the 2019 A special supplement to guide - Consumer Goods

A special supplement to A special supplement to the 2019

guideTO E-COMMERCE COMPANIES

Featuring in-depth profi les from leading companies, including:

• Ahalogy

• Edge by Ascenti al

• Menasha

• The Mars Agency

• Green Bay Packaging

• Label Insight

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The Guide to E-Commerce • 2019

AHALOGY.COM

AT-A-GLANCE

CONTACTSamantha Miller Marketi ng [email protected]

KEY EXECUTIVESBob Gilbreath, GM, Ahalogy & VP of Social Platf orms, Quoti ent Kristi n Dehmer, Director of New Product

An Innovati ve Approach to Infl uencer Content Brandables—Ahalogy’s infl uencer marketi ng soluti on—off er an innovati ve way to educate consumers on product benefi ts and brand diff erenti ators. By showing a product or brand in a real-life setti ng—such as the kitchen, entertaining space, or even the backyard of an infl uencer—Brandables help audiences visualize products in their own homes. In a world full of bots and purchased or fake followings, Ahalogy only partners with infl uencers that have less than 1% invalid or non-human traffi c and produce stunning, high-quality creati ve. We’ve found that infl uencers that meet these quality standards oft en out-perform most “celebrity” infl uencers and even traditi onal brand-owned content. Plus, Ahalogy allows full brand control on every project—from infl uencer selecti on to reviewing the content before it goes live.

Data-Driven Ideas Lead to Higher-Performing Content Ahalogy Muse™ is an infl uencer marketi ng soft ware platf orm designed to help leading brands and retailers connect consumer passion to purchase. Muse makes it easy for users to discover emerging trends in their category, plan ahead with data-driven ideas, and track performance in real-ti me once a campaign goes live. Powered by a network of 5,500+ premium content creators across the web, the tool is powered by infl uencer performance data—across their original content and billions of social media posts. The tool includes fi rst-of-a-kind brand safety features, such as:• Infl uencer Proximity Check – for shopper marketi ng campaigns to verify an infl uencer lives

close enough to a retailer that posti ng about that retailer would make sense.• Competi tor Post Audit – to fi lter out infl uencers who have worked with a specifi c brand in a given ti me period.• Infl uencer Match Score – a dynamic metric that measures how closely an infl uencer matches brand needs or requirements.

Ahalogy is a Quoti ent brand and the market leader in trend-driven infl uencer content and social media marketi ng. Located in Cincinnati , OH—the brand marketi ng capital of the world—Ahalogy’s clients include over 100 major brands, with a heavy focus in CPG and Retail.

WHO WE ARE

AHALOGY BRANDABLES™

PRODUCTS & SERVICES• Muse – category trend data soft ware • Brandables – premium infl uencer content • Tri-Verifi ed – third-party verifi cati on to validate

page views• 100% paid media executi on across social channels • Measurement soluti ons powered by Quoti entINDUSTRIES SERVED

Ahalogy’s premium network of infl uencers represents experti se across categories, including:

AHALOGY MUSE™

100% paid media for all Ahalogy campaigns Just exactly who are you reaching when you trust an infl uencer to market your product? It’s not exactly breaking news that many social media users have learned to hack the system and infl ate their followings without having to commit to the harder work of creati ng quality content that resonates with real people. As brands invest more marketi ng dollars into infl uencer campaigns, they’re looking closer at what they’re actually buying—which is why Ahalogy launched its Tri-Verifi ed™ approach. Ahalogy guarantees impressions by using 100% paid media to amplify its Brandbales content—we only report on the results that come from paid, rather than earned engagements. Third-party verifi cati on is used to validate all page views on infl uencer blog posts. Our targeted approach ensures every impression reaches the right (and real) buyer vs. the old industry model which relied on an infl uencer’s organic following—which oft en includes bots and viewers that do not match the brand’s target audience.

