The 1st project in Project Management represents the ‘Concepts of Project Management’

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ANNEXURE - 1

“How the Manufacturing of Tiles does take place of Nitco Ltd”

PROJECT REPORT

Submitted in partial fulfilment of the requirements for the award of the

INTERNATIONAL MBA IN SPECIALIZATION IN „Project Management‟

By

“Heena Jaisinghani”

“ULSU/MBA/IE/OCT13/16619”

Under the guidance of

“ MENTOR/ GUIDE NAME WITH QUALIFICATION”

JARO EDUCATION

MUMBAI

“Month & Year”

March 2014

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ANNEXURE -2

DECLARATION

I, Heena Jaisinghani hereby declare that this project report titled “How the Manufacturing of Tiles does take place of Nitco Ltd” submitted in partial fulfillment of the requirement for the “International Executive MBA in Project Management” is my original work and it has not formed the basis for the award of any other degree.

H.R.Jaisinghani (Signature of the Student)

Heena Jaisinghani

Student Name Place: Mumbai

Date: 31st March 2014

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Table of contents:

Industry profile

Company Profile

Need for Study

Literature Survey

Objectives of Study

Research Methodology

Analysis

Conclusions and / or recommendations

Bibliography

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Industry profile

What separates Nitco from other Indian tile manufacturers, is that we have always

invested in the best available technology. Our machinery is state of the art, and our

factory operations are almost fully automated.

We have an eye for beauty and are on a continuous quest for perfection. We

therefore ensure that only those tiles, which match our highest standards, are given

the Nitco brand label, an assurance for quality.

Located in Alibaug, near Mumbai, it is here where the company manufactures an

endless variety of world-class tiles for low traffic, medium traffic and high traffic

areas. This high-tech plant has enabled Nitco to become India's first tile company to

offer international standards in the manufacturing of tiles. From beginning to end,

only the best will do. The high standard of our laboratory, for instance, is envied by

other tile manufacturers for its through and through systematic work. Every aspect of

our tiles is measured at our very own laboratory, from the tile‟s water absorption to

its strength. Even our raw materials are constantly tested to ensure that their

properties will be worthy of only the best, Nitco tiles.

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With its impeccable offerings we guarantee superior quality in terms of uniformity of

size, quality of finish, lasting endurance, dimension, colour and pattern. Our

commitment to perfection has contributed in redefining the perception of international

consumers on Indian products.

Marble Processing Plant at Silvassa

The World´s Best Marble

It‟s one of the very few automated marble processing plants in the world & the

only plant in India.

Consistent ultra-high cutting precision is accomplished with BM gangsaw

machines from Italy.

Natural marble is strengthened using automated netting and the world‟s best

epoxy resin (Tenax).

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A vacuum processing technique seals the tiniest of micro-pores within, to

ensure perforation-free marble.

A special super-gloss process involving UV resin and processing in the UV

lamp chamber imparts one of the highest gloss levels in the world.

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The NITCO Advantage

The superior quality of marble begins from the source - from select mines in

Italy and around the globe.

Marble is processed in the state of the art Breton processing plant in India.

NITCO is the only company that employs a pre-grinding process before

polishing.

Fully automated processes ensure consistency of size, incredible longevity,

and unrivalled enhancement of marble's natural beauty.

NITCO assures quantity supply of high gloss marble at par with the best in the

world.

NITCO's professional team is committed to delivering target quantities on-time

everytime.

Marble, Intarsia and Metal Craft

Nitco also has a marble facility at Kanjur Marg in Mumbai, receiving the finest marble

from all over the world. Countries from which we mainly source these materials

include; Italy, Spain, Turkey, Czech Republic and China.

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Here, at Kanjur Marg, various procedures take place, including the preparation

(polishing and waxing) of the marble, as well the creation of our Intarsia series,

which inspire anyone who sets their eyes on them. With the use of a Water Jet

Cutting Machine, we are able to transform marble slabs into the most unfathomable

designs, beautiful beyond imagination. This machine also enables us to cut designs

out of metal, a procedure also known as „Metal Craft‟.

