Thank Soldier Campaign

#Socialmediaisnotagoodplacetogoifyouareterribleatwhatyoudo

ABF The Soldiers’ CharityRaising Awareness & Gaining Support

@soldierschaity

Raising Awareness & Gaining Support

I am …

Stephen SteeleDigital Communications Manager

ABF The Soldiers’ Charity is the Army’s national charity and we give lifetime

support to serving and retired soldiers and their families in need.

Welcome …


We want people to interact with, talk about and share the work we do!

Our passion is…


Thank’s Soldier‘Best Digital Campaign’

CorpCommsDigiAwards

@steeleworld | Digital Communications Manager, The Soldiers’ Charity


On a cold, crisp festive evening, in a stunning show of support for our troops serving abroad, we projected thousands of people's faces onto the White Cliffs of Dover.


Why …


In the vein of E=mc2

Thank’s Soldier + Facebook = A bit of personalised Patriotism

Our simple formula …


Just Me Friends Celebrities

Action


The conversations took off


Question

Campaign #FF


Press and Celebs swell the ranks further.


Result!•During December 2011 over 6,000 people added their Facebook profile to the online flag.

• In four weeks, ABF The Soldiers’ Charity’s Facebook fans jumped from 9,000 to over 25,000 people who are committed to helping British soldiers.


Thank You

Any questions?


Thank Soldier Campaign

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Transcript of Thank Soldier Campaign