The 1920sThe 1920sBoom Times and Pop CultureBoom Times and Pop Culture

OBJSOBJSDiscuss the factors that led to the economic boom of the 1920s.Discuss the factors that led to the economic boom of the 1920s.

Explain how consumerism increased during this period.Explain how consumerism increased during this period.Explain the changes in life in the 1920s.Explain the changes in life in the 1920s.

Evaluate the extent that the majority of women’s lives changed in Evaluate the extent that the majority of women’s lives changed in the 1920s.the 1920s.

BellringerBellringer

Compare the ads from the next slide – Compare the ads from the next slide – 1920s emerging consumerism1920s emerging consumerism2008 ad2008 ad

ConsumerismConsumerism

IntroIntro

The war is over –what will the factories The war is over –what will the factories produce?produce?

1. And 2. -Characteristics of the 1. And 2. -Characteristics of the Economy and Boom Times Economy and Boom Times

Prosperity and ProductivityProsperity and ProductivityFactors Factors

Republican Pro-business stanceRepublican Pro-business stanceAbundant supplies of energyAbundant supplies of energyWealth concentrated in a few Wealth concentrated in a few Demand for new electrical appliancesDemand for new electrical appliancesNew “wonder” materials – plastic, rayon, acetate, New “wonder” materials – plastic, rayon, acetate,

etc…etc…

Factors con’t Factors con’t The Assembly LineThe Assembly Line

Ex: Henry Ford and the Model T – Ex: Henry Ford and the Model T – production costs decreased/supply production costs decreased/supply increasedincreased

Impact of the assembly line on the Impact of the assembly line on the Auto industryAuto industry

Large Corporations formedLarge Corporations formed Small Corporations went out of businessSmall Corporations went out of business The Big Three remained –Ford, General Motors The Big Three remained –Ford, General Motors

and Chryslerand Chrysler Auto Co’s in 1920s = America’s largest business Auto Co’s in 1920s = America’s largest business

What role did the Republicans play in this?What role did the Republicans play in this?

Changes in WorkChanges in Work

Assembly line decreased skilled labor jobsAssembly line decreased skilled labor jobsShorter workdays/Higher wagesShorter workdays/Higher wagesFrederick W. Taylor and scientific Frederick W. Taylor and scientific

management –created “white collar” management –created “white collar” management jobsmanagement jobs

Power of Labor Unions decreasedPower of Labor Unions decreased

Domestic changeDomestic change

Housewives – reduced # of housekeepers Housewives – reduced # of housekeepers and delivery people – took over the jobs and delivery people – took over the jobs with electrical appliances and autoswith electrical appliances and autos

What changes occurred in What changes occurred in America America

due to the increased # of Autos?due to the increased # of Autos?

400 K miles of highways built400 K miles of highways built Public Transportation DecreasedPublic Transportation Decreased Decreased population of inner cities/Growth of Decreased population of inner cities/Growth of

the “suburbs”the “suburbs” More contact between the rural and urban More contact between the rural and urban

AmericansAmericans Camping tripsCamping trips Decreased Sense of “Neighborliness”Decreased Sense of “Neighborliness” Teenagers – more freedomTeenagers – more freedom Pollution/Traffic Jams/ Parking ProblemsPollution/Traffic Jams/ Parking Problems Increased Accident RateIncreased Accident Rate

Creating ConsumersCreating Consumers

““To keep America growing we must keep To keep America growing we must keep America working, and to keep America America working, and to keep America working we must keep them wanting; working we must keep them wanting; wanting more than the bare necessities; wanting more than the bare necessities; wanting the luxury and frills that make life wanting the luxury and frills that make life so much more worthwhile, and installment so much more worthwhile, and installment selling makes it easier to keep Americans selling makes it easier to keep Americans wanting.” (p. 651)wanting.” (p. 651)

AdvertisingAdvertising

Played on peoples’ hopes and fearsPlayed on peoples’ hopes and fearsCelebrity pitches Celebrity pitches Jingles and slogansJingles and slogansChain Stores (A & P)Chain Stores (A & P)MerchandisingMerchandisingEasy credit/installment planEasy credit/installment plan

Life in the 1920sLife in the 1920s

Popular Popular EntertainmentEntertainmentRadioRadio

ProgramsProgramsMusicMusicAdvertisementsAdvertisements

3. Intolerance3. Intolerance

Sacco and Vanzetti TrialSacco and Vanzetti TrialResurgence of the KKKResurgence of the KKK Immigration Acts of 1921 and 1924Immigration Acts of 1921 and 1924

4. Moral Issues of the Time4. Moral Issues of the Time

The New WomanThe New Woman

FundamentalismFundamentalism

ProhibitionProhibition

Moral Issues/The New WomanMoral Issues/The New WomanFlappers = no corsets, Flappers = no corsets,

shorter skirts and hair shorter skirts and hair (bobs), transparent hose, (bobs), transparent hose, wore make up, drove cars wore make up, drove cars and many smokedand many smoked

Minority and NOT the Minority and NOT the IDEAL!IDEAL!

Had social and economic Had social and economic freedomsfreedoms

MoviesMovies

Lavish theatersLavish theaters

Silent Movies Silent Movies (Valentino, (Valentino, Chaplin, and Chaplin, and Garbo)Garbo)

1927 –”Talkies” 1927 –”Talkies” beginbegin

Celebrities and HeroesCelebrities and HeroesRudolph ValentinoRudolph Valentino

Babe RuthBabe Ruth

Helen WillsHelen Wills

Gertrude EderleGertrude Ederle

Jim ThorpeJim Thorpe

ClosureClosure

Read and discuss p. 657Read and discuss p. 657