Tharawat magazine - Brochure

The ArAbiAn PublicATion for fAmily businesses

Office 408, 4th Floor, Loft Office 1, Entrance CP. O. Box 502589, Dubai Media City, Dubai, UAEPhone: +971 (0)4 452 6578Fax: +971 (0)4 452 4873Email: info@ tharawat-magazine.comWebsites: www.tharawat-magazine.com

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Tharawat magazine Brochure

About Tharawat magazine:

Launched in 2008 in Dubai, UAE, Tharawat magazine is the first publication for family businesses in the Arab world published by Tharawat Media FZ-LLC. Tharawat magazine is a business publication that addresses pertinent regional and international family business topics, and highlights family business innovation and history. It gives Arab family businesses a voice and creates a platform for the exchange of opinions between all involved with the family business community.

Our founding partner is the Tharawat Family Business Forum, the network of family-owned enterprises in the Arab World. Its mission is to provide education, research, networking and business opportunities to Arab family businesses (www.tharawat.org).

PROFILETharawat magazine…

publishes a collection of high-quality family business articles, case studies, interviews, and profiles by regional and international authors and contributors. is a quarterly business publication. is bilingual (English and Arabic). is printed exclusively on wood-free paper.

About Us...

12Ahmed Seddiqi & Sons - A Family History of Precision

60 years of passion for luxury watches.

SPECIAL FEATURES: Family Businesses Driving Environmental Strategies

Alserkal Group A Family Business Going Green

Profile of the Alserkal Envirol plant.

Abdul Latif Jameel Community Initiatives

A family’s quest for job creation.

Ajegroup The most Global Peruvian Family

A Peruvian family firm goes East.

Volume 13 Jan-Mar 2012


6040 70

Volume 14 Apr-Jun 2012


16 Q&A with Mohammed Alkhorayef

The vision behind the Alkhorayef Group’s agricultural expertise

52 Drivers of Talent management in the Middle East

Drivers of talent management in Middle Eastern markets and firms

58 Q&A with Veronica Maldonado, Venezuela

The Maldonado family history and their pursuit of good ownership

42The Nuqul Group: HR Systems in the Family Business

Pillars and standards for efficient HR systems in family businesses

Human CapitalDeveloping people in- and

outside the family

sPeciAl feATures

COVER 014.indd 1 4/2/12 10:25 AMCOVER OPTIONS9.indd 1 1/1/11 10:27 AM

14 Profile: van Bommel Nine generations of shoe-making excellence and three young brothers in charge.

46 Interview with Essa Al GhurairVice Chairman of Al Ghurair Investments and Chairman of Al Ghurair Foods, UAE.

64 The Naji Family Arabesque architecture and art preserved over generations by the Naji family based in the USA and Morocco.

30 Family Business RelationshipsSolutions to toxic relationship patterns in family firms.

Volume 11 Jul-Sep 2011


InternationalisationFamily BusinessSpecial FeatureS

Finding the key to successful internationalisation for family-owned firms

16 Profile: Pictet&Cie. Centuries of history and an interview with Senior Managing Partner Jacques de Saussure.

38 Interview with Moh’d A. Al ObaidlyGroup Managing Director of the OITC GROUP, Qatar.

62 Toukan Enterprise A family-owned soap factory in Nablus, and an interview with Chairman Farouk Toukan.

32 Philanthropy in Family BusinessesPhilanthropic activities that increase family cohesion.



family business

Diversification The balancing act of managing the familiybusiness portfolio

02 | www.tharawat-magazine.com

www.tharawat-magazine.com | 03

Tharawat magazine Sections…

Introduction: Contains a global family business news overview, as well as the FamilyBusiness2FamilyBusiness case study.

Profiles:Family business profiles and interviews with emphasis on family histories and values.

Features:Articles that cover relevant business topics, as well as Q&As with family business members.

Special Features:Articles, interviews, and exposés around a specific family business topic that sets the theme of an issue (see Publishing Schedule).

SME and Entrepreneurs:Articles, profiles and interviews with family business SMEs, regional entrepreneurs and innovators.

Interactive:Overview on the Tharawat magazine digital content.

