mondelez India Foods Ltd.2 Ogilvy India Group Castrol Extending the life of the real engine Castrol India Ltd. Contributing Agency 1 : Mindshare of the truck - The trucker Contributing Agency 2 : Creation: Open Minds3 Ogilvy India Group Savlon Savlon Swasth India Mission - when kids ITC Limited and play helped us grow faster4 McCann Worldgroup India Dettol Making the Invisible Visible Reckitt Benckiser India5 McCann Worldgroup India Bill & Melinda Gates Foundation CONVERSATIONAL CONTRACEPTIVES Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)6 McCann Worldgroup India IKEA The World’s Longest Drive-Through IKEA PVT. LTD. Furniture Catalogue 7 Ogilvy India Group Bajaj Pulsar Return of the ‘Stunt’ King Bajaj Auto Limited8 McCann Worldgroup India Saffola Measuring heart health in inches Marico Limited9 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd.10 McCann Worldgroup India Complan Complete Meal vs Piecemeal Kraft Heinz Pvt. Ltd.11 Ogilvy India Group Hamam Helping a braver generation #GoSafeOutside Hindustan Unilever Limited LEAD Agency 2 : Mindshare India Contributing Agency 1 : Rapport Advertising Pvt. Ltd. 12 DDB Mudra Group Mahindra & Mahindra WALK TO THE FUTURE Mahindra & Mahindra Ltd. (Auto)13 J. Walter Thompson KitKat #mytravelbreak Nestle India Ltd.14 McCann Worldgroup India Paytm Paytm Gold: India’s Digital Tijori One97 Communication Limited15 DDB Mudra Group Stayfree BREAKING DOWN INDIA’S BIGGEST Johnson & Johnson Limited BIAS WITH ONE BRAND’S BELIEF

PoSITIvE ChAngE: EnvIRonmEnTAL - BRAnDS

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME 1 Ogilvy India Group Vodafone India The Good in Goodbyes - Vodafone Eco-Pond Vodafone India Limited2 DDB Mudra Group Mahindra & Mahindra Mahindra Powerpath: A Step Into Mahindra & Mahindra A Brighter Future Ltd. (Auto)

PoSITIvE ChAngE: EnvIRonmEnTAL - non-PRofITno ShoRTLIST

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PoSITIvE ChAngE: SoCIAL gooD - BRAnDS

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group Hamam Breaking Stereotypes to Help Hindustan Unilever Limited Contributing Agency 1 : Mindshare India Girls #GoSafeOutside Contributing Agency 2 : Rapport Advertising Pvt. Ltd. 2 Ogilvy India Group Cadbury Bournvita Bournvita: The Exam Sale Mondelez India Foods Ltd.3 Ogilvy India Group Castrol Extending the life of the real engine Castrol India Ltd. Contributing Agency 1 : Mindshare of the truck - The trucker Contributing Agency 2 : Creation: Open Minds 4 Ogilvy India Group Vodafone India Telecom tech to fight sexual harassment - Vodafone India Limited Vodafone Sakhi5 McCann Worldgroup India Dettol Making the Invisible Visible Reckitt Benckiser India6 McCann Worldgroup India Harpic Making India Toilet Proud Reckitt Benckiser India7 McCann Worldgroup India Harpic Harpic: India’s Newest Matchmaker Reckitt Benckiser India

8 Rediffusion TATA ACE GOLD HOW A TRUCK FROM THE PAST CREATED TATA Motors Limited THE FUTURE OF MILLIONS9 Hindustan Unilever Limited Surf Excel Haar ko Harao - When losers end up winners Hindustan Unilever Limited Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box 10 Hindustan Unilever Limited Surf Excel When Embracing Dirt Became An Act Hindustan Unilever Limited Contributing Agency 1 : Edelman India Of Faith – Ek Neki Rozana Contributing Agency 2 : Jack In The Box 11 McCann Worldgroup India Saffola Measuring heart health in inches Marico Limited12 McCann Worldgroup India IDFC Bank How a new new bank, solved an age old problem IDFC13 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd.14 Asatsu-DK-Fortune Communications Pvt. Ltd. Manforce Condoms #ShutThePhoneUp Mankind Pharma Private Limited15 DDB Mudra Group Stayfree AN UNLIKELY TALE OF TWO TABOOS Johnson & Johnson Limited16 EDELMAN INDIA PVT. LTD. Surf Excel THE FALLING TEST - EMBRACING Hindustan Unilever Limited THE DIRT OF FAILURE17 FCBULKA ADVERTISING PRIVATE LTD. The Times of India Sindoor-Khela “No Conditions Apply” The Times Of India18 ZEE Entertainment Enterprises Limited Zee TV #ChangeHerNot Zee Entertainment Enterprises Ltd.19 ZEE Entertainment Enterprises Limited Zee Entertainment The Real Power of Banana Chips! Zee Entertainment Enterprises Limited Enterprises Ltd.

PoSITIvE ChAngE: SoCIAL gooD - non-PRofIT

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 McCann Worldgroup India Maharashtra Dyslexia Association DYSLEXIA Maharashtra Dyslexia Association2 Grey Group India Mahindra Rise Sehat Ka Batua Mahindra & Mahindra Ltd.3 Dentsu Webchutney The Colour of Grey Cells Project Re-search - Beyond the Blue The Colour of Grey Cells Whale Challenge4 WATConsult Project Nanhi Kali #PowerlessQueen Project Nanhi Kali by Mahindra Rise5 TBWA INDIA PVT. LTD. NeuroGen Brain and Spine Institute Blink to Speak NeuroGen Brain & Spine Institute, Stem Asia Hospital & Research Centre Client Company 2 : Asha Ek Hope Foundation6 McCann Worldgroup India BMGF WHEN FAMILY PLANNING HAD A Bill & Melinda Gates BETTER PLAN Foundation (Supported by Ministry of Urban Development)

DAvID v/S goLIATh

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group McNroe - Wild Stone Wild Stone - Log toh notice karenge McNroe Consumer Products Pvt. Ltd.2 Wieden + Kennedy India Private Limited Airbnb India Private Limited The Spirit of Travel taking on the power Airbnb India of mega-dollars Private Limited3 McCann Worldgroup India Saffola Active Soups What no soup ever did Marico Limited4 McCann Worldgroup India IDFC Bank Don’t get played by your bank IDFC5 McCann Worldgroup India IDFC Bank How a new new bank, solved an age old problem IDFC6 McCann Worldgroup India Complan Standing tall amongst giants Kraft heinz Pvt. Ltd.7 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd.8 FCBULKA ADVERTISING PRIVATE LTD. The Times of India Sindoor-Khela “No Conditions Apply” The Times Of India9 McCann Worldgroup India Paytm Challenging the Stature of Cash through One97 Communication Wealth Creation Limited