AHALOGY TRI-VERIFIED™

• Food & Drink • CPG • Home Decor • Fashion

• Beauty • Health & Wellness • Entertaining • DIY & Craft s

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The Passion toPurchase Platform

Copyright (c) 2018 Quotient Technology Inc. All Rights Reserved. Quotient, the Quotient logo, Quotient Retailer iQ, Ahalogy, Aha!ogy, and Muse are trademarks or registered trademarks of Quotient Technology Inc. and its subsidiaries in the United States and other countries. Other marks are the property of their respective owners. We do not make any guarantees regarding outcomes or that this product will meet your company's unique needs.

OUI™ BY YOPLA IT® & SALTY CANARY

SALTYCANARY.COM

IN COLLABORAT ION WITH:

Copyright (c) 2018 Quotient Technology Inc. All Rights Reserved. Quotient, the Quotient logo, Quotient Retailer iQ, Ahalogy, Aha!ogy, and Muse are trademarks or registered trademarks of Quotient Technology Inc. and its subsidiaries in the United States and other

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AT-A-GLANCE

CONTACTHeadquarters Locati on: 4th Floor,7 Savoy Court,LondonWC2R 0JPWith additi onal North American offi ces in Boston, Salt Lake City, and Stamford. Nathan Rigby VP, Business Development, North America Nathan.Rigby@ascenti aledge.com

Lisa GardnerVP, Business Development, EuropeLisa.Gardner@ascenti aledge.com

Declan KearneyVP, Business Development, APACDeclan.Kearney@ascenti aledge.com

KEY EXECUTIVESMichael Lisowski, President Boren Novakovic, Managing DirectorSpencer Millerberg, SVP, Client Services Danny Silverman, VP, Marketi ng

Our global soluti ons help leading brands and retailers answer:

• “Am I growing faster than the category and my competi ti on?”• “What acti ons should I take to opti mize my products online

for accelerated growth?”• “How can I adjust price and promoti ons to drive improved

margins and increased sales?”• “What channel and market strategies do I need to implement

to grow today and tomorrow?”

Our soluti ons for brands and retailers include:• Weekly, daily and real-ti me digital shelf performance metrics• Monitoring of price movements, promoti ons, availability, product content changes and new product listi ngs• SKU- and category-level online sales and share• Traffi c, search opti mizati on and conversion measurements• In-depth price and promoti on analyti cs and benchmarking• Competi ti ve and market intelligence• Omni-channel go-to-market and market opti mizati on strategies• Industry analysis services & reporti ng• Consultati ve, advisory, training & educati on services

Formerly Brand View, Clavis Insight, One Click Retail and PlanetRetail RNG, Edge by Ascenti al™ delivers some of the industry’s most accurate and acti onable sales-driving data, insights and advisory soluti ons for global brands and retailers looking to win in today’s ecommerce-driven world.

WHO WE ARE

KNOW. ACT. WIN.

PRODUCTS & SERVICES• Edge Market Share (formerly One Click Retail)• Edge Digital Shelf (formerly Clavis Insight)• Edge Price + Promoti on (formerly Brand View)• Edge Retail Insight (formerly PlanetRetail RNG)• Edge Advisory & Educati on (formerly

PlanetRetail RNG)

INDUSTRIES SERVED• Food and Beverage• Home and Personal Care• Alcoholic Beverages • Beauty• Consumer Health/OTC• Household Appliances• Consumer Electronics• Sporti ng Goods• Toys• DIY

BRANDVIEW, CLAVIS INSIGHT, ONE CLICK RETAIL & PLANETRETAIL RNG ARE NOW EDGE BY ASCENTIAL: THE DATA, INSIGHTS AND ADVISORY SOLUTION YOU NEED TO WIN IN AN ECOMMERCE-DRIVEN WORLD

Our soluti ons enable the world’s top brands and retailers to maximize revenue growth, opti mize product listi ngs, increase sales faster than the category and the competi ti on, and drive margin growth with pricing and promoti ons.

