The 15th Cambridge Technology Management Symposium24-25 September 2009, Downing College, Cambridge

Creating opportunities from uncertainty: Navigating industry emergenceOrganisations providing speakers include: Cambridge Display Technology, CAPE, Carbon Trust, Clifford Chance, Energy Technologies Institute, Ericsson, GlaxoSmithKline, Loughborough University, Microsoft Research, OrthoMimetics, Smart Holograms, Technology Strategy Board, TTP Capital Partners

Creating opportunities from uncertainty: Navigating industry emergence

www.ifm.eng.cam.ac.uk/ctm/symposium15

Keynote presentations

John Cunliffe Chief Technology Officer, Ericsson Emergence and growth of a mass mobile communications industry: the Ericsson experience

David Fyfe Chief Executive Officer, Cambridge Display Technology Lessons from the commercialisation of a new generation of display technologies

David Clarke Chief Executive Officer, Energy Technologies Institute Creating the UK Energy System for 2020 – £100bn challenge and £100bn opportunity. Seizing the opportunity through the Energy Technologies Institute

Andrew Herbert Managing Director, Microsoft Research Cambridge Rethinking computing: the role of basic research inside Microsoft

Jackie Hunter Senior Vice President, Science Environment Development, GlaxoSmithKline Innovation in collaboration: A pharma/life sciences perspective

Speaker from: Technology Strategy Board/UK EIP Working Group Connecting and catalysing emerging industries: The role and activities of the Technology Strategy Board

Pre-dinner speaker Professor Mike Gregory Head, Institute for Manufacturing

After-dinner speaker Professor Ian Leslie Pro-Vice Chancellor, University of Cambridge

This year’s theme

Current business conditions are characterised by great economic uncertainty, whilst technological development continues apace. In the midst of this turmoil, far-sighted enterprises continue to look for new opportunities to grow their business and to identify the areas of future profitable activity. Even in this turbulent context, new companies are starting out, and new industries are emerging.

The Symposium will explore the issues underpinning this emergence, drawing on examples from leading organisations around the world, working in a variety of sectors. Aspects covered will include the commercialisation of new science and technology, investment, regulation, design, business start-up and supply networks. The issues that underpin successful navigation of such periods of transition will be a key focus of the event.

The programme will also draw on current research at the Institute for Manufacturing, under the Emerging Industries Programme. This will provide the latest insights from industrial, academic and governmental perspectives, and examine how collaboration between these bodies can enhance the identification and commercial exploitation of the opportunities that do exist.

Examples will also be drawn from the work of other major research council programmes: the Regenerative Medicine (REMEDI) and Innovation and Productivity Grand Challenges (IPGC), and the CIKC Molecular and Macromolecular Materials project at Cambridge. The Symposium aims to highlight the key lessons that can guide managers, policy makers and researchers through these challenging times.

Symposium venue

Downing College is conveniently situated in the heart of Cambridge and has the benefit of on-site parking. The college has modern conference facilities providing a versatile range of meeting and work rooms, with overnight accommodation and excellent catering. The Symposium dinner in Emmanuel College on Thursday evening is the key social event in the programme, and guests are welcome.

Who should attend

CEO taking the wider view of the •emerging technology landscapeTechnical/Business Director needing •insight into technology developmentManufacturing Director/Manager •wishing to integrate technology management into decision processesMarketing Manager who needs to be •kept informed of technology issuesSenior Technologist wishing to develop •the wider business perspective

This annual two-day Symposium, now in its fifteenth year, is a firm fixture for those at the forefront of new ideas and practical application in the field. Aimed principally at an audience of senior technology and innovation managers from companies of all sizes, it draws on leading practice and research to address the current key issues in an international context.