20

InTEgRATED ADvERTISIng CAmPAIgn

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group Cadbury Dairy Milk Kuch Achha Ho Jaaye, Kuch Meetha Ho Mondelez India Foods Ltd. Jaaye (Let Something Good Happen, Let Something Sweet Happen)2 Ogilvy India Group Livon Serum Mind Over Might: Livon’s Breakthrough Saga Marico Limited3 Ogilvy India Group Hamam Resurrecting Hamam in modern Tamil Nadu Hindustan Unilever Limited Contributing Agency 1 : Mindshare India Contributing Agency 2 : Rapport Advertising Pvt. Ltd. 4 Ogilvy India Group McNroe - Wild Stone Wild Stone - Log Toh Notice Karenge McNroe Consumer Products Pvt. Ltd.5 Ogilvy India Group Amazon Echo Easier Said Than Done: Introducing Amazon Seller Services India to Smart Speaker6 Ogilvy India Group Titan Raga Setting a new time for women’s watches Titan Company Limited Contributing Agency 1 : 22Feet Tribal Worldwide Private Limited Contributing Agency 2 : Edelman India Pvt. Ltd. Contributing Agency 3 : Wavemaker7 McCann Worldgroup India Harpic Harpic: India’s Newest Matchmaker Reckitt Benckiser India8 J. Walter Thompson Association of Mutual Funds in India “Mutual Funds Sahi Hai”… Association of Mutual Funds Contributing Agency 1 : Mirum lekin, kintu, parantu in India Digital Pvt. Limited 9 McCann Worldgroup India Coca-Cola Putting a Coca-Cola bottle in the middle Coca-Cola India Pvt. Ltd. of India’s relationships10 McCann Worldgroup India Nescafe Making strong coffee the new rite of Nestle India Ltd. passage for Indian Teens 11 McCann Worldgroup India NSDC-Skill India Pitching Skills against the stars National Skill Development Corporation12 McCann Worldgroup India Bill & Melinda Gates Foundation WHEN FAMILY PLANNING HAD Bill & Melinda Gates A BETTER PLAN Foundation (Supported by Ministry of Urban Development)13 Wieden + Kennedy India Private Limited Airbnb India Private Limited When a brand challenged a mindset Airbnb India instead of a competition Private Limited14 Hindustan Unilever Limited Surf Excel Haar ko Harao - When losers end up winners Hindustan Unilever Limited Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box 15 McCann Worldgroup India Saffola Measuring heart health in inches Marico Limited16 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd.17 Publicis Communications Private Limited Zee TV The Great Indian Middle Class Awakening Zee Entertainment Enterprises Ltd.18 McCann Worldgroup India Complan Complete Meal vs Piecemeal Kraft heinz Pvt. Ltd.19 McCann Worldgroup India Nestle Nesplus Nesplus: Kickstarting India’s Mornings Nestle India Ltd.20 FCBULKA ADVERTISING PRIVATE LTD. Horlicks Horlicks Exam Time GlaxoSmithKline Consumer Healthcare Ltd.21 DDB Mudra Group Stayfree It’s My Time, Period! Johnson & Johnson Limited22 McCann Worldgroup India Britannia Treat How Treat reclaimed ownership of the cream Britannia Industries Limited Contributing Agency 1 : J. Walter Thompson 23 DDB Mudra Group HOTSTAR ENDING AN ERA OF PASSIVE Novi Digital Entertainment Contributing Agency 1 : HOTSTAR CREATIVE CRICKET WATCHING Private Limited COMMUNICATIONS 24 McCann Worldgroup India Dettol Dettol Antiseptic, Reborn Reckitt Benckiser India25 McCann Worldgroup India Kwality Dairy Making Vitamin D a part of Kwality Limited Children’s Timetables26 Havas Worldwide India Pvt. Ltd. Durex Durex Air - The Condom for Condom Haters. Reckitt Benckiser India27 Havas Worldwide India Pvt. Ltd. Durex Kohinoor How Durex Kohinoor’s desi flavours brought Reckitt Benckiser India roleplay to Indian bedrooms.28 DDB Mudra Group BIG BAZAAR HAR TYOHAAR MEIN BIG BAZAAR - Future Retail Limited Contributing Agency 1 : Prime Focus India INTEGRATING THE COMPLEXITY OF Contributing Agency 2: Mediacom INDIA’S FESTIVALS Contributing Agency 3 : L&K Saatchi & Saatchi 29 DDB Mudra Group PUMA CELEBRATING INDIA’S STREETS BY PUMA Sports WALKING IN ITS SHOES India Pvt. Ltd.30 McCann Worldgroup India Incredible India From the incredible in india to the Ministry Of Tourism, incredible in you Government of India

BEST on-goIng CAmPAIgn (SUSTAInED SUCCESS)

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group Brooke Bond Red Label Taste of Togetherness Hindustan Unilever Limited2 Ogilvy India Group Cadbury Bournvita Bournvita Tayyari Jeet Ki Mondelez India Foods Ltd.3 McCann Worldgroup India Paytm How we added a Verb to India’s Vocabulary One97 Communication Limited4 McCann Worldgroup India Harpic Mission Harpic: Making Toilets Matter to India Reckitt Benckiser India

21

5 Ogilvy India Group The Akanksha Foundation THE JOY EXCHANGE Akanksha Foundation6 McCann Worldgroup India Britannia Good Day Creating Smiles Through the Joy of Snacking Britannia Industries Limited Contributing Agency 1 : J Walter Thompson 7 Hindustan Unilever Limited Surf Excel Giving fight against dirt a karmic perspective Hindustan Unilever Limited Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box 8 Hindustan Unilever Limited Surf Excel Ramzan – When embracing dirt became Hindustan Unilever Limited Contributing Agency 1 : Edelman India an act of faith Contributing Agency 2 : Jack In The Box 9 J. Walter Thompson BOOST PLAY THE BIGGER GAME GlaxoSmithKline Consumer Healthcare Ltd.

nEw PRoDUCT oR SERvICE

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group Amazon Echo Easier Said Than Done: Introducing Amazon Seller Services India to Smart Speaker 2 McCann Worldgroup India Saffola Active Soups What no soup ever did Marico Limited3 The Womb Communications LLP Saregama Carvaan Why Not an Innovation for the old ? Saregama India Ltd.4 Guiltfree Industries Ltd Too Yumm National Launch of Too Yumm Snacks Guiltfree Industries Ltd.