We are currently in the process of building a new and fantastic showroom, which

customers will be able to walk through and chose their marble according to their

taste. The showroom will include setups of various rooms within a home, to enable

the customer to define more clearly his/her own vision of his/her home setup.

Mosaico

Also based in Kanjur Marg, Mumbai, our mosaico manufacturing line works hard

every day to create the finest mosaic designs conceivable. What is, however, very

special about our mosaico facility, is that our customers are able to chose their own

designs, no matter how large or complicated these may be.

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Company Profile

Vision

To Continuously improve the quality and design of products and to constantly

increase customer focus is our prime vision

Mission

To launch innovative and world class products to help customers realize their

dreams

To manufacture products of the highest quality , creating industry benchmark

To be fast and flexible , to be able to grasp opportunities in the fast changing

world

To be transparent and fair to customers, suppliers, shareholders and

employees in all our dealings

About NITCO Ltd.

NITCO is the only premium tile brand in India. That is why we are known as trend

setters within the industry. This is because, since our inception in 1953, we have

remained loyal to our Core values of “innovation, product quality and customer

service”.

NITCO Ltd., which is a limited liability company in India, is today traded on two stock

exchanges; Bombay Stock Exchange (BSE) and the National Stock Exchange

(NSE). NITCO was established in Bombay (India) in 1953 and is today one of the

largest manufacturers of floor tiles in India. We have a volume market share of

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around 6% and a value market share of around 10% among organized players.

Gross sales for Financial year 2012-13 was Rs 879.19 crores

What are we ?

NITCO (established in 1953 by Mr. Pran Nath Talwar) is among the top premium tile

companies in India.

The Company manufactures a vast portfolio of tiles(floor and wall), marble, mosaic

and metal craft.

Where we are ?

The Company is headquartered in Mumbai, India. Its pan-India presence is

facilitated through 22 offices. Its strong distribution network comprises more than

1100 direct dealers.

The Company exports tiles to countries like Belgium, The Netherlands, Muscat,

Saudi Arabia, Bahrain, Qatar, Oman and other European and African countries.

The Company‟s shares are listed on the BSE and NSE.

The promoters own 48.90% of the Company‟s equity

Our Businesses

the NITCO Group consists of NITCO Tiles, NITCO Marble, NITCO Art (Mosaico and

Intarsia), NITCO Wall Tiles and NITCO Earth (Real Estate).

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Our Product Portfolio

Product Portfolio

Floor Tiles Ceramic Tiles , Vitrified Tiles – Soluble Salt , Ultra/Double charged,

Gres Porcelain Tiles (Naturoc), HD Digital Tiles

Wall Tiles HD Digital Tiles – Base tiles and highlighters

Marble Natural Marble, Engineered Marble

Mosaic

Signature Collection, Magnum Opus Collection, Décor collection ,

Solitaire collection , Creust Collection, Frame collection, Steps

Risers & Skirtings.

Pioneering Presence

The Company has carved out a distinctive reputation through the manufacture of

pioneering and innovative products comprising the following:

Environment-friendly, LEED certified tiles.

Rustic tiles utilising a unique „dry powder application‟ technology which

enhances a natural „stone‟ feel; undulated surfaces can be embellished using

special glazes to replicate a natural stone finish.

Super gloss floor tiles with enhanced aesthetic finish similar to natural stone.

600x600 mm glazed vitrified tiles of which the Company is among the largest

manufacturers in India.

100% matte finish tiles in satin and rustic finish with anti-skid properties

addressing medium and heavy footfall traffic.

Dirt-free tiles leveraging unique sharp-edge technology; tiles are cut to a

perfect square with minimal joints; the micro-porosity keeps tiles dirt-free and

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impervious to bacterial decay.

Rectangular wood strips, which reconcile the texture and colours of natural

wood with the durability of superior quality porcelain; easy to maintain.our

edgemarketing network

As a testament to our truly avant-guard thinking, we have won 13 Capexil awards

for innovation and design and 2 Construction World awards.