EXPERTISE

• One strategic ecommerce partner so you spend more ti me driving your business

• Industry-leading experts united to support your business around the world

• Powered by technology and data that runs at unparalleled scale

COMPREHENSIVE, ALL-IN-ONE SOLUTION


ASCENTIALEDGE.COM

ECOM19-Edge-vFinal.indd 1 11/8/18 2:58 PM

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The data, insights and advisory solution /YOU/ need to win in an ecommerce-driven world

KNOW / ACT / WIN

ADVISORY + EDUCATION Edge also delivers professional services, customized training and events to help your team succeed.

1 2 3 4

MARKET SHARE

FORMERLY

DIGITAL SHELF

FORMERLY

'Am I growing faster than the category and my competition?'

PRICE + PROMOTION

FORMERLY

‘What actions should I take to optimize my products online, for accelerated growth?’

RETAIL INSIGHT

FORMERLY

'How can I adjust price and promotions to drive improved margins and increased sales?'

+

'What channel and market strategies do I need to implement to grow today and tomorrow?’

Our global solutions help leading brands and retailers answer:

Gain the advantage. Visit ascentialedge.com or email [email protected] to learn how / WE/ can

help / YOU/ win in an ecommerce-driven world

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GBP.COM

AT-A-GLANCE

CONTACTCatharine RathboneE-Commerce Soluti ons [email protected]

KEY EXECUTIVESWill Kress, President & CEOBryan Hollenbach, Executi ve Vice PresidentRick Luft man, Vice President, Nati onal Sales & Marketi ngChris Cummings, Nati onal Sales Manager

G R E E N B A Y PA C K A G I N G

S M A R T E R E - C O M M E R C E S O L U T I O N S

Quality and service are a way of life at Green Bay Packaging. By providing extensive onsite testi ng resources, it allows our customers the fl exibility to adapt their packaging to meet the ever-evolving shipping requirements of e-commerce. Our capabiliti es range from ISTA 1A to 6A including testi ng for Amazon, UPS and FedEx.

Green Bay Packaging (GBP) creates the perfect balance between functi on and design for your e-commerce projects. Your products will visually engage the customer and promote your brand upon arrival. In an evolving market, GBP’s e-commerce soluti ons will ensure a positi ve customer experience from start to fi nish. We understand the demands of the e-commerce supply chain and off er extensive equipment with a diverse amount of assets that turn a great concept into reality.

Green Bay Packaging (GBP) specializes in graphic packaging, shipping containers, folding cartons and POP displays. GBP provides turnkey soluti ons that include high-end internal graphics for e-commerce packaging, fulfi llment, co-packing and logisti cs. Decentralized management structure results in unparalleled speed to market.

WHO WE ARE

SUPPLY CHAIN PERFORMANCE TESTING

PRODUCTS & SERVICES• High-end Graphic Printi ng including Digital,

Multi -Color Direct Print, Pre-Print and Litho Label Laminati ng

• E-Commerce packaging with ISTA Certi fi cati ons• Temporary, Semi-Permanent & Permanent POP

Displays, Signage and Retail Ready Packaging• Traditi onal Shipping Containers & Folding Cartons• Graphic & Structural Design• Fulfi llment, Contract Packaging & Full-Service

Logisti cs Management

INDUSTRIES SERVED• Food• Wine & Spirits• Home Improvement• Automoti ve• Pet

• Offi ce Supply• Lawn & Garden• Personal Care• Electronics• Entertainment

INNOVATIVE DESIGN SOLUTIONS FOR E-COMMERCE

Green Bay Packaging’s experti se lies in helping clients enhance brand recogniti on through innovati ve soluti ons and unmatched producti on capabiliti es. Specialized equipment allows us to manufacture unique soluti ons for E-commerce that combine a shipping container with eye-popping graphics for an enhanced customer experience.

EXPERTISE

Green Bay Packaging produces a wide variety of fl utes and board grades for an assortment of single and doublewall combinati ons to meet the rigors of any e-commerce supply chain. We are verti cally integrated with 35 manufacturing faciliti es throughout the United States, we can produce anything from large and small brown e-commerce boxes with a variety of printi ng combinati ons of direct or indirect printi ng. Our goal is to help our customers drive sales and enable them to achieve the best packaging soluti on. Our decentralized philosophy leads to improved speed to market and packaging designs that will stand up to the rigors of any e-commerce supply chain.

