Thailand Publishing Industry

Presented by Kim Chongsatitwatana

Nanmeebooks Co., Ltd.

Agenda

• Understand our industry

• Nanmeebooks at a glance

• Translated book market

• Korean books in Thailand

• Ideas for you

Economic and Demographic Data

2008 2009 2010

Population* 63.39 mil. 63.53 mil. 63.88 mil.

GDP*(at constant price)

2.5% -2.3% 7.8%

GDP per head*

Bt. 131,717

(USD 4,249)

Bt. 129,875

(USD 4,190)

Bt. 143,655

(USD 4,634)

Inflation* (Consumer price)

5.5% -0.9% 3.3%

Exchange Rate at 31 Thai baht : 1 US$

Source : *Bank of Thailand : http://www2.bot.or.th/statistics/BOTWEBSTAT.aspx?reportID=409&language=TH

Thailand’s Publishing Landscape

BookBook378+ publishers (in 2010) Over 28,354 new titles US$ 700 million

Source : SE-Ed Book Center, PUBAT 2010

Book publishing revenue VS GDP

2008 2009 2010

# New titles 13,34813,624 (+2%)

15,086

(+9%)

GDP (USD Million) 292,740 291,662 313,537

Book publishing revenue

(USD Million)600

619

(+3%)

678

(+9%)

Book publishing revenue VS GDP

0.20 0.21 0.22

Source : : Publishing Industry 2011, PUBATExchange Rate at 31 Thai baht : 1 US$

8% of publishers are big-sized and leaders, but produce up to 4% of market share

80% of publishers are small-sized, but only have less than 1% market share

Source : : Publishing Industry 2011, PUBAT

Thai people spend USD 8.92/year on books

 

2005

2006

2007

(est)

Annual Spend ing on books

/person (USD)

7.49

8.12 8.92

Annual incom e/person (US

D)

3,428

4,516

4,018

% Spent on books of income

0.22%

0.18%

0.22%

Source : SE-Ed Book Center, PUBAT 2007 *** updated information available at end of 2011

1 bookstore serves 32,953 people!

  2005 20062007 (est)

Population(people)

62,41

8 ,054

62,82

8,70

6

63,03

82,47

# Of Bookstores 848 955 1,913

# People/bookstore

73,606

65,789

32,953

Source : SE-Ed Book Center, PUBAT 2007 *** updated information available at end of 2011

In 2011 – # of Bookstores (including CP Booksmile 2500 Branches) in total is est. 3500

1 library serves up to 125,000 people!

Quantity

Libraries in Universities 130

National Libraries 25

Public Libraries 350

Total 505

Source : SE-Ed Book Center, PUBAT 2007 *** updated information available at end of 2011

Government Policies on Book Market• Growing of e-book publishing and e-learning in Thailand (Possibility of free tablet distribution from gov.)• Support from Government to make Bangkok as the world reading capital• Decade of reading as a national agenda (2009 -2018)• Educating about ASEAN countries and focusing on English language – we want more books about ASEAN/ from ASEAN countries to understand about culture and society of those countries and language learning books• Government policy stimulating buying

-Thai Strong Policy Action (ไทยเข้�มแข้ง) – gov. budgets spent on books and educational materials to schools & libraries- Reduction of tax for people and organizations who buy books for donation

Source : Publishing Industry 2011, PUBAT

Bestselling Books in Thai Book Market• Dharma (Bhuddism)• Travel Book• Romantic novels by Thai authors• Youth Literature • Educational Comics• Language learning (English)• How to buy and sell stocks• Health Books• Business/ How-to• Technology/ hobby (iPad, Ukulele, etc.)

Reference from Se-Ed Book: http://www.se-ed.com/eshop/BestSeller/100BestSeller.aspxAnd Se-Ed Release 2010: http://www.se-ed.com/release10/downloads/SE-ED%20Release%202010.pdf

Common misconception

• Many Thai publishers buy rights from Korea

• Korean publishers misunderstands that Thai publishers can afford high advance

• BUT the market is still vast

• We still need a lot MORE books from you

• Let’s do LONG TERM business

Agenda

• Understand our industry

• Nanmeebooks at a glance

• Translated book market

• Korean books in Thailand

• Ideas for you

62 years ago (1949), Thongkasem founded a Chinese bookstore in

China Town

19 years ago (1992), Suwadee founded her own publishing

house

2,893 titles in Nanmeebooks

3 imprints in our house

79% of our titles are children books

79%

21%

Children

Adults

For 0-8 Years Old

For 9-18 Years Old

For 18 Years Old++

Science magazine for children (10–15 years old)

Agenda

• Understand our industry

• Nanmeebooks at a glance

• Translated book market

• Korean books in Thailand

• Ideas for you

More publishers are buying foreign rightsNanmeebooks as a case study

Agenda

• Understand our industry

• Nanmeebooks at a glance

• Translated book market

• Korean books in Thailand

• Ideas for you

Thai people love Korean books!

• It all started with “Autumn in my Heart” (Nanmeebooks,2002)

Educational Comics

Reference

Novels

Non-fiction for Adults

Other Thai publishers who license from Korea

Amarin’s Quiz Series

Jamsai’s love stories

Siam Inter Multimedia

SE-ED

Agenda

• Understand our industry

• Nanmeebooks at a glance

• Translated book market

• Korean books in Thailand

• Ideas for you

Interview with SE-ED Book Center• SE-ED has 390 bookstores in Thailand• Average price for books is 168.15 baht (USD

5.60)• Bestselling category in SE-ED:

– Dharma– Health– English Grammar – Pocket Books of Current Interests– Buying and Selling Stocks

• Bestselling Korean books in Thailand: educational comics, loves novels

Translation Problems

• Few good quality Korean-Thai translators

• If your books have English or Chinese editions, they will help us very much!

We need your help!

• Promotional activities are crucial

• Please help us with marketing idea (promotion idea, press release, book reviews, premium, POPs idea, local advertisement samples), more Thai people will read your books!

We invite authors to promote books

Authors from other countries

We organise actitives in schools to educate students, parents, teachers about our books

We organise science camps to promote our books!

We train teachers to use our books

Nanmeebooks Reading Club has over 2 million student members

Apart from regular bookstores, we have other sales channels

The Publishers and Booksellers Assocation of Thailand (PUBAT)

• Established in 1960• Number of Committees: 15• Membership: 567 (as of Dec 31, 2010)• Full Time Staff: 5 (as of August 2011)• Acquired Office Building: 2002• Int’l Memberships IPA, APPA, ABPA• Website: www.pubat.or.th• E-mail address: info@pubat.or.th

Thank you for your attention.We welcome your questions!

Sawasdee Ka!