THE 5 IMMUTABLE LAWS TO ATTRACTING MILLENNIALS

BRENT KELLY

CEO, BIZZGRIZZ

THE 5 IMMUTABLE LAWS OF ATTRACTING MILLENNIALS

INTERESTING MILLENNIAL FACTS

▸ The have a combined $1,000,000,000 in student loan debt

▸ 75% have a social media profile

▸ 63% stay updated on brands through social networks

▸ 83% sleep with their cell phone at their bedside

▸ They send an average of 20 text messages per day

THE 5 IMMUTABLE LAWS OF ATTRACTING MILLENNIALS

EVEN MORE AMAZING MILLENNIAL FACTS

▸ 65% of millennials said losing their phone or computer would have greater impact than losing their car!

▸ 84% say word of mouth in primary influencer when making buying decisions

▸ 41% have made a purchase using their smartphones in the past month

▸ By 2025, they will account for 75% of the global workplace

IT IS ESTIMATED THAT MILLENNIALS WILL SPEND $2.45 TRILLION THIS YEAR

BY 2018, THAT NUMBER WILL RISE TO $3.4 TRILLION

THAT’S MORE THAN THE COVETED “BABY BOOMERS”

EACH DAY MORE THAN 10,000 MILLENNIALS TURN 21

THE KEY DIFFERENCE ISN’T JUST IN THE NUMBERS. IT’S “HOW” THEY BUY THINGS

MILLENNIALS DON’T……

HAVE LONG ATTENTION SPANS

LIKE TO BE INTERRUPTED

ANSWER TELEMARKETING CALLS

WATCH TELEVISION COMMERCIALS

READ THE NEWSPAPER (AT LEAST THE PAPER KIND)

WHAT DOES ALL OF THIS MEAN?

YOUR BUSINESS MUST UNDERSTAND HOW TO MARKET AND SELL TO MILLENNIALS TO SURVIVE

NOT JUST BECAUSE OF THEIR NUMBERS AND BUYING HABITS, BUT BECAUSE OF THEIR INFLUENCE

YOU NO LONGER CONTROL THE MESSAGE

WHAT ARE SOME SUCCESSES & FAILURES YOUR BUSINESS HAS HAD IN MARKETING/SELLING TO MILLENNIALS?

SO HOW DO YOU MARKET TO THE MOST IMPORTANT RISING DEMOGRAPHIC IN THE U.S.?

BE OPEN MINDED

EVERY GENERATION BRINGS A NEW SKILL SET, A FRESH PERSPECTIVE, AND INNOVATIVE IDEAS.

The 5 Immutable Laws of Attracting Millennials to Your Business

1) YOU MUST BE TRUSTWORTHY AND AUTHENTIC

AUTHENTICITY CANNOT BE FAKED…..EVER

MILLENNIALS ARE VERY WELL EDUCATED

EVERYTHING YOU SAY OR PRESENT CAN AND WILL BE FACT-CHECKED

THEY DON’T WANT TO BE PANDERED, THEY WANT TO ENGAGED

IF YOU BEND THE TRUTH…..EVEN JUST A LITTLE, YOU WILL LOSE THEIR TRUST…. FOREVER

INACCURACIES ARE NO LONGER BLOWN OFF…THEY ARE BLOWN UP IN SOCIAL MEDIA

EXPECTATIONS ARE HIGH

2) YOU MUST LEVERAGE TECHNOLOGY & CREATE A DIGITAL PRESENCE

LEVERAGING IS DIFFERENT THAN UNDERSTANDING

MILLENNIALS HAVE NEVER KNOWN A WORLD WITHOUT THE INTERNET

IN LESS THAN 20 YEARS OUR ECONOMY HAS SHIFTED FROM LOCAL TO GLOBAL

YOU MUST BUILD YOUR ONLINE AND SOCIAL MEDIA PRESENCE

YOUR WEBSITE AND SOCIAL MEDIA PAGES ARE YOUR NEW STOREFRONT

WHAT DOES YOUR DIGITAL AND SOCIAL BRAND SAY ABOUT YOUR BUSINESS?

INVEST IN A WEBSITE YOU ARE PROUD OF

DEVELOP A PRESENCE ON ONE SOCIAL NETWORK

DON’T OVERLOOK THE POWER OF VIDEO

GO MOBILE OR GO HOME

3) YOU MUST PROVIDE VALUE THAT’S USEFUL TO THEM

STOP WE WE AND ME ME MARKETING

SOLVE THEIR PROBLEMS

PRESENT NEW IDEAS

SHARE NEW INFORMATION

PROVIDE “SECRETS”

MILLENNIALS BUY ON “THEIR TIME” NOT YOURS

24/7/365 PRESENCE

HOW MANY WAYS CAN YOUR PROSPECTS/CUSTOMERS REACH YOU?

ARE YOU MISSING OPPORTUNITIES?

4) YOU MUST BUILD PERSONAL RELATIONSHIPS

PROVIDE A DIGITAL SPACE WITH A HUMAN EXPERIENCE

MARKET TO EVERYONE, MARKET TO NO ONE

WHO IS YOUR BEST CUSTOMER?

YOU MUST BECOME A MASTERFUL STORYTELLER

FACTS TELL: STORIES SELL

ENGAGE AND INSPIRE

FACTS ARE FORGOTTEN: A GREAT STORY IS RETOLD

USE HUMOR

5) YOU MUST STAND FOR SOMETHING BESIDES PROFIT

WHAT ARE YOUR CORE VALUES?

HOW IS YOUR BUSINESS HELPING THE COMMUNITY, REGION, WORLD?

MILLENNIALS WANT TO BE PART OF SOMETHING, NOT JUST BUY SOMETHING

“PEOPLE DON’T BUY WHAT YOU DO, THEY BUY WHY YOU DO IT”

FIND YOUR WHY

THE 5 IMMUTABLE LAWS FOR ATTRACTING MILLENNIALS

1) AUTHENTICITY

2) LEVERAGE TECHNOLOGY

3) VALUE TO THEM

4) BUILD PERSONAL RELATIONSHIPS

5) STAND FOR SOMETHING

TIME TO TAKE ACTION!

IDEAS ARE WORTHLESS WITHOUT ACTION

EMAIL ME YOUR ONE ACTION BRENT@BIZZGRIZZ.COM