72 73Tharawat magazine Volume 14 Volume 14 Tharawat magazine www.tharawat-magazine.com www.tharawat-magazine.com

SMEs SAYADI PIONEER STONE CARVING SMEsSAYADI PIONEER STONE CARVING

Sayadi

The city of Dar Châabane, in Nabeul, Tunisia, is the home of traditional craftsmanship; it is best-known, however, for its experts in the art of stone carving. Sayadi Pioneer Stone Carving is a family business set up by a Dar Châabane resident, Mohammed Al-Saleh Bin Abdul-Salam Sayadi, nearly fifty years ago, originating from his passion for this craft and its rich history. In an interview with Tharawat Magazine, Eng. Lutfi Sayadi, son of Mohammed Sayadi, speaks about the various stages of development of the stone carving industry, the secret as to how his family has preserved the craft, and the challenges the family business is facing today.

Family history written in stone

LEFT: The Sayadi family’s craftsmanship is showing on many facades of important buildings in Tunisia

RIGHT: Mohamed Sayadi has a rich career

CENTRE:Mohamed Sayadi’s picture on the Tunisian Dinar note

The success and survival of the Sayadi

Company is credited to a man who,

besides being uniquely talented and

skilled, has a passion and dedication

that has made him, over time, an expert

craftsman. He is the founder of the Sayadi Company:

Mohammed Al-Saleh Bin Abdul-Salam Sayadi.

Mohammed Sayadi grew up in the city of Dar

Châabane in Nabeul, Tunisia, whose people are known

for mastering the art of traditional stone carving. It

was an evolving industry at the time and began to

attract great attention. He joined the workshop of

stone carving pioneer, the late Mohammed Al-Asghar

Al-Qarawi (the guardian of the craft), who taught

him for many years. Mohammed quickly learned the

secrets of the trade, starting from the extraction of

stones from quarries in the mountains, through to

cleaning stones and shaping them into various forms,

and ending with decorating stones and turning them

into works of art. In the 70ies, he worked alone, and

sometimes with fellow craftsmen in the restoration,

construction and decoration of many important

buildings in Tunisia, including the decoration the

main entrance of the presidential palace in Carthage.

Mohammed also participated in the restoration of

Al-Asram house, under the supervision of a UNESCO

panel, and many other projects in Tunisia and abroad.

After Mohammed had won appreciation and

encouragement from the culture and arts society

in Tunisia, he decided to return to his hometown,

and started in 1973 his own stone carving

business, which would transform into a family

firm over time. He continued his career in the

design and manufacturing of high-quality pieces

of work for the decoration and restoration of

various buildings. Today, the family-run company

owns several galleries in various Tunisian cities,

as well as in the Gulf, Libya and Algeria. The

number of its craftsmen increased from an

initial nine to 50 trained artisans working in a

new workshop.

Tunisia

Pioneer Stone Carving

The family-owned business has seen a marked

development after the second generation,

represented by Eng. Lutfi Sayadi, the founder’s

son, joined the company in 1997. He started

to organise the production processes and

introduced modern technology and machinery to

the business after he had developed the general

strategy and vision.

The Sayadi family has preserved the fundamentals

of the traditional craft, and continues to develop

some of its aspects, undertaking the responsibility

for maintaining this art and introducing it to an

international audience.


Publishing & Editorial Schedule...

12Ahmed Seddiqi & Sons - A Family History of Precision

60 years of passion for luxury watches.

SPECIAL FEATURES: Family Businesses Driving Environmental Strategies

Alserkal Group A Family Business Going Green

Profile of the Alserkal Envirol plant.

Abdul Latif Jameel Community Initiatives

A family’s quest for job creation.

Ajegroup The most Global Peruvian Family

A Peruvian family firm goes East.

