The 7 Deadly Sins of Recruiting

THE 7 DEADLY SINS OF RECRUITING

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Rachel Bitte Chief People Officer

Molly McKinstry Enterprise Sales Manager

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THE CHANGING

JOB MARKET

JOBS HAVE CHANGED

STEM fields job openings dominating global marketplace

Bureau of Labor and Statistics believe STEM workforce in US will total more than 8.65 million workers by 2018

(Source: The Seven Deadly Sins of Recruiting, http://web.jobvite.com/rs/jobvite/images/7DåeadlySinsofRecruiting[2].pdf

Research shows that Millennials workers will change jobs

every 3-4 years — because they want more from employment than paychecks and benefits.

JOBSEEKERS HAVE

CHANGED


SaaS platform, mobile technology, and social media now provides companies with new array of recruiting tools

Mobile is powering job seekers to look for jobs more openly

41% 38% 36% 30%

18%

TECHNOLOGY HAS

CHANGED


DAN FINNIGAN CEO OF JOBVITE

“Companies must cast a wider net to capture this talent. Today, job seekers are

using social and mobile to apply for jobs and gain insight into a company’s culture and values. Ignoring these platforms isn’t an option:

companies must showcase their brand and be everywhere job seekers are.”

START LET’S

“I USUALLY JUST FIND THEM AND FORGET THEM.”

DEADLY SIN

# 1

66% OF SOCIAL MEDIA USERS EXPECT A RESPONSE WITHIN A DAY.

(Source: Top CRM Statistics, http://blog.capterra.com/top-crm-statistics-2014/

CONSIDER THIS OPTION:

NURTURE YOUR CANDIDATES

•  Candidate relationship management (CRM) system •  Multi-channel system

FOCUS ON OTHER CHANNELS Focusing all my sourcing on one or two job boards, or worse yet, the company ATS, is a huge mistake.

- Tony Palm, Founder of Post-Military Employment

“I’M SUPPOSED TO TRACK THAT?” 2 #

DEADLY SIN

TRACK YOUR CANDIDATE •  Trace the source of your candidates •  Keep record of communication between your candidate

in addition to the level of activity •  Send reports with real-time analytics


TRACKING WILL MAKE YOUR LIFE EASIER… AND HAPPIER…

“I HAVE ENOUGH PROSPECTIVE CANDIDATES TODAY, SO WHY FEED THE FUNNEL?” 3 #

DEADLY SIN

How do you show prospects about what your company is about?

THE BEST CANDIDATES AREN’T LOOKING

•  Social media presence for recruiting •  Meaningful, targeted campaigns •  Employee referral programs


TAKE PROACTIVE MEASURES

SOCIAL MEDIA AND JOB SEARCHING

Nearly 2 in 3 say their employer does not (or know how to) use

social media to promote job openings

Nearly 3 in 4 say their employer does not

(or know how to) promote their employment brand

on social media

79% are likely to use social

media in their job search

86% of people in the first 10 years of their career are likely to use social media in their job search

SOCIAL MEDIA AND JOB SEARCHING

MAJOR SOCIAL PLATFORMS

HASHTAGS

Employers who used social media to hire found a 49% improvement in candidate quality over candidates sourced only through traditional recruiting channels.

49%

(Source: Top Recruiting Statistics, http://blog.capterra.com/top-15-recruiting-statistics-2014/ )

“WHO NEEDS PR? OUR EMPLOYMENT BRAND IS FINE.”

# 4 DEADLY SIN

•  Active Social Media pages •  Incorporate Employees’ voices •  Branding your career site


YOUR EMPLOYMENT BRANDING ACROSS THE BOARD

TURN EMPLOYEES INTO BRAND AMBASSADORS

5 WAYS TO DEVELOP BRAND AMBASSADORS

Encourage Them Communicate the Importance Incentive Them Train Them Make It Easy

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Encourage viral photos and videos in all departments Show the real “you” on a career blog or through social posts Let employees be who they are

LET EMPLOYEES BE WHO THEY ARE

Referral candidates are

5X more likely to get hired than other candidates

EMPLOYEE REFERRALS ARE THE

#1 SOURCE FOR QUALITY NEW HIRES

Source: Staffing.org and ERE

INCREASE CANDIDATE QUALITY

“IT’S WORKED BEFORE.”

“I’M STICKING WITH THE OLD SCHOOL APPROACH: SCOURING THE WEB FOR RESUMES.”

# 5 DEADLY SIN

•  Recruitment-focused technology •  Recruitment platform with an intuitive interface •  Platform integration


RECRUITMENT TECHNIQUES AND TOOLS

Recruitment-focused technology

BEST-OF-BREED VS. THE SUITE

You’re not an HR generalist; you don’t care about benefits and payroll— you simply want automated, efficient process workflow that speaks to your everyday needs.

(Source: Best of Breed vs. Suite, http://www.jobvite.com/blog/best-breed-vs-suite-choose/

INTUITIVE INTERFACE Easy-to-use technology that’s functional will produce more candidates that are happier.

DEADLY SIN

#

6 “THIS IS BASIC MARKETING STUFF,

SO I DON’T NEED EXECUTIVE BUY-IN.”

•  Show them how the new technology pays off •  Give them the bottom-line cost-saving & time-saving

benefit


DEMONSTRATE THE VALUE

Companies with a good employer brand see an average of

22% in reduced recruitment

fees

Companies with a strong employer brand enjoy

50% cost-per-hire

savings

Source: Employer Branding Global Study Report Source: LinkedIn

SAVE MONEY WITH EMPLOYER BRANDING

STRONG EMPLOYER BRAND

High Brand Awareness

Retention

More Job Offers Accepted

Revenue Goes Up

More Quality Applicants

Lower Cost-Per-Hire

Higher Number of Referrals

POOR EMPLOYER BRAND

Low Brand Awareness

Attrition

Declined Offers

Low Productivity

Long time-to-hire

High Cost-Per-Hire

Poor Referral Programs

vs.

Source: Allegis Group Services Study, August 2012 (1,010 US Workers)

“IF I BUILD IT, THEY WILL COME.” DEADLY SIN

# 7

•  Deliver content that candidates can relate to •  Create a better application experience that’s memorable •  Put yourselves in their shoes


ENGAGE YOUR CANDIDATES

SIMPLIFY THE MESSAGE

TOP 5 PIECES OF INFORMATION JOB SEEKERS WANT EMPLOYERS TO PROVIDE AS THEY SEARCH WHERE TO WORK:

Details on what makes the company an attractive place to work

Details on compensation packages

Details on benefit packages

Company mission, vision and values

Basic company information

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LIKE MARKETING…

To capture the most candidates, you need to make it as easy as possible for a them to apply.

QUESTIONS FOR US?

The 7 Deadly Sins of Recruiting

Recruiting & HR

Transcript of The 7 Deadly Sins of Recruiting