PlatinumSponsor:

Agenda

• Calendar & Key Upcoming Dates• Brand Manager Contact• STP Overview• Media & Promo Plans• Rules Breakdown• Q&A • The Draft

CALENDAR – IMMEDIATE ACTIONS• Deadline to contact Brand Managers re: product shipping and

background Friday, October 12, 2007, 5pm

• Deadline to submit bids for Scarce Resources via email to Steve (sdumas2008) – these should fall logically from your STP, but have contingencies!Friday, October 19th, 2007, 5pm

• Receive results of bids for Scarce Resources via emailSaturday, October 20th, 2007, 3pm

• Submit STP plan presentation (completed with non-scarce resources) to your co-chair contactSunday, October 21st, 2007 before midnight

• Receive any feedback on STP plan presentationsMonday, October 22nd, 2007 before midnight

• Present STP plansWednesday, October 24, 2007, 9am

CALENDAR

• Promotional Materials DueTuesday, October 30, 2007, 5pm

• Campaign Launch (i.e. hang up promotional materials)Thursday, November 1, 2007, 7:30am

• All Promotional Materials Must be RemovedWednesday, November 7th, 2006, 5pm– Points will be deducted if materials are still present after

that time

• Final Event: “Sell” Your Product at Kellogg “Mega Mart” TGFriday, November 9, 2006, 5:00 - 7:30 pm

BRAND MANAGER CONTACT•Need to contact your brand manager by Friday,

October 12th at 5PM– Confirm shipment of product– Schedule potential meeting re: product

background•You will receive contact details via email by the

end of today•You can only contact your brand manager twice

– Once by Friday– Once after competition to debrief– Only exception is specific shipping needs

MEDIA SELECTIONSEach team receives 100 PROMO bid points to purchase media resources

Scarce Resources:• Atrium pillars• Atrium balcony billboard• Table tents• Lunchtime guerrilla

marketing

Non-Scarce Resources:

• Restroom postings• Mailbox stuffings• Mass email• Wild postings• Website

These are just some of the resources at your disposal!

You need to submit your bids for scarce resources by Friday, October 19th by 5pm

RULES•Approvals (avoid any lewd, suggestive

material, or alcohol references)– Stamps on all posters– Only one school-wide email (if purchased)– Posting only in pre-approved areas– Booth design – avoid messy stuff – you’ll have to

clean up•Download a copy of the rules from AKMC

website– Please read – it will save a lot of headaches

• If you have any questions about your materials, please ask your appointed AKMC co-chair!

RULES•Prohibited from asking 2nd-year students about

specific tactics used by any teams in previous AKMCs – honor code!!!

•Prohibited from engaging in comparative advertising with products competing in 2007 AKMC

•Honor Code applies (sabotaging other campaigns, abusing survey results, budget)

RULES•Deposit checks of $150 are due by Friday to

Eric Epstein’s mailbox– Please make checks out to Northwestern

University•May spend up to $150 on your campaign

– AKMC will reimburse expenses– Please use tax-free form; download from website– May not use unreasonable freebies – creates an

unfair advantage (see rules for more clarification)

Q&A

                             

 

THE DRAFT

General Mills: Fruit

Roll Up

Clorox Disinfecting

Wipes

J&J: Band-Aid Blister Block

Heinz: Classico Pasta Sauce Unilever:

Sunsilk Anti-Poof

Conditioner

Kraft: Back to Nature

Fruit & Grain Bars

Frito-Lay: Flat Earth

Chips

P&G: Scope White

Alberto Culver:

TresTwo Hairspray

Wrigley: Extra Gum

Conagra: Orville Redenbacher

Natural Popcorn

Hershey: Reese’s Whipps Just Born:

Peeps

Each team will have a co-chair contact: they will give you your brand manager contact info!!!!

AKMC Team Co-Chair Contact Contact EmailBen & Jerry's Steve sdumas2008

Blue Steel Jimmy jbennett2008Brand Bandits Jimmy jbennett2008

Brick it On Gita ggidwani2008Captain Morgan Annie amoon2008

Crew Annie amoon2008Fresh Breath 4some Steve sdumas2008

Imaginaddicts Eric eepstein2008Immaculate Conception Jimmy jbennett2008

Infinity Jess jzazworsky2008Khai's Angels Jess jzazworsky2008

Marketing Incredibles Eric eepstein2008Simpson 5 Gita ggidwani2008