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Before we dive in …

Meet the Presenters

Laura Retter Chris FrostManager, Marketing Communications

Laura has nearly 15 years of experience leading marketing teams

in various industries to achieve optimal success through the use of cutting edge digital marketing tools like SEM, SEO, Display, and Content

Marketing to name a few.

Client Services Supervisor

Chris works hand in hand with local businesses to ensure their

marketing programs work in the best way possible to help them reach their customers. Chris works to

understand a business’ goals and develop strategies to achieve them.

• The ABCs of Google

• Stats on Google Usage

• Google Search Anatomy

• Google My Business

• Put Your Business on the Map

• How to Rank on Google

• Quick Guide to Paid Search

• Knowing when to use a partner

• Questions

In the next 30 minutes…

Google Plus YouTube Google Analytics Google Reviews

The ABCs of Google

Google My Business Google OrganicListings

Google PaidListings

Google Maps Listings


The ABCs of Google


Google PaidListings


POLL


The ABCs of Google


Google PaidListings


Stats on Google Usage

Sources: 1. Google

of smartphone users use a search engine when

looking for a business1

82%

of all clicks happen on the first page of search

results2

71%

Sources: 1. Google 2. Moz.com



82%


Sources: 1. Google 2. Moz.com 3. Google



82%of all clicks happen on the

first page of search results2

71%

of consumers will visit a store within one day of a local

search on their smartphone3



results2

71%



of local searches are done on mobile devices4

50%+

Sources: 1. Google 2. Moz.com 3. Google 4. Searchengineland



82%



results2

71%




50%+

Clickthrough rate for Google paid ads appearing

in 1st position on mobile5

27%

Sources: 1. Google 2. Moz.com 3. Google 4. Searchengineland 5. Google



82%



results2

71%




50%+

Clickthrough rate for Google paid ads appearing

in 1st position on mobile5

27%

Conversion rate of paid search programs managed

by Vivial6

25%

Sources: 1. Google 2. Moz.com 3. Google 4. Searchengineland 5. Google 6. Vivial internal data



82%


GOOGLE PAID LISTINGS

GOOGLE MAPS LISTINGS

GOOGLE ORGANIC LISTINGS

Google Search Anatomy

• Google My Business gets you in front of your customers.

• You’ll stand out, whether people are looking on Google Search or Maps.

• Ensure your business information is accurate and complete.

Google My Business

ü Appear professional

ü Protect your information

ü Monitor reviews

ü Rank higher

Why is Claiming So Important?

Put Your Business on the Map

Put Your Business on the Map

ü Reviews

ü Robust description

ü Relevant categories

ü Images

ü Videos

Boost your listing even more:

How to Rank on Google

How Can I Improve My Rank?


POLL


ü Website optimization

ü Link building

ü Onsite and offsite blogs

ü Mobile-friendly website

ü Directory optimization

What can you do for your rank?

RESOURCE: “20 Directories You

Need to Be On”

There are hundredsof online directories!

Is Google All You Need?

A S K F R I E N D S & F A M I LY W H AT T H E Y S E A R C H

P E R F O R M Y O U R O W N G O O G L E

S E A R C H

R E V I E W R E L AT E D

S E A R C H E S

How Can I Choose The Right Keywords?

Ask family and friends what sorts of

searches they perform, or how they

search for certain products and

services.

Perform your own related searches on Google. As you type, pay attention to the

searches Google recommends.

As you search, review Google’s

related searches for additional

suggestions.



S E A R C H


S E A R C H E S




S E A R C H


S E A R C H E S

70% OF SEARCHES ARE TRANSACTIONAL

TRANSACTIONAL TERMS HAVE A 2.5X HIGHER CONVERSION RATE


Quick Guide to Paid Search

Paid Search: Right Place, Right Time

The Anatomy of a Paid Search Campaign:

ready-to-buy customers in your area

Paid Search: Vivial Campaigns


immediate, targeted ads across top search

engines





engines

transparent performance tracking





engines


your results with custom support



Over the last 30 days, Vivial's SEM campaigns have generated over 237,000clicks and 59,000 calls & emails to businesses across the country.

The Results of our Paid Search Campaigns:



engines


your results with custom support



Determining When to Use a Partner

With any new program, you need 4 basic elements to be successful:

If you’re missing even ONE of these elements,partnering with an expert may be wise.

Time Desire Knowledge Resources

Determining When to Use a Partner

Vivial Solutions Who we are and what we do:

Let’s Start the Conversation!

• Solutions designed to connect businesses and consumers in meaningful ways

• Best in class fulfillment and service designed to maximize time investment

• Real time performance tracking to heighten ROI

QUESTIONS

You can also email us at [email protected] and we’ll get in touch with you!

Please use the Q&A Widgeton your ON24 Dashboard to submit your questions.

Before we dive in …

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