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We have put together for you today what we hope will be an interesting and memorable programme, featuring leaders from the visitor attractions industry. They will be sharing experiences and strategies from across the sector to inspire, educate and entertain.

We would like to thank our sponsors, partners and the DfIT for their support.

Thank you very much for attending and supporting this event. We hope you enjoy it!

Charles ReadManaging Directorblooloop.com

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WELCOME TO

AGENDA

09:00 Registration opens

10:00 Welcome

10:10 Session 1: The Big Picture We set the scene with a review of the market covering the UK, Brexit Andreas Anderson, CEO & President, Liseberg Groupand beyond. Andreas Anderson, CEO & President of Liseberg Group and Lesley Morisetti, Director, Morisetti Associates future IAAPA chairman, will give us his personal view of the future Michael Collins, Senior Partner, LDPof the industry.

11:20 Break

Session 2: Fine FocusWe zoom in on case studies and key strategies from leading attractions. Chris Michaels, Digital Director, National Gallery

Sarah Coward, Development Director and Deputy CEO, The National Holocaust Centre and Museum

Eleanor Harris, Director Visitor Experience & Enterprises, Royal Museums Greenwich

13:00 Lunch

14:00 Session 3: Attraction EvolutionWe begin the afternoon looking at how the attractions landscape is Tim Haines, Multi BAFTA and Emmy award winning producer, evolving. From large scale live spectaculars like Kynrer to the evolving Executive Producer ITV Studios and Founder Impossible Picturesstrategy from growth and diversifications of Longleat. Renowned producer Anne-Isabelle Daulon, Co-Founder and CEO, Eleven ArchesTim Haines will chart the path of non-avian derived archosaurs from Bob Montgomery, CEO, Longleat Enterprises LtdWalking with Dinosaurs (natural history programme) to Dinosaurs in theWild (safari).

15:10 Break

15:40 Session 4: Creating Worlds Our final session begins with Disney vs. Universal: The DNA of the Industry Gary Goddard (Founder, Chairman & CEO) with Sam Gennaway Leaders presented by Sam Gennaway in conversation with Gary Goodard. (Special Projects, Office of the Chairman), The Goddard Group/GGEThis session promises to be masterclass in theme park design. And then Sam Bompas, Co-Founder, Bompas & Parrfor something a little different we have jellymonger Sam Bompas closingthe day with a wobble (not a bang).

16:50 Wrap up

17:00 Drinks and canapes

21:00 Ends

09:00 Registration opens

10:00 Welcome

10:10 Session 1: The big picture We set the scene with a review of the market covering the UK, Brexit Andreas Anderson, CEO & President, Liseberg Groupand beyond. Andreas Anderson, CEO & President of Liseberg Group and Lesley Morisetti, Director, Morisetti Associates future IAAPA chairman, will give us his personal view of the future Michael Collins, Senior Partner, LDPof the industry.

11:20 Break

11:501 Session 2: Fine focus We zoom in on case studies and key strategies from leading attractions. Chris Michaels, Digital Director, National Gallery

Sarah Coward, Development Director and Deputy CEO, The National Holocaust Centre and Museum

Eleanor Harris, Director Visitor Experience & Enterprises, Royal Museums Greenwich

13:00 Lunch

14:00 Session 3: The big picture We begin the afternoon looking at how the attractions landscape is Tim Haines, Multi BAFTA and Emmy award winning producer, evolving. From large scale live spectaculars like Kynrer to the evolving Executive Producer ITV Studios and Founder Impossible Picturesstrategy from growth and diversifications of Longleat. Renowned producer Anne-Isabelle Daulon, Co-Founder and CEO, Eleven ArchesTim Haines will chart the path of non-avian derived archosaurs from Bob Montgomery, CEO, Longleat Enterprises LtdWalking with Dinosaurs (natural history programme) to Dinosaurs in theWild (safari).

