OCTOBER 22ND SATURDAYFROM 11 AM TO 10 PM

POMPANO BEACH COMMUNITY PARK

WWW.BRAZILIANFESTPOMPANO.ORG

RECYCLING & ENVIRONMENTAL PROTECIONTO AVOID GLOBAL WARMING

In 2016, an estimated total of 15,000 people will be attending the Fifth Annual Brazilian Festival of Pompano Beach. Pompano Beach has the largest concentration of Brazilians in South Florida. Located in the Center of Broward and within 15 minutes from all major Broward Cities, Pompano Beach was recently named one of America’s Top 10 and up coming Destinations in the US.

The Brazilian Festival of Pompano Beach has already proven to be the best and largest representation of the Brazilian Art, Culture and Cuisine in South Florida for 4 consecutive years. The perception was built, and the intention of the City of Pompano Beach to integrate Brazil with the local US culture is already accomplished. The largest Brazilian Event of South Florida, is a non for profit, and a community sponsored festival with the potential to become one of the largest in the US. The Fifth Edition of the Festival will follow the same successful formula and format of prior Events bu will be adding to the mix revolutionary and trendsetting Ideas. With that in mind, the Brazilian Festival of Pompano Beach has the duty to improve and excel every year, by outdoing, and surpassing previous Festival’s.

Theme: In 2016, the Fifth Edition of the Brazilian Festival of Pompano Beach aims to build awareness about Environmental protection and how recycling can have a positive effect to avoid Global Warming. Set designs and event scenography will be developed and built mainly with recycled materials. Portable Bars and Vip Area will become innovative showrooms with pioneering ideas of how to use recycled items to design ambients and spaces. These new ideas and trends while surprising and trailblazing, portray and depict the inspiration that we need to find solutions that could protect our environment, and proactively act to prevent global warming.

Non Profit: The Heartbeat Foundation is a non profit corporation that promotes multicultural events with the goal of uniting the community and eradicate social inequality. The Heartbeat Foundation has produced and promoted the Annual Brazilian Festival of Pompano Beach, and The Festival of Nations (a Goal on multiculturalism). The Foundation employed residents and locals by filling more than 150 (one hundred and fifty) part time positions in its Multicultural Non Profit Events. The Foundation retained the services of 43 (forty three) local suppliers, contractors and vendors. Multicultural exhibitors and vendors employed an average of 600 part time workers. The Foundation collected non perishable food items, and donated almost U$6,000.00 (six thousand dollars) in cash, beverages and refreshments to people in need, churches, and orphanages. It also donated part of all proceeds to agencies that support the social mission. The Heartbeat Foundation helped more than 100 (one hundred) local minority owned businesses with growth, sales, media exposure, and networking. The Foundation is heating up the local economy and promoting tourism in South Florida through cultural diversity events. Through happiness, fun, and entertainment the Foundation has been trying to create multicultural awareness, or unity, healing, and harmony between groups regardless of race, religion, gender, ethnicity, and socioeconomic status.

OBJETIVE & ORGANIZERS

OBJECTIVETo built a creative and strategic partnership with MAIN SPONSORS in 2016 and become a marketing asset that will cater to new consumers and buyers, new business opportunities, and brand exposure. To provide a high level of assistance to promote and market MAIN SPONSORS, solidify and enhance Business Relationships, while increasing SPONSOR’s brand awareness among not only Brazilians, but especially North Americans and Hispanics. The non profit Heartbeat Foundation, and the City of Pompano Beach would look to become a TEAM PLAYER, and as such, would want to provide a high level of support to exponentially increase SPONSOR’s marketing results and extend its brand through the Fourth Annual Brazilian Festival of Pompano Beach.

ORGANIZERSThe City of Pompano Beach supports the festival, the Non Profit Heartbeat Foundation sponsors and funds the Event, , The Pompano Beach Parks, Recreation and Multicultural Arts Department provides consulting and oversees City Staff management, and Public Services management. The Pompano Beach Chamber of Commerce is a part of the Festival Board of Directors and Committee, and supports the Festival with Public Relations and New Business Development, The Broward Sheriff Department access traffic and safety matters. Via Americas produces, directs, and promotes the Annual Brazilian Festival of Pompano Beach.