InfLUEnCER mARkETIng

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group Nicotex I Can You Can Cipla Limited2 Dentsu Webchutney Wildcraft India Pvt. Ltd. Wildcraft Wildlings Wildcraft India Pvt. Ltd.3 Ogilvy India Group Titan Raga Setting a new time for women’s watches Titan Company Limited Contributing Agency 1 : 22Feet Tribal Worldwide Private Limited Contributing Agency 2 : Edelman India Pvt. Ltd. Contributing Agency 3 : Wavemaker4 TOASTER INDIA PRIVATE LIMITED Google Photos The Lost Box Google India Pvt. Ltd.5 DDB Mudra Group Johnson’s Baby THE PURSUIT OF INFLUENCE, NOT Johnson & Johnson Limited JUST THE INFLUENCER 6 Ogilvy India Group Love Matters #LForLove Love Matters India/ Development Consortium7 WATConsult Project Nanhi Kali #PowerlessQueen Project Nanhi Kali8 DDB Mudra Group PUMA 50 INFLUENCERS. 1 PIECE OF CONTENT PUMA Sports India Pvt. Ltd.9 ZEE Entertainment Enterprises Limited Zee TV #ChangeHerNot Zee Entertainment Enterprises Ltd.10 Mindshare India Kissan Kissan Tiffin Timetable Hindustan Unilever Limited Contributing Agency 2 : India Food Network

BEST USE of DATA

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group ICICI Lombard Tension nahin, insurance lijiye ICICI Lombard General Insurance Company2 The Womb Communications LLP Saregama Carvaan Saregama Carvaan Saregama India Ltd.3 Dentsu Webchutney The Colour of Grey Cells Project Re-search - Beyond the Blue The Colour of Grey Cells Whale Challenge4 Mindshare India Lifebuoy The Adaptive Data Lighthouse: Activating Hindustan Unilever Limited Infection Alert System in Rural India

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EFFIE 2019 RESULTSPRoDUCTS : CoSmETICS AnD ToILETRIES, PERSonAL hygIEnE

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 Mindshare India Lifebuoy The Adaptive Data Lighthouse: Activating Hindustan Unilever Limited SILVER Infection Alert System in Rural India 2 Ogilvy India Group Hamam Helping a braver generation #GoSafeOutside Hindustan Unilever Limited SILVER Contributing Agency 1 : Mindshare India Contributing Agency 2 : Rapport Advertising Pvt. Ltd. 3 DDB Mudra Group STAYFREE IT’S MY TIME, PERIOD Johnson & Johnson Limited BRONZE4 McCann Worldgroup India Harpic Making India Toilet Proud Reckitt Benckiser India BRONZE5 DDB Mudra Group Clean & Clear Teen skin? Always on teen minds! Johnson & Johnson Limited FINALIST6 Leo Burnett Group Whisper Sit Improper Procter & Gamble Hygiene & FINALIST Health Care Limited

PRoDUCTS : BEvERAgES AnD DRInkS

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 McCann Worldgroup India Coca-Cola Putting a Coca-Cola bottle in the Coca-Cola India Pvt. Ltd. SILVER middle of India’s relationships2 Ogilvy India Group Cadbury Bournvita Bournvita: Building inner strength Mondelez India Foods Ltd. BRONZE beyond school season3 McCann Worldgroup India Nescafe Making strong coffee the new rite of Nestle India Ltd. BRONZE passage for Indian Teens4 Ogilvy India Group Cadbury Bournvita Bournvita: The Exam Sale Mondelez India Foods Ltd. BRONZE5 Leo Burnett Group Fanta, Limca & Sprite PiPa Coca-Cola India Pvt. Ltd. FINALIST

PRoDUCTS : ConfECTIonARy AnD fooD

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 McCann Worldgroup India Saffola Measuring heart health in inches Marico Limited SILVER2 BBDO INDIA PEDIGREE SHARE YOUR LOVE NOT YOUR FOOD MARS INTERNATIONAL SILVER INDIA PRIVATE LIMITED3 Ogilvy India Group Cadbury Dairy Milk Kuch Achha Ho Jaaye, Kuch Meetha Ho Mondelez India Foods Ltd. FINALIST Jaaye (Let Something Good Happen, Let Something Sweet Happen)

PRoDUCTS : oThERS

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 BBDO INDIA ALL OUT STAND BY TOUGH MOMS SC JOHNSON SILVER Contributing Agency 1 : EDELMAN Contributing Agency 2 : PHD MEDIA 2 J. Walter Thompson EZEE Looking New Made Ezee Godrej Consumer Products Ltd. BRONZE3 Mindshare India RIN RIN JAL SAMRUDDH Hindustan Unilever Limited BRONZE4 Hindustan Unilever Limited Surf Excel Haar ko Harao - When losers end up winners Hindustan Unilever Limited BRONZE Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box 5 McCann Worldgroup India Maharashtra Dyslexia Association DYSLEXIA Maharashtra Dyslexia Assocation BRONZE6 Ogilvy India Group Titan Raga Setting a new time for women’s watches Titan Company Limited BRONZE Contributing Agency 1 : 22Feet Tribal Worldwide Private Limited Contributing Agency 2 : Edelman India Pvt. Ltd. 7 Hindustan Unilever Limited VIM FROM DEGREASING TO DEODORIZING Hindustan Unilever Limited FINALIST8 DDB Mudra Group PUMA CELEBRATING INDIA’S STREETS PUMA Sports India Pvt. Ltd. FINALIST BY WALKING IN ITS SHOES9 DDB Mudra Group PUMA x One8 PUMA one8 - Playing your way to fitness PUMA Sports India Pvt. Ltd. FINALIST10 Hindustan Unilever Limited Wheel 2-in-1 Turning the Wheel of Fortune Hindustan Unilever Limited FINALIST

DURABLES : AUTomoBILES AnD AUTo PARTS, Two whEELERS AnD AUTo RELATED

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 Rediffusion TATA ACE GOLD THE TIME TRAVELLING TRUCK TATA Motors Limited GOLD2 Ogilvy India Group Castrol Extending the life of the real engine Castrol India Ltd. SILVER Contributing Agency 1 : of the truck - The trucker Mindshare Contributing Agency 2 : Creation: Open Minds 3 GTB India Ford India- Ford Freestyle How Ford created a new crossover category FORD INDIA PRIVATE LIMITED FINALIST with Ford Freestyle in India4 Ogilvy India Group Bajaj Pulsar Return of the ‘Stunt’ King Bajaj Auto Limited FINALIST5 Ogilvy India Group CEAT Encouraging car owners to pay less Ceat Limited FINALIST attention to their tyres 6 McCann Worldgroup India TVS Apache RR 310 PureRacecraft TVS Motor Company FINALIST7 J. Walter Thompson Hero Super Splendor “Surprise” Hero MotoCorp Ltd. FINALIST

DURABLES : ELECTRonIC gooDS NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 The Womb Saregama Carvaan Saregama Carvaan Saregama India Ltd. GOLD Communications LLP 2 McCann Worldgroup India AO Smith Branding a bathroom commodity A.O.Smith BRONZE3 Ogilvy India Group Voltas Air Conditioners Chain ki neend Voltas Limited FINALIST4 The Womb Honeywell Air Purifier Honeywell Launch Honeywell International FINALIST Communications LLP India Pvt. Ltd.5 TBWA INDIA PVT. LTD. HP Back to College #KARKEDEKH Hewlett Packard Enterprise FINALIST Contributing Agency 1 : India Private Limited Edelman Digital Contributing Agency 2 : PHD media 6 Ogilvy India Group VIVO Mobile India Private Limited How Vivo made the nation smile and buy VIVO Mobile India Private Limited FINALIST