QUALITY MATERIALS AND PRODUCTS

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E-Commerce SOLUTIONS

MULTIPLE NATIONWIDELOCATIONS

FULFILLMENT CAPABILITIES

INNOVATIVE DESIGNS

CERTIFIED ISTA TESTING LABS

SUSTAINABLE SUPPLY CHAIN

...Success Starts Here!

S M A R T E R E - C O M M E R C E S O L U T I O N S

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LABELINSIGHT.COM

AT-A-GLANCE

CONTACTDave Byman, VP, [email protected]

Patrick Moorhead, CMO [email protected]

KEY EXECUTIVESRonak Sheth, CEOPatrick Moorhead, CMOChip Correra, SVP of Data, Engineering & DeliveryDave Byman, VP, Sales

EXPERTISELabel Insight’s patented technology captures, organizes and transforms informati on on food, pet and personal care product packaging into enriched high-order att ribute data. This unique data enables brands and retailers to uncover hidden growth and personalizati on opportuniti es both online and in-store.

When you acti vate att ribute-driven personalizati on in your shopper marketi ng strategies, you might be surprised at your customers’ reacti on.Enabling customers’ buying preferences to go beyond purchase data to include diet, allergen, nutriti onal, and lifestyle preferences in product promoti on can change the percepti on of your promoti on from just another ad into a loyalty tacti c that adds value to their inbox as well as their basket.

When you deliver a highly diff erenti ated shopping experience where product att ributes meet consumer needs, you make it hard for consumers to go back to shopping the old way. Acti vati ng each product in your inventory to show your shoppers what they really want to know takes a special kind of data.Label Insight high-order att ributes are specifi cally designed to unlock products’ key characteristi cs, making them easily discoverable and shoppable, and letti ng your customers enjoy an easy and personalized trip down the endless online aisle.

Powering the industry with patented technology so Brands can grow with more complete product informati on, so Retailers can deliver health and wellness soluti ons to shoppers, so Consumers can make personalized choices about the products they buy – because Transparency Matt ers.

WHO WE ARE

“WOW, I’M GLAD I GOT THIS EMAIL!”

PRODUCTS & SERVICES• Label Insight Explore for Category Management

- Create and curate more than 22,000 high-order product att ributes and acti vate them at scale across categories and the enti re marketplace

• Nielsen Product Insider - Powered by Label Insight -The industry’s most powerful att ribute + purchase data platf orm

• Retail Health & Wellness - Create diff erenti ated shopper experiences in-store and online with custom att ribute-driven product search and discovery tools for consumers

• Retail Views for Brands - See how your retail partners are scoring and shelving your products in the context of their Health & Wellness initi ati ves

INDUSTRIES SERVED• Grocery Retail• Grocery E-commerce• CPG Brand Manufacturers• Government

What if the next ti me your customer logged in to your e-commerce site, you could do more than say “Welcome Back!”?High-order att ributes delivered as persistent shopper profi le customizati on provides a radical upgrade to the individual customer experience of your site. When each customer feels like you know (and remember) them on each trip, your store changes from product seller to problem solver. Now that’s sti cky.

PROFILE PREFERENCES 2.0

MAJOR CLIENTS• Target• Albertsons• Walmart

• Raley’s • Schnucks• Topco

• Pepsico• Unilever• ConAgra

TESTIMONIAL“Label Insight has provided invaluable product and ingredient data to power our Shelf Guide program. With high-order att ribute data, we can help our customers make informed shopping decisions and create an improved e-commerce experience.”

Michael Teel, Chief Executi ve Offi cer of Raley’s

Label Insight is the proven leader in product data. That’s why more than 240 scienti sts at the FDA log into our platf orm every day. It’s why we provide more than 90% of the product data included in the USDA Branded Food Products database. Moreover, it’s why leading brands and retailers like Unilever, Pepsico, ConAgra, Albertsons, Target, Meijer, and Raley’s partner with us to supercharge their product intelligence, category management, shopper marketi ng, health and wellness, and transparency initi ati ves at scale. No other soluti on provider off ers the depth, breadth, and granularity of product att ribute data across more than 80% of top-selling food, pet, and personal care products in the US today.