The Fourth Annual Brazilian Festival of Pompano Beach has a new ally and collaborator for 2015. “Via Americas”, a joint venture between “LS Entertain” and “Via BR Cenografia”. “Via Americas” is Brazil’s largest event organizer and set designer. They are the Official set designers of all FIFA Stadiums, since South Africa’s Worldcup. They will be the official contractor of Rio 2016 Olympics. The VIP Area of the Brazilian Carnival, at the “Sambródomo” in Rio de Janeiro, is created and built by them. Via Americas is also in charge of set designs, scenography and event development of the “Rock in Rio” Festivals, “Nissan” and “Volkswagen” Automobiles, “Bradesco” Bank, “Miss Universe”, among many other corporations. In 2016, “Via Americas” will raise the bar of the Brazilian Festival of Pompano Beach, and bring our vision to a whole new level of quality and execution. With their support, we will achieve worldwide recognition, not only as the best Brazilian Festival in the US, but possibly the best Festival outside Brazil.

VIA AMERICASwww.viaamericas.us

SITE PLAN

AERIAL RENDERING 1

AERIAL RENDERING 2

AERIAL AT NIGHT

DIRECTORY

FIRST, SECOND, THIRD and FOURTH BRAZILIAN FESTIVAL ( 2012 - 2013 - 2014 - 2015 )

First year, first attempt, praised by local authorities....”What an Outstanding Job” says the Mayor of Pompano Beach Mr. Lamar Fisher. The First Brazilian Festival by Pompano Beach brought 6,000 people between the hours of 2pm and 10pm to the Community Park. More than 20 Tons of Audio, Visual and Cameras lighted up the City with the Beat and Rhythm of Brazil, the warmth of our Nation, and the charisma of all the Brazilian Exhibitors. Brazil’s Art and Culture were Vivid in more than 60 Tents made up by Brazilian Exhibitors. The Brazilian Festival has earned the right to become the official annual Brazilian Event for South Florida.

Almost 10,000 people made a visit to the Second Annual Brazilian Festival of Pompano Beach. The event registered the largest number of vehicles parked on the vicinity of the Festival. More than 400 bags of Ice and 700 cases of beverages and refreshments were consumed. By 10pm, food vendors were totally sold out, and the kids zone still had a line of parents trying to drop their kids for that last ride. Two Stages showcased all kinds of attractions throughout the whole day. Two generators with 750 KWV energized stages, light towers, exhibition spaces, audio and visual. More than 60 staff members worked in the Festival, and almost 30 Police officers and fire marshals maintained the peace and the safety of the general public.

In 2014 and 2015, 15,000 people attended. 138 Exhibitors had in average a total of 500 employees, staff members and sales reps working at exhibition spaces. The Third Annual Brazilian Festival of Pompano Beach had a total of 8 Bands performing live on the Main Stage, with International Headliners from Brazil, and Concerts all day in a mix of music styles such as gospel, reggae, latin music, axé music, samba, and Brazilian Popular Music. Brazilian impersonators, samba dancers, kids from Local schools mesmerized north americans and the early crowd. Out of State skaters showed up for radical maneuvers in the Festival’s X-Zone. The excitement was seen all over the place, with 13 rides for Families at the Kids Zone.

SOCIAL MEDIA AND ON LINE TRAFFIC

• 17,000 Website Visitors per Month;

• 58 % Women and 42% Men;

• 69% New Visitors vs 30% Returning Visitors;

• More than 24,000 followers on Facebook in just ver 1 year (the Majority between the ages of 25 and 44);

• 40 % of All Festival Attendees made up by North Americans and Hispanics (Please Check Data Base Website Hits).

OUT OF STATE REACH

TOP RANKED STATESFLORIDA

GEORGIA

NEW YORK

NORTH CAROLINA

CALIFORNIA

ILLINOIS

TEXAS

MASSACHUSETTS

NEW JERSEY

DEMOGRAPHICS

• Ages 13 - 17: 3%

• Ages 18 - 24: 14%

• Ages 25 - 34: 26%

• Ages 35 - 44: 23%

• Ages 45 - 54: 19%

• Ages 55 - 64: 10%

• Seniors: 5%

MEDIA PLANNING 2016

MEDIA ON THE GO, WHEREVER YOU AREIn 2016, The Fifth Annual Brazilian Festival of Pompano Beach plans to seek innovative Media channels to visibly advertise the Event, and hopefully draw thousand of visitors to Pompano Beach and the Community Park. Nowadays, with the increasing adoption of social networks, mobile devices, applications, and event sites, consumers are constantly faced by, and seeking new happenings, deals, trends, and a new movement.

The Fifth Annual Brazilian Festival of Pompano Beach hopes to allocate 25% of the total Marketing Budget specifically to these revolutionary delivery methods of media advertisement.