DURABLES : oThERS

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 McCann Worldgroup India IKEA What an Ikea Sirji IKEA PVT. LTD. GOLD2 Titan Company Ltd. Tanishq Rivaah Before Happily Ever After Titan Company Limited GOLD3 Sideways Consulting LLP Fevicol Project Bond Pidilite Industries Limited BRONZE4 Havells India Limited Havells 5th Wall - Ceiling Art Havells India Limited BRONZE5 Sideways Consulting LLP Borosil Glass Works Ltd. Every Day Made Better Borosil Glass Works Ltd. FINALIST6 Contract Advertising Orient Aero Series Fans Creating Noise with Silence! Orient Electric (A division of FINALIST India Pvt. Ltd. Orient paper & industries Ltd.)7 DENTSU IMPACT IKEA I-KYA to IKEA IKEA India Pvt. Ltd. FINALIST PRIVATE LIMITED8 BBH Communications Havells India Ltd Havells RO Water Purifier-Because all Havells India Limited FINALIST India Pvt. Ltd. ROs are not created equal

SERvICES : TELECom AnD RELATED PRoDUCTS

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 Ogilvy India Group Vodafone India Telecom tech to fight sexual harassment - Vodafone India Limited BRONZE Vodafone Sakhi 2 Ogilvy India Group Vodafone India How many pugs does it take to make India’s Vodafone India Limited FINALIST most loved network? 101 - Vodafone Stronger Together3 Ogilvy India Group Vodafone India Vishy and Vodafone checkmate the competition Vodafone India Limited FINALIST4 Taproot Dentsu India Bharti Airtel Ltd. Airtel TV Airtel FINALIST Communication Pvt. Ltd.5 Ogilvy India Group Vodafone India Help has new heroes - Differentiating in a Vodafone India Limited FINALIST commoditized category

SERvICES : fInAnCIAL SERvICES

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 McCann Worldgroup India Paytm Paytm UPI -How Paytm Beat Paytm One97 Communication Limited BRONZE2 Cartwheel Creative Kotak 811 #IndiaInvited Kotak Mahindra Bank Limited FINALIST Consultancy Pvt. Ltd.3 McCann Worldgroup India IDFC Bank How a new bank, solved an age old problem IDFC FINALIST4 McCann Worldgroup India IDFC Bank Don’t get played by your bank IDFC FINALIST5 McCann Worldgroup India MASTERCARD ACCESS CARD TO BETTER LIVING MASTERCARD INDIA FINALIST SERVICES PVT. LTD.

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SERvICES : mEDIA & EnTERTAInmEnT ComPAnIES

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 Publicis Communications Zee TV The Great Indian Middle Class Awakening Zee Entertainment Enterprises Ltd. FINALIST Private Limited2 Star India Pvt. Ltd. VIVO IPL VIVO IPL reimagined – Best v Best delivers Star India Pvt. Ltd. FINALIST the best ever results 3 TOASTER INDIA Google Photos The Lost Box Google India Pvt. Ltd. FINALIST PRIVATE LIMITED

SERvICES : oThERS

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 McCann Worldgroup India NSDC-Skill India Pitching Skills against the stars National Skill Development BRONZE Corporation2 BBH Communications Bookmyshow How a movie ticketing app won fan love Big Tree Entertainment Pvt. Ltd. BRONZE India Pvt. Ltd. by joining their favorite conversations.3 McCann Worldgroup India Incredible India From the Incredible in India to the Ministry Of Tourism, BRONZE Incredible in You Government of India4 J. Walter Thompson Naukri.com Naukri.com – The place to find the Coolest Jobs Info Edge (India) Limited FINALIST5 Dentsu Webchutney Swiggy Swiggy: from “thank you”, to “you’re hired!” Bundl Technologies Private Limited FINALIST6 McCann Worldgroup India Luftansa German Airlines-Gurgaon From Flyers to Travellers Lufthansa German Airlines FINALIST7 Ogilvy India Group Uber Badhte Chalein Uber Technologies Inc. FINALIST

EnTERTAInmEnT & SPoRTS

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 DDB Mudra Group HOTSTAR ENDING AN ERA OF PASSIVE Novi Digital Entertainment GOLD Contributing Agency 1 : CRICKET WATCHING Private Limited HOTSTAR INTERNAL COMMUNICATIONS2 Sideways Consulting LLP Incredibles 2 Incredibles 2 - A family connection The Walt Disney Company (India) BRONZE Private Limited 3 Star India Pvt. Ltd. VIVO IPL 2018 VIVO IPL reimagined – World’s biggest Star India Pvt. Ltd. BRONZE cricket league becomes bigger than ever 4 Star India Pvt. Ltd. ISL Future hai football Star India Pvt. Ltd. FINALIST

RETAIL

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 FlipKart Internet Pvt. Ltd. Flipkart Internet Pvt. Ltd. Be FurniSure FlipKart Internet Pvt. Ltd. SILVER2 McCann Worldgroup India Paytm Paytm Gold: India’s Digital Tijori One97 Communication Limited SILVER3 Dentsu Webchutney Flipkart Internet Pvt. Ltd. Penguin Dad FlipKart Internet Pvt. Ltd. SILVER4 Leo Burnett Group Amazon India Ab Sehan Kyun Karna? Amazon Seller Services BRONZE5 J. Walter Thompson Forevermark (De Beers) Forevermark is a trust mark Forever Mark Diamonds Pvt. Ltd. BRONZE6 DDB Mudra Group Big Bazaar Shaadi ka Ghar - The Wedding Home Future Retail Limited BRONZE Contributing Agency 1 : Law & Kenneth Saatchi & Saatchi7 DDB Mudra Group BIG BAZAAR HAR TYOHAAR MEIN BIG BAZAAR Future Retail Limited BRONZE Contributing Agency 1 : Prime Focus India Contributing Agency 2 : Mediacom Contributing Agency 3 : L&K Saatchi & Saatchi8 FlipKart Internet Pvt. Ltd. Flipkart Brand Tales FlipKart Internet Pvt. Ltd. FINALIST9 DDB Mudra Group Big Bazaar Ghar Aaiyye Na Future Retail Limited FINALIST Contributing Agency 1 : L&K Saatchi & Saatchi 10 Raymond Limited Raymond Raymond Khadi - The Story Respun Raymond Limited FINALIST11 Law Kenneth Saatchi Saatchi Big Bazaar “From Eyeballs to Footfalls” - Turning the Future Retail Limited FINALIST retail tide to win the shoppers of tomorrow.

hEALThCARE

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 TBWA INDIA PVT. LTD. NeuroGen Brain and Spine Institute Blink to Speak NeuroGen Brain & Spine Institute, GOLD Stem Asia Hospital & Research Centre Client Company 2 : Asha Ek Hope Foundation 2 McCann Worldgroup India Dairy Making Vitamin D a part of Kwality Limited GOLD Children’s Timetables3 Ogilvy India Group Godrej HIT How brand HIT & Apollo Hospitals created Godrej Consumer Products Ltd. SILVER a new Platelet Access Channel 4 Ogilvy India Group Nicotex I Can You Can Cipla Limited BRONZE5 Grey Group India Cipla Berok Zindagi Cipla BRONZE6 FCBULKA ADVERTISING Horlicks Exam Time GlaxoSmithKline Consumer FINALIST PRIVATE LTD. Healthcare Ltd.7 Siriti Dharma Life Dharma Chef Dharma Life Foundation FINALIST

