The 10 Commandments Of Content Marketing - WCRome 2017
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Transcript of The 10 Commandments Of Content Marketing - WCRome 2017
The 10 Commandments
of Content Marketing
@RMelogli1
Day 1: website traffic (FEELING)
@RMelogli2
Day 730: website traffic (REAL)
@RMelogli3
Blogging
as a lead
gen tool.
@RMelogli4
Day 731+: content goes VIRAL
@RMelogli5
Blogging, I
love you!
@RMelogli6
Content Marketing for
lead generation: your
new RELIGION?
@RMelogli7
@RMelogli
Today you’ll learn:
How not to waste 2 years...
Content sins to avoid...
The 10 Commandments...
Some WordPress tricks...
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How Not to Waste 2 Years
of Content Marketing
@RMelogli9
No sins.
@RMelogli10
Content Marketing sins to
avoid at all costs
@RMelogli11
A little reminder.
@RMelogli12
@RMelogli
Content sins I committed (1)...
I wrote random articles.
I wrote to random readers.
I wrote sometimes.
I wrote without a plan.
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@RMelogli
Content sins I committed (1)...
I wrote random articles.
I wrote to random readers.
I wrote sometimes.
I wrote without a plan.
Gmail tips...
ALL biz owners...
When I had time...
“Traffic will come”...
14
@RMelogli
Content sins I committed (2)...
I wrote because everyone does.
I wrote without researching.
I wrote without testing.
I wrote without a funnel.
15
@RMelogli
Content sins I committed (2)...
I wrote just because.
I wrote without researching.
I wrote without testing.
I wrote without a funnel.
“Let’s all blog…”
“I’m sure it’s great”...
“I know it’s gonna work”
What’s a “funnel”?
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The 10 Commandments of
Content Marketing
@RMelogli17
1. Believe in Content
@RMelogli18
1. Believe in
Content
@RMelogli
- Organic traffic is an asset
- No business is “boring”
- Google loves it...
- ...because users need help
- I’ve got the proof!
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2. Teach
@RMelogli20
2. Teach
@RMelogli
- Tell’em your secrets
- Show you’re THE expert
- Don’t give half solution
- Educate
- Build fan base
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3. Don’t sell
@RMelogli22
3. Don’t sell
@RMelogli
- Blog is not for offers
- Blog is not for promos
- Remember: “marketing”
- Readers don’t buy...
- ...readers subscribe
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4. Know your customer
@RMelogli24
4. Know your
customer
@RMelogli
- What’s your niche?
- What do they read?
- What do they share?
- What media they use?
- Problems they have?
25
5. Fix their problems
@RMelogli26
5. Fix their
problems
@RMelogli
- Ask them!
- Search through emails
- Go to Meetups and WCs
- Listen on social media
- Google, Quora, FB Groups
27
6. Track
@RMelogli28
6. Track
@RMelogli
- This talk would not exist...
- without Google Analytics
- Install it NOW
- Decide your KPIs
- Email reports to yourself
29
7. Don’t copy
@RMelogli30
7. Don’t copy
@RMelogli
- Google’s not stupid
- User’s not stupid
- Instead of copying...
- WRITE. IT. BETTER.
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8. Be consistent
@RMelogli32
8. Be consistent
@RMelogli
- Nothing else to say.
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9. Capture emails
@RMelogli34
9. Capture
emails
@RMelogli
- Build a “Funnel”
- Use lead magnets:
- ...free video
- ...free download
- Email Marketing SW
35
10. Scale and monetise
@RMelogli36
10. Scale and
monetise
@RMelogli
- See what works. Do more
- Calculate funnel C.R.
- Ask if they’d buy > Sell it
- Affiliate content?
- Turn Subs into Customers
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WordPress & Email
Marketing Tricks
@RMelogli38
a) Save new content ideas as Post
drafts, so you don’t forget
@RMelogli39
@RMelogli40
b) Block off your e.g. Tuesdays AM
and schedule a Post every
Wednesday
@RMelogli41
@RMelogli42
c) Auto-share to Social (Jetpack
Publicize)
@RMelogli43
@RMelogli44
d) Make things easier for your
readers
@RMelogli45
@RMelogli
Sharing buttons (Jetpack)
Enable comments (Jetpack)
Related posts (Jetpack)
On-page SEO (Yoast)
Anti-spam (Akismet)
Photon (Jetpack)
46
e) Provide lead magnets instead of
“Join my *boring* newsletter” CTA
(email marketing software plugin)
@RMelogli47
@RMelogli48
f) Send a “welcome” email to
THANK THEM, and an email
sequence to give them more content
(email marketing software)
@RMelogli49
g) Ask them what problems they
have. Keep an eye on the blog
comments. Check social shares.
Generate more content ideas.
@RMelogli50
h) ...and write more Posts
@RMelogli51
i) Finally, don’t forget to use clean
and consistent writing:
Title H1, Intro, Par 1 Title H2, Par 1, Par 2
Title H2, Par 2, etc., Conclusion (gonna love
Gutenberg!)
@RMelogli52
@RMelogli
Start Writing (with purpose) Today
Brainstorm a problem.
Teach the full solution.
Create a lead magnet.
Capture emails.
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Content Marketing: your
new RELIGION (no sins
+ 10 commandments +
take advantage of WP)
@RMelogli54
Thank You So Much!
@RMelogli
BusinessBloomer.com/WCRM-slides
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