The 12 Essential Steps to Selling Your Horse€¦ · massive improvements in all of the areas...
Transcript of The 12 Essential Steps to Selling Your Horse€¦ · massive improvements in all of the areas...
The12EssentialStepstoSellingYourHorse
MakingthedecisiontosellyourhorsecanbeaverydifficultoneandIoftenfindthatoncepeoplestarttopreparethehorseforsale,byfollowingthelistbelow,thattheyactuallydecidetokeepit!Why?Becauseinordertosellyourhorse,ethically,youneedtoputsomeworkintothehorsefirstandthisoftencompletelychangesyourrelationshipwiththehorse.Ofcourse,wecan’tmakethehorseshorter,taller,youngerorolderbutwecanmakemassiveimprovementsinalloftheareasdiscussedbelowwithabitofstructuredwork.Belowisalistoftrainingstepsandrequirementstohelpyoufindtheperfecthomeforyourhorse:
1. Yourhorseneedstobequietandattentivewhenled.Thismeansnogiraffesorkites.Thefirstthingapotentialbuyerwillseeishowthehorseleadsinfromthepaddock.Thesefirstfewminutessetthestagefortherestoftheviewing.Youhorseneedstobeinyourbubbleofcommunication(intheEngagementZone).FormoreonthischeckouttheEngagementZonecourseandtheLeadingcourse(whichcanbefoundintheYoungHorsesection).
2. Youmustbeabletohandleyourhorseallover.Thenextthingistyingupandgrooming.Itisimportantthatyourhorsetiesupwell(butifitdoesn’tthenseetheTyingUpcourse(intheYoungHorsesectionbutnotjustforyounghorses!).Ifyourhorseisabittouchywithgroomingincertainareas,thenspendsometimeremedyingthis.Thisisalsoagreattimetodemonstratehowwellthehorsepicksupitsfeet(ifyouneedahandteachingthisgotothePickingUpFeetcourse).
3. Tackingupyourhorseshouldbeeasyanduneventful.Somehorsesarealittle‘girthy’andthiscanbeaddressedbysimplytakingtimetofastenthegirthandpraisingaftertakingupeachhole.Thehorsesoonlearnsthatyouarenotgoingtowrenchitupandthattheygetpraisedforstandingquietly.Ofcourse,slappingthehorseforturningandlookingthreateninglyatwillhaveexactlytheoppositeeffectsoit’sworthtakingthetimeandmakingsaddlingapleasantexperienceforthehorse.If
yourhorseiscold-backed,hasneverbeenproperlyhabituatedtothesaddleandflincheswhentackedup,thenyouhavesomeworktodo.Don’tworry,thiscanbeovercomewiththecorrecttraining.Inthe1stSaddlingcourseyouwillfindeverythingyouneedfromthefirstgirthingtoasaddlefittingcourseandevenanadvancedsaddlehabituationcoursewhereyourhorselearnsallaboutcarryingtarpaulinsandotherscaryobjectsonthesaddle.
4. Standingformountingistheessentialfirstelementofanyride.Mountingisknown
tobethemostdangeroustimeoftherideandthisisbecausehorseshavenotbeentaughttostandandwaitforacuetomoveoffwhentheriderissettledinthesaddleandready.Wealsoknowthatmountingfromthegroundisbadforboththehorse’sbackandyoursaddlealignment.TeachingHipstotheFence(orMountingBlock)willsolvealloftheseproblemsandthepotentialpurchaserwilllovethefactthatyourhorsebringsitshipsallthewaytoyouandstandsquietlywhileyousteponfromthemountingblockorfence.IrecentlywroteatrainingarticleonthisverysubjectforHorsesandPeopleMagazineandthatisavailableonline.
5. Whetherundersaddleoronlong-reins,showwalk,trotandcanter.Ifyouareselling
ahorsethatisundersaddlethenattheveryminimumyouneedtoshowwalk,trotandcanter.Ideallyyourhorseshouldbetravellinginanicesoftframe,beattentiveandrelaxed.Ifthatisnotyetthecase,seetheGivetotheBitcourseandyouwillbeabletoachieveeachofthesethings.Thecantercanoftenbeastumblingblockforsomebutitisessentialthatyourhorsepicksupthecorrectleadandcantersinacontrolledandcalmmanner–seetheCantercourseifyouneedtoworkonthis.Notyetundersaddle?Thebuyerstillneedstoseeeachofyourhorse’spaces.Ofcourseitisbestthatthisisalsoshowninanicerelaxedframeandnotbeingchasedaroundtheyard.Teachyourhorsetolong-rein(usingtheLong-Reiningcourse)ratherthanlunge.Lungingusuallyinvolvesthehorserunningcircleswithitsheadintheair,benttotheoutsideandahollowback–neverthebestwaytoshowyourhorse’spaces.Long-reiningismuchmoreeducational,agreatpreparationforridingandbuildsallofthattop-linemuscleyouneedlaterforthemountedwork.Thiswillshowyourhorse’spacesattheirbestanddemonstratehowcalmandrelaxeditisaswellasbeingobedienttovoicecues.
6. Ifyouhavesomethingmoreimpressive,suchasjumping,flyingchangesorhaunchturns,showthat,ofcourse,butalsoshowthecooldownandthetransitionbetweenthetwo.What’simportantisthehorseremainscalmandrelaxedbetweenthefastandslowwork.Yourpotentialbuyermaynotbeadvancedenoughtoridethesemovementsasyetbutthehorsewillcometotheirlevelifitisconfidentandhappyinitswork.