24

25

CoRPoRATE ADvERTISIng / REPUTATIon

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 McCann Worldgroup India Paytm Paytm UPI -How Paytm Beat Paytm One97 Communication Limited GOLD2 FCB INTERFACE Mahindra HO Corporate Capturing Share of Heart Mahindra & Mahindra Ltd. (Auto) SILVER COMMUNICATIONS PVT. LTD. Contributing Agency 1 : Interactive Avenues3 McCann Worldgroup India MASTERCARD INVITATION CARD TO EVERYONE MASTERCARD INDIA SERVICES SILVER PVT. LTD.4 Publicis Communications Zee TV The Great Indian Middle Class Awakening Zee Entertainment Enterprises Ltd. SILVER Private Limited5 Dentsu Webchutney Swiggy Swiggy: from “thank you”, to “you’re hired!” Bundl Technologies Private Limited BRONZE

B2B NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 DDB Mudra Group Gulf Oil TEACHING LIKE THEY LEARN Gulf Oil Lubricants India Limited SILVER2 The Womb Saregama Carvaan Saregama Carvaan Saregama India Ltd. BRONZE Communications LLP3 The Womb Axis Mutual Fund Axis Mutual Fund - Responsible Axis Asset Management Company Ltd. BRONZE Communications LLP

InTERACTIvE mARkETIng NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 DDB Mudra Group HOTSTAR ENDING AN ERA OF PASSIVE Novi Digital Entertainment SILVER Contributing Agency 1 : CRICKET WATCHING Private Limited HOTSTAR CREATIVE COMMUNICATIONS2 McCann Worldgroup India IKEA The World’s Longest Drive-Through IKEA PVT. LTD. SILVER Furniture Catalogue3 Ogilvy India Group Godrej HIT Procrastination Hacking- The key to building Godrej Consumer Products Ltd. BRONZE an online donor pool!4 McCann Worldgroup India Paytm Paytm Gold: India’s Digital Tijori One97 Communication Limited BRONZE5 Ogilvy India Group Amazon Echo Easier Said Than Done: Introducing India Amazon Seller Services BRONZE to Smart Speaker6 Ogilvy India Group Vodafone India Owning the IPL without sponsoring it - Vodafone India Limited BRONZE Vodafone Fantastic Breaks7 DDB Mudra Group McDowell’s No. 1 Flipping the narrative on drunk driving United Spirits Ltd. FINALIST Contributing Agency 2 : (A Diageo Company) Mindshare Contributing Agency 3 : Experience Commerce8 Ogilvy India Group Love Matters #LForLove Love Matters India/ FINALIST Development Consortium9 McCann Worldgroup India Nescafe’ When Nescafe became part of the college Nestle India Ltd. FINALIST fresher’s backpack

SmALL Town & RURAL mARkETIngNO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 Ogilvy India Group Vodafone India Telecom tech to fight sexual harassment - Vodafone India Limited GOLD Vodafone Sakhi 2 Ogilvy India Group Fevikwik Giving women their appreciation dues Pidilite Industries Limited SILVER3 Ogilvy India Group Savlon Savlon Swasth India Mission - when kids and ITC Limited SILVER play helped us grow faster 4 Mindshare India Lifebuoy The Adaptive Data Lighthouse: Activating Hindustan Unilever Limited SILVER Infection Alert System in Rural India5 McCann Worldgroup India IDFC Bank How a new bank, solved an age old problem IDFC BRONZE6 McCann Worldgroup India Bill & Melinda Gates Foundation WHEN FAMILY PLANNING HAD A Bill & Melinda Gates Foundation BRONZE BETTER PLAN (Supported by Ministry of Urban Development)

REgIonAL

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 FCB ULKA ADVERTISING The Times of India Sindoor-Khela “No Conditions Apply” The Times Of India GOLD PRIVATE LTD.2 Ogilvy India Group Fevikwik Giving women their appreciation dues Pidilite Industries Limited SILVER3 McCann Worldgroup India IKEA When the whole of Hyderabad turned into IKEA PVT. LTD. SILVER a furniture store4 McCann Worldgroup India Coca-Cola How a Coke Can carried the love in Coca-Cola India Pvt. Ltd. BRONZE 12 Indian languages5 Mindshare India Lifebuoy The Adaptive Data Lighthouse: Activating Hindustan Unilever Limited BRONZE Infection Alert System in Rural India6 Titan Company Ltd. Tanishq Rivaah Before Happily Ever After - SOUTH Titan Company Limited BRONZE7 Ogilvy India Group McNroe - Wild Stone Wild Stone - Log Toh Notice Karenge McNroe Consumer Products Pvt. Ltd. FINALIST8 McCann Worldgroup India Complan Complete Meal vs Piecemeal Kraft Heinz Pvt. Ltd. FINALIST9 Mindshare India RIN RIN JAL SAMRUDDH Hindustan Unilever Limited FINALIST

26

DIRECT mARkETIngNO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 Ogilvy India Group Vodafone India Telecom tech to fight sexual harassment - Vodafone India Limited GOLD Vodafone Sakhi2 McCann Worldgroup India Ikea When Ikea delivered the most unforgettable IKEA PVT. LTD. GOLD invitation card 3 Famous Innovations Livpure Rivers in a bottle Livpure Private Limited SILVER4 McCann Worldgroup India Maharashtra Dyslexia Association DYSLEXIA Maharashtra Dyslexia Association SILVER5 Grey Group India Mahindra Rise Sehat Ka Batua Mahindra & Mahindra Ltd. BRONZE6 Ogilvy India Group Godrej HIT How brand HIT used procrastination hacking Godrej Consumer Products Ltd. FINALIST for donor acquisition 7 Ogilvy India Group Cadbury Dairy Milk Wrapper That Gives Mondelez India Foods Ltd. FINALIST8 Ogilvy India Group Savlon Savlon Swasth India Mission - when kids ITC Limited FINALIST and play helped us grow faster9 Ogilvy India Group ICICI Lombard Tension nahin, insurance lijiye ICICI Lombard General FINALIST Insurance Company

ExPERIEnTIAL mARkETIng / BRAnD ExPERIEnCE

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 McCann Worldgroup India IKEA The World’s Longest Drive-Through IKEA PVT. LTD. GOLD Furniture Catalogue 2 The Womb Saregama Carvaan Saregama Carvaan Saregama India Ltd. GOLD Communications LLP3 DDB Mudra Group Stayfree BREAKING DOWN INDIA’S BIGGEST Johnson & Johnson Limited GOLD BIAS WITH ONE BRAND’S BELIEF4 Ogilvy India Group Cadbury Bournvita Bournvita: The Exam Sale Mondelez India Foods Ltd. SILVER5 McCann Worldgroup India Paytm Paytm Gold: India’s Digital Tijori One97 Communication Limited SILVER6 McCann Worldgroup India Bill & Melinda Gates Foundation CONVERSATIONAL CONTRACEPTIVES Bill & Melinda Gates Foundation SILVER (Supported by Ministry of Urban Development)7 McCann Worldgroup India Saffola Measuring heart health in inches Marico Limited BRONZE8 Ogilvy India Group Castrol Extending the life of the real engine of Castrol India Ltd. BRONZE Contributing Agency 1 : the truck - The trucker Mindshare Contributing Agency 2 : Creation: Open Minds 9 McCann Worldgroup India Dettol Making the Invisible Visible Reckitt Benckiser India FINALIST10 Ogilvy India Group Bajaj Pulsar Return of the ‘Stunt’ King Bajaj Auto Limited FINALIST11 J. Walter Thompson KitKat #mytravelbreak Nestle India Ltd. FINALIST12 Ogilvy India Group Savlon Savlon Swasth India Mission - when kids ITC Limited FINALIST and play helped us grow faster13 Ogilvy India Group Hamam Helping a braver generation #GoSafeOutside Hindustan Unilever Limited FINALIST LEAD Agency 2 : Mindshare India Contributing Agency 1 : Rapport Advertising Pvt. Ltd. 14 DDB Mudra Group Mahindra & Mahindra WALK TO THE FUTURE Mahindra & Mahindra Ltd. (Auto) FINALIST15 McCann Worldgroup India Complan Complete Meal vs Piecemeal Kraft Heinz Pvt. Ltd. FINALIST

