The adversi

ment

FOOOD ADVERSITING. Raquel Lorenzo Vidal Alberto Sueiro Fernandez Marta García Suárez Marta Otero Fernández Antón Torres Rosal

I am loving it!(Mc Donalds) There have been many McDonald's advertising campaigns and slogans

over the years. The company is one of the most prevalent fast food advertisers. The purpose of the image has always been "portraying warmth and a real slice of every day life." Its TV ads, showing various people engaging in popular activities, usually reflect the season and time period. Finally, they have never in their advertising history used negative or comparison ads pertaining to any of their competitors; the ads have always focused only on McDonalds alone.

Mc Donalds(Before and now) BEFORE MC DONALDS LOGO WAS NOT MUCH SHOWY AND NOT MUCH ACQUAINTANCE.

NOW MC DONALDS LOGO IS SHOWY AND MORE ACQUAINTANCE

Have it your way.(Burguer King) Logos:To establish a brand identity for its children's products, Burger King created a separate

logo for its children's products with the introduction of its Burger King Kid's Club in 1990. The original logo, an inverted triangle with a blue "sign", was part of the new kid's program and was used in television and print advertising; signage; and toy and meal packaging. Through the life of the program they changed the logo several times and introduced several local versions in its international market. In 1996, the company replaced the original logo with one that resembled its corporate logo, the "bun halves" logo. The new logo featured the original Burger King text logo on a single line with the kids' club text under it on two lines.

BUGER KING (Before and now)BEFORE BURGER KING LOGO WAS WHITE AND AND BLACK AND NOT MUCH LOUD.

NOW BURGER KING LOGO IS COLOUR AND MORE LOUD.

LAYS.

Lay's is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1938. Lay's chips are marketed as a division of Frito-Lay, a company owned by PepsiCo Inc. since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos and Rold Gold pretzels.

LAYS(Before and now).BEFORE LAYS LOGO WAS ALMOST SIMILAR AT NEW.THE COLOURS WERE DULL.

NOW LAYS LOGO IS ALMOST SIMILAR AT OLD.THE COLOURS ARE LOUD.

Cola-Cao’s song.http://video.google.es/videosearch?gbv=2&hl=es&q=colacao&ndsp=18&ie=UTF-8&sa=N&tab=iv#

Cola-Cao(Before and now)BEFORE COLA-CAO BOX WAS A NUISANCE.

NOW COLA-CAO BOX IS A PLASTIC

Glosary: Alone: solo/solamente. Purpase: propósito. Engaging: atractivo/simpàtico. Showy:

THE END