The 15 Most Critical Metrics for Internet Marketers

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    15-Jul-2015
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Transcript of The 15 Most Critical Metrics for Internet Marketers

  • FOR INTERNET MARKETERS

    THE! ! MOST!

  • LETS START WITH...

    WHY YOU NEED METRICS

  • BUSINESS

    TRACKING YOUR METRICS

    YOUR

    DRAMATICALLY

    RESULTS

    IMPROVE

    WILL!

  • have to say about EXPERTS

    What do the

    metrics &

    dashboards?

  • Good marketers MEASURE.!

    Metrics are critical to ensuring that your marketing is aligned

    with your business objectives.

    SETH GODIN

  • PETER DRUCKER

    IF YOU CANT!MEASURE IT,!YOU CANT !IMPROVE IT.!

    !

  • COMPANIES TRACKING THEIR METRICS IN DASHBOARDS REALIZE:

    YEAR-OVER-YEAR

    THAN THOSE WHO DONT.

    YEAR-OVER-YEAR

    &

  • MEASURE

    EVERYTHING OF SIGNIFICANCE.

    ANYTHING THAT IS

    IMPROVES.

    MEASURED AND WATCHED,

    Bob Parsons

    !

  • you will

    Never achieve

    SUCCESS YOU WANT

    TRACK YOUR METRICS,

    THE BOTTOM LINE

    IF YOU CHOOSE NOT TO

    THE

  • SO WHICH METRICS SHOULD YOU TRACK?

  • FOR INTERNET MARKETERS

    THE! ! MOST!

  • 1. CONTRIBUTION MARGIN

    SALES MINUS VARIABLE COSTS

    CONTRIBUTION MARGIN =

    *VARIABLE COSTS INCLUDE COGS, ADVERTISING, REFUNDS, COMMISSIONS, ETC.

    *

  • 1. CONTRIBUTION MARGIN

    CONTRIBUTION MARGIN IS A GREAT INDICATOR OF THE

    OVERALL HEALTH OF YOUR BUSINESS

  • 2. TOTAL SALES

    SECONDARILY, ASSESS SALES BY:

    AFFILIATE REGION PRODUCT, ETC.

  • 3. EARNINGS PER CLICK

    YOU CAN OUT-ADVERTISE YOUR COMPETITORS AND DOMINATE WHEN YOU GENERATE THE HIGHEST EPC IN YOUR MARKET,

  • 4. ADVERTISING COST VS. REVENUE PER SALE

    THE RELATIONSHIP BETWEEN MEASURE THIS

    IS WHATS CRITICAL SPOT TRENDS AND FIX PROBLEMS AD COSTS AND SALES DAILY, WEEKLY & MONTHLY TO

  • 5. TOTAL EMAIL SALES

    but this one sums it all up OPENS, OPEN RATES, CLICKS, CLICK THROUGH RATES, AND EARNINGS PER CLICK

    YOU SHOULD ALSO LOOK AT

  • 6. TOP REVENUE GENERATING EMAILS

    THEN SEND THEM AGAIN AND CRAFT MORE LIKE THEM

    ALWAYS HAVE A RUNNING LIST OF YOUR TOP PRODUCING EMAILS. THEN, ANALYZE YOUR WINNING EMAILS TO UNDERSTAND WHY THEY WORKED.

  • 7. REFUNDS

    MEASURING AND DECREASING REFUNDS IS ONE OF THE EASIEST & FASTEST WAYS TO BOOST YOUR PROFITS

  • 8. BILLING FAILURES

    SO YOU CAN IMPLEMENT STRATEGIES TO REDUCE THIS LOSS TRACK HOW OFTEN CUSTOMER & PROSPECTIVE CUSTOMER PAYMENTS ARE DECLINING,

  • 9. WEBSITE VISITORS

    THERE IS GENERALLY A HIGH CORRELATION BETWEEN

    SO TRACK & IMPROVE THIS KEY METRIC THE NUMBER OF WEBSITE VISITORS & SALES,

  • 10. VISITS & SALES FROM SOCIAL MEDIA

    DO NOT INVEST IN SOCIAL MEDIA IF YOU CANNOT TRACK RESULTS SUCH AS

    WEBSITE VISITS, LEADS, AND SALES

  • 11. SALES TEAM CONVERSION FUNNEL

    ASSESS EACH INDIVIDUAL SALES REP

    TO IDENTIFY WHERE HIS OR HER PERFORMANCE CAN BE IMPROVED

  • 12. CLIENT RETENTION

    KEEPING CLIENTS LONGER DRAMATICALLY IMPROVES PROFITABILITY

  • 13. EMAIL LIST SIZE

    YOUR EMAIL LIST IS A KEY BUSINESS ASSET THAT SHOULD

    ALWAYS BE GROWING

  • 14. NUMBER OF LEADS/CUSTOMERS

    LEADS AND CUSTOMERS ARE

    THE LIFEBLOOD OF YOUR BUSINESS

  • 15. LIFETIME CUSTOMER VALUE

    BOOSTING LIFETIME CUSTOMER VALUE MAXIMIZES PROFITS, AND UNDERSTANDING LCV ALLOWS YOU TO OPTIMIZE YOUR ADVERTISING,

    AS YOU KNOW PRECISELY HOW MUCH YOU CAN SPEND TO ACQUIRE A CUSTOMER

  • Now that you know WHICH

    metrics to track,

    The next step is

    HOW to figure out

    to track them

  • AUTOMATICALLY TRACK YOUR KEY METRICS TODAY THERE ARE DASHBOARDS THAT

    CHECK IT

  • THE OPTIMAL DASHBOARD

    TO ALL THE SYSTEMS YOU ALREADY USE AUTOMATICALLY CONNECTS

    AND HUNDREDS MORE

  • SO YOUR METRICS ARE

    AND THERES

    ZERO!

    DISPLAYED IN REAL TIME ALWAYS UP-TO-DATE

    MANUAL DATA ENTRY

  • WELCOME TO

    OUR WORLD OF METRICS

  • WE AT GUIDING METRICS CAN

    CLICK TO WATCH YOUR FREE DEMO VIDEO

    SPECIFICALLY FOR YOUR BUSINESS

    CUSTOM-BUILDAN AUTOMATED DASHBOARD

  • GUIDINGMETRICS.COM

    LETS STAY IN TOUCH

    [email protected] (800) 476-0423

    DAVE LAVINSKY

    WATCH OUR FREE DEMO VIDEO

    SCHEDULE YOUR FREE PERSONAL DEMO

  • that needs to

    TRACK THEIR METRICS?CLICK TO SHARE

    WHO DO YOU KNOW

  • CLICK TO WATCH !YOUR FREE DEMO VIDEO

    GUIDINGMETRICS.COM

    [email protected] (800) 476-0423

    DAVE LAVINSKY