Thank You for your sponsorship. 2 Tippecanoe & Marketing Too Learning From Politics That Can Turbo...

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Transcript of Thank You for your sponsorship. 2 Tippecanoe & Marketing Too Learning From Politics That Can Turbo...

Thank You for your sponsorshipThank You for your sponsorship

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Tippecanoe & Marketing Too

Learning From Politics That Can Turbo Charge

Your Brand and Bottom line.

Steve ConeChief Marketing Officer

EPSILON

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Are Slogans Really Important or is Steve

Just Shamelessly Selling His New Book….

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In Every Presidential Campaign The Strongest Slogan Carried The Day

FACT:

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When Both Slogans Are Blahsville, It’s Always A Close Election.

FACT:

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A Company Can Be Successful Without A Powerful Tagline….It’s Just A LOT Harder. A LOT.

FACT:

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4 Major

Challenges

4 Major

Challenges

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Pick A BIG Number…..No

Bigger

ONEONE

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40 Billion

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6/606/60

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TWOTWO

Source: American Demographics

Media Grazing

2007

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Households with DVRs

25 mm

18 mm

13 mm

6 mm

3 mm

03 04 05 06 07

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Average Daily TimeAverage Daily Time

TV 6.0 hours

Radio 2.6 hours

Internet .29 mins

Newspaper .08 mins

Movies .02 mins

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ThreeThree

23/6323/63

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HKM

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How Can We Really Set Ourselves

Apart*….

* And blow away the competition!

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Human NatureHuman Nature

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– Human Nature –– Human Nature –

ME ME ME ME ME ME ME ME MINE ME ME ME

OURS ME ME ME & Bobby McGee ME ME OURS ME ME MINE ME

ME MEE

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Think, Like You

are Running

a Political

Campaign…

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• Engaging Personality

• A Powerline

• Visual/Sound Excitement

• Real News

• Reason To Take Action

Five Campaign EssentialsFive Campaign Essentials

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Most Powerful Device

Ever Invented

To Build

Brand Awareness

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You Must Have A Clear and Concise

Unique Selling Proposition

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SlogansBest

Remembered

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1840:Harrison

vs Van Buren

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Tippecanoe&

Tyler Too

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E.C. Booze

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1844:Polkvs

Clay

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54 40or

Fight

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The Three

Dumbest

Slogans

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Who is

JamesPolk?

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For President of the

People

For President of the

People

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TheExperienced Candidate

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The Nastiest

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Blaine, Blaine,

James G. Blaine.

The Continental Liar

From The State of

Maine

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Ma, Ma Where’sMy Pa?

Ma, Ma Where’sMy Pa?

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OOPs

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He Kept Us Out Of War

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Cox&

Cocktails

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In Your Heart You Know He’s Right

In Your Heart You Know He’s Right

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All Winning Candidates and All Winning Companies…

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Personality

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Keep Cool With Coolidge

Keep Cool With Coolidge

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Happy Days Are Here Again….

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It’s Morning Again In America

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Since

Reagan…

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Blah Blah Blah Blah Blah Blah

Blah Blah Blah Blah Blah Blah

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So, Have A Personality and Attitude

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Harr ison had itH a r d i n g h a d i tCoolidge had itRoosevelt had itR e a g a n h a d i t

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Coke HadIt…

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It’s The Real Thing

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Las Vegas. What Happens Here Stays Here.

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Our Food is Fresh.

Our Customers are Spoiled

Fresh Direct:

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Don’t

Spoil

Your Marketing

Program

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Proven LeadershipProven Leadership

Tomorrow Begins TodayTomorrow Begins Today

Co mmo n Sen se Co n ser vat ismCo mmo n Sen se Co n ser vat ism

The Bet t er WayThe Bet t er WayStand For ChangeStand For Change

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Limping On With Life…Limping On With Life…

Coke The Coke Side of Life

Volvo Volvo for Life

Four Seasons When Life Feels Perfect

AXA Be Life Confident

Amex My Life. My Card

Visa Life Takes Visa

American Eagle Live Your Life

Cabot Vineyards Elevating Life

Utah Life Elevated

Ohio Love Your Life

Iowa Life / Changing

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Four To Do’s

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Create A

Powerline

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REALREAL

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• You Are Different. Say So.

• Have Real Attitude

• Be Everywhere Or You're Nowhere

• Yes, It's An Art

GuidelinesGuidelines

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Be or Hire A Spokesperson

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Never Ever Change A Great

Line

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• We Bring Good Things to Life

• Come to Marlboro Country

• Don’t Leave Home Without It

• The Citi Never Sleeps

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Does Anyone Really Like

ToSQUINT?

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Political Slogans Are

LARGE and your’s

aren’t

Political Slogans Are

LARGE and your’s

aren’t

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Be The Winning Candidate Who Customers “Elect” Every Day in Every Way