The 2018 Social Media and Digital Marketing Update · •Facebook Certified –Blueprint...
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The 2018 Social Media and Digital Marketing Update
Transcript of The 2018 Social Media and Digital Marketing Update · •Facebook Certified –Blueprint...
The 2018 Social Media and Digital Marketing Update
Who is this chick?
• FloSocial Founder and Director
“A kick ass non agency dedicated to the advancement of Social Media training and education for start ups, small businesses, corporates and
everyone in between.”
• Former Social Media and Content manager Rebel group
• Facebook Certified – Blueprint
• Lecturer Diploma of Social Media and Diploma of Marketing
• Spent 12 years in fitness education,
• Former GFI, PT and Club Manager
You might know me from Social Media Campaigns such as …
Welcome
Swear jar
Please ask questions!
Level of Information – 3 tiers
Full notes and how to videos available
at the end of this session
Current market overview for Fitness• #FITSPO!!!!
• Big changes making Facebook tougher for Small Business
• Lots of money out there- nothing is slowing down
• Approx 79% of the Australian Population are
active Facebook users
• 5.5million Monthly Instagram Users In Aus
Facebook Armageddon
• Facebook Zero announced on the 18th January
• What it actually means…
Facebook Armageddon
• Stop posting for the sake of it
• Meaningful over mass
• Its not about the likes or the followers
• Focus on community
• Hyper relevant
• Encourage people to talk but don’t click
like or engagement bait
The End of Like, Share andClick baiting
Examples of Like, Click and Share Bait
Like this post or the kitten dies….
(No kittens were harmed in the making of this presentation)
What to do instead…
Meaningful Conversation for the win…
• Video and Live video
• Say things like “feel free to tell us about your experience with kittens”
• Look at your Engagement rate on posts and see what's working for you
• Above 2% engagement is positive for Facebook
• These rules do not yet apply to Instagram
WTF is an Engagement Rate ?
Tougher rules on music in video • Facebook and YouTube scan your video
• Sound cloud is now available on Facebook
• Options for audio
• Full how to video on “how to use sound cloud” in the session handouts
LIVE VIDEO
• Why you should think about live video …
• How to run live video
• Apps that help you go live
• Options for live…
• Pages app on Mobile …
Smile… we are going Live in 3..2..1… • Open your Facebook and find FloSocial Page
• ( really cool people like the page too )
• Watch the live video …
Bots, Bots, Bots!!!!
Bots are intelligent software programs that help you manage your customer service, lead generation and sales cycles.
They don’t replace the human connection
Want to see a bot in action… ?
Open your Messenger app on your phone… open the camera and take a picture of this code
Or
Jump over to our Facebook page
and comment on our last post with the words
“ Show Me”
Groups = Community = Sales
• Create a Facebook group
• Encourage conversation
• Polls
• Events
• Sales
• Success stories
• It has changed! You’re not ugly!
• Hash tags need to be relevant or else..
• Stories are growing super fast
• Story options – stay up to date
• Retarget people who watch your stories in FB ads manager *how to video in the session notes
LinkedIn - One to watch
• Has raised it game on Adverts!!!
• Lead Ads, Promote Content, Track to website, Sponsored InMail
• Business to Business and Recruitment are still strongest
• Costs a lot more than Facebook but hyper relevant – Approx $5- $9 a click.
• Video is coming….!!!!!
• Video tours available on the LinkedIn ad platform in the Session Notes
Snap Chat
• Boo!
• Snap Chat – still strongest in younger audiences
• Don’t piss off Kendal Jenner!!!
• Self serve adverts on ad platforms – click to website, video views and awareness
• Lenses, Filters and when to use them..?
Snap Chat
• Snap Chat needs fed on daily basis
• Use it for vlogging and storytelling
• Share content from Instagram Stories
• Younger focus clubs, youth teams, sports teams
• Competitions and WOD work well on Snap Chat
• Promote Snap Chat and your Snap Code in your physical location
• Try a snap lense
• In decline in Australia • Still popular in the US• More Australians use Tinder
than Twitter each month..
Google, websites, apps and more..
• Google favours useability of websites more than key words
• Do you still need a website – F*** YES!!!!!
• Have you seen some cool apps launched for Fitness
Subclass
Worket
What is working….
• Live Video
• Video Funnels
• Omni Channel ( cross promote each channel )
• Focus on people not numbers
So what do you actually do now…
1. Download your session notes and take sometime to audit your own accounts
2. Decide on the most important step and action only that one within the next week
3. Decide on the second most important step and action that within the next month.
4. Join our group to stay up to date with platform changes- “Stay Awesome with FloSocial”
5. Get Educated.
Get Educated with Us…
Newbie - 6 Weeks to Social Media Success – 30th April
Some Clue – Supercharge your Social Media – 30th April
Brand New – Fitness Specific Course…
“Strengthen your Social”
Use discount code FILEX for 50% off!
www.flosocial.com.au
Questions?