NITCO – a responsible organization

Business aside, we are very much aware of the human factors involved in our

business. We are aware that our customers and employees expect and deserve only

the best. Awareness of these underlying issues lies deep within the fabric of our day-

to-day work. We are also very much concerned about environmental factors and we

therefore ensure that our entire manufacturing process is non-polluting, that we

recycle all effluents and do not discharge any harmful materials into open land.

The Tile Plant at Alibaug, Maharashtra has been certified for Integrated Management

System (ISO 9001:2008 - For Quality Management , ISO 14001:2004 –

Environment Management , OHSAS 18001:2007 - Occupational Health and Safety

Management) and the Corporate office has been certified for ISO 9001:2008 - For

Quality Management.

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Awards

13 Capexil awards for innovation and design

2 Construction World awards

Economic Times Design Wall award

Best SAP implementation Award

20th rank in dream company to work for category by The World HRD

Congress Award

Certifications

QMS ISO 9001:2008

EMS ISO 14001:2004

OHSAS 18001:2007

CODE OF CONDUCT

The Board Members and Senior Management shall observe and endeavor to uphold

the highest standards of ethical conduct and maintain impeccable integrity and shall

work to further the interests of the Company to the best of their ability and judgment.

The Board Members and the Senior Management of the Company: -

Shall maintain and promote the Company by maintaining highest degree of

Corporate Governance practices.

Shall act in utmost good faith and exercise due care, diligence and integrity in

performing their official duties.

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Shall ensure that they use the Company's assets, properties, information and

intellectual rights for official purpose only and/or as per the terms and

conditions detailed in their letter of appointment.

Shall not divulge and maintain absolute confidentiality of information entrusted

by the Company or acquired during the performance of their duties and shall

not use it for personal gain or advantage.

Shall not seek, accept or receive, directly or indirectly, any gift, payments or

favour or induce anyone else in whatsoever form from the Company's

business associates, which can be perceived as being given to gain favour or

dealing with the Company and shall ensure that the Company's interests are

never compromised.

Shall not communicate with any member of press or publicity media or any

other outside agency on matters concerning the Company, except through the

designated spokespersons unless authorized otherwise.

Shall not, without the prior written approval of the Board or Senior

Management, as the case may be, accept employment or a position of

responsibility with any other organization for remuneration or otherwise that

are prejudicial to the interests of the Company and shall not allow personal

interests to conflict with the interest of the Company.

Shall in conformity with the applicable Law and the legal provisions disclose

personal and/ or financial interest in any business dealings concerning the

Company and shall declare information about their relatives (spouse,

dependent children and dependent parents) including transactions, if any,

entered into with them.

Shall not commit any offence involving morale turpitude or any act contrary to

law or opposed to the public policy and if committed shall be duty bound to

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inform the Company for appropriate action to be undertaken by the company

under the given relevant circumstances as per the policy of the company.

Shall ensure strict compliance of the prescribed safety & environment related

norms and other applicable codes, laws, rules, regulations and statutes, which

if not complied with may, otherwise, disqualify him/ her from his/ her

association with the Company.

Shall ensure strict compliance with SEBI (Prohibition of Insider Trading)

Regulations, 1992 as also other regulations as may become applicable to

them from time to time.

STATEMENT OF STANDALONE UNAUDITED RESULT FOR THE QUARTER

AND NINE MONTHS ENDED DECEMBER 31, 2013

Below is just part of statement

Income from Operation

18,464.22 20,254.74

17,963.29

55,805.88

58,744.88

76,907.27

Quarter ended31.12.2013 (Unaudited)




Nine Months ended

Nine Months ended31.12.2012 (Unaudited)

Year ended 31.03.2013(Audited)

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Expenses

Net Share Profit/Loss

4,894.81

8,811.48

105.40 1,747.26

1,882.92 1,033.04 1,080.16 2,065.59

21,620.66

Expenses

Expenses Cost ofmaterials consumed

Expenses Purchases ofstock-in-trade

Expenses Changesandstock-in-tradeininventories of finishedgoods work-in-progressExpenses Power andfuel

Expenses Employeebenefits expense

5,469.93

3,260.01

3,260.01 5,469.93

3,260.01

3,260.01

(Paid-upshare) equity share capital (Face Value Rs. 10 per)

(5,642.28)

(4,933.10)

(6,500.00)

(15,430.00)

(19,655.24)

(23,133.82)

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All the manufacturing units in Morbi (Gujarat) had suspended production during

December 2013 as a protest against frequent increase in fuel costs and other

Industry demand. Consequently non availability of material for sale from Morbi

resulted in lower sales for the current quarter.

