The “A” List: A Student Approach to Dispelling Common Misconceptions about College and Altering...
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Transcript of The “A” List: A Student Approach to Dispelling Common Misconceptions about College and Altering...
The “A” List: A Student Approach to Dispelling Common
Misconceptions about College and Altering Destructive
Behavioral Patterns
Jelena Peric
Lena Van Nimwegen
Karen Moses
Presenters
Lena Van NimwegenHCSAC Nutrition and Exercise Coordinator
A List Subcommittee Co-Chair
Jelena PericHCSAC Chair Emeritus
A List Subcommittee Co-Chair
Karen MosesWHP Director
A List Subcommittee Advisor
Introduction
• Who we are– Arizona State University
– Health and Counseling Student Action Committee (HCSAC)
• A List Subcommittee
– Arizona State University (ASU) Wellness and Health Promotion (WHP)
Our Inspiration:ACHA 2009
• “A Strategic Plan for Health Promotion: Understanding the College Culture”– Presented by Enid Jennings and
Cheryl Hug-English– University of Nevada-Reno– Most Important Point taken
from this presentation – Promoting Healthy Norms on a College Campus
Objectives
• Identify the aspects of a health and wellness website that communicates the most effectively with the student population
• Describe the greater efficacy of a student-generated medium rather than an administrative-based medium influencing the conceptions and actions of the student body
• Discuss the role of collaborating with administration when creating and promoting the website and planning for its sustainability
The Beginning• We have an idea, now what?
– Formed HCSAC Subcommittee
– Approached HCSAC Advisor – Dr. Allan Markus, Campus Health Director
– Referred to Karen Moses, WHP Director
Is another website necessary?• Current ASU WHP website
– Purpose• Relevant health information
• Reference list
• Program information
• For students and parents
• Online program access
• Present ASU student data to
correct misperceptions and
promote healthy norms
– Style• Professional
• Informational, not judgmental
• Conforms to institutional design standards
• New WHP FacebookFanpage– Purpose
• Current information
• Dynamic, interactive
• Program information
• Correct misinformation
– Style• Casual language
• Informational, not judgmental
• Conforms somewhat to design standards
Is another website necessary?
Is another website necessary?YES
• Student Developed Website – THE “A” LIST– For students, by students– Further presenting accurate social norms and
dispelling misperceptions– Doesn’t have to obtain ASU approval
• USG Website
• Open and frank language/topics
Purpose of A List
• Lower the influence of peer pressure that is associated with the idea that everyone is engaging in these activities
• Provide specific factual data that is representative of the ASU student body
• Provide a series of resources and/or links to organizations that offer health and wellness related services
For Students, By Students…
Students at Arizona State University Football Game
Process: Partnerships
Process:Collaborating with Administration
• Importance of working with campus administrators
• Role of Students• Role of Administrators
Campus Health Services Building which houses Wellness and Health Promotion
Process:Content Development
• Brainstorming with subcommittee– Sections– Student input– The Student Voice
Process: Content Development
• Content areas– Alcohol– Drugs– Tobacco and Hookah– Diet and Weight
• Memorial Union (MU) Nutrition
– Fitness and Exercise– Sexual Health
• STIs
– Stress– Body Image
Process:Content Development
• Address misperceptions about social norms
• Provide applicable information
• Local resources
• Present information in an unbiased and non-judgmental manner
Memorial Union Nutrition – Not all Chicken Sandwiches are Created Equal…
Process: Content Development
• Content Development Phase– Time commitment– Reliable information
from credible sources– Collaborations
• Accountability and recognition for contributions
Process:Student Feedback – The Student Voice
• Focus Groups– Institutional Review Board
(IRB) process– Planning and Organizing the
Focus Groups• Timing• Incentives• Leading the focus groups• Audio taping
– Evaluations of content
ASU Students Showing School Pride
Process:Student Feedback – The Student Voice
• Helpful feedback– Non-judgmental
information
– Different perspective
– Format
– Language choices
– Applicable
– Different reactions to information
– REFERENCES!
Challenges
• Initial decision-making process about another website– Supplemental,
congruent, and taking a collaborative approach
Challenges
• Challenges with Partnerships– USG involvement
• Challenges with the timeline– Time consuming
process
– Establishing a timeline
Arizona State University’s Tempe Campus
Outcomes:Promotion and Official Launch
• WHP, HCSAC, USG collaborative promotion– Fall Welcome– Passport to ASU– Booths, tabeling, strategic marketing– Targeting incoming freshmen– Include all 4 campuses
Outcomes:Further Evaluation
• Continued promotion throughout Fall 2010 semester
• Evaluation Surveys near end of Fall 2010 semester
• Promoting healthier lifestyle and not website
Palm Walk:Common Place for Promotional Activities
Questions?
Contact Us!• If you would like more information or
updates on our progress, please feel free to contact us!– Jelena Peric
– Lena Van Nimwegen• [email protected]
– Karen Moses• [email protected]