7. Photographs–weneedtoseebothconformationandthehorse’swayofgoing.Ifyouhavealimitonthenumberofphotos,thentrytochoosephotosthatgivethepurchaserthemostinformation.
Iwouldchoosetheoneontherightherebecauseyoucanseethehorse’sconformationquitewell,sheisclearlyquietandhappytobehandledandisworkingclosetoanotherhorse–allgoodthings.Theoneontheleftislessinformativebutstillagoodphotobecauseitshowsthehorseworkingoutsidethearenaonalooserein.
Againherewegetalotmoreinformationwiththephotoontheright(ifwehadtochooseonlyone).Thebowingphotomakesitclearthatthehorseistrainableandgoodwithdogsbuttheright-handphotoalsoshowsatrainablehorse.Inaddition,welearnthatheworkssoftlyinthebridle,travelsinarelaxedframeandmaintainsthesethingsinthecanter.
Iknow,itshouldbeobvious,butthenumberofterribleconformationphotographsyouseeisamazing.Thisisthesamehorse.Noticehow,ontheleft,thehorsejumpsoutofthephotograph.That’sbecausethereisn’tanythingelsehappeninginthebackground.Thehorseisstandingsquarelyandisalert.Thisphotographwillgivebuyersagoodlookatthehorseandalotofinformation.Theoneontherightwillleadthemdirectlytothenextad!
8. Video,ofcourse,isthebestthingforsellingyourhorseanditcanheadoffthosetirekickers.Trytomakethevideorelaxedandsuitablefortheaudienceyouareaimingfor.Ifyouaresellingatopleveldressagehorse,youwillneedacompletelydifferentvideofromthesafetrailridinghorse.ForanexampleofasalesvideogoalongtoKandooEquineandsignupfortheFREETrainingTips–you’llfindonethere.
9. Potentialbuyersshouldbeinterviewedonthephone.ExpectaLOToftire-kickers,peoplethatonlywanttotellyouabouttheirhorse(whichwasalsoblack,amare,dressagehorse,samebreedoranyotherirrelevantthingyousimplyhaven’tgottimefor),thosethatcollectphotographs,dreamaboutowningsuchalovelyhorsebuthavenoexperience,moneyorplacetokeepitandthelistgoeson.Ifyou’reunsureaboutapotentialbuyer,askthemforsomevideooftheirriding.Thelastthingyouwantissomeonecomingto‘try’thehorse,bangingaroundandaroundthearenaforanhourandthentellingyouthehorseistootall,chestnutortheyreallywantedamare.Youthenhavetoretrainthehorseandpossiblywaitforanyphysicaldamagetoheal.Ifthebuyerislocal,I'dtellthemthatthefirsttimetheycometoseethehorsetheycanwatchyouride.Iftheyarestillinterested,thennexttimetheycanride(Itendtogivealessonasthiskeepseverythingmorecontrolledandmakesforamuchbetterexperienceforthehorse).YoushouldalsoagreeapriceBEFOREthisridewiththeprovisothat‘ifyoulikethehorseaftertheridethenthepriceis$XXX’.Theyhavealreadyseenwhatthehorsecandowhenyourodeitsoifthecantertransitionsarenotspotonthenthisissomethingforthemtoaddresswiththeirinstructor,notapriceconsideration.
10. Findingtheidealhomeisnevereasy.Youknowthehorsebetterthananyonesotrytoimaginehowthehorsewillreacttoeachpotentialnewowner.Forexample,ittakesaspecialhorseindeedtofitwellintoafamilywhereonlythechildis‘horsemad’andtheparentsarereallycatpeoplebutwillingtotakethechildtoPonyClubeveryweekend.
11. So,whatisthatthingyoushouldNEVERdo?Youshouldneversendyourhorseoutontrial.Ifthepurchasersaregenuinelyinterested,thengetthemtocomebackonanumberofoccasionstorideunderyoursupervisionortakethehorsetotheirproperty.Moreoftenthannot,thehorsesuffershugelywhenitgoesontrial.Ahorsewillnaturallytakesometimetosettleintoitsnewenvironmentanditiscompletelyunfairtomakethisperiodatestofthehorse’ssuitability.Themostlikelyoutcomeisyouwillgetyourhorsebackafterthetrialwithphysicalandpsychologicaldamagethatitmayneverrecoverfrom.
12. Finally,oncethehorsehasleftyourpropertyitisnolongerunderyourcontrol.Isuggestyougetawrittenandsigneddocumentdetailinghowthehorseisperformingnowandanyrecommendations(suchassaddlefitting,farrier,dentist,existingveterinaryissuesandsuggestedridinginstruction)forthefuture,justsothateveryoneknowswheretheystand.If,forexample,yousellayounghorsetoanovicefamilybutmakeitclearthattheyrequireasaddlefitter,onlyrideforshortperiodstostartwith,getaninstructortohelpthem,don’tover-facethehorsebytakingittobigeventsimmediatelyandsoon,youhavedoneyourbest.Ifthisisallinasigneddocument,betterstill.Thefactis,ifthenewownerdoesNOTgetasaddleproperlyfitted,ridestheyoungandunfithorseforhoursataneventandignoresconflictbehaviourssuchasearpinning,indicatingthehorseisinpain,thenitWILLendindisaster.Noviceownersneedguidance.Theywon’talwaystakeitbutyouwillhaveaclearconscience.