During the current financial year, the depreciation rates on certain assets have been

revised in accordance with its useful life. Consequently the depreciation charge for

the quarter ended 31.12.2013, 30.09.2013 and nine months ended 31.12.2013 is

higher by Rs. 38.95 lacs, Rs. 38.95 lacs and Rs. 116.42 lacs respectively as

compared to the depreciation provided in the previous period and accordingly

loss for the respective periods would have been higher by these amounts.

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Need for Study

To learn Management Skills Practically

The purpose of industrial visit is to get a basic knowledge about the work of

industry, and to learn about it and think to modify our skill and ability to

according to it.

To get basic knowledge about the work before complete the course.

It helps to Proact instead of reacting

Study tours or field trips play a key role in the learning process and are very

important in gaining practical knowledge.

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Literature Survey

2013

NITCO bags 20th rank in dream company to work for category by The World HRD

Congress Award.

2010

Setup of world class marble processing facility from Breton (Italy) at Silvassa.

2009

Construction World Award Winner.

2009

Nitco becomes a one stop shop solution, providing all premium flooring solutions, by

including wall tiles to its product portfolio.

2008

Construction World Award Winner.

2008

Expansion of exclusive Le Studio showrooms, to 13 in total, whilst three more have

been finalized. Also,expansion to 50 Le Studio Express showrooms, whilst it is

planned that 100 will be installed by the end of the financial year.

2007

Import of cement for distribution to customers in India

2007

10 Exclusive Showrooms - launch of the first "Le Studio" and 5 more across India

2007

Best SAP Project Implementation Award from SAP India Ltd

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2007

Capacity Expansion planned for Vitrified Tiles at Gujrat and Ceramic Tiles at Alibaug

2007

Marble import license granted by DGFT for 15895 tons, i.e 11% of the total licenses

issued for the year 2007-08 by DGFT

2007

Valuation of Nitco Realties for Rs. 406 crores by Knight Frank

2006

Nitco Realties incorporated for Real Estate development business

2006

Expansion of Ceramic Tiles capacity at Alibaug

2006

Listed on BSE & NSE

2004

Upgradation of Ceramic Tiles plant

2002

Quality Excellence Award for Processing Unit in Alibaug

2001

Import of Vitrified Tiles

1997

Manufacturing of Ceramic Tiles at Alibaug

1987

Processing and Distribution of Imported Marble

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1953

Inception

Nitco exports approximately 20% of its tile produce. Its expansive network is spread

throughout 24 countries, including the United States, Canada, Europe, Africa,

Oman, UAE and the Indian Ocean.

Winner of 13 Capexil awards for excellence in exports, Nitco has been conferred as

the “Export House” by the Government of India in the year 2002.

CEVISAMA 2011, showcases the world's most innovative design trends and ideas

pertaining to design surface coverings, bathroom and kitchen equipment, raw

materials, glazes, frits, ceramic tiles and machinery all under one roof.

Speaking at this event, Mr. Vivek Talwar, MD of NITCO Ltd said, 'We are very proud

to be the only Indian company to be invited to participate in CEVISAMA 2011, and

this is a major milestone for NITCO. Having set benchmarks in the Indian ceramic

industry we hope to strengthen our brand value globally through this achievement. It

is an amazing experience to be a part of CEVISAMA 2011 and showcase our latest

range of elegant, innovative and state of art products; thus giving customers from all

around the globe easy access to our large exclusive collection."

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Objectives of Study

To get Practical Knowledge through Industrial visit and interaction with

Managers

Industrial visit is a vital part of the curriculum. It helps to bridge the gap

between classroom and the real working world. The visit also provides first-

hand knowledge about the organizational structures and modes of operation

in different industries.

