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The Adverse Effects of Media on Todays Children Kody McGregor CIS 1020-040

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Introduction In today's fast paced world we have allowed the media to become the leading touch of persuasion. The media is technologys most powerful tool. Unfortunately it does not always teach positive lessons to children. It has provided the opportunity for children to twist reality into fables using such sources as television, music, video games and a number of new aged gadgets that we consider necessary.

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Children and Media A child is most often defined as a young human being between birth and puberty; a boy or girl. The legal definition of "child" generally refers to a minor, otherwise known as a person younger than the age of majority (18+) In general, "media" refers to various means of communication. For example, television, radio, and the newspaper are different types of media. The term can also be used as a collective noun for the press or news reporting agencies.

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Relevance Even the very youngest children in world are growing up immersed in media, spending hours a day watching TV and movies, using computers and playing video games, according to a new study released by the Henry J. Kaiser Family Foundation. Children six and under spend an average of two hours a day using screen media (1:58), about the same amount of time they spend playing outside (2:01), and well over the amount they spend reading or being read to (39 minutes)

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Children's exposure to electronic media such as television, video games, the Internet, and music has increased enormously in recent decades. More than 100 studies have demonstrated a causal relationship between exposure to violence on television and aggressive behavior in children.

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Media is Everywhere Kids Are.

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Obesity Childhood obesity is now described as "epidemic" by the medical community Since 1960 the number of kids who are overweight has tripled On average, one food commercial is shown every five minutes during Saturday morning cartoons. 84% of middle schools and 58% of elementary schools allow the sale of soda or other sugar-laden drinks on their grounds. Its estimated that 80% of adolescents who are overweight will remain so into adulthood. Many toys are co-branded with the junk food industry; fast food establishments lead the trend by including movie-related toys in their kids meals.

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An example of how rapid the epidemic of obese children is spreading. Tripling from 1960 to 2000. Excel Link.

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Conclusion Taken together, my research indicates that electronic media has powerful influences on the lives of children. The influences can be both for good and for ill. I feel the effect is more negative than positive because of what I have seen, heard, and researched. These of course can be controlled by the parents through controlling the way their children take influence by media by telling them about the reality and helping them distinguish between the good & the bad.

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Sources Perle, Liz. "Big Issues." Reviews and Ratings for Family Movies, TV Shows, Websites, Video Games, Books and Music. 20 Jan. 2010. Web. 29 Nov. 2011.. "The Role of Media in Childhood Obesity - Issue Brief - Kaiser Family Foundation." The Henry J. Kaiser Family Foundation - Health Policy, Media Resources, Public Health Education - Kaiser Family Foundation. Program for the Study of Media and Health. Web. 29 Nov. 2011.. Ipatenco, Sarah. "The Physical Effects Of Media Violence On Children | LIVESTRONG.COM." LIVESTRONG.COM - Lose Weight & Get Fit with Diet, Nutrition & Fitness Tools | LIVESTRONG.COM. 16 June 2010. Web. 29 Nov. 2011..