15:10 Break

15:40 Session 4: Creating worlds Our final session begins with Disney vs. Universal: The DNA of the Industry Gary Goddard (Founder, Chairman & CEO) with Sam Gennaway Leaders presented by Sam Gennaway in conversation with Gary Goodard. (Special Projects, Office of the Chairman), The Goddard Group/GGEThis session promises to be masterclass in theme park design. And then Sam Bompas, Co-Founder, Bompas & Parrfor something a little different we have jellymonger Sam Bompas closingthe day with a wobble (not a bang).

16:50 Wrap up

17:00 Drinks and canapes

21:00 Ends

Andreas Veilstrup Andersen is the CEO and President of the Liseberg Group in Sweden,

operating the biggest tourist destination in Sweden, and one of the most visited amusement

parks in Europe.

Andreas has a legal and financial background, and has worked in the attractions industry

for more than fifteen years, first as Vice President at the world renowned Tivoli Gardens in

Copenhagen, and later heading up the International Association of Amusement Parks and

Attraction’s (IAAPA) European Office in Brussels.

Andreas is the second vice chair of IAAPA’s Global Board of Directors, and is on the Board

of the Swedish Association of Amusement Parks.

Andreas Veilstrup Andersen CEO & President, Liseberg AB


operating the biggest tourist destination in Sweden, and one of the most visited

amusement parks in Europe.


for more than fifteen years, first as Vice President at the world renowned Tivoli Gardens

in Copenhagen, and later heading up the International Association of Amusement Parks

and Attraction’s (IAAPA) European Office in Brussels.

Andreas is the second vice chair of IAAPA’s Global Board of Directors, and is on the

Board of the Swedish Association of Amusement Parks.

SESSION 1: THE BIG PICTURE

Lesley Morisetti Director, Morisetti Associates

Lesley launched Morisetti Associates in 2010 to provide economic and strategic business

planning consultancy services to the attractions and entertainment industry, based on

over 30 years of operational and consultancy experience.

Client work includes studies for Merlin Entertainments, Universal Studios, ITV plc, the

National Trust, Silverstone Race Circuits, the Natural History Museums of London and

Copenhagen and the Association of Leading Visitor Attractions.

Lesley was previously a Director of the London office of the Economics Practice of

AECOM (formally ERA). During her eight years at ERA, she led a wide range of projects

within the UK, Europe, and the Middle East and North Africa, for a diverse range of

clients, from cultural institutions such as the Bibliotheca Alexandrina to commercial

attraction operators such as Universal Studios and Merlin, and brand owners such as

Diageo and Heineken.

Prior to joining ERA, Lesley worked for The Tussaud’s Group in marketing, revenue

management and new attraction development roles.

[email protected]


Michael Collins Senior Partner, LDP

Michael Collins is a Senior Partner in LDP and is one of its founders. Michael’s passion

for the entertainment industry stems from his background as the fourth generation of a

visitor attraction operating family.

Michael studied Economics and took an MBA prior to embarking on his consulting career

with Economics Research Associates (ERA) in the late 1990s. Michael was a Senior

Associate with ERA and became an independent consultant in 2004, prior to founding

LDP.

Over the years Michael has worked with almost every major visitor attraction operating

group from Universal Studios, Disneyland Resort Paris and SeaWorld right through

to many owner operated parks and attractions. He also has extensive cultural and

educational experience from the Eiffel Tower through to St Pauls Cathedral. Michael has

worked with many speciality attractions groups from Ripley’s to KidZania. As well as

feasibility work and improvement strategy work, Michael has performed due diligence for

many acquisitions in the entertainment sector and operational reviews for many theme

parks, wildlife attractions and speciality attractions.

Michael also has extensive experience with sports and events venues, having worked on

the legacy usage for the London Olympic games for example as well as feasibility for

arena and stadia around the world. Michael has worked on many mixed use and retail

projects around the world.

Michael has worked across more than 30 countries including most recently leading LDP

projects in the US, UK, Canada, Italy, Spain, Greece, Portugal, the UAE, Kenya, Nigeria,

Malaysia, China, Macau etc.


