The 2012 New Store Look. Size and Location Merchandising Architecture Aim at the Customers...

The 2012 New Store The 2012 New Store LookLook

Size and Size and LocationLocation

MerchandisingMerchandising

ArchitectureArchitecture

Aim at theAim at theCustomersCustomersProductProduct

CategoriesCategories

CategoryCategoryManagementManagement

ContentsContents

There are two main types There are two main types of stores:of stores:There are two main types There are two main types of stores:of stores:

•Small: 70 to150 m².Small: 70 to150 m². •Large: 200 to 300 m².Large: 200 to 300 m².

Size & LocationSize & Location

Store Size & LocationStore Size & LocationContentsContentsCOPYRIGHT ® 2012 OFFICE 1 SUPERSTORE http://www.office1international.com

http://www.office1international.com/

Locate stores where there is heavy Locate stores where there is heavy pedestrian traffic.pedestrian traffic.

Parking spaces should be available Parking spaces should be available nearby for customer convenience.nearby for customer convenience.


Store Size & LocationStore Size & LocationContentsContentsCOPYRIGHT ® 2012 OFFICE 1 SUPERSTORE http://www.office1international.com


EXTERIOR Multi-EXTERIOR Multi-floorfloor


ContentsContentsCOPYRIGHT ® 2012 OFFICE 1 SUPERSTORE http://www.office1international.com


EXTERIOR In Shopping EXTERIOR In Shopping CenterCenter




EXTERIOR Below OfficesEXTERIOR Below Offices




Windows should promote the Windows should promote the seasonseason




Install transparencies


Use perforated vinyl films whichUse perforated vinyl films whichproduces see trough window graphics.produces see trough window graphics.



Interiors Should Attract All Consumers




Interiors Should Attract Attention




Interiors Should Look Retail





Install graphics on wallsContentsContentsCOPYRIGHT ® 2012 OFFICE 1 SUPERSTORE http://www.office1international.com


33 cm33 cm

33 c

m33 c

m

FloorFloorTilesTiles

Walls:Walls: White WhiteColumns:Columns: Yellow/Blue Yellow/BlueTrim:Trim: Yellow/Blue Yellow/Blue

Stone

or

cera

mic





ArchitecturArchitecturee


Lights:Lights: Fluorescent Fluorescent

Ceiling:Ceiling: White White



Large store: Large store: 200 –350 m200 –350 m22

Medium store: Medium store: 100 –150 m100 –150 m22

CarpetCarpet

Furn

iture

Furn

iture

Small store: Small store: 70 –100 m70 –100 m22

Layout




We use three sizes of fixtures:We use three sizes of fixtures:

Low gondolasLow gondolas150 cm150 cm

Counters Counters 90 cm90 cm

High wall fixturesHigh wall fixtures270 cm270 cm

Fixtures




• High fixtures around High fixtures around wallswalls

• Low gondolas in the Low gondolas in the middlemiddle

• Cash registers at Cash registers at entranceentrance

Fur

nitu

re

Furn

itur

e

Layout




Install glass doors onInstall glass doors onmultifunction fixtures or use multifunction fixtures or use display cases for expensive and fancy products.display cases for expensive and fancy products.

Fixtures




Wall fixtures dramatize Wall fixtures dramatize products when they are lit!products when they are lit!

Assortment becomes more Assortment becomes more attractive and is more visible attractive and is more visible from a distance.from a distance.

Lighted Fixtures




Vendors’ displays Vendors’ displays complement our stores and assortments.complement our stores and assortments.

Customized Fixtures




Use vendor signing and Use vendor signing and light up header panels.light up header panels.

• Vendor’s display merchandise Vendor’s display merchandise products.products.• Lighted header panels are for brand Lighted header panels are for brand recognition and profit centers. recognition and profit centers.

(Note: It is not necessary to locate the branded

product under the panel.)


Customized FixturesContentsContentsCOPYRIGHT ® 2012 OFFICE 1 SUPERSTORE http://www.office1international.com


More examples More examples emphasizing branding:emphasizing branding:


Customized FixturesContentsContentsCOPYRIGHT ® 2012 OFFICE 1 SUPERSTORE http://www.office1international.com


Examples Examples ofof

““FREE”FREE”Vendors’ Vendors’ display display racks:racks:

Vendors Racks




More examples of More examples of standard vendor displaysstandard vendor displays

“free” for the taking

Vendors Fixtures




Take Take advantage advantage of mobile of mobile vendor’s vendor’s display display

which can which can be placed be placed anywhere.anywhere.


Vendors FixturesContentsContentsCOPYRIGHT ® 2012 OFFICE 1 SUPERSTORE http://www.office1international.com


Consign Consign the the

expensive expensive and buy and buy the low the low

end end special special stands!stands!

Standard Vendors Displays




• Save time Save time in locating in locating merchandise!merchandise!

• Save space Save space in the in the warehouse! warehouse!

• Save on rent!Save on rent!

Take advantage of volume Take advantage of volume and productivity.and productivity.

