The 4 P's of Personal Branding
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PLUS A FEW TIPS AND TRICKS FOR GROWING A PERSONAL BRAND THAT RESONATES The 4 P’s of Personal Branding
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Casey Knox, Director of Communications and PR for AREA203 recently presented this message on personal branding to Executive Women International in Chattanooga. Whether you are just getting started or have a solid foundation, these practices will help take your personal brand to the next level.
Transcript of The 4 P's of Personal Branding
PLUS A FEW TIPS AND TRICKS FOR GROWING A PERSONAL BRAND THAT RESONATES
The 4 P’s of Personal Branding
ABOUT • Director at AREA203 Digital • Full-time mom/wife • President of the American Advertising Federation Chattanooga
My life.
} my identifiers
What’s a
PERSONAL
Brand?
EDUCATION���
It’s someones gut feeling about you.
It’s what people connect with, and believe about you.
My promise, my vision, my values… conveyed.
2 signs Your personal brand needs a makeover…
ASSESSMENT���
1. Your online/offline identifiers don’t match
2. You yield low professional/
personal returns
“Your beliefs become your thoughts, Your thoughts become your words, Your words become your ac7ons, Your ac7ons become your habits, Your habits become your values,
Your values become your des7ny.” -‐ Gandhi���
4 P’s of ���Personal Branding
STRATEGY���
As humans, we must be plugged in to stay connected to today’s world, and tell our story. It is expected that we tell our story. The Internet and mobile devices are the most effective way to do that, consistently.
Plug-In.
Tell your story, to guide the truth. Proactive.
EDUCATION���
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Set the example, rather than being someone elses.
Professional.
Be your friendly self. Personable.
Identify Listen and find who you want to be.
Devote Commit. Commit. Commit.
Establish Create and establish messaging.
Adapt Refine, reinvent, recreate.
Personal Brand Roadmap.���
My Brand Your personal brand needs a makeover…
TACTICS���
Audit static content
and bios monthly:
LinkedIn, About.me, Tumblr/website���
Largest followings:
Twitter / 2667 followers & LinkedIn / 1762 connections��� Publish regularly to:
Twitter, Instagram, Tumblr, Facebook��� Best returns:
LinkedIn and Facebook���
Questions? ���
Casey Knox, Director of Communications and PR
Phone: 423 505 9836 Email: [email protected]
Web: about.me/caseyknox
AREA203 Digital 1301 Riverfront Pky, Ste 112
Chattanooga, Tennessee 37402
AREA203.com AREA2oh3.com
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contact.