US RADIO, TV STATIONS, and PRINTING MEDIAThe Fifth Annual Brazilian Festival of Pompano Beach is a tremendous undertaking and requires not only focus and responsibility, but primarily funding. If Marketing Budget allows, the Brazilian Festival of Pompano Beach dreams of allocating budget to at least one (1) Spanish Radio and TV Station, one (1) North American Radio and TV Station, and a prominent US Publication in South Florida. Organizers are currently seeking a partnership with local media outlets, and publishing entities that share the same vision and see benefits in associating their Brands with the initiative.

• Website – From February to October , 2016.

• Social Media Networks – From February to October , 2016.

• Press (PR) – Brazil - From March to October , 2016.

• Press (PR) – From May to October , 2016.

• Monthly E-Blasts – From June to October, 2016.

• Weekly E-Blasts – From August to October 22th , 2016.

• Weekly Social Media Postings – From August to October 22th , 2016.

• Magazine and Newspapers ADS – From August to October 22th , 2016.

• Radio and TV – From August to October 22th, 2016.

• Posters and Flyers by Brazilian Festival Guerrilla and Squad – From August to September, 2016.

TIMELINE PROMOTION AND MARKETING (INTENT)

BRAZILIAN MEDIA OUTLETS:

TV GLOBO INTERNATIONALThe BRAZILIAN Power House and largest TV Channel broadcasting in the USA Via Cable, Satellite and Internet to more than 620,000 Brazilian Household Subscribers.

BRAZILIAN PUBLICATIONSThe ACHEI USA weekly Brazilian Newspaper, ACONTECE Magazine, LINHA ABERTA MAGAZINE, NOSSA GENTE Orlando Newspaper, and FACEBRASIL Orlando Magazine

US PUBLICATIONSThe Pelican Local Newspaper, The Sun Sentinel and the Weekly New Times with ½ and ¼ Page Ads starting as of September 2015.

ATTRACTIONS 2016

LOCAL BANDS, PERFORMANCES AND INTERNATIONAL HEADLINERSA full day marked by music from Brazil. That is the spirit of the Brazilian Festival of Pompano Beach. Following the same successful line up style of 2014, with more than 7 musical acts and variety at its best, the Fourth Annual Brazilian Festival of Pompano Beach will bring reggae, rock, samba, carnival, axé music and lots of percussion with the Beat of Brazil’s best songs and classics. Every year the Festivals flies from Brazil, at least 2 big headlining acts and brings from other states, bands that have become a smashing success because of innovation. Local artists also shine on the Main Stage of the Brazilian Festival.

THE X-ZONEA radical, extreme, and nervous wrecking challenge of free style skating in half pipe ramps. The X Zone will be the appealing and yet absorbing youth Challenge culminating with a Prize of U$1,000.00. Now, with The FourthBrazilian Festival of Pompano Beach, the surfing community living in Broward will have a chance to be on the spotlight and give us a fearless showdown of endurance, bravery, persistence, and dedication. The Skateboard free style challenge will be organized with the Surfing Community of Broward. The X-Zone will count on Half Pipe Ramps, and will be featuring a Community Challenge. The Finalists are competing for Give Aways, Cash Prizes, Trophies, and the Media Spotlight.

THE KIDS ZONEDestined and Designed to be transformed into an Outdoor Circus featuring live performances of Mascots and Clowns walking around and playing with Kids during the day. The Kids Zone is the stage of an Inflatable Playground with Slides, Moonwalks, Waterfalls, Obstacle Courses, Rides, and games that will keep families busy all day.

THE EXHIBITORS ZONE The Amazing Journey into Brazil’s Art, Culture, Tradition and Cuisine is the Focus of the Exhibitors Zone. From the traditional Brazilian “Rodízio, Churrasco, Vatapá, Pão de Queijo e Pastel” to the Sweet Dream of “Brigadeiros, Cocadas, Doce de leite, e Pamonha”. This is the taste of the Brazilian Cuisine featured by all the small businesses of Broward in tents especially created to offer a dream day in Brazil’s Tasteland.

At the same time, Brazil’s Vivid Art through the hands of Brazilian Painters, Sculptors, Designers, Furniture Makers, Architects, and Fashion Designers during a day of exposition and exhibition. Commerce and Public relations by the Brazilian Enterprise Community offering special deals on Community Services, Travel, Hospitality, and Tourism., available only during the festival. The Third Annual Brazilian Festival of Pompano Beach is expecting at least, 100 Exhibitors in 2015.

2 STAGES By the People and For the People of Pompano Beach”. From the warm welcome of the the Mayor of Pompano Beach, Mr. Lamar Fisher, to a line up that will include Performances, Fashion Show, Cover and Local Bands, Headliners, and a closing Musical Act. Every year the Brazilian Festival of Pompano Beach brings a classic, well known, and awarded name to be the Festival’s main act culminating to a mind blowing outdoor concert under the stars.

