The 2013 parivadini lec dem series final

Parivadini Lec -‐ Dem Fest 2013

Sub: Requisition of Sponsorship and advertisement for the Parivadini Lec-‐Dem fest to be

conducted in Chennai, 25th Dec 2013 -‐ 31st Dec 2013

Dear Sir,

Parivadini is a channel on Music, Arts & Culture on digital platforms such as DTH, YouTube,

FB, iStores, Amazon etc.

The aim of Parivadini is to produce quality content in the fields of music, arts, culture and

traditions of our rich heritage and distribute it for free to its end customer as visual digital

content.

Other than production for its own content library, Parivadini is also into LIVE broadcast of

cultural events such as concerts. This broadcast is done with the use of Parivadini’s

proprietary broadcast encoding technology at a fraction of the cost faced by the incumbent

people in the business of television broadcast.

A lecdem event which is broadcast LIVE across the globe attracts the attention of qualified

and targeted prospects on your product, service and/or brand. Parivadini events are beamed

live on internet through its social media presence like facebook, YouTube channel and is

accessed by a truly passionate demography having a high propensity to spend.

http://www.youtube.com/parivadini

https://www.facebook.com/parivadinimusic

As a part of its launch, Parivadini will be showcasing a series of lecture demonstrations by

experts in their respective fields between 25th-‐31st of December. This lecdem series will be

organized in Chennai and will be broadcast live.

PARIVADINI Music,Art & Culture


The purpose of this letter is for your esteemed organization to consider Sponsorship,

branding & advertising opportunities at this event for your esteemed brand/organization (as

per enclosure annexed).

We look forward to your valuable patronage and support in making the above event a grand

success.

Thanking You

Co Founder


Date Speaker Topic

25th December

Palakkad Sreeram

Laya for the Lay Man

26th December

Dr. B.M.Sundaram

Composers among Nagaswaram and Tavil Vidwans

27th December

HMV Raghu

Recording the legends -‐ Observation as a technician and a musician

28th December

Dr. R.Kalaikovan

Thalicheri Inscription on life and times of Dancer’s of Thanjavur

29th December

Keshav Venkataraghavan

Experiments with Krishna

30th December

Dr. S.A.K Durga

Folk Music and its influence on Carnatic music

31st December

Dr. Jayanthi Kumaresh

Styles of Veena


Laya for the Lay Man

Even for regular concert goers – laya is a mystery. While a listener can traverse in his musical

journey through ragas and songs, except for the natural attraction to beats, the appreciation

of rhythmic elements of Carnatic music remains elusive for a lay listener. This is an attempt

to demystify laya to the lay listener. After all, understanding can only enhance appreciation.

Speaker:

Palakkad Sreeram is a truly multi-‐faceted musician who has made a mark in the fields of

Carnatic and Film music. Having been a part of several successful film songs (Padaiyappa,

Anniyan, Uyire) as a vocalist as well as an instrumentalist, he has also continued to

demonstrate his innovative forays in classical music through his renditions and

compositions.


Composers among Nagaswaram and Tavil Vidwans

Nagaswara and Tavil vidwans are known for their contributions to Raga Alapana and

mathematical virtuosity in Tala Prastara. Their contribution to music as composers

(Vaggeyakaras) is not well known. Here is an attempt to throw light on at least a few of them

from the past and the present.

Speaker:

Singer, Musician, Musicologist, Composer, Scholar – these are all only attributes of this man

but doesn’t necessarily encapsulate his width and depth of his prowess. An illustrious son of

the illustrious father – Needamangalam Meenakshisundaram Pillai, globally acclaimed

Dr.B.M.Sundaram is popular for bringing out the unknown facets of music and musicians to

light through his publications and lectures. A winner of several prestigious awards, his

monographs and profiles of several musicians and dancers are the only existing

documentation on the artists.


Recording the Legends

The advent of recordings is an event of great historical importance. While the initial

recordings could only show the tip of the iceberg, the later day long play records and the

audio cassettes became sources of perennial enthrallment. Very little information is

available on what happened ‘behind the screen’ during the recordings. In this lecture,

Vidwan HMV Raghu shares his experiences as a musician and a technician while recording

five musical legends, viz. M.L.Vasantakumari, Veena S.Balachander, Voleti Venkateswarulu,

M.Balamurakrishna and P.Susheela.

Speaker:

K.S.Raghunathan, popularly known as HMV Raghu, is considered as the foremost audio

engineer of the country. Despite starting his career several decades ago, he maintains his

top billing even in a technologically advanced present day. His success can be attributed to

his sensitive and analytical approach in understanding the musical elements of the

recordings he undertakes. Vidwan HMV Raghu is also an accomplished composer.


Thalicheri Inscription of Thajavur Brihadeeshwara Temple

Thalicheri inscription at Thajavur is a meticulous documentation of the lives of dancers of

attached to the Brihadeeswara Temple. 400 dancers among the best in the Chola country

were handpicked to create a centre of excellence (Thalicheri) in Thanjavur. This lengthy

inscription lists the dancer’s names, their salaries, their support cast, their performance

schedules, musical instruments, details of their residences etc. This lecture aims to provide

artistic as well as sociological insights into art and lives of the dancers of Thanjavur under

Rajaraja-‐I’s regime.

