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The 7 habits of high successful atlassian marketplace developers by dave meyer
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Transcript of The 7 habits of high successful atlassian marketplace developers by dave meyer
A discovery platform forAtlassian customers?A marketing channel forvendors?One of these(http://1.bp.blogspot.com/-ssNmDdiWLwA/TVosoqc2xgI/AAAAAAAAEw0/FH7wgRnDfbM/s1600/moneybooth.jpg)
Would I use this?Would my clients/customers friends/colleaguesuse this?Am I thinking big?
What does version 2.0 look like? 3.0?
64% of traffic to profiles comes from GoogleNext most common: direct linksEverything else is insignificant
So what do I do?
Great content on your site = great SEOSupport your profileCan be detailed (http://www.tempoplugin.com/) orsimple (http://www.simplenia.com/)
of page visitors to evaluators
of page visitors to evaluators
Evaluations to purchases
Not sold via Expert
Sold via expert
Add-ons that have opted in to Expert discount
Add-ons that have opted out of Expert discount
Technical (What?)
Marketing (Why?)
Experts (How?)
Reliability, Availability, Maintainability, ServiceabilityScaleSupportLeverage Marketplace, Atlassian PMs & productteams
Focus on ability to solve critical enterprise businessproblemShow why buy > buildHelp Atlassian
Events (Summit, AtlasCamp)Case studies (talk to me after)AUGs
Meet themDon't create more workDo create more revenue
Marketplace reviewsSupport request patternsLost evaluatorsBetas & usability testsCollaborate with your customers, like this(https://jira.atlassian.com/browse/JRA-4446).
Conversion rate of evaluators to customers for add-ons with link to issues and support
Conversion rate of evaluations to customers for add-ons without link to issues and support
Reduce frictionTry the 5 minute rule
Have a "Getting Started" pageUse UPM hooks!
Evaluator emails