Chris Michaels Digital Director, The National Gallery

Chris Michaels is Digital Director of the National Gallery. His role is to ask how digital

economics, data and insight, technology and media can help give the public new access

to one of the world’s great collections of European art.

Chris is also a Trustee of The Collections Trust, the body that manages the data

standards for the museum and galleries sector. He is an advisor to the Humboldt

Forum in Berlin. He was a writer for ‘The Manual of Digital Museum Planning’ the first

comprehensive book on the role of digital in museums.

Before joining the National Gallery, Chris was Head of Digital & Publishing at the British

Museum for three years. Before working in the cultural sector he was joint CEO of a

start-up, Mindshapes, which made mobile apps for the education market.

He has held senior roles in a media and television company, in publishing and in digital

advertising. He has a PhD from the University of Bristol.

SESSION 2: FINE FOCUS

Sarah Coward Development Director and Deputy CEO, The National Holocaust Centre & Museum

Sarah has over 10 years experience at Director level in not-for-profit organisations, and

20 years experience in business development and fundraising.

She has in-depth experience of developing a wide range of income streams for both

revenue and capital needs. Taking forward strategic development, Sarah has a particular

focus on finding and delivering innovative solutions to strategic challenges, including

finding new opportunities to develop and apply digital solutions.

She is currently part of the NESTA/Arts Council Accelerator Programme aimed at

pushing forward the application of new technologies to Arts organisations, following on

from successful participation in the R&D Digital Fund for the Arts.


Eleanor Harris Director, Visitor Experience &Enterprises, Royal Museums Greenwich

Eleanor joined Royal Museums Greenwich (RMG) in January 2017 as the director

responsible for the visitor experience; commercial activity and marketing. RMG

welcomes 2.5 million visitors to its four attractions: Royal Observatory, Cutty Sark,

National Maritime Museum and the Queen’s House.

Eleanor also is a Director of Brighton i360 and was the CEO during the construction and

opening period. She was part of the team who got the attraction’s planning consent,

secured the £46m funding and delivered a successful opening.

Eleanor’s career in tourism has spanned more than 20 years. As a consultant at

I-Xperience, Eleanor advised visitor attractions, museums and galleries including the Sky

Garden at 20 Fenchurch Street; the Postal Museum, English Heritage, Conkers/National

Forest Company, London Zoo, the ‘Crystal’, the O2, Mercedes-Benz World, Royal Pavilion

& Brighton Museums, View from the Shard, the Queen Elizabeth Olympic Park, the

National Memorial Arboretum and Science Museum.

Previously Eleanor was Commercial Director and head of Customer Service at the

London Eye 2000-2006 where she was part of the team who established the London

Eye as the UK’s number one paid for attraction. Her career started at British Airways

where she held various management roles in marketing, commerce and operations.



operating the biggest tourist destination in Sweden, and one of the most visited amusement

parks in Europe.


for more than fifteen years, first as Vice President at the world renowned Tivoli Gardens in

Copenhagen, and later heading up the International Association of Amusement Parks and

Attraction’s (IAAPA) European Office in Brussels.

Andreas is the second vice chair of IAAPA’s Global Board of Directors, and is on the Board

of the Swedish Association of Amusement Parks.

Tim Haines Multi BAFTA and Emmy award winningproducer, Executive Producer ITVStudios & Founder Impossible Pictures

Executive Producer Tim Haines joined ITV Studios in 2013 to set up a new drama unit

focussing on high end, returnable series: big ideas, mostly with a twist, that could make

a splash in viewing schedules around the globe. He also owns the UK independent

production company Impossible Pictures.

Impossible Pictures was founded in 2001 by multi BAFTA and Emmy award winning

producer Tim Haines, best known as the creator of the ground-breaking series Walking

With Dinosaurs. Specialising in high-impact drama, factual and children’s shows for

primtime, Impossible Pictures built a reputation for bringing CGI and high-end effects

to the small screeen and delivering spectacular productions to major broadcasters

worldwide.