Volume 13 Jan-Mar 2012


6040 70











Human CapitalDeveloping people in- and

outside the family

sPeciAl feATures

COVER 014.indd 1 4/2/12 10:25 AM


THE ARABIAN PUBLICATION FOR FAMILY BUSINESSES









drives the family business into the future

SPECIAL FEATURES

GenerationNextthe

VOL13 JAnuARy 2012Special Features: Family Firms Going GreenSpotlight Series: Latin American Family Businesses Part 2Author Deadline: 5th NovemberMedia Sponsorships: Project Village Energy Summit (Ernst & Young),

*Tharawat Family Business Forum Conference: Organisational Structures, Dubai

VOL14 APRIL 2012Special Features: Human Capital and the Family BusinessSpotlight Series: Latin American Family Businesses Part 3Author Deadline: 5th FebruaryMedia Sponsorships: *Tharawat Family Business Forum: Arabian NextGen

Career Days, 27-28 May 2012 Dubai

VOL15 JuLy 2012Special Features: The Next GenerationSpotlight Series: Indian Family Businesses-part 1Author Deadline: 5th May (flexible)Media Sponsorships: *Tharawat Family Business Forum: Continuum

Conference 29-31 August 2012 London

VOL16 OcTOBER 2012Special Features: Ownership in Family FirmsSpotlight Series: Indian family businesses - part 2 (TBC)Author Deadline: 5th August (flexible)Media Sponsorships: *Tharawat Family Business Forum: Business Talks

October 2012 Beirut *Tharawat Family Business Forum: Round Tables November 2012 Cairo

VOL17 DEcEMBER/JAnuARy 2013Special Features: Communication (internal and external) in Family FirmsSpotlight Series: Italian Family Businesses - part 1 (TBC)Author Deadline: 5th November (flexible)Media Sponsorships: *Tharawat Family Business Forum Awards Q1, 2013, Dubai

*Events organised by Tharawat Family Business Forum where sponsoring/advertising opportunities are available. (diner, lunch sponsoring, product placement..)

www.tharawat-magazine.com | 05

130

Key Facts, Authors & Distribution...

KEy FAcTS:

FAcT:

DISTRIBuTIOn AREA:

3000 35 5000 40’000copies

Circulation:

countries

Presence:

ca.

Print Readers:

ca.

Online Readers:

90%

More than 130 authors belonging to more than 6 regions, and 30 countries

Decision-makers/executives/shareholders of family owned and/or managed businesses from the MENA region as well as family business providers, experts, academics, and the Middle Eastern and international business community at large.

Tharawat magazine has had the pleasure to work with a set of highly distinguished authors and interviewees from family businesses and expert institutions, from all over the world. If you are interested in contributing to Tharawat magazine contact us under [email protected]

Tharawat magazine is a media sponsor at several high profile business conferences in the MENA, and is the exclusive media partner of the Tharawat Family Business Forum.

% per country:25% UAE12% KSA10% KUWAIT10% OMAN10% EGYPT32% Rest of MENA

1% ROW

Around 90% of all businesses in the Middle East are family-owned and/ or family-run

AuThORS:

OuR READERS PROFILE:


Digital Channels...

ThARAWAT BLOgFulfilling its vision of becoming a prime international family business content provider, Tharawat Media will be launching its first blog. By hubbing articles, interviews as well as columns from experts and family business members all over the world, Tharawat Media aims to create a unique source for family business knowledge. Joining forces with the Tharawat Family Business Forum, Tharawat magazine will be primary content provider for the blog expanding its reach regionally and internationally. The Tharawat Blog will be launched by the end of 2012.

ThARAWAT MAgAzInE TABLET AnD MOBILE APPLIcATIOn

Rather than debating whether readers prefer their magazines in print or digitally, we have decided to provide them with both: Tharawat magazine is launching its Tablet Application allowing readers to subscribe to a fully digital edition, which will include videos and other multimedia content giving even deeper insights into the world of family businesses. The Tharawat magazine App is to be launched within 2012 expanding our reach to readers all over the world.

ThARAWAT MAgAzInE WEBSITEwww.tharawat-magazine.com

The Tharawat magazine website got a make-over and with its new and improved looks is more inviting than ever for those who want to learn more about family businesses. With access to back issues and the soon to be launched online shop, the Tharawat magazine website is aiming to provide readers with an interactive and enjoyable experience. Go to our website now and subscribe to our newsletter or find out more about how to get print copies.

Tharawat magazine - Brochure

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