BackgroundFor our senior capstone class at Columbia College Chicago,we were assigned a client to assist them with any marketing,

public relations, or marketing problem they were facing.

We began work for Packed with Purpose and helped research information for their annual Impact Report as well as an

Infographic for distribution to clients.

The TeamKelly Rottman // Research

Kathleen Nystrom // ResearchAmara Markovic // Research and Design

ProblemCustomers weren’t aware of the social impact Packed

with Purpose makes through their product.

PWP needed an insert for their gift baskets that defines their areas of impact so new customers can learn about

the impact.

They also needed a longer Impact Report to distribute to current customers to give them an in-depth look at the

business.

Insight People want to feel like they’re giving back to their

community and don’t want to give a generic or forgetable gift.

StrategyInforming our clients and new customers about the impact

they have by puchasing a gift from Packed with Purpose.

Packed with Purpose Impact Report Brief

Letter from LeeattCombining social impact and gifting has always been an aspiration of mine and since starting Packed with Purpose in 2016, I have been able to combine my marketing background with my passion to create gifts that give back.

At Packed with Purpose, we take pride in creating memorable gifts, be it for your colleague or cousin. Our gift sets feature hand-selected, socially conscious products that improve the lives of people inneed and communities around us.

We have curated our gift boxes by partnering with an incredible set of Purposeful Purveyors, purpose-driven companies dedicated to doing good in the US and around the world.

- Leeatt Rothschild

M I S s i o n S t a t e m e n tPacked with Purpose transforms local communities through gifts that do good.

O u r A r e a s o f I m p a c t

EnvironmentTo ensure a brighter future for our Earth and the generations to come, our purveyors are using sustainable materials to protect rare biodiversity in rainforests and preserving the environment through responsible consumerism.

Women empowermentTo empower the women who need it the most, our purveyors

are giving them a chance to strengthen their professional skills, advance their careers, and further their education all while

uplifting their self-esteem.

WellnessTo foster health and wellness, our purveyors create nutritious and accessible products. They also donate a portion of their sales to local organizations that actively enrich the lives of the people who benefit from these programs from those touched by cancer to urban youth.

workforce DevelopmentTo provide adults with workforce development opportunities, our Purveyors give the hard-to-employ the chance to become

productive, successful members of the workforce and our society.

Youth EmpowermentTo invest in the next generation, our purveyors provide youth op-portunities to develop their leadership, establish financial stability, learn life skills and improve their life’s trajectory.

O u r P u r v e y o r s

Aspire CoffeeWorksAspire Coffeeworks is a dynamic social enterprise with a one-of-a-kind partnership with Metropolis Coffee Company. 100% of Aspire CoffeeWorks’ proceeds go back to Aspire’s services and programs that help kids and adults with disabilities. By providing a side by side work experience, the adults can learn to be productive and successful members of the work force.

GreySton BakeryGreyston Bakery offers employment opportunities to

individuals regardless of education, work history or past social barriers like incarceration, homelessness or

drug use. This creates thriving communities and lifts the hard-to-employ from poverty to self-sufficiency. In addition,

Greyston Bakery provides housing, healthservices, child care and workforce development training to its

bakery workers.

Rebuilding Exchange is on a mission to create a market for reclaimed building materials. By diverting otherwise good building materials from hitting landfills they not only reduce unnecessary waste, but also create job opportunities to those with barriers to employment. They provide to individuals who need it most in the city of Chicago.

Rebuilding Exchange

O u r P u r v e y o r s

Harper MacawGreyston Bakery offers employment opportunities to

individuals regardless of education, work history or past social barriers like incarceration, homelessness or

drug use. This creates thriving communities and lifts the hard-to-employ from poverty to self-sufficiency. In addition,

Greyston Bakery provides housing, healthservices, child care and workforce development training to its

bakery workers.

The Tea SpotThe Tea Spot is a woman-owned and philanthropic business with a mission to foster health and wellness through tea. As a cancer survivor herself, The Tea Spot donates 10 percent of sales to cancer and community wellness programs. They have supported over 100 organizations while touching over 10,000 lives.

sulpiceSulpice Chocolate is all-natural, fair trade, non-GMO, gluten-

free, and kosher. Sulpice also donates a portion of every sale to Common Threads, a preventive health program that provides

hands-on cooking programs and nutrition education to children, families, and teachers in underserved communities. Inspired by her two children, Sulpice Chocolate developed a line of sweet snacks that has the same great taste with quality

ingredients.

O u r P u r v e y o r s

ruckus EntrepreneursRuckus Entrepreneurs is a program that focuses on preparing tomorrow’s leaders. Ruckus integrates a social mission of developing environmentally conscious teen leaders. Through a teen-run enterprise, students are afforded internship opportunities through the development and distribution of teen-crafted body products. All products are natural and hand-made by the teens.

Women’s Bean Project is a nationally-recognized social enterprise providing stepping stones to give women second chances. They provide a safe and accepting work environment where impoverished women learn life-skills classes to enhance employability, fundamental job readiness training and provideindividualized supported job searches.

