The Advertising Campaigns of the 1901/2 Tobacco War and Ogden’s of Liverpool
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The Advertising Campaigns of the 1901/2 Tobacco War and Ogden’s of Liverpool
Howard Cox
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Significant outcomes of the Tobacco War included the formation of:-
Imperial Tobacco Co(1901)
British American Tobacco Co.(1902)
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Final legacy ofTobacco War wasOgden’s litigation
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The Ogden’sArchive Papers
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Guinea GoldOgden’s leading brand
selling at 10 for 3d
Heavily advertisedin the press during
late 1890s
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Hand-rolled EgyptianCigarettes popularised
“modern” form of smoking
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James Duke’sAmerican Tobacco Co
developed asubstantial export
trade in the UKduring the 1890s
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“The Great Tobacco Deal”
“Harmony and Approval”
Ogden’ssell-outto ATC inSept 1901
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Tabs were Ogden’sbrand in the
5 for 1d segment
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1900 1901 1902 19030
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TabsGuinea GoldSweet CaporalAll US Imports
Ogden’s Annual Cigarette Sales 1900-1903
Source: Ogden’s Daily Sales Ledger Ref: 380 OGD/5/5/2/1
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Imported American cigarettescompeted in the 10 for 3d segment
Sweet Caporalmade significantinroads in the UK market at
the expense of Guinea Gold
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Creation of BAT led theOgden’s firm to be sold toImperial
But its export businessbecame an importantUK element of BAT