Its factual productions included a series of BAFTA and Emmy Award winning Walking

with Dinosaurs specials. 2004’s Space Odysseywas a landmark docu-drama that

became the inspiration behind the ABC series Defying Gravity.

Its drama output included 5 seasons of Primeval (created by Tim Haines and Adrian

Hodges), which became a hit prime-time show for ITV in the UK and an international

brand, spawning the North American spin off Primeval: New World (Space, Syfy, UKTV);

and the 13 episode drama series ‘Sinbad’, commissioned by Sky1 and transmitted in 2012

securing some of Sky1’s highest ever drama ratings.

Tim executive produced all Impossible’s drama output. He also consulted on the global

hit Walking With Dinosaurs Live Experience and wrote 4 best selling TV tie in books.

At ITV Tim has executive produced the 12 part action adventure show Beowulf and

currently is overseeing a new six part murder mystery for primetime 2017 Loch Ness.

SESSION 3: ATTRACTION EVOLUTION

Anne-Isabelle Daulon Co-Founder and CEO, Eleven Arches

Anne-Isabelle Daulon is Eleven Arches Co-Founder and CEO, and it is through her

tenacity and passion that Kynren has translated from a dream to reality.

Anne-Isabelle initially joined the Auckland Project in December 2012 to conduct the

feasibility studies for a Puy du Fou style visitor attraction around Auckland Castle, and

over time she added three other of the Trust’s projects under her direction.

She created Eleven Arches with Jonathan Ruffer in 2013, and set it up as a separate

entity to further its development and produce Kynren.

Before coming North, she had led a successful career in the City spanning more than 13

years in various senior marketing, sales and strategy roles in leading global investment

banks (Goldman Sachs, UBS, Brown Brothers Harriman), including 11 years on the US

Stock market.

Anne-Isabelle retrained at Chelsea College of Arts and became CEO of Designed to Live

In, an interior design and space modelling consultancy in 2010, applying her interests in

contemporary architecture and design to create bespoke and stunning interiors.

Anne-Isabelle has an MBA from ESSEC Business School, and is a Certified Financial

Analyst charter holder.


Bob Montgomery CEO, Longleat Enterprises Ltd

Bob Montgomery has enjoyed a long and varied career in Entertainment and Attractions

management. Originally from Toronto, Canada, Bob has worked for some of the leading

entertainment brands and has extensive experience in launching new businesses and

concepts. He has been directly involved in the planning, launch and management of

more than a dozen new entertainment- based projects across three continents.

Bob has served as a senior executive with some of the industry’s most prominent and

active entertainment companies, including Paramount Entertainment, The LEGO Group,

Canadian National Real Estate and Herschend Family Entertainment.

He is a career professional in the entertainment and tourism industry with over 30 years

of experience. In 2011 Bob formed an operational consultancy, AllPark Solutions, which

specializes in the management of all aspects of attraction development and provides

management and operational expertise to new and existing businesses. He remains a

principle, and partner, in the company today.

Bob joined Longleat Enterprises in 2013 and has overseen a repositioning of the Longleat

brand and it’s operation, which has resulted in four successive years of record revenues

and earnings for the Estate.


Sam Gennawey Special Projects, Office of the ChairmanThe Goddard Group / GGE

Sam Gennawey is an author, award-winning urban planner, and public speaker who has

worked on more than 170 projects and has conducted more than 1,000 workshops and

charrettes.

He is the Special Projects Director for The Goddard Group, an internationally recognized

leader in the location-based entertainment industry.

He lives in Los Angeles California.

SESSION 4: CREATING WORLDS

Gary Goddard Founder, Chairman & CEO, The Goddard Group / GGE

For over 40 years, Gary Goddard has created many of the most iconic attractions,

resorts, and casinos in the world.