PoSITIvE ChAngE: EnvIRonmEnTAL - BRAnDS

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 Ogilvy India Group Vodafone India The Good in Goodbyes - Vodafone Eco-Pond Vodafone India Limited SILVER2 DDB Mudra Group Mahindra & Mahindra Mahindra Powerpath: A Step Into Mahindra & Mahindra Ltd. (Auto) BRONZE A Brighter Future

PoSITIvE ChAngE: EnvIRonmEnTAL - non-PRofITno mETAL AwARDED

PoSITIvE ChAngE: SoCIAL gooD - BRAnDS

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 FCBULKA ADVERTISING The Times of India Sindoor-Khela “No Conditions Apply” The Times Of India GOLD PRIVATE LTD.2 DDB Mudra Group Stayfree AN UNLIKELY TALE OF TWO TABOOS Johnson & Johnson Limited GOLD3 Ogilvy India Group Hamam Breaking Stereotypes to Help Girls Hindustan Unilever Limited GOLD Contributing Agency 1 : #GoSafeOutside Mindshare India Contributing Agency 2 : Rapport Advertising Pvt. Ltd. 4 Ogilvy India Group Vodafone India Telecom tech to fight sexual harassment - Vodafone India Limited SILVER Vodafone Sakhi 5 McCann Worldgroup India IDFC Bank How a new new bank, solved an age old problem IDFC SILVER

27

6 Hindustan Unilever Limited Surf Excel Haar ko Harao - When losers end up winners Hindustan Unilever Limited BRONZE Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box7 The Womb Saregama Carvaan Saregama Carvaan Saregama India Ltd. BRONZE Communications LLP8 McCann Worldgroup India Saffola Measuring heart health in inches Marico Limited BRONZE9 McCann Worldgroup India Dettol Making the Invisible Visible Reckitt Benckiser India FINALIST10 McCann Worldgroup India Harpic Making India Toilet Proud Reckitt Benckiser India FINALIST11 ZEE Entertainment Zee Entertainment The Real Power of Banana Chips! Zee Entertainment Enterprises Ltd. FINALIST Enterprises Limited Enterprises Limited12 Asatsu-DK-Fortune Manforce Condoms #ShutThePhoneUp Mankind Pharma Private Limited FINALIST Communications Pvt. Ltd.13 Ogilvy India Group Castrol Extending the life of the real engine of the Castrol India Ltd. FINALIST Contributing Agency 1 : truck - The trucker Mindshare Contributing Agency 2 : Creation: Open Minds 14 Ogilvy India Group Cadbury Bournvita Bournvita: The Exam Sale Mondelez India Foods Ltd. FINALIST15 McCann Worldgroup India Harpic Harpic: India’s Newest Matchmaker Reckitt Benckiser India FINALIST16 ZEE Entertainment Zee TV #ChangeHerNot Zee Entertainment Enterprises Ltd. FINALIST Enterprises Limited17 Hindustan Unilever Limited Surf Excel When Embracing Dirt Became An Act Of Hindustan Unilever Limited FINALIST Contributing Agency 1 : Faith – Ek Neki Rozana Edelman India Contributing Agency 2 : Jack In The Box18 Rediffusion TATA ACE GOLD HOW A TRUCK FROM THE PAST CREATED TATA Motors Limited FINALIST THE FUTURE OF MILLIONS19 EDELMAN INDIA Surf Excel THE FALLING TEST - EMBRACING Hindustan Unilever Limited FINALIST PVT. LTD. THE DIRT OF FAILURE

PoSITIvE ChAngE: SoCIAL gooD - non-PRofIT

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 TBWA INDIA PVT. LTD. NeuroGen Brain and Spine Institute Blink to Speak NeuroGen Brain & Spine Institute, GOLD Stem Asia Hospital & Research Centre Client Company 2 : Asha Ek Hope Foundation2 Grey Group India Mahindra Rise Sehat Ka Batua Mahindra & Mahindra Ltd. SILVER3 WATConsult Project Nanhi Kali #PowerlessQueen Project Nanhi Kali by Mahindra Rise SILVER4 McCann Worldgroup India Maharashtra Dyslexia Association DYSLEXIA Maharashtra Dyslexia Association SILVER5 McCann Worldgroup India BMGF WHEN FAMILY PLANNING HAD Bill & Melinda Gates Foundation SILVER A BETTER PLAN (Supported by Ministry of Urban Development)6 Dentsu Webchutney The Colour of Grey Cells Project Re-search - Beyond the Blue The Colour of Grey Cells FINALIST Whale Challenge

DAvID v/S goLIATh

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 The Womb Saregama Carvaan Saregama Carvaan Saregama India Ltd. SILVER Communications LLP2 Ogilvy India Group McNroe - Wild Stone Wild Stone - Log toh notice karenge McNroe Consumer Products BRONZE Pvt. Ltd.3 McCann Worldgroup India Complan Standing tall amongst giants Kraft heinz Pvt. Ltd. BRONZE4 FCBULKA ADVERTISING The Times of India Sindoor-Khela “No Conditions Apply” The Times Of India BRONZE PRIVATE LTD.5 McCann Worldgroup India Paytm Challenging the Stature of Cash through One97 Communication Limited BRONZE Wealth Creation 6 McCann Worldgroup India IDFC Bank Don’t get played by your bank IDFC FINALIST7 McCann Worldgroup India IDFC Bank How a new new bank, solved an age old problem IDFC FINALIST8 McCann Worldgroup India Saffola Active Soups What no soup ever did Marico Limited FINALIST9 Wieden + Kennedy India Airbnb India Private Limited The Spirit of Travel taking on the power Airbnb India Private Limited FINALIST Private Limited of mega-dollars

InTEgRATED ADvERTISIng CAmPAIgn

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 The Womb Saregama Carvaan Saregama Carvaan Saregama India Ltd. GOLD Communications LLP 2 Ogilvy India Group Hamam Resurrecting Hamam in modern Tamil Nadu Hindustan Unilever Limited SILVER Contributing Agency 1 : Mindshare India Contributing Agency 2 : Rapport Advertising Pvt. Ltd.