THE INDUSTRY STANDARD FOR PRODUCT DATA

WEEKLY SPECIALS!Hello Patricia,Thanks for using your loyalty card. Enjoy these exclusive savings for the week of 11/16/2018.

YOUR LOCAL STORE1874 Bethlehem Drive, Middleton View Map

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[email protected]

SHOPPER PROFILE

INSTITUTIONAL PROGRAMS

WIC QUALIFIED

AHA - HEART HEALTHY

FDA - HEALTHY

ALLERGENS & INTOLERANCES

WHEAT FISH

SOY SHELLFISH

MILK PEANUT

EGG TREE NUT

LIFESTYLE DIETS

VEGAN

PALEO

X

SHOPPABLE ATTRIBUTES – THE MUST-HAVE “STICKY FEATURE” TRANSFORMING E-COMMERCE

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MENASHA.COM

AT-A-GLANCE

CONTACTJohn Van DriestDirector of Marketi ng & Communicati [email protected]

KEY EXECUTIVESJason Rotti er, Director of E-CommercePeter Furtado, Director, AmazonWes Jones, Director of Retail Kerry Bailey, Director, Walmart/Sam’s Club/Jet.com, Bentonville Campus

Menasha brings together three criti cal strategic areas and develops integrated soluti ons that eliminate supply chain complexity, opti mize total network cost, and engages your consumers with the brands and categories you represent. Brand Building & Control initi ati ves are enabled by our network of state of the art printi ng technology that supports late stage customizati on, on demand soluti ons, and personalized graphics:

• Late stage customizati on• Personalizati on• Digital print technology• Consumer experience • Total subscripti on soluti ons• Category/Shopper insights

Adaptable Supply Chain initi ati ves are enabled through Menasha’s network of mobile & modular technology, automati on, and systems:

• Enables all selling models• Cost opti mized shipping components/structure• Effi cient product manipulati on (bulk/singles)• Automati on to reduce labor and increase effi ciencies• Scalable supply chain soluti ons

Purposeful Packaging initi ati ves are enabled by our North American network of 100+ designers who design unbiased packaging soluti ons that maximize effi ciency throughout your supply chain:

• Data-driven innovati ve packaging• Unbiased packaging that works on all major

online platf orms• Primary and secondary packaging capabiliti es• ISTA 6-Amazon.com Certi fi ed Testi ng Lab

CPG’s today are facing an evolving set of challenges as they look to grow their sales and their brands in the online space. Brands are now forced to build consumer experiences through packaging engagement in the home. Consumers are demanding access to these products and brands anyti me, and anywhere leading to an evoluti on of distributi on models, and added supply chain complexity for the CPG’s to navigate. We work with our customers to uncover the specifi c problems that are creati ng barriers for their brands to grow in this rapidly evolving environment. Menasha has an integrated approach to e-commerce that addresses these evolving challenges. We work with our customer brand, supply chain, procurement and packaging development teams to develop customized packaging and supply chain soluti ons that positi vely impact the collecti ve KPI’s of the organizati on. Our North American network of material and service locati ons, in additi on to the conti nued investment in new and evolving technology and automati on positi ons Menasha to deliver the lowest total landed cost supply chain in the industry!

Menasha’s retail & category insight teams leverage insight and knowledge to help our customers’ brands secure and maintain category leadership positi ons within the retail & online supply chains where their brands are sold. We leverage our North American network of material and service faciliti es to deliver customized packaging, merchandising, and supply chain soluti ons, at the lowest total landed cost, with executi ons that engage shoppers and help your brands win!

