The 10 Ingredients of an Optimized Landing Page
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Wishpond Recipes: The 10 Ingredients of an Optimized Landing Page
description
Spring is in the air. It's time to get in the kitchen, throw on your A/B testing apron and bake yourself up a deliciously optimized landing page. This recipe for success gives you the 10 ingredients of a high-converting landing page.
Transcript of The 10 Ingredients of an Optimized Landing Page
Wishpond Recipes:The 10 Ingredients of an Optimized Landing Page
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A Dash of Imagery
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➢ Blend together your landing page image with the page itself
➢ Make sure your image “goes well” with your USP
➢ The best image this season is of a smiling woman
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A Tablespoon of Value
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➢ The taste of your landing page’s value should be enjoyable and obvious
➢ We recommend delicious dollar values and scrumptious percentage signs
A Cup of Unique Selling
Proposition
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➢ Your USP needs to be fresh and unique to your supermarket
➢ Try three or four different USPs before deciding on the ripest
➢ Consider using the whites of your USPs in Part 5: Benefits
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250 Grams ofCall-to-Action
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➢ It’s essential that your call-to-action stand out from the rest of the ingredients
➢ Your CTA should be delicious but not too strong a flavor that no one will taste anything else
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Three to Four Large Benefits
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➢ Add your benefits in short, tasty bullet-points so as not to overwhelm the recipe
➢ If necessary, add an explanation sentence to taste
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Three Teaspoons of Customer Testimonials
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➢ Customer testimonials are one of the key ingredients to your landing page recipe, as they ensure people trust your cooking
➢ Make your customer testimonials even more sublime with the addition of a headshot and full name
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A Pint of Trust Symbol
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➢ Trust symbols add spice to your recipe, giving that little kick of authority to the rest of the bowl
➢ Like customer testimonials, trust symbols also increase the chance of someone biting in the first place
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A Half Pound of Details
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Though optional, details can really send your baking over the top...➢ Throw in some eye-direction from
your image➢ See if a riper (red) CTA tastes
better than one more tart (green)
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A Pinch of “You”
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➢ Personalize your recipe with a pinch of “About Us”
➢ Ice your landing page with a “Live Chat” popup
➢ Zest with a personalized video
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Entry Form to Taste
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How much entry form you put into your recipe is up to you...➢ Do you get results with three to
four teaspoons of phone number, zip code and company name?
➢ Or just a full tablespoon of email address? w
Baking Instructions:➢ Mix well in a large bowl of
multivariate testing.
➢ Preheat oven to 95% statistical significance.
➢ Bake 72 hours until optimized for conversions.
➢ Eat!
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Bon Appétit!
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