28

3 McCann Worldgroup India Saffola Measuring heart health in inches Marico Limited SILVER4 McCann Worldgroup India Complan Complete Meal vs Piecemeal Kraft heinz Pvt. Ltd. SILVER5 Hindustan Unilever Limited Surf Excel Haar ko Harao - When losers end up winners Hindustan Unilever Limited BRONZE Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box 6 McCann Worldgroup India Kwality Dairy Making Vitamin D a part of Kwality Limited BRONZE Children’s Timetables7 McCann Worldgroup India Bill & Melinda Gates Foundation WHEN FAMILY PLANNING HAD Bill & Melinda Gates Foundation BRONZE A BETTER PLAN (Supported by Ministry of Urban Development)8 DDB Mudra Group HOTSTAR ENDING AN ERA OF PASSIVE Novi Digital Entertainment BRONZE Contributing Agency 1 : CRICKET WATCHING Private Limited HOTSTAR CREATIVE COMMUNICATIONS9 McCann Worldgroup India Nescafe Making strong coffee the new rite of Nestle India Ltd. BRONZE passage for Indian Teens10 McCann Worldgroup India Incredible India From the incredible in india to the Ministry Of Tourism, FINALIST incredible in you Government of India11 McCann Worldgroup India Britannia Treat How Treat reclaimed ownership of the cream Britannia Industries Limited FINALIST Contributing Agency 1 : J. Walter Thompson 12 Havas Worldwide Durex Durex Air - The Condom for Condom Haters. Reckitt Benckiser India FINALIST India Pvt. Ltd.13 McCann Worldgroup India Nestle Nesplus Nesplus: Kickstarting India’s Mornings Nestle India Ltd. FINALIST14 DDB Mudra Group Stayfree It’s My Time, Period! Johnson & Johnson Limited FINALIST15 McCann Worldgroup India NSDC-Skill India Pitching Skills against the stars National Skill Development FINALIST Corporation16 Havas Worldwide Durex Kohinoor How Durex Kohinoor’s desi flavours brought Reckitt Benckiser India FINALIST India Pvt. Ltd. roleplay to Indian bedrooms.17 Ogilvy India Group Cadbury Dairy Milk Kuch Achha Ho Jaaye, Kuch Meetha Ho Mondelez India Foods Ltd. FINALIST Jaaye (Let Something Good Happen, Let Something Sweet Happen) 18 Publicis Communications Zee TV The Great Indian Middle Class Awakening Zee Entertainment Enterprises Ltd. FINALIST Private Limited19 Ogilvy India Group McNroe - Wild Stone Wild Stone - Log Toh Notice Karenge McNroe Consumer Products Pvt. Ltd. FINALIST20 J. Walter Thompson Association of Mutual Funds in India “Mutual Funds Sahi Hai”… lekin, Association of Mutual Funds in India FINALIST Contributing Agency 1 : kintu, parantu Mirum Digital Pvt. Limited 21 McCann Worldgroup India Harpic Harpic: India’s Newest Matchmaker Reckitt Benckiser India FINALIST22 FCBULKA ADVERTISING Horlicks Horlicks Exam Time GlaxoSmithKline Consumer FINALIST PRIVATE LTD. Healthcare Ltd.23 McCann Worldgroup India Coca-Cola Putting a Coca-Cola bottle in the middle Coca-Cola India Pvt. Ltd. FINALIST of India’s relationships 24 McCann Worldgroup India Dettol Dettol Antiseptic, Reborn Reckitt Benckiser India FINALIST25 DDB Mudra Group PUMA CELEBRATING INDIA’S STREETS PUMA Sports India Pvt. Ltd. FINALIST BY WALKING IN ITS SHOES26 Ogilvy India Group Titan Raga Setting a new time for women’s watches Titan Company Limited FINALIST Contributing Agency 1 : 22Feet Tribal Worldwide Private Limited Contributing Agency 2 : Edelman India Pvt. Ltd. Contributing Agency 3 : Wavemaker27 DDB Mudra Group BIG BAZAAR HAR TYOHAAR MEIN BIG BAZAAR - Future Retail Limited FINALIST Contributing Agency 1 : INTEGRATING THE COMPLEXITY OF Prime Focus India INDIA’S FESTIVALS Contributing Agency 2: Mediacom Contributing Agency 3 : L&K Saatchi & Saatchi 28 Ogilvy India Group Livon Serum Mind Over Might: Livon’s Breakthrough Saga Marico Limited FINALIST29 Ogilvy India Group Amazon Echo Easier Said Than Done: Introducing India Amazon Seller Services FINALIST to Smart Speaker30 Wieden + Kennedy Airbnb India Private Limited When a brand challenged a mindset Airbnb India Private Limited FINALIST India Private Limited instead of a competition

BEST on-goIng CAmPAIgn (SUSTAInED SUCCESS)

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 McCann Worldgroup India Paytm How we added a Verb to India’s Vocabulary One97 Communication Limited GOLD2 Ogilvy India Group Brooke Bond Red Label Taste of Togetherness Hindustan Unilever Limited GOLD3 Hindustan Unilever Limited Surf Excel Giving fight against dirt a karmic perspective Hindustan Unilever Limited GOLD Contributing Agency 1 : Edelman India Contributing Agency 2 : Jack In The Box

4 Hindustan Unilever Limited Surf Excel Ramzan – When embracing dirt became Hindustan Unilever Limited SILVER Contributing Agency 1 : an act of faith Edelman India Contributing Agency 2 : Jack In The Box5 Ogilvy India Group Cadbury Bournvita Bournvita Tayyari Jeet Ki Mondelez India Foods Ltd. SILVER6 Ogilvy India Group The Akanksha Foundation THE JOY EXCHANGE Akanksha Foundation SILVER7 McCann Worldgroup India Harpic Mission Harpic: Making Toilets Matter to India Reckitt Benckiser India BRONZE8 J. Walter Thompson BOOST PLAY THE BIGGER GAME GlaxoSmithKline Consumer FINALIST Healthcare Ltd.9 McCann Worldgroup India Britannia Good Day Creating Smiles Through the Joy of Snacking Britannia Industries Limited FINALIST Contributing Agency 1 : J Walter Thompson

nEw PRoDUCT oR SERvICE

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 The Womb Saregama Carvaan Why Not an Innovation for the old ? Saregama India Ltd. SILVER Communications LLP2 Ogilvy India Group Amazon Echo Easier Said Than Done: Introducing India Amazon Seller Services BRONZE to Smart Speaker3 Guiltfree Industries Ltd Too Yumm National Launch of Too Yumm Snacks Guiltfree Industries Ltd. FINALIST4 McCann Worldgroup India Saffola Active Soups What no soup ever did Marico Limited FINALIST