Simultaneously, the Second Stage (City Stage) will also showcase earlier in the day, Miami’s Resident DJs spinning with the beat and rhythm of Brazil’s, Local Samba Dancers, Percussion and Drummers. Exotic Carnaval’s Queens in traditional Carnaval Costumes heating up the Stage and dancing the sexy samba. Local Pop. Reggae, and Country bands singing and playing Brazilian Top Hit Songs.

CITY TESTIMONY

CITY OF POMPANO BEACH INVESTMENT (2016)

SERVICE WORKERS X HOURS X HOURLY FREE TOTAL TOTAL

Captain (Incident Commander) Estimate 1 x 12.0 $43.00 $516.00 $516.00Security Supervisor Estimate 1 x 12.0 $40.00 $480.00 $480.00Traffic Supervisor Estimate 1 x 10.0 $40.00 $400.00 $400.00Security - Vendor/Common Areas Estimate 6 x 12.0 # $37.00 $2,664.00 $2,664.00Security - Entertainment Estimate 4 x 8.0 $37.00 $1,184.00 $1,184.00Traffic Estimate 12 x 10.0 $37.00 $4,440.00 $4,440.00Command Post Estimate 1 x 12.0 $37.00 $444.00 $444.00SWAT & Misc Static Displays Estimate 4 x 8.0 $37.00 $1,184.00 $1,184.00PR Recreation Manager Estimate 1 x 11.0 $28.00 $308.00 $308.00PR Recreation Supervisor Estimate 1 x 11.0 $26.00 $286.00 $286.00PR GTM Estimate 1 x 10.0 $31.11 $311.10 $311.10PR Service Worker Estimate 2 x 10.0 $17.00 $340.00 $340.00Clean-up Staff (Foreman) Estimate 1 $ 12.0 $59.57 $714.84 $714.84Clean-up Staff (SW 2) Estimate 1 x 12.0 $35.20 $422.40 $422.40Clean-up Staff (SW1) Estimate 1 x 12.0 $30.00 $360.00 $360.00Clean-up Staff (SW 1) Estimate 1 x 12.0 $30.00 $360.00 $360.00Clean-up Staff (SW 1) Estimate 1 x 12.0 $30.00 $360.00 $360.00Clean-up Staff (SW 1) Estimate 1 x 12.0 $30.00 $360.00 $360.00Trash Truck Estimate x 4.0 $35.00 $140.00 $140.00Gator Service Vehicle Estimate x 12.0 $10.00 $120.00 $120.00Gator Service Vehicle Estimate x 12.0 $10.00 $120.00 $120.00Misc. Supplies Estimate x # $0.00 $50.00 $50.00Dump Fees Estimate x $0.00 $250.00 $250.00Bathroom Attendants Estimate x $0.00 $350.00 $350.00Fire* Estimate x $0.00 $0.00 $12,250.00*Incident Commander; Inspector Estimate x $0.00 $0.00 $0.00Engine; Rescue Estimate x $0.00 $0.00 $0.00

FACILITY RENTAL COSTS TOTAL $28,414.34

Amphitheater Non-Profit Estimate 1 $3,000.00 $3,000.00 $3,000.00Ticket Sales Estimate 1 x $0.00 $0.00Light Trees for Parking Estimate 10 x $136.00 $1,360.00 $1,360.00Showmobile Estimate 1 $150.00 $150.00 $150.00

TOTAL $4,510.00

TOTALS

ESTIMATED TOTALS

Deposit $250.00 Service Costs: $28,414.34 Equipment Costs: $4,510.00 Sales Tax: $0.00 Application Fee $50.00

Estimated City Donation: $33,224.34

FINAL TOTAL DONATION COSTS

Deposit $0.00 Service Costs: $28,414.34 Equipment Costs: $4,510.00 Sales Tax: $0.00 Application Fee $50.00

Estimated City Donation: $32,924.34

THE GOLD SPONSORSHIP

• Brazilian TV Channels: Sponsor’s Logo on TV Commercials promoting the Event and Aired by Globo TV International, and TV Record USA broadcasting Via Cable, Satellite and IP TV to Brazilian USA residents and Visitors.

• US TV Channels: Sponsor’s Logo on TV Commercials promoting the Event and Aired on North American and Hispanic TV Channels.

• Radio: Verbal acknowledgment as Gold Sponsor on Partner Radio Stations. The FourthAnnual Brazilian Festival of Pompano Beach will be reaching out to north americans and Hispanic Listeners.

