The A-Rod Scandal
4
THE A-ROD SCANDA L A S PORT S MARKET ING C ASE S TUDY
description
The A-Rod Scandal. A Sports Marketing Case Study. The Story. The MLB suspended 13 players based on their involvement with Biogenesis of America Anti-aging clinic in Florida Players accused of using performance enhancing drugs, specifically human growth hormones All 13 players were suspended - PowerPoint PPT Presentation
Transcript of The A-Rod Scandal
THE A-ROD
SCANDAL
A SP O R T S M
A R K E T I NG C
A S E ST U D Y
The StoryThe MLB suspended 13 players based on their
involvement with Biogenesis of America • Anti-aging clinic in Florida• Players accused of using performance enhancing drugs,
specifically human growth hormones• All 13 players were suspended• Most were for 50 games and start immediately
A-Rod• Alexander Rodriguez also confessed to using
performance enhancing drugs while playing college
baseball
• While this information technically can’t be used against
him, the MLB wants him to be suspended longer
• A-Rod is fighting the MLB, therefore the suspension
hasn’t started