Programme

Thursday 24 September09.00 Registration10.00 Workshops 1 to 412.30 Lunch14.00 Keynote: John Cunliffe14.45 Keynote: David Fyfe15.30 Break16.00 Case studies 1 and 217.30 Close18.45 Reception and Symposium Dinner, Emmanuel College

Friday 25 September08.45 Registration09.00 Keynote: David Clarke09.45 Keynote: Andrew Herbert10.30 Break11.00 Case studies 3 and 412.30 Lunch13.30 Keynote: Jackie Hunter14.15 Keynote: TSB/UK EIP Working group15.00 Discussion15.30 Close and refreshments

Workshops Choose one of four workshops

Thursday 24 September

1. Decision criteria for navigating technology-intensive emergence

The industrial landscape is becoming increasingly complex and dynamic, with innovative technologies stimulating the emergence of new industries and business models. Based on a framework for mapping technology-intensive industrial emergence, this workshop will provide an opportunity to explore the decision criteria, processes and stakeholder involvement at the various stages and transitions. The focus is on characterising the types of science, technology, application and market ‘demonstrators’ that can accelerate progress to commercialisation.

2. Investment – funding the commercialisation of advanced technology

This workshop will examine the challenges and opportunities for firms trying to raise investment to bring a novel, advanced technology to market where there is no clearly defined existing industry infrastructure. The workshop will provide an opportunity to discuss the results of on-going research into the range of options available to fund the commercialisation of advanced technology from start-up to scale-up.

3. Emergence and future growth of the regenerative medicine industry: optimal policy instruments and regulatory frameworks

Emerging industries face several risks many of which stem from various uncertainties in the policy and regulatory landscape. Regenerative Medicine (RM) is an emerging field which utilises innovative, multi-disciplinary technologies in stem cells and tissue engineering, amongst others. For sustainable growth, especially in the context of the UK, the RM industry requires enabling policy and regulation. This workshop will discuss and explore the salient issues faced by this nascent industry, factors that have helped its emergence, and chart a course for the future through the lenses of policy instruments and regulatory frameworks.

4. Developing a dynamic manufacturing strategy for survival: a start-up's perspective

Technology start-up companies are often vulnerable and prone to failure as they have yet to build up the strength and resources to sustain them through both internal and external challenges. Developing the most appropriate strategy is probably more critical in start-up companies than in established organisations. This workshop draws on the findings of some in-depth case studies in a variety of industries to provide a strategy roadmap for start-ups at various stages of their lifecycles.

Case studies Choose one session per day

Thursday 24 September

1. Emerging technology-based industry. Speakers: Dr Andrew Flewitt, Electrical Engineering Division, Cambridge University. Richard Guy, Carbon Trust

Science and technology has and will continue to provide a foundation for generating economic and societal value. As the complexity, pace and globalisation of technology developments increase, the challenges of turning technological breakthroughs into substantial and sustainable businesses ventures multiply. This case study session will include examples of how organisations are tackling these challenges, emphasising the management of technology at earlier stages of the development cycle.

2. Investing in emerging industries Speakers: David Connell, TTP Capital Partners. Plus 2nd speaker TBC

Funding the commercialisation of advanced technology where there is no clearly defined existing industry infrastructure is particularly challenging. Two case studies will present the issues from the perspective of (1) an organisation seeking to bring an advanced technology to market (2) an organisation seeking to capture value by investing in the commercialisation of advanced technologies.

Friday 25 September

3. Navigating an uncertain policy and regulatory environment Speakers: James Lawford Davies, Clifford Chance LLP. Professor David Williams, Loughborough University

Innovation is an increasingly distributed process, involving networks of multiple, geographically-dispersed players. 'Open innovation' is one term that has emerged to describe the use of inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation. One of the core implementation challenges is how to develop an organisational culture that allows open innovation to flourish. This case study session will present two contrasting views of how such a culture has been developed.

4. Navigating a start-up in uncertainty Speakers: Dr John Prichard, Smart Holograms. Dr Andrew Lynn, OrthoMimetics

Early in their business lifecycles, start-up companies often face challenges caused by both foreseeable and unforeseeable uncertainties. When operating in such an environment, simple mistakes may significantly impact the survival of the firm. In this session, two start-up founders will share their experiences of how they tackle these challenges and discuss how they navigate their companies during uncertainty.

This event is supported by

Cambridge Consultants IPGC The Smith Institute TTP

www.ifm.eng.cam.ac.uk/ctm/symposium15

Last group of numbers on back of card

Creating opportunities from uncertainty: Navigating industry emergence

24-25 September 2009

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