Fixtures – Top Stocking




•Aisle categoriesAisle categories

•Statement signsStatement signs

Thank you for Thank you for shoppingshopping

•Customers’ informationCustomers’ information

Signing


Use walls and surfaces to save costsUse walls and surfaces to save costs



Category signs above the sections Category signs above the sections help customers find the products they want.help customers find the products they want.


SigningContentsContentsCOPYRIGHT ® 2012 OFFICE 1 SUPERSTORE http://www.office1international.com


•Writing instrumentsWriting instruments•AdhesiveAdhesive•Binding supplies/ punchesBinding supplies/ punches•Dated goodsDated goods•EnvelopesEnvelopes•Filing suppliesFiling supplies•FormsForms•Copy and fax paperCopy and fax paper•General office paperGeneral office paper•BriefcasesBriefcases•Desk accessoriesDesk accessories•Office furnitureOffice furniture

•Visual presentationVisual presentation•Ribbons and tonersRibbons and toners•ElectronicsElectronics•Computer hardwareComputer hardware•Computer softwareComputer software•Computer suppliesComputer supplies•Shipping warehouseShipping warehouse•Pantry itemsPantry items•Seasonal productsSeasonal products•GiftsGifts•MiscellaneousMiscellaneous

Product and CategoriesProduct and Categories

Product CategoriesContentsContentsCOPYRIGHT ® 2012 OFFICE 1 SUPERSTORE http://www.office1international.com


Writing Instruments:Writing Instruments: •Pens should be blister carded or sold individually.Pens should be blister carded or sold individually.•Highlighters in fluorescent colors blister carded.Highlighters in fluorescent colors blister carded.•For excitement add following:For excitement add following:

Assortment

children’s markers, such as Jovi or children’s markers, such as Jovi or Crayola.Crayola. children’s licensed pencils: Disney, Road children’s licensed pencils: Disney, Road

Runner, etc.Runner, etc. Crafts, and painting supplies.Crafts, and painting supplies. Pencil sharpeners with children’s Pencil sharpeners with children’s licensed licensed products.products.




Glues/ Adhesives:Glues/ Adhesives:

•Carry only blister carded tape.Carry only blister carded tape.•Expand line of stick glues, blister cardedExpand line of stick glues, blister carded•Add shape stick pads, hearts, and geometric designs.Add shape stick pads, hearts, and geometric designs.•Carry full line of 3M flags to include all colors and statements Carry full line of 3M flags to include all colors and statements such as “sign here”.such as “sign here”.•Add line of children’s stickers.Add line of children’s stickers.•Carry small sizes of school glue.Carry small sizes of school glue.

Binding Supplies:Binding Supplies:

•Carry paper clips and bulldog clips in colors in blister packs.Carry paper clips and bulldog clips in colors in blister packs.•Colored map pins.Colored map pins.

•Colored rubber bands in blister packs.Colored rubber bands in blister packs.•Children’s licensed binders, sports themes, and soccer.Children’s licensed binders, sports themes, and soccer.


Assortment



Dated Goods:Dated Goods:

•Inspirational wall calendars with business sayings.Inspirational wall calendars with business sayings.• Calendars with seasons’ themes and licensed Calendars with seasons’ themes and licensed products such as soccer themes.products such as soccer themes. Envelopes:Envelopes:

•Small pack sizes 10 or 25 count of personal Small pack sizes 10 or 25 count of personal envelopes.envelopes.•Colored envelopes matching colored copy paper.Colored envelopes matching colored copy paper.•Matching boxed stationery with envelope.Matching boxed stationery with envelope.•Resume papers and fancy stationery with envelopes.Resume papers and fancy stationery with envelopes. Forms:Forms:

•Add popular magazines, newspapers.Add popular magazines, newspapers.•Add business and reference books.Add business and reference books.•Add line of pocket booksAdd line of pocket books


Assortment



Furniture:Furniture: •Add children design and size chairs.Add children design and size chairs.•Add student/traditional desks.Add student/traditional desks.•WorkstationsWorkstations

Leather/ Canvas:Leather/ Canvas: •Add backpacks.Add backpacks.•School lunch kits.School lunch kits.•Sports theme bags.Sports theme bags.


Assortment



Copy/CPO/Fax PaperCopy/CPO/Fax Paper •Include photo paper for digital cameras.Include photo paper for digital cameras.•Add pattern paper such as nature scenes, for Add pattern paper such as nature scenes, for personal printing on ink jet or laser printers.personal printing on ink jet or laser printers.

General Office Paper:General Office Paper: •Carry licensed pads and notebooks for children.Carry licensed pads and notebooks for children.•Add colored construction paper and craft paper.Add colored construction paper and craft paper.•Add gift wrap, bows, ribbons.Add gift wrap, bows, ribbons.


Assortment



Desk Accessories:Desk Accessories: •C’Art assortment of clocks and C’Art assortment of clocks and matching desk accessories.matching desk accessories.•Novelty lamps and clocks with Novelty lamps and clocks with licensed theme.licensed theme.