Goddard-designed projects include the Studio City Macau, Galaxy Macau, The Venetian

Las Vegas, the Caesars Palace Towers and ten-year master plan, Hershey’s Times

Square, The Forum Shops at Caesars, and both Sanrio Puroland in Tokyo and Sanrio

Harmonyland in Kyushu, among dozens of other world class parks and resorts.

He created and is named on the U.S. Inventor Patents for award-winning attractions that

include Terminator 2/3D, The Amazing Adventures of Spider-Man, and Jurassic Park:

The Ride. He literally invented the 4D attraction and has created more original 3D/4D

attractions than any other single designer in the industry.

He served as one of the elite five-member creative design team members responsible

for creating, planning, and developing Universal’s Islands of Adventure, in addition to his

role as one of the original design team responsible for conceptualizing Universal Studios

Florida.

In addition to his work in the world of leisure, hospitality, and entertainment design, Mr.

Goddard is a Tony Award-winning Broadway producer and a member of the Directors

Guild of America and the Writer’s Guild of America, having written, directed and

produced motion pictures and created and produced several television series.


Sam Bompas Co-Founder, Bompas & Parr

Bompas & Parr is globally recognised as the leading expert in multi-sensory experience design.

The studio works with commercial brands, artistic institutions, private clients and governments

to deliver emotionally compelling experiences to a wide variety of audiences.

Sam Bompas and Harry Parr first came to prominence through their expertise in jelly-making,

but the business rapidly grew into a fully fledged creative studio offering food and drink design,

brand consultancy and immersive experiences across a diverse number of industries.

The founders’ backgrounds in marketing and architecture play a key role in the positioning and

nature of the studio’s output and, along with a diverse spread of talents among the 20-strong

team, Bompas & Parr activations boast a bold ambition, distinct aesthetic style and interpretive

vigour that’s unrivalled among creative agencies. The studio works to experiment, develop and

produce projects and experiences as well as provide strategy, analysis and advice for brands to

increase consumer engagement through experience design.

Genre-defining projects include Alcoholic Architecture, an inhabitable cloud of gin and tonic;

the world’s first Multi- Sensory Fireworks display for London New Year’s Eve 2013; and the

Taste Experience for the Guinness Storehouse in Dublin. Bompas & Parr also founded the

British Museum of Food, the world’s first cultural institution exclusively dedicated to food and

drink, and has published six books that explore humankind’s relationship with food.

Bompas & Parr works with brands such as Coca-Cola, Johnnie Walker, Mercedes, Vodafone, and

LVMH as well as cultural institutions such as The Barbican, San Francisco Museum of Modern

Art and The Garage Museum of Contemporary Art, Moscow.

The studio is based in south London but in the past year has realised projects on practically

every continent.

www.bompasandparr.com

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st ries that l ve

creat ng

The leading name for cultural visitor experiences in the UK, Continuum operates and manages numerous global attractions: from the Emirates Spinnaker Tower to

The Royal Mint Visitor Centre. Specialising in themed entertainment brands and Intellectual Property, we are seeking to double our global portfolio in the next five years.

To experience our expertise for yourself, visit: www.continuumattractions.com

102139_Continuum_HP_Page Ad_AW1.indd 1 15/02/2016 10:35

The leading name for cultural visitor experiences

in the UK, Continuum operates and manages

numerous global attractions: from the

Emirates Spinnaker Tower to The Royal

Mint Experience. Specialising in themed

entertainment brands and Intellectual

Property, we are seeking to double our

global portfolio in the next five years.

st ries that l ve

creat ng

The leading name for cultural visitor experiences in the UK, Continuum operates and manages numerous global attractions: from the Emirates Spinnaker Tower to

The Royal Mint Visitor Centre. Specialising in themed entertainment brands and Intellectual Property, we are seeking to double our global portfolio in the next five years.


102139_Continuum_HP_Page Ad_AW1.indd 1 15/02/2016 10:35


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