To understand the process

To experience chemistry at work

To become aware of the role of different people in an organisation

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Research Methodology

The research process is similar to undertaking a journey.

Steps in Research Process:

Formulating the Research Problem

Extensive Literature Review

Developing the objectives

Preparing the Research Design including Sample Design

Collecting the Data

Analysis of Data

Generalisation and Interpretation

For all of the above had a personal visit to Nitco Ltd, at Alibaug, their manufacturing

unit & Internet

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Analysis

Nitco is also a pioneer in manufacturing technology.

Nitco was the first Indian manufacturer to:

Introduce Rustic Tiles (Nov 1998), which requires a unique “dry powder

application” technology in order to create a natural stone look. Nitco is, in fact,

the only tile manufacturer in India, with this advanced technology.

Introduce Super Gloss floor tiles (April 1998).

Introduce 600 x 600mm glazed Vitrified tiles.

Introduce 100% Matt Finish tiles.

Introduce Dirt Free tiles (April 2002).

Introduce Wood Strip tiles in size 400 x 100 mm (Sept 2001).

Produce lead free glazed tiles.

NITCO has placed its foothold on the global market as a company recognized for its

innovation and quality products with a wide array of products tiles, marble &

mosaico. NITCO's aim is to bring international ideas, design & trends to the Indian

market and at the same time to showcase their own innovative design & trends in

the International market.

For the second time in Indian history, NITCO had showcased its products on a global

platform by being invited and participating in CEVISAMA 2011. Only leading

International tile brands from across the globe were invited to participate in the

exclusive trade show.

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Conclusions or Recommendations

Nitco strive at building a high performance culture and a stimulating working

environment which encourages innovation and continuous learning. Their endeavour

is to develop collective strength and potential in order to achieve our strategy and

vision of "Innovation for better life"

Nitco aims at building a strong pool of talent pipeline and hence focuses largely

Individual development plan of employees.

Employees can communicate ideas and share feedback with Senior Management.

Overall company initiatives and success stories are shared at quarterly, company-

wide meetings.

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Bibilography

Main objectives

At Nitco provides unparalleled opportunity for learning. They significantly

invest in a transformation learning experience for people across various

layers. They conduct both in-house as well as external Leadership

Development Program customized as per requirements of employees across

various verticals across India. Employees can also take advantage of

mentoring programs.

Sub-Objectives.

To Expand Leadership Skills

o Leadership is a crucial attribute that many managers lack despite their

job title. It is common practice for companies to promote employees

with the best results, but sometimes the best salesman doesn't make

the best manager. True leaders are able to instill trust, provide

direction, and delegate responsibility amongst team members.

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To Explore Encourage Adaptability

o Adaptability also contributes to a manager's effectiveness. When a

manager is able to adjust quickly to unexpected circumstances, he is

able to lead his team to adjust as well. Adaptability also means that a

manager can think creatively and find new solutions to old problems.

To Foster Interpersonal Skills

o Effective managers should strive to build personal relationships with

their teams. Employees are more likely to exceed expectations when

they trust their manager. When managers establish a relationship with

employees, it builds trust and employees feel valued. Valued

employees are more willing to get the job done right.

o The best managers know when their employees need more

development, and how to ensure those developments are successful.

Developing others involves cultivating each individual's talents, and

motivating those individuals to channel those talents toward

productivity.

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To Promote Personal Growth

o Finally, an effective manager is aware of their own personal

development. In order to successfully develop and lead others,

managers must seek improvement in themselves. A manager who is

willing to learn more and use their natural talents to the best of their

ability will be able to encourage the same behavior in employees.

o Effective management skills are comprised of several key components,

and are not easily achieved. Organizations need to recognize the traits

associated with successful management, and then promote employees

based on those traits. The highest achieving employees do not always

make the best managers, but employees that naturally exude the

attributes desired by managers are sure to be effective and successful

in management roles.

o To learn more about Profiles International's solutions for developing

effective management skills.

Correlational studies:

To ascertain the impact of training on employee retention.

To compare the effectiveness of different loyalty programmes on repeat

clientele.

The 1st project in Project Management represents the ‘Concepts of Project Management’

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