The 10 E's of Inbound Marketing
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SOCIAL MEDIA & CONTENT MARKETING Dr. Jim Barry May 2014 The 10 E’s of Inbound Marketing
description
Over of Inbound Marketing. Highlights the process of Educating Targets, Emotionalizing Content, Exposing Content, Escorting Prospects, Enlisting Subscribers, Engaging Communities, Encouraging Influencers, Empowering Advocates, Enabling Real-time Experiences and Examining Results
Transcript of The 10 E's of Inbound Marketing
SOCIAL MEDIA & CONTENT MARKETING
Dr. Jim Barry
May 2014
The 10 E’s of Inbound Marketing
Slide 2
Inbound Marketing: From 4 P’s to 10 E’s
EDUCATETargets
EMOTIONALIZEContent
EXPOSEContent
ESCORTProspects
ENLISTSubscribers
ENGAGECommunities
ENCOURAGEInfluencers
EMPOWER Advocates
EMBRACE Omni-
Channels
EXAMINEResults
10 E’s of Inbound Marketing
Slide 3
Educate Target Audience
•Connect Problem Solving to:
• Pain Points
• Buyer Journey
•Aim Content for:
• Utility
• Trust Building
• Timely Relevance
• Warm Selling
Slide 4
Educate Target Audience
Slide 5
Emotionalize Content
Slide 6
Exposing Content Through Social Media Channels
Publishing Content through
Social Media*Feature it on Facebook
Tweet It on Twitter
Grab Attention on Google+
Lead in on LinkedIn
Pin It on Pinterest
* Source: Social Media Examiner (Mike Bal) @ http://bit.ly/1etluuh
Slide 7
Escort Prospects for Lead Nurturing
Lead Nurturing through Rich
Content & Emails Permit:Lead qualifying while educating
Permission-based escorting of leads through sales funnel
Personalized responses from tracked content consumption
CRM TrackingContent Qualifying
Slide 8
Enlist Subscribers
Slide 9
Engage Communities
Engage Communities for:Relationship building
Content sharing
Brand advocacy
Engage Communities with:Events
Contests
Games
Slide 10
Encourage Influencers
Enlist Influencers for:Greater reach
Credibility
Higher conversions
Slide 11
Empower Advocates
Empowering Advocates to:Turn B2B/B2C to H2H (human
to human)
Trigger engagement
Spread a consistent story
“Employees are the biggest brand advocates”
Slide 12
EMBRACE Omni-ChannelsSocializing, Mobilizing, Localizing
Using SoLoMo Ad Audience Networks for Context Marketing
Using SoLoMo Apps for Real Time Marketing
Using SoLoMo Video for Customer Experience
Slide 13
Examine Results
Monitor & Examine for:Social Media ROI
Return on Influence
Return on Relationship
Return on Inbound Marketing
Slide 14
From 4 P’s to 10 E’s
EducateTargets
EmotionalizeContent
ExposeContent
EscortProspects
EnlistSubscribers
EngageCommunities
EncourageInfluencers
EmpowerAdvocates
EnableReal-time
Experiences
ExamineResults