WHO WE ARE

ONE NETWORK HELPING YOUR BRANDS WIN AND MAINTAIN CATEGORY LEADERSHIP…ONLINE AND IN-STORE

E-COMMERCE SERVICES

INDUSTRIES SERVED• Food• Personal Care• Household Products• OTC

(Over-The-Counter)• Beauty & Cosmeti cs

• Confecti ons• Beverage• Pet• Nutraceuti cals• Electronics

EXPERTISE

YOUR CHALLENGES ARE UNIQUE…YOUR SOLUTIONS SHOULD BE AS WELL!

• Brand Building & Control Soluti ons: Online soluti ons that drive brand enhancement and customer engagement

• Purposeful Packaging Soluti ons: Packaging designed for total landed cost and supply chain opti mizati on, speed to market and product integrity

• Adaptable Supply Chain Soluti ons: A fl exible supply chain that enables all selling models

Menasha’s North American Footprint of Material Manufacturing, Assembly, and Sub-Assembly Customizati on Centers Provides:• Customized e-commerce Packaging, Merchandising

& Supply Chain Soluti ons• Retail and Category Insight Teams at Channel Leading

Brick & Mortar and Online Retailers• Customized In-Store Packaging, Merchandising,

& Supply Chain Soluti ons• Customized Materials Handling Soluti ons

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Full Spectrum ofE-Commerce Solutions

Brand Building & Control

Adaptable Supply Chain

Purposeful Packaging

• Data-driving innovative packaging

• Primary and secondary packaging capabilities

• Unbiased packaging that works on all major online platforms

• ISTA 6-Amazon.com certified testing lab

• Late stage customization/ personalization

• Digital and new print technologies

• Consumer experience based

• Total subscription solutions

• Category/shopper insights

• Enables all selling models – wholesaler, third party retailer, consignment, direct- to-consumer

• Cost optimized shipping components/structure

• Efficient product manipulation (Bulk, Singles)

• Automation to reduce labor and increase efficiencies

Menasha offers ISTA testing and certification and is an

official participant of the Amazon Packaging Support

and Supplier Network (APASS).

Menasha is ISTA 6-Amazon.com certified

Learn more at menasha.com/onlinesolutions

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THEMARSAGENCY.COM

AT-A-GLANCE

CONTACTDrive growth for your business:[email protected]

Drive growth for yourself:[email protected]

KEY EXECUTIVESKen Barnett, Global CEO Rob Rivenburgh, CEO, North AmericaAmy Andrews, SVP, E-Commerce

We are steeped in the commerce intersection of retailers & brands and have a proven track record of future-proof, business-building solutions. We have a deep heritage investing in and incubating future-forward, shopper-based technology capabilities in areas including social media, e-commerce, voice and more.

The way we see it, it’s the end of commerce as we know it. Every commonly held strategy, position and belief is in flux. Clients need business partners who can ideate smarter, move faster, try harder, think more holistically and make an impact on their business, every day.For us, impact is everything. It reinforces agency value. It shows personal care. It builds client trust. We do whatever it takes to drive growth. And that’s what we create – impact..

Marilyn Barnett, our Founder, was the first woman to open and lead a shopper marketing agency. With her as inspiration, part of our mission is to create a progressive agency environment where the best people want to work, where they can thrive, and where they can contribute to developing business-building ideas that drive growth for our client partners.

OUR CULTURE

45+ YEARS AT THE FOREFRONT OF COMMERCE.

E-COMMERCE SERVICES• Amazon Audit• Amazon Setup• E-Commerce Strategy• Marketing Optimization• Operational Optimization• Content Creation• Voice

INDUSTRIES SERVED• Beauty/Personal Care• Durable Goods• Entertainment• Food & Beverage• Health & Wellness• Natural & Organic• Pet Care• Technology & Consumer Electronics

LOCATIONS• Bentonville• Chicago• Cincinnati• Dallas• Detroit HQ• London

• Minneapolis• New York• Oakland• Seattle• Stamford• Toronto

CREATE. IMPACT.

ECOM19-Mars-vFinal.indd 1 11/8/18 2:26 PM

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A CONVERSION-DRIVING BLEND OF

Bentonville Chicago Cincinnati Dallas DetroitHQ London Minneapolis New York Oakland Seattle Stamford Toronto / themarsagency.com© 2018 Mars Advertising Inc., All Rights Reserved.