• Sponsor’s prominent exposure through all the E-Blasts and E-Vites that will be used to promote the Festival with all the Data Base Collected after 2 years of Brazilian Festivals, or more than 15,000 registered attendees, and with the support of database from Media Partners, Associates and Supporters.

• One Posting per week on Social Media Networks such as Facebook, Twitter, Linked In, Instagram acknowledging Sponsors support and participation

• Sponsor’s Prominent exposure on Brazilian Local Newspaper Ads, and Magazines Ads with: - New Times Miami and Broward, Brazilian Achei USA, Nossa Gente Orlando Newspapers - Linha Aberta, and Acontece Brazilian Magazines..

• 50 (fifty) VIP Tickets.

• Company logo displayed on State of the Art and High Definition LED electronic billboards on the Festival’s Main Stage.

• Verbal acknowledgment as Gold Sponsor on the Main Stage Stage, and on the Pompano Show Mobile City’s Stage.

• 2 spaces 10’x10’ For Booth or similar exposure.

• Space for 8 banners 4’x8’ or similar exposure.

• Logo and link to your website on the festival’s website.

• Sponsor’s prominent exposure through 50,000 printed promo flyers to be distributed by Festival’s Guerrilla or Promotion Squad.

• Sponsor’s prominent exposure through Posters and/or Billboards to be fixed and displayed in South Florida.

$20,000.00

(TWENTY THOUSAND DOLLARS)

THE SILVER SPONSORSHIP

• Radio: Verbal acknowledgment as Silver Sponsor on Partner Radio Stations. The FourthAnnual Brazilian Festival of Pompano Beach will be reaching out to north americans and Hispanic Listeners.

• Sponsor’s prominent exposure through all the E-Blasts and E-Vites that will be used to promote the Festival with all the Data Base Collected after 2 years of Brazilian Festivals, or more than 15,000 registered attendees, and with the support of database from Media Partners, Associates and Supporters.

• One Posting per week on Social Media Networks such as Facebook, Twitter, Linked In, Instagram acknowledging Sponsors support and participation

• Sponsor’s Prominent exposure on Brazilian Local Newspaper Ads, and Magazines Ads with: - New Times Miami and Borward, Brazilian Achei USA, Nossa Gente Orlando Newspapers - Linha Aberta, and Acontece Brazilian Magazines.

• 30 (thirty) VIP Tickets.

• Company logo displayed on State of the Art and High Definition LED electronic billboards on the Festival’s Main Stage.

• Verbal acknowledgment as Gold Sponsor on the Main Stage Stage, and on the Pompano Show Mobile City’s Stage.

• 2 spaces 10’x10’ For Booth or similar exposure.

• Space for 8 banners 4’x8’ or similar exposure.

• Logo and link to your website on the festival’s website.

• Sponsor’s prominent exposure through 50,000 printed promo flyers to be distributed by Festival’s Guerrilla or Promotion Squad.

• Sponsor’s prominent exposure through Posters and/or Billboards to be fixed and displayed in South Florida.

$10,000.00

(TEN THOUSAND DOLLARS)

THE BRONZE SPONSORSHIP

• Sponsor’s prominent exposure through all the EBlasts and E- Sites that will be used to promote the Festival.

• One Posting per week on Social Media Networks such as Facebook, acknowledging Sponsors support and/or participation, and/or services.

• Sponsor’s Prominent exposure on Brazilian Local Newspaper Ads, and Magazines Ads with Brazilian Achei USA, Nossa Gente Orlando Newspapers, Acontece Brazilian Magazine and Linha Aberta.

• VIP Access: 10 (ten) VIP Tickets.

• Company logo displayed on State of the Art and High Definition LED electronic billboards on the Festival’s Main Stage.

• Verbal acknowledgment as Bronze Sponsor on the Main Stage Stage, and on the Pompano Show Mobile City’s Stage.

• 1 space 10’x10’ For Booth or similar exposure and data collection.

• Access to all the Data Collected during the 3rd Brazilian Festival of Pompano.

• Space for 8 banners 4’x8’ or 8 Tear Drops.

• Logo and link to your website on the festival’s website.

• Sponsor’s prominent exposure through 60,000 printed promo flyers to be distributed by Festival’s Guerrilla or Promotion Squad.

• Sponsor’s prominent exposure through Posters and/or Billboards to be fixed and displayed in South Florida.

$7,500.00

(SEVEN THOUSAND, AND FIVE HUNDRED DOLLARS)

WWW.BRAZILIANFESTPOMPANO.ORG