The 12 Days of ChristMAPS by CRM Technologies
14
The 12 Days of ChristMAPS Automation Marketi ng Selection Platfor m
-
Upload
crm-technologies -
Category
Business
-
view
1.108 -
download
0
description
The countdown to Christmas begins with our MAPS process. Enjoy!
Transcript of The 12 Days of ChristMAPS by CRM Technologies
The 12 Days of ChristMAPS
Automation
Marketing
Selection
Platform
The 12 Days of ChristMAPS
On the first day of ChristMAPS…
Choose a platform for your process, don’t change your process to suit the platform
The 12 Days of ChristMAPS
On the second day of ChristMAPS…
When choosing a vendor, start with reports - everything else is just transactional
The 12 Days of ChristMAPS
On the third day of ChristMAPS…
Get to grips with Nurturing concepts - can your system help nurture prospects?
The 12 Days of ChristMAPS
On the fourth day of ChristMAPS…
Choose a platform that supports Demographic and Behavioural scoring
The 12 Days of ChristMAPS
On the fifth day of ChristMAPS…
B2B is becoming more social – consider how the vendor can help
The 12 Days of ChristMAPS
On the sixth day of ChristMAPS…
Ask the community - get feedback from existing users via blogs & Twitter
The 12 Days of ChristMAPS
On the seventh day of ChristMAPS…
Don’t forget cultural fit - some platforms do the same things but can you work with the people?
The 12 Days of ChristMAPS
On the eighth day of ChristMAPS…
Get Sales involved - Alignment with sales is essential to any Marketing Automation adoption
The 12 Days of ChristMAPS
On the ninth day of ChristMAPS…
Ask the vendor about their Sales Engagement tool set - The best of breed MA platforms have strong sales engagement tools for CRM
The 12 Days of ChristMAPS
On the tenth day of ChristMAPS…
Ask about the vendor’s support coverage. If you are a global enterprise, is there global support?
The 12 Days of ChristMAPSOn the eleventh day of
ChristMAPS…
Ask the vendor if they can guarantee a response time in case of trouble
The 12 Days of ChristMAPS
On the twelfth day of ChristMAPS…
Think about your projected needs in 5 years’ time. Will the platform meet them?
Merry Christmas
from CRM
TechnologiesAsk us about our MAP selection process if you want to be [email protected]
