The 2008 Annual Kellogg Marketing Competition!
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The 2008 Annual Kellogg Marketing Competition! Platinum Sponsor:
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Platinum Sponsor :. The 2008 Annual Kellogg Marketing Competition!. Introductions. Agenda. Competition Overview Competition Basics Important Points Website Overview Calendar Q&A. ANNUAL KELLOGG MARKETING COMPETITION . - PowerPoint PPT Presentation
Transcript of The 2008 Annual Kellogg Marketing Competition!
The 2008 Annual Kellogg Marketing Competition!
PlatinumSponsor:
Introductions
Blaire FraserSecretary of Transportation
Tonya FenskeSecretary of Labor
Blake HamillSecretary of the Treasury
Alissa MenovichSecretary of Commerce
Alix ReisingerSecretary of the Interior
Aviva TroppSecretary of Education
Agenda
• Competition Overview• Competition Basics• Important Points• Website Overview• Calendar • Q&A
ANNUAL KELLOGG MARKETING COMPETITION
Test your marketing prowess, get hands-on marketing experience to talk about in interviews, and HAVE FUN!
What is it?
Teams of students market real products to the Kellogg student body in a creative way.
The competition involves: 1. Developing a Marketing Plan2. Promotion period3. Final "selling" event during a Kellogg TG.
(You’ll be at TG anyway, might as well have a chance at winning fame and fortune!)
What’s the objective?
WHAT DOES IT INVOLVE?
The Team• 5 students per team• No former marketing experience necessary
• 13 products from various companies• Product assignment is random
• Create awareness and demand for your product through posters, emails, and MANY more creative tactics.
The Product
The Promotional Campaign
• Develop Segmentation, Targeting & Positioning (STP) presentation and present it to a panel of professors, students, and marketing professionals
The Marketing
Plan
• Have fun “selling” your product at a Kellogg TG• You could win bragging rights and prizes!
The Final Event
WHAT IS IT LIKE?
What’s In It For You? Gain hands on marketing experience through training and
executing an end-to-end marketing campaign for real consumer products
Interact with the brand managers of your product
Have your work judged by current brand managers and marketing professionals from top consumer companies
Go head to head against your fellow classmates for prizes and bragging rights
It’s something to talk about in your marketing interviews
It’s a LOT of fun and a quintessential Kellogg experience!
SPONSOR COMPANIES…
PRODUCTS FROM YEARS PAST…
COMPETITION BASICS:
• Brand Strategy: STP
• 4Ps:• Product• Price• Promotion• Placement
The Plan
Structural Overview
• Everyone gets a handbook with marketing basics and rules
• Training sessions about STP and the 4P’s held at the beginning of the competition
• Bid for promotional opportunities and TG booth placement
• Each team gets reimbursed for up to $150 of out of pocket expenses
THE PLAN AND THE BUDGET SYSTEM
EXPECTATIONS OF CONDUCT
• $150 “security” deposit required
• Must get approval for promotional material before public view – Due for Review October 28th
• Be creative! In the spirit of developing your own ideas, please refrain from asking Second Years for advice
• Refrain from using images, language or innuendos which would be inappropriate, distasteful, or adult in nature (keep it PG – kids come to TG too!)– In years past, several teams were impacted by administration cracking down
on “inappropriate” campaigning. Remember that there are prospective students and companies visiting Kellogg all the time
• Post and promote only what, where, and how you were authorized to post and promote (honor code applies)
• Respect yourself, your classmates, our visitors, and your school
• You are encouraged to share your marketing plans with your sponsors after the competition. Make us proud!
OVERVIEW OF WEBSITE
The source for competition information:http://www.kellogg.northwestern.edu/akmc
Questions may also be emailed to any of the following people:Blaire Fraser: [email protected]
Tonya Fenske: [email protected] Hamill: [email protected]
Alissa Menovich: [email protected] Reisinger: [email protected]
Aviva Tropp: [email protected]
CALENDAR
2008 AKMC Team ApplicationYou know you’re the best – now prove it by applying:• Answer the following questions (please limit total length to 2 power point slides, not including
roster page):1) Introduce your team to us and help us understand why your team should be selected to
participate in AKMC.2) What is your favorite brand? In your response, please include an analysis of why it is
successful.• Complete the following team roster:
• Applications will be judged based on creativity, passion for marketing and brand insight
• Email your application and team roster to Alix Reisinger (areisinger2009@kellogg northwestern.edu)• Make sure file is <2MB in order to ensure delivery
Materials are due on Saturday, Oct. 4th before Midnight!
Team Name
Name Email Phone
Team Contact Condi Rice crice2010 847-123-4567
Team Member Barak Obama bobama2010 847-123-4568
Team Member Sara Palin spalin2010 847-123-4569
Team Member Arianna Huffington ahuffington2010 847-123-4560
Team Member George W gw2010 847-123-4561
Q&A
Thanks for coming!
