The 4 P\s of Social Media
42
The Social Media Revolution: From Here to Beyond Reed Smith iamreedsmith.com @reedsmith iamreedsmith.com
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Transcript of The 4 P\s of Social Media
The Social Media Revolution: From Here to Beyond
Reed Smithiamreedsmith.com
@reedsmith
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MARKETING MIX
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MARKETING MIX
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social
MARKETING MIX
Policy, Purpose, People, Plan
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social
POLICY
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POLICY
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POLICY
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POLICY
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POLICY
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POLICY
• Usage: To Block or Not to Block ?
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POLICY
• Usage: To Block or Not to Block ?
• Expectations of Employees
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POLICY
• Usage: To Block or Not to Block ?
• Expectations of Employees
• PHI : HIPAA
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POLICY
• Usage: To Block or Not to Block ?
• Expectations of Employees
• PHI : HIPAA
• Questions
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POLICY
• Usage: To Block or Not to Block ?
• Expectations of Employees
• PHI : HIPAA
• Questions
• Tell someone
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PURPOSE
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PURPOSE
• Why?
• educate, monitor, connect with staff
• Internal/External
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PEOPLE
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PEOPLE
• Existing Content Creators
• Frequency :: Type
• Brand/Experience Managers
• Listen
• Leaders
• Who do people want to hear from?
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PLAN
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1 2 3
PLAN
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1 2 3
PLAN
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1 2 3
PLAN
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1 2 3
PLAN
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1 2 37%
8%
10%
11%
29%
35%
INTERNAL
• Retention
• Why we send TYNs
• Discussion
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EXTERNAL
iamreedsmith.comsource: jess3
247 Billion
-Text Messages/Month-Emails/Day-Users on Facebook-Tweets/Month
81%
source: jess3 iamreedsmith.com
Tied to Traditional
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Driving Traffic with Social
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Location, Location, Location
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Location, Location, Location
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Location, Location, Location
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Parting Thoughts
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Do You Need More Than One?
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Who Owns Social Media?
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Reed Smith@reedsmith
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