The 3+1 Method... How To Craft Your Marketing Plan! [Step 2]

The 3+1 Method…How To Craft Your Marketing Plan!

[Step 2]

Presented by: Tracey Walkerwww.KeepAllTheCash.com

http://www.keepallthecash.com/

The 3+1 Method…How To Craft Your Marketing Plan! [Step 2]

Howdy and welcome to Step 2 of this tutorial!

In the previous tutorial, we went through Step 1 of creating your own BASIC marketing plan which was to specifically identify your Target Market.


And now that we have that done, let’s move

on to Step 2!

STEP IIDefining Your Message


An important component to crafting our your marketing plan is knowing how to convey the message that you have to your now-found target market.

Your message should speak to them. It should pose the questions/answers to your market about why what YOU have can and/or will help them solve the problem they believe they have.


You message must be clear, concise and to the point. After all, the attention span of the average consumer these days is literally 0!

So you have to capture them and do it fast.


Now, remember those problems we listed out in step 1, along with their possible solutions?

Here is where we will take that information and use it to share with our market why they should listen to, and buy from us.


Using the potential franchise owner example, we stated a few problems to be high initial investment costs as well as a financial screening which may not return such favorable results.


We also mentioned a couple solutions as well, being purchasing an existing business from a distressed seller or even owning an online business for around $5k to start.


In turn, we could craft a message highlighting those areas of concern and could have something like this:



“Looking to increase your passive income by purchasing a franchise? Discover the Top 3 reasons most wanna-be franchise owners never open their doors and the solution many have found to deliver higher returns, in less time, while working from the comfort of their own home with only a fraction of the investment required to start a franchise!”

Now, in the way this message was written, it could be considered a headline, and that’s fine too. At this basic level, we are simply looking to get the attention of our target market and reel them in hinting to the problems we believe they have, seeded with the solutions we believe they deserve.


Using another target market, here is a message that could be used as well. See if you can identify the target market based on the message presented:



“Marketing online can increase your reach, reduce your costs, systematize your processes and give you back your time! No more 3-way calls or begging friends and family. Live a life of FREEDOM with a business you can run literally from the comfort of your home. After all, its supposed to be a home-based business, isn't it?”

So can you guess what the Target Market is for this message?

(Leave your answer in the comments below)


Notice how I didn’t actually state the problems, but instead I leveraged the solutions which indicated their obvious problems.


If my target market wanted to do any of the things I mentioned in the message above, I KNOW they are struggling with the associated problems…see how this works?

Good!


So go ahead, take the problems and solutions of your target market and craft out your message. And remember, it doesn’t have to be perfect. All it has to do is speak to the heart and mind of your market and get them to say, “Yeah…I want that!” or even “I’ve got to know more!” That’s it!!


Have fun with this and I look forward to seeing some of your messages.

Feel free to share them with me in the comments sections and I’ll do my best to respond and critique them as I see fit!

If I were you, I’d take advantage of this “personal” coaching time, because many who work with me will tell you…I don’t do it often!

Get busy and let me see those messages!

In the Step 3 tutorial, we will continue with

Step 3:Your Medium

You’ll definitely want to study that lesson because what good is having a target market with a great message for them, if you have no idea how to reach them??

We will close that gap in the next tutorial!

Again, post your “message” you create to the comments section and I’ll be responding!

To your success,~Tracey Walker

To go over what you just learned in this video and get feedback from me,

Visit this website now!http://socialmediabar.com/marketingplanstep2

or simply wait to be redirected automatically in 3 seconds!

http://socialmediabar.com/marketingplanstep2

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The 3+1 Method... How To Craft Your Marketing Plan! [Step 2]

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Transcript of The 3+1 Method... How To Craft Your Marketing Plan! [Step 2]