Abu Dhabi – October 2010

Proposals :

The Grand Prix Ball was initially conceived in 1997 to capitalise on a growing niche opportunity within the rapidly expanding Formula One environment.  By drawing on an unrivalled portfolio of key industry contacts and valuable experience in the field of event management and sports marketing programmes, Grand Prix Ball satisfies the desire for unique and stimulating hospitality options. Combining top class entertainment, celebrities / F1 personalities, gourmet food and fine wines in world-class locations, the Grand Prix Ball is considered an ideal platform for sponsors, corporate partners and discerning race-goers. As acts of the highest calibre attend the event, sports and entertainment media from around the world are in attendance and help to make the event a unique and exhilarating experience.

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The 2009 Grand Prix Ball Abu Dhabi – On The Red Carpet

The first official Grand Prix Ball Abu Dhabi was a huge success and has become synonymous with celebrities and the glamour of the red carpet

Janet Jackson Jeremy Irons Marisa Tomei

Proposals :

Sheikh Mohammed Bin Ahmed Al Hamed

Liv Tyler Neve CampbellTara Reid

Kimberley Stewart

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Entertainment

Entertainment for the 2009 Abu Dhabi Grand Prix Ball included Latin legends The Gypsys, International Opera star Jean Luc Viala and award winning singer Peter Grant.

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Press Coverage

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Press Coverage

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Press Coverage

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Online Coverage

http://www.khaleejtimes.com/DisplayArticle09.asp?xfile=data/theuae/2009/November/theuae_November23.xml&section=theuae

http://gulfnews.com/pictures/arts-entertainment/stars-have-a-ball-in-abu-dhabi-1.521804

http://www.uaeinteract.com/docs/Entertainment_goes_on_after_race_ends/38254.htm

http://www.ahlanlive.com/15982-how-lucky-were-we-to-be-at-the-abu-dhabi-grand-prix-ball

http://www.timeoutabudhabi.com/gallery/11399-abu-dhabi-grand-prix-ball

http://atrl.net/forums/showthread.php?t=78181

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TV Coverage

http://www.youtube.com/watch?v=tdDybGCiKOEhttp://www.youtube.com/watch?v=tdDybGCiKOE

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Guest Attendance

Over 750+ V.I.P guests, celebrities and local dignitaries.

Press Attendance

Over 60 international press,

photographers and TV film crews.

Coverage

Over 100 print, online, radio and TV feature articles within 48 hours of the event.

Over 40 print, radio and online feature articles leading up to the event.

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Testimonials

‘Well done again ! A wonderful event and everybody is raving about it, congratulations’ Claire - Scion . U.A.E

‘The organisation of the Grand Prix itself, the quality of the circuit, the facilities and infrastructure were simply amazing, but a highlight for me was the star studded Grand Prix Ball. The setting was stunning, the organisation flawless and the food, decor and entertainment all excellent. I had the great pleasure to speak with Marissa Tomei, Neve Campbell, Jeremy Irons and Nicky Clarke, all of whom were equally impressed with the management of the Ball. I was also amazed to see Janet Jackson attending. In all honesty, it was very impressive all round and the Abu Dhabi GP could well be the new Monaco.’

Tony Keefe –New Business Director - F1 Magazine / Haymarket Media Inc

Thank you very much for a great evening at the Grand Prix Ball Abu Dhabi. It was very well organized and we enjoyed the food, entertainment and company. We actually got to meet some of the celebrities and had a fantastic time - we congratulate you on a job very well done. Thanks, again and looking forward to next year.Best wishes

Neville Desouza – Director Live Nations

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Testimonials

‘We wanted to thank you immensely for the wonderful event on Saturday night. It was an excellent evening and all our guests enjoyed themselves thoroughly. We already have the adrenalin flowing for next year!! Well Done! Now just looking forward to having the auction car delivered..... ‘

Minal Bodani – U.A.E

‘Was a really impressive turnout , the red carpet entrance with the photographers lined up was fab – we felt like movie stars on arrival! and the drinks reception layout was super – very cool and sophisticated. The atmosphere was electric with anticipation,- the stage looked brilliant and we just loved the tenor and the Gypsy Kings. Super combo and it was great to get up and have a dance to them at the end. ‘

Jo Raybould – U.A.E

Proposals :

The headline sponsor for the inaugural 2009 Abu Dhabi Grand Prix Ball was The Abu Dhabi Tourism Authority.

Second Tier sponsors included the office of Sheik Mohammed Bin Ahmed Al Hamed , Platinum Vision, Al Habtoor Motors and charity Fresh20.