InfLUEnCER mARkETIng

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 Mindshare India Kissan Kissan Tiffin Timetable Hindustan Unilever Limited SILVER Contributing Agency 2 : India Food Network2 DDB Mudra Group PUMA 50 INFLUENCERS. 1 PIECE OF CONTENT PUMA Sports India Pvt. Ltd. BRONZE3 TOASTER INDIA Google Photos The Lost Box Google India Pvt. Ltd. FINALIST PRIVATE LIMITED4 Ogilvy India Group Love Matters #LForLove Love Matters India/ FINALIST Development Consortium5 Dentsu Webchutney Wildcraft India Pvt. Ltd. Wildcraft Wildlings Wildcraft India Pvt. Ltd. FINALIST6 Ogilvy India Group Nicotex I Can You Can Cipla Limited FINALIST7 DDB Mudra Group Johnson’s Baby THE PURSUIT OF INFLUENCE, Johnson & Johnson Limited FINALIST NOT JUST THE INFLUENCER8 Ogilvy India Group Titan Raga Setting a new time for women’s watches Titan Company Limited FINALIST Contributing Agency 1 : 22Feet Tribal Worldwide Private Limited Contributing Agency 2 : Edelman India Pvt. Ltd. Contributing Agency 3 : Wavemaker9 WATConsult Project Nanhi Kali #PowerlessQueen Project Nanhi Kali FINALIST10 ZEE Entertainment Zee TV #ChangeHerNot Zee Entertainment Enterprises Ltd. FINALIST Enterprises Limited

BEST USE of DATA

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME G/S/B/F 1 Mindshare India Lifebuoy The Adaptive Data Lighthouse: Activating Hindustan Unilever Limited GOLD Infection Alert System in Rural India 2 The Womb Saregama Carvaan Saregama Carvaan Saregama India Ltd. GOLD Communications LLP3 Ogilvy India Group ICICI Lombard Tension nahin, insurance lijiye ICICI Lombard General SILVER Insurance Company4 Dentsu Webchutney The Colour of Grey Cells Project Re-search - Beyond the Blue The Colour of Grey Cells SILVER Whale Challenge

gRAnD EffIEPRODuCTS : OThERS

NO. ENTRANT NAME BRAND NAME CAMPAIGN TITLE CLIENT NAME1 Ogilvy India Group Fevikwik Getting the fixer at home to fix more Pidilite Industries Limited

EffIE InDIA CLIEnT of ThE yEAR - hInDUSTAn UnILEvER LImITED

EffIE InDIA AgEnCy of ThE yEAR - mCCAnn woRLDgRoUP InDIA

29

30

EFFIE 2019 - TALLY SHEETEFFIE INDIA AGENCY OF ThE YEAR

256

222

80

58

55

32

24

23

22

20

18

14

14

12

12

11

10

10

10

8

8

8

8

8

6

6

6

6

McCann Worldgroup India

Ogilvy India Group

DDB Mudra Group

The Womb Communications LLP

Mindshare India

hindustan unilever Limited

FCB uLKA ADVERTISING PRIVATE LTD.

EDELMAN INDIA PVT. LTD.

Dentsu Webchutney

J. Walter Thompson

TBWA INDIA PVT. LTD.

Grey Group India

Jack in the Box

BBDO INDIA

Titan Company Ltd.

Rapport Advertising Pvt. Ltd.

Publicis Communications Private Limited

Rediffusion

Sideways Consulting LLP

FlipKart Internet Pvt. Ltd.

Leo Burnett Group

Star India Pvt. Ltd.

WATConsult

Law Kenneth Saatchi Saatchi

BBh Communications India Pvt. Ltd.

Famous Innovations

FCB INTERFACE COMMuNICATIONS PVT. LTD.

ZEE Entertainment Enterprises Limited

24

28

10

1

1

3

2

1

3

5

1

2

1

1

1

2

2

1

1

1

3

19

21

2

14

11

6

19

11

6

3

2

3

1

1

2

2

1

2

1

1

1

14

13

2

2

3

1

2

1

2

1

1

1

1

1

6

4

3

4

1

1

2

2

1

1

1

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

no. EnTRAnTgoLD (8Pts) {no.of metals}

SILvER (6Pts) {no.of metals}

BRonZE (4Pts) {no.of metals}

fInALIST (2Pts)

LEAD 2 / ConTRIB-

UTIng AgEnCy1,2,3,4 (Actual Points)

ToTAL PoInTS

gRAnD EffIE (12Pts) {no.of metals}

Contd..2..

31

6

5

4

4

4

4

4

4

4

3

3

3

3

2

2

2

2

2

2

2

2

2

2

1

1

1

Creation: Open Minds

hotstar Creative Communications

hotstar Internal Communications

havas Worldwide India Pvt. Ltd.

havells India Limited

TOASTER INDIA PRIVATE LIMITED

Wieden + Kennedy India Private Limited

PhD Media

22Feet Tribal Worldwide Private Limited

Prime Focus India

Mediacom

Interactive Avenues

India Food Network

Asatsu-DK-Fortune Communications Pvt. Ltd.

Cartwheel Creative Consultancy Pvt. Ltd.

Contract Advertising India Pvt. Ltd.

DENTSu IMPACT PRIVATE LIMITED

GTB India

Guiltfree Industries Ltd.

Raymond Limited

Siriti

Taproot Dentsu India Communication Pvt. Ltd.

Wavemaker

Edelman Digital

Experience Commerce

Mirum Digital Pvt. Ltd.

ToTAL

2

2

2

1

1

1

1

1

1

1

1

1

109

6

5

4

4

4

3

3

3

3

2

1

1

1

1

5745251

29

30

31

32

33

34

35

36

37

38

39

40

41

42

43

44

45

46

47

48

49

50

51

52

53

54

no. EnTRAnTgoLD (8Pts) {no.of metals}

SILvER (6Pts) {no.of metals}

BRonZE (4Pts) {no.of metals}

fInALIST (2Pts)

LEAD 2 / ConTRIB-

UTIng AgEnCy1,2,3,4 (Actual Points)

ToTAL PoInTS

gRAnD EffIE (12Pts) {no.of metals}

EFFIE 2019 - TALLY SHEETEFFIE INDIA AGENCY OF ThE YEAR (contd)

32

hindustan unilever Limited

Saregama India Ltd.

Vodafone India Limited

One97 Communication Limited

IKEA PVT. LTD.

Mondelez India Foods Ltd.

Pidilite Industries Limited

Johnson & Johnson Limited

Marico Limited

Reckitt Benckiser India

Mahindra & Mahindra Ltd.

Bill & Melinda Gates Foundation (Supported

by Ministry of urban Development)

The Times Of India

Titan Company Limited

IDFC

Novi Digital Entertainment Private Limited

6

3

1

4

3

3

8

1

2

4

5

2

2

3

2

1

1

2

2

2

2

1

2

1

1

6

2

2

2

2

2

2

2

2

2

1

1

4

4

2

2

3

2

2

1

1

1

100

52

42

40

38

28

28

26

26

24

22

20

20

20

18

18

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

no. EnTRAnTgoLD (8Pts) {no.of metals}

SILvER (6Pts) {no.of metals}

BRonZE (4Pts) {no.of metals}

fInALIST (2Pts)

ToTAL PoInTS

gRAnD EffIE (12Pts) {no.of metals}

EFFIE 2019 - TALLY SHEETEFFIE INDIA CLIENT OF ThE YEAR

33

Emvie 2018 Snapshots

34

35

36

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