Assortment



Electronics:Electronics: •Add PDAsAdd PDAs•DVD players, with DVDsDVD players, with DVDs•MP3 Players for downloading music.MP3 Players for downloading music.•Add line of digital cameras.Add line of digital cameras.•Cell phone accessories, and batteries.Cell phone accessories, and batteries.•Computer Software:Computer Software:

Add computer games, joysticks.Add computer games, joysticks.•Computer Supplies:Computer Supplies: Add licensed products, mouse pads, Add licensed products, mouse pads,

disc disc holders.holders.


Assortment



CATEGORY MANAGEMENT:CATEGORY MANAGEMENT:Increase sales by focusing on the right products.Increase sales by focusing on the right products. •Assortment - Stick to basics, top 100, fast moving goods. Our statistics show that annual turnover contribution for the main categories are: Office Furniture: 25%; Electronics 30%; Copy Paper 20%; Stationery 25%•Visibility: - Shelf space – Impact; Easy to find the brand,•Availability - “one to go, one to show”.•Layout - Maximize profit/sales per meter.•Hot Spots - Exit, entrance, front-end caps, aisle displays, and

cashier line: create sales.•Training - Learn to sell up, know the right sales techniques.•Merchandising - Enhance the purchasing experience, mechanical

sales, and proper adjacencies.

Category Management




You must have a business gift section You must have a business gift section in every store. These products shouldin every store. These products shouldbe located in lighted show cases.be located in lighted show cases.

Add colored backgrounds Add colored backgrounds and materials to create an and materials to create an attractive presentation for attractive presentation for these products.these products.

Gifts




What would you do to What would you do to make these displays more attractive?make these displays more attractive?

Aim at the CustomersAim at the Customers

GiftsContentsContentsCOPYRIGHT ® 2012 OFFICE 1 SUPERSTORE http://www.office1international.com


CU

STO

MER

FLO

WC

US

TO

MER

FLO

W

AA AA

AA

AA

AA

AAAA

CC CCCC CC CC CC

BBBB

BB

BB

BB BB

BB BBBB BB

BB BB

Aim at the flow of customers!Aim at the flow of customers! Always ”aim” the product towards the customers. Show

broad assortment rather than broad quantities.

Always face the products towards the customers. Plan assortment placement ”A”, place ”B” and place ”C”.

Always ”aim” the product towards the customers. Show broad assortment rather than broad quantities.

Always face the products towards the customers. Plan assortment placement ”A”, place ”B” and place ”C”.

Aim at the Customers




150 cm150 cm

210 cm210 cm

AA

AA

AA

AA

AA

ShelvesShelvesShelvesShelves

HooksHooks

HooksHooks

CC CC

BB

BB

BB

BB

BB

Aim at the Customers

Use A, B, Use A, B, C C

locations locations to control to control and boostand boost the sales the sales of certain of certain

itemsitems




In middle high gondolas and In middle high gondolas and wall fixtures plan 7 merchandising wall fixtures plan 7 merchandising levels:levels:

It’s so simple, isn’t it?

3 rows of hooks3 rows of hooks 4 rows of shelves4 rows of shelves

Merchandising




In low gondolas plan 6 In low gondolas plan 6 merchandising levels:merchandising levels:

The best-looking The best-looking presentations are presentations are when all shelf and when all shelf and

scan hook rows scan hook rows are are

at one level.at one level.

2 rows of hooks2 rows of hooks 4 rows of shelves4 rows of shelves


MerchandisingContentsContentsCOPYRIGHT ® 2012 OFFICE 1 SUPERSTORE http://www.office1international.com


How is this How is this section section

presented?presented?

Is it Is it blocked? blocked?

Is it Is it ribboned? ribboned? Is it both?Is it both?




• Another Another example of example of presenting presenting products:products:

- Where is - Where is the generic the generic or Private or Private label?label?

- Where - Where should it should it be?be?




Angle shelves Angle shelves wherever wherever

possible and possible and use the right use the right accessory.accessory.




• End cap displays End cap displays should not be used as should not be used as permanent home for permanent home for products but as products but as secondary location.secondary location.

• End caps should be End caps should be used for promotional, used for promotional, clearance, overstock, clearance, overstock, and seasonal items, and seasonal items, as well as vendor’s as well as vendor’s displays.displays.



The store should The store should maximize Colormaximize Color

andand Assortments!Assortments!



Lack of Lack of

Color Color

and and

AssortmentAssortment

is notis not

inviting:inviting:



All stores no matterAll stores no matterhow small should offer how small should offer a variety of servicesa variety of servicesto their variedto their variedcustomer groupscustomer groups

Business Business Services completeServices completethe assortment.the assortment.



Dress Code

Employee ApparelEmployee Apparel

The clothing of Office 1 Superstore employees, completes the overall view of the store and company.

Simple but functional.


THANK YOU FOR THANK YOU FOR

YOUR ATTENTIONYOUR ATTENTION

THANK YOU FOR THANK YOU FOR

YOUR ATTENTIONYOUR ATTENTION


The 2012 New Store Look. Size and Location Merchandising Architecture Aim at the Customers...

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