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304#

304

304

304. Born in the Summer of 2012

Combining the essence of care free festival livingwith the �irtatious relationships that blosson throughout the

summer days, the entire 304 clothing range is desgined to be interchangeable for guys and girls,

with a real focus on becoming synonymous with making memories.

Whether you’re looking for the perfect slouchy vest to throw over your bikini at the Blue Marlin Ibiza, to a �tted slogan tee

that will look just as great twinned with skinnies and welliespartying in the �elds of Glastonbury.

The designs combine both witty and thought provoking taglines, coupled with the playful and mischievious nature of the brand.

304 will ensure you are never short of attention.

304

304

304. Born in the Summer of 2012

Combining the essence of care free festival livingwith the �irtatious relationships that blosson throughout the

summer days, the entire 304 clothing range is desgined to be interchangeable for guys and girls,

with a real focus on becoming synonymous with making memories.

Whether you’re looking for the perfect slouchy vest to throw over your bikini at the Blue Marlin Ibiza, to a �tted slogan tee

that will look just as great twinned with skinnies and welliespartying in the �elds of Glastonbury.

The designs combine both witty and thought provoking taglines, coupled with the playful and mischievious nature of the brand.

304 will ensure you are never short of attention.

304

FAMILY

#JOINTHEREVOLUTION

A dream, an idea, a concept to encompass all things exciting,304 was created by three friends, who met at University,

now living out of apartment 304.The Plan; to have a summer to beat all summers; from festivals to holidays,

to festivals on holiday, 304 was created with an idea -of standing out.

Why would you follow the crowd, when you can start your own?

After numerous nights out discussing ideas, numerous nights outNOT discussing ideas, days lost to cutting out letters,

hours of ironing, the �rst handmade vests were produced. Numerous emails and messages from friends, and friends of friends,

enquiring about where to get hold of these vests. The Revolution was beginning...

All it took was one photograph of Apartment 304 andthe brand was born.

304

FRIENDS

#WECAMETOPARTY

Fast forward 12 months and a �ourishing social media following was helping to push the brand to create new and exciting designs and products.

With a reach of over 70,000 the brand continued to expand, with 304 continuing to release capsule collections throughout the year, helping the team

to develop their own con�dence in the industry and learn what it is going to take to make 304 a global sensation.

Soocial media family;

Facebook; 20KInstagram; 30K

Twitter; 20KWebsite hits; 5000 Unique PCM

304

LOVERS

#WANDERLUST

Team 304 embarked on a journey across Route 66 in America , where they spent many days and nights discussing where they

wanted the brand to go and the improvements needed to achieve this.

Through their online website, 304 continues to hit over 100 saleson average through their website every month and

have distributed products worldwide. However, this was something the team were extremely keen

to broaden and increase the exposure of the brand.

Following on from this, it was identi�ed that both the quality of the products and the pricing needed to be improved.

Through extensive research and hard work, the team have be able to source products of exceptional quality with pricing thats allows them

to provide wholesale o�ers.

On the back of this, 304 has now just released its �rst ever full collection for AW14,which is heavily in�uenced by American style but with the British twist

it needed to stay in keeping with 304’s roots. 

Here is to the next step....

SOCIAL

304CLOTHING

#304CLOTHING #304 #WANDERLUST

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