2012 GOLD MONITOR WINNERS SERIES

BROKERAGE

Monitor Awards Introduction The Monitor Awards are Corporate Insight’s annual reports recognizing financial services firms for excellence in the online and offline experience they offer prospects, clients and advisors. The awards are presented to firms across the financial services industry encompassing annuities, asset management, banking, brokerage, credit cards, and insurance. Monitor Awards Methodology Using our proprietary Website Audit benchmarking software, each Monitor Services research teams reviews and grades the key online features offered by the firms in their coverage group. Our experienced analysts use these results and relevant industry trends to recognize the leaders and innovators across the industry. Firms are awarded Gold, Silver and Bronze Monitors for a variety of categories that are essential to the user experience. The Corporate Insight Difference What sets our awards apart is our unmatched expertise on the intersection of technology and financial services. Corporate Insight has been tracking developments across the industry for over twenty years with a singular focus on the technology that has shaped the financial lives of customers, advisors and prospective investors. Unlike other firms who must rely on third-party data, Corporate Insight holds actual funded accounts at all leading financial institutions. This allows us to deliver our research from a first-hand, unbiased perspective and puts our Monitor Awards in a class all their own.

E-Monitor Awards Category Overview

1. Account Information

2. Education Centers

3. News & Research

4. Online Documentation

5. Online Help

6. Product Range

7. Quotes

8. Trade Tickets

Account Information

E*TRADE Financial and

optionsXpress both retain

their Gold Monitors from last

year for continuing to provide

strong and thorough account

information, balances and

position details.

Education Centers

TD Ameritrade retained its Gold

Monitor for continuing to offer

strong educational resources

for investment products,

planning topics and investment

goals. The firm was joined this

year by E*TRADE Financial,

which rose from a Silver to Gold

for providing a similar range

and variety of resources.

News & Research

Charles Schwab and

Fidelity retained their Gold

Monitors for offering the

best all-around domestic

and international market

research, including specific

product markets (e.g.,

stock, fund research) and

related tools.

Online Documentation

Fidelity received the sole

Gold Monitor in this category

for offering an extensive

online archive for all key

documents and making the

documents easily accessible.

Online Help

Fidelity’s Gold Monitor is a

result of offering the best all-

around help resources,

including a universal chat

tool, targeted help content

throughout the site, detailed

site search and a strong

online message center.

Product Range

Charles Schwab, E*TRADE

Financial and Fidelity offer

the best selection of

products to trade online, as

well as cash management

features and managed

accounts.

Quotes

E*TRADE Financial,

optionsXpress and TD

Ameritrade earned Gold

Monitors for providing free

streaming quotes, as well

as strong quotes details,

functionality and tools.

Trade Tickets

Fidelity and optionsXpress

earn Gold Monitors for

providing functional trade

tickets with unique features,

such as skip order preview

or an all-in-one trade ticket.

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Contact Us

Ben Pousty

Marketing Manager

212-832-2002 x-134

bpousty@corporateinsight.com

Ankita Patel

Senior Analyst, Broker & E-Monitor

212-832-2002 x-117

apatel@corporateinsight.com

About E-Monitor Launched in 1998, E-Monitor serves as the online complement to our flagship Broker Monitor service. E-Monitor continuously tracks and analyzes the online user experience offered by 19 leading brokerages. E-Monitor offers you a first-hand look at the online account resources, interactive tools, transaction capabilities, education content and other features your competitors in the brokerage industry provide clients and prospective investors on their websites. E-Monitor Subscription Deliverables Monthly Research Reports – In-depth reports that focus on key aspects of the online client and prospective investor user experience including online account resources, education content, interactive tools, industry trends and more. Reports include:

• Detailed reviews of each E-Monitor firm • Key findings and best practice analysis to help improve your company’s offerings • Handy matrix summarizing your competitors’ offerings

Weekly Updates – Frequent, comprehensive reviews of changes and additions to competitor public and client websites with an emphasis on website design and usability, online product and education resources, interactive tools and calculators, client account information and more. Competitor Summary Matrices – Breakdown of the key features offered on the public and client websites by all E-Monitor firms. Client Website Videos – Go behind-the-login and take a first-hand look at the online resources being offered to clients by competitor firms. Analyst Support – Personalized research support from our experienced E-Monitor team.