Speaker:

Dr. R.Kalaikkovan is an eye specialist by profession; But he is renowned globally for his

pursuits in historical research. Credited to bringing out several inscriptions to the public,

Kalaikkovan’s work are known for their systematic studies leading to logical conclusions. He

is among of the very few that could provide a holistic perspective thanks to his firm

grounding in classical literature, inscriptions, iconography, arts and architecture. Winner of

numerous awards, he is also a captivating speaker.


Experiments with Krishna

Krishna, an ancient yet an ultra-‐modern character, is an unending stream of inspiration for

creators. Here we present Painter Keshav’s creative experiments with Krishna. You will find a

pharaoh, a Kungfu master, a peacock, some graffitis, some Chinese brush strokes, even a

wall with some missing paint – all connected through one common thread – Krishna. These

paintings are already famous in the digital media. This is the first time the creator opens up

to public on the creative process behind the experiments.

Speaker

Artist Keshav is a well-‐known as a cartoonist for The Hindu. While he is not doing cartoons

he indulges in artistic experiments creating brilliant contours through a multitude of

mediums. His fusion of classical themes and modern portrayal places him on a unique

pedestal.


South Indian Folk Music and its influence on Carnatic music

The terms Classical music and Folk music are not often seen in tandem. An occasional folkish

phrase when singing a raga is more of an exception than a rule. However, the present day

interpretation of ragas has a strong linkage to the traditional folk music of South India. In

this lecture Dr.S.A.K.Durga presents her inferences from her scrupulous study on this

subject.

Speaker:

Dr. S.A.K. Durga is a distinguished musicologist who has pursued deep rooted research on

several areas in International music. Widely known for her research in Ethno-‐musicology,

her work on the voice culture for Carnatic musicians is a pioneering effort. Her training in

Indian classical music under several legends combined with her long stint outside India

results in a holistic portrayal of the subjects that she takes up for research. Having won

several accolades, Dr. Durga continues to contribute through various illustrious positions


Banis in Veena

How often one hears the term ‘bani’ when a Vainika plays it? Do we really understand what

it means? Can we differentiate between the styles? Is the Mysore bani different from the

Thanjavur bani. Has the styles changed over time? Has one style drawn from the other? Do

we have individualistic styles that stand unparalleled till date? Is the term ‘bani’ even valid

today?

Questions…questions….questions?

Vainika Jayathi Kumaresh makes an attempt to address them.

Speaker Dr. Jayanthi Kumaresh is an acclaimed Vainika, performing worldwide for over twenty five

years. Hailing from a family of musicians, she was one of the youngest musicians to achieve

the A-‐Top grading from the All India radio. Her analytical study of different banis and playing

techniques of the Sarawathi Veena earned her a Doctoral degree. Apart from traditional solo

Carnatic concerts, she collaborates with many of her contemporaries (including her husband

Kumaresh) for Jugalbandhis. The Indian national orchestra is her brainchild that showcases

some of the best musical talents in the country.


SPONSORSHIP OPPORTUNITIES

Sponsorship Type Amount Benefits

Title Sponsor 250,000 The event will be called

“your name” LecDem Fest

and your brand will be

prominently displayed in all

our official communication

and invitation. We will also

invite a representative of the

brand for the press

conference. In addition to

the above FCT (of 240

seconds will be given

through out the live

broadcast of the event for

commercials, brand

communication and brand

display.

Platinum Sponsor 150,000 Platinum Sponsor -‐

Mention in all our publicity

and campaign material and

FCT of 120 seconds.

Gold Sponsor 100,000 Gold Sponsor -‐ Mention in all

our publicity and campaign

material and FCT of 90

Seconds.

Silver Sponsor 50,000 Silver Sponsor -‐ Mention in

all our publicity and

campaign material and FCT

of 90 Seconds.


Hospitality Sponsor 50,000 Hospitality sponsor -‐

Mention in all our publicity


FCT of 90 Seconds

Artist Appreciation Gifts

Sponsor

50,000 Mention in all our publicity


FCT of 60 Seconds

Catering Sponsor 50,000 Mention in all our publicity


FCT of 60 Seconds

Stalls at Venue 25,000 Mention in all our publicity


FCT of 30 Seconds

Banners 10,000 / 5,000 Banner display at the venue

and FCT of 10 Seconds.


USAGE OF FCT ( FCT = Free Commerical time on air)

1. For the branding purpose, the usage of the punchline for the product shall be

allowed in the v/o for branding. For the purposes of branding, the producer /

marketing agency shall be allowed not more than 10 seconds for the usage of the

punchline of the product in the voice over for branding.

2. Advertisement of 10 seconds or in multiples of 10 seconds duration shall be

accepted. Advertisement below 10 seconds will not be accepted. If the duration of

the spot is above 10 seconds and below 20 seconds then it shall be charged for 20

seconds.

3. In some Platforms such as DTH additional charges as applicable by the broadcast

platforms is also recoverable

4. All advertisements and commercials subject to statutory guidelines.

5. For customized in-‐brand placements contact us.

TERMS AND CONDITIONS

1. The Lecdem fest is organized by Parivadini and its well wishers.

2. The aim is to highlight on topics relevant to the common man and reach him on a

language and medium that is comfortable for him to consume.

3. Parivadini has the right to reschedule the event

4. All events will be webcasted live and will also have a post produced version.

5. Parivadini may use the content of the lecdems in its future webisode or other

production as deemed fit by their content team.

6. The views and content expressed by the participants of the lecdem’s are their own.

Parivadini neither endorses nor is responsible for any inaccuracy in the content (if

any).

The 2013 parivadini lec dem series final

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