E-COMMERCE

MARKETING OPTIMIZATIONWe customize and optimize your marketing

plans across e-commerce platforms.

OPERATIONAL OPTIMIZATIONWe manage and optimize your catalog

on the front and back end.

AMAZON AUDITWe understand how your products are performing

on Amazon and where you can improve.

CONTENT CREATIONWe develop content that is designed for

e-commerce environments and shoppers.

AMAZON SETUPWe set your products up for success

on Amazon from day one.

VOICEWe are recognized by Amazon as an

“Experienced Alexa Skill Builder.”

E-COMMERCE STRATEGYWe develop a strategy for every

e-commerce channel and platform.

Untitled-1 1 11/8/18 2:50 PM

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SPOTLIGHT:

‘SHOPPER MARKETING’ SPECIAL REPORTSThe writers and editors of Shopper Marketing supplement monthly feature articles, reports and campaign stories with a

variety of bonus content. Some of the content is produced in collaboration with sponsors. Among the special reports …

ANNUAL WHO’S WHO

n Who’s Who in Merchandising, February 2018

n Who’s Who in Shopper Marketing Agencies, April 2018

n Who’s Who in Digital Shopper Marketing, June 2018

n Who’s Who in Shopper Marketing, August 2018

n People to Watch, September 2018

n Who’s Who in E-Commerce, December 2018

REPRESENTATIVE SPECIAL REPORTSn Mastering Retailer Ad Platforms, August 2018

n Voice Assistants and Shopping, July 2018

n Shopper Marketing Effies, June 2018

n The Evolution of Retail Environments, May–July–September 2018

n Under the Influence: Influencer Marketing Virtual Roundtable, May 2018

n Data Design: Finding Order in the Chaos, April 2018

n Urban Shoppers and Store Formats, March 2018

n Zero-Based Budgeting, February 2018

REPRESENTATIVE WALL CHARTS, ETC.

n E-Commerce Intelligence, August 2018

n The Retailer Receptivity Guide, December 2017

n Digital Collaboration Playbook, October 2017

n Retail Promo Guide, September 2017

n Digital Shopper Marketing Landscape, July 2017

Bill SchoberManaging Director,

Content and Editorial25+ years with P2PI

[email protected](773) 992-4430

Cyndi LozaAssociate Editor, P2PI.org

4+ years with [email protected]

(773) 992-4439

EXPERTS THAT DRIVE EDITORIAL EXCELLENCEEach member of the Shopper Marketing editorial staff is steeped in experience serving the industry. Month after month,

they deliver editorial excellence and unprecedented access to shopper marketing thought-leaders.

ANNUAL SURVEYSn Trends Report, January 2018

WHITE PAPERSn Data’s Digital Divide, October 2018

Peter BreenEditor-in-Chief,

Consumer Goods Technology15+ years with P2PI


Charlie MenchacaManaging Editor,

Shopper Marketing2+ years with P2PI


Patrycja MalinowskaAssociate Director, Content, P2PI.org

8+ years with [email protected]

(773) 992-4435

Jackie BarbaAssociate Editor, P2PI.org

In 1st year with [email protected]

(224) 632-8214

Tim BinderExecutive Editor,

Shopper Marketing9+ years with P2PI


Contact Rich Zelvin at EnsembleIQ at [email protected] or (773) 992-4425 for more informati on.

Don’t miss these other upcoming Industry Guides appearing only in Shopper Marketi ng magazine in 2019.

Digital Shopper Marketi ngJanuary 2019

P-O-P Design & ManufacturingFebruary 2019

Digital Incenti ve Platf ormsJune 2019

Shopper Marketi ng AgenciesSeptember 2019

Insights, Data & Analyti csOctober 2019

E-CommerceDecember 2019

ECOM-19-Cover-Art-v3.indd 2 11/9/18 9:18 AM

the 2019 A special supplement to guide - Consumer Goods

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