Women’s Bean Project

y’allsomeY’allsome designs and produces Southern-inspired apparel while supporting foster care programming in the region by

donating 10% of their profits to Adoption Discovery, an organization that streamlines the adoption process for Southern

families and help the children find permanent homes.

Together We BakeTogether We Bake (TWB) provides second chances to women

who have been victims of trauma, abuse and addiction. By gaining workforce training and personal development, these

women can lift themselves into careers within the food service and hospitality industry.

P u r v e y o r F o c u s : A s p i r e C o f f e e w o r k s

100% of Aspire CoffeeWorks’ proceeds go back to Aspire to support vital and meaningful programs and services. Every bag of coffee does things like support the physical therapy that teaches a child to walk, cover the cost for a high-tech device that helps a teenager speak and provide classes in which an adult learns how to live independently.

When I heard about the chance to work at Aspire CoffeeWorks and saw how they roasted coffee I thought, that’s my dream job! Aspire helped me learn how to express myself instead of keeping everything inside like I used to do. I’m really happy that I can sit and have a conversation with someone, because that’s not something I was able to do before.

- Bridget

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P u r v e y o r F o c u s : G r e y s t o n B a k e r y

“We don’t hire people to bake brownies. We bake brownies to hire people.”Greyston Bakery is the country’s leading social enterprise since 1982 with:

3 , 5 0 0j o b O p p o r t u n i t i e s c r e at e d

$ 6 5 m i l l i o ni n s a l a r i e s p a i d

1 9 , 0 0 0f a m i l i e s s e r v e d

Working at Greyston has changed my life for the better. - Jackie

Greyston is one of the most supportive families I know. - Shay

I’m proud of the man I’ve become at Greyston. - Dion“

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P u r v e y o r F o c u s : R e b u i l d i n g E x c h a n g e

“Since 2009, we’ve kept over 20 million pounds of building materials out of the

landfill, and made them accessible to our community… But one of the most important

things we do is virtually invisible: We reskill.”

- Rebuilding Exchange

“It’s great not only for people who are looking for reclaimed wood, cabinets, bathroom essentials, doors, lighting

fixtures, etc... but also for ARTISTS and all lovers of DIY home improvement projects

and crafts.”

- Danielle Campanella

To date, Rebuilding Exchange has provided job training opportunities to 106 people with barriers to employment in the fields

of deconstruction, materials management, warehousing, retail and carpentry.

P u r v e y o r F o c u s : R u c k u s E n t r e p r e n e u r s

83 Jobs were created for teens through the Ruckus entrepeneur program in 2015

An entrepreneurial mindset is an advantage for teens in our fast-changing world. One 16-year-old intern said, “This is a spectacular teen leadership development program because teens are trained to

think for themselves and our opinions really do matter!”

Buy One, Give One Mission: “With every purchase of a Ruckus body care product, we donate a product to an organization that serves people in need.”

P u r v e y o r F o c u s : W o m e n ’ s B e a n P r o j e c t

70% of women will graduate the Bean Project’s program and move to career-entry-level jobs in the community.

“Our efforts transform more than the individual

woman. The seeds of hope in one woman weave threads

of success that expand to families and communities with a reach that touches

individuals worldwide. From program participants and vendors to customers,

donors and volunteers, their transformations make a

difference.”

- WBP

“Since working at the Bean Project, I have learned to manage my emotions more, becoming less short tempered and angry. I have begun to work on

processing through my past in order to live a much happier life in the future...

It is wonderful that you can work to earn a living while having classes to help you

gain more useful skills.”

- Rebbie, 2015-16 program participant

P u r v e y o r F o c u s : t h e t e a s p o t

Loose leaf tea became an integral part of my own recovery and continues to be a key component of my daily health regimen. The simple act of preparing loose tea is likely just as therapeutic as the tea itself. It gives me great joy to be able to share this with others and I am continually inspired by the people who courageously and actively fight to survive.

- Maria Uspenski, CEO & ovarian cancer survivor

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To date, the tea spot has touched more than 100,000 lives with Their pledge to partner withmore than 100 health and community organizations.

P u r v e y o r F o c u s : t o g e t h e r w e b a k e

I am a single mother of two grown children. I am also an addict and a felon. But today I am not defined by those words. I am a survivor. I am working to better myself. That is one of the reasons I’m in Together We Bake, to better myself. I heard about the program before I left the jail I was in. My favorite part of the program so far has been the teamwork that I have experienced. It has been nice to be a part of a group again. I have also enjoyed making the chocolate pretzels we made with a guest baker! (Thanks Erica!) After the program is over I plan on finding work in the local area. I plan on staying in the Alexandria area. I hope to continue to use and lean on the women fromTWB as a resource while I am on my journey of recovery.

- Heather

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83% of women complete the program8% recidivism rate (compared to the national rate of 70%)

89% Pass the servsafe exam