The 5 questions you always wanted to ASK about employee advocacy
Transcript of The 5 questions you always wanted to ASK about employee advocacy
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Influencers are the new
currency
The 5 Questions
You Always
Wanted to Ask
about
EMPLOYEE
ADVOCACY
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Influencers are the new
currency
Some people are calling it the next Social Media
mega trend
… Still, not everyone knows what we talk about
when we talk about Employee Advocacy!
It’s time to dispel
all doubts
& fuzziness!
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Influencers are the new
currency
What is Employee Advocacy, in a
nutshell?
Employee Advocacy is the voluntary
promotion of a company or organisation by
its staff members, mainly through their
personal
social media
profiles.
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Influencers are the new
currency
WHY is Employee Advocacy ‘a thing’?
By using their own online connections, employees can
increase the organic reach of all kinds of company-
generated content.
Employee advocacy is extremely cost effective, relying
on a resource companies have had all along to:
- increase general brand awareness
- drive more sales
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Influencers are the new
currency
HOW can Employee Advocacy influence people’s
perception of a company?
Customers are very receptive of advice and updates
shared by their personal connections.
Employees who share company’s news and
campaigns lessen the ‘corporate’ feel of the
experience from a customer’s point of view, increasing
the likelihood of active engagement.
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Influencers are the new
currency
WHAT kind of content should be shared by
employees?
- Marketing campaigns
- Special promotions
- Industry insights
- Photos of social
gatherings
… the variety of content that can be ‘boosted’ by
employees social sharing is incredible. But remember:
the key to success lies all in authenticity!
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Influencers are the new
currency
HOW can Employee Advocacy be
implemented?
Well, that’s when WE come in!
SoAmpli’s web and mobile-based platform helps
companies to implement, grow and monitor their
Employee Advocacy programs.
Last question is: What are you waiting for…?
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Influencers are the new
currency
Thank you!
Find out more at soampli.com