Sponsors and associated charities 2009

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Previous Grand Prix Ball Sponsors

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Sponsorship opportunities 2010 – 5 Grand Prix Balls

1. Monaco

2. Istanbul

3. Montreal

4. Singapore

5. Abu Dhabi  

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Sponsorship opportunities 2010

Sponsorship of the 2010 Abu Dhabi Grand Prix Ball will be limited to the following packages:

1 x Title Sponsor for all 5 events $ 5,000,000

1 x Title Sponsor for 1 event $1,000,000

3 x Associate sponsors. $ 250,000 each

4 x Brand sponsors $150,000 or Contra partnerships

Bespoke packages for Drinks sponsor, Catering sponsor, Official transport sponsor, Exclusive media sponsor.

Proposals :

TITLE SPONSOR

USD 1,000,000

• Naming rights - The event will be named and referred to after the title sponsor, i.e. “The ‘Title Sponsor’ Grand Prix Ball 2010”

• 5 VIP tables of 10 to entertain key clients/guests

• Sponsor logo on both giant screens either side of stage throughout the evening

• Sponsor logo on official backdrop where all the celebrities get photographed

• Branded front entrance & inside venue

• CEO/ MD/ Senior representative of the Title sponsor to deliver a welcome message / speech to all the guests and worldwide media.

• Sponsor logo on all tickets & ticket wallets, VIP tables, goody bags, event programme.

• Opportunity to donate auction prize, with introduction by auctioneer about sponsors

• Pre and Post event media campaign Screen brandings

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ASSOCIATE SPONSOR

USD 250,000

• 3 VIP tables of 10 to entertain key clients/guests

• Sponsor logo on both giant screens either side of stage throughout the evening

• Sponsor logo on official backdrop where all the celebrities get photographed

• Branded front entrance & inside venue

• CEO/ MD/ Senior representative of the Associate sponsor to introduce the charity auction to all the guests and worldwide media.

• Sponsor logo on all tickets & ticket wallets, VIP tables, goody bags, event programme.

• Opportunity to donate auction prize, with introduction by auctioneer about sponsors

• Pre and Post event media campaign

Sheikh Mohammed Bin Ahmed Al Hamed on the red carpet

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BRAND SPONSOR

USD 150,000

• 1 VIP tables of 10 to entertain key clients/guests

• Product placement opportunity

• Sponsor logo on official backdrop where all the celebrities get photographed

• Branded front entrance & inside venue

• Sponsor logo on all tickets & ticket wallets, VIP tables, goody bags, event programme.

• Opportunity to donate auction prize, with introduction by auctioneer about sponsors

• Pre and Post event media campaign

Aston Martins displayed by the red carpet

Brand PartnershipsBenefits and Target Audience

• Creates a platform whereby brand exposure is

maximised

• Society / lifestyle linked brand exposure through significant UK media coverage

• Guests are sophisticated, high spenders, decision makers, celebrities and top artists

• Offers an excellent platform for networking and client entertainment

• Attracts international guests and celebrities from our loyal clientele

Proposals :

Grand Prix Ball Schedule for 2010

Monaco 14th - 16th May 2010

Istanbul 28th - 30th May 2010

Montreal 11th-13th June 2010

Singapore 24th - 26th September 2010

Abu Dhabi 2010 29th - 31st October 2010

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The benefactor – Outward bound charityPATRONS

HSH Prince Albert II of Monaco HRH Prince Andrew The Duke of York, KG PATRON, OUTWARD BOUND MONACO CHAIRMAN OUTWARD BOUND

Outward Bound® is, of course, the most famous of all adventure brand names and is worldwide with centres in more than 30 countries. It is the organization that fiercely guards the right of young people to have access to safe adventure experiences through which they realize their potential.

The mountains and the sea have provided the classroom for a million young people who have benefited from Outward Bound®, founded in 1941, and while teamwork and physical endeavour have had periods in which they have been unfashionable since that time, the tide has now turned in their favour. Throughout that time Outward Bound® has maintained a belief that outdoor adventures make a significant contribution to the development of young people. Now the nation has recognized again that skills and attributes such as leadership, and teamwork are critical if young people are to be equipped for the challenges they face whilst at school, and as they enter the world of work.

In our current environment of sliding values, Outward Bound® is more important than ever. It actually triggers the right values and standards in young people and has a huge influence on their character and indeed, their courage. A great deal has changed since Kurt Hahn founded Outward Bound® 60 years ago, but the basic need remains the same. As Hahn said, "we are all better then we know. If only we can be brought to realize this, we may never be prepared to settle for anything less." Through outdoor challenges it shows young people the meaning of what is one of the greatest sentences in the English language: "I can."

In the last three years alone more than 40,000 young people have taken the challenge, and next year a further 20,000 will complete the High Challenge Ropes Course, build a raft or abseil for the first time in their life. These young people will complete their Outward Bound® adventure as part of a residential course at one of The Trust's centres in inspiring locations in The Lake District, Wales and Scotland, or